Fullstory Pricing Overview

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Free Trial

Business

For teams that need total cross-functional clarity into their digital portfolio.

Advanced

For companies that need deep product analytics and qualitative insights to grow with agility.

Enterprise

For organizations that need to discover trends, plan roadmaps, and improve funnels at scale.

Free Trial

Just starting to ramp up your behavioral data? Get started with our free trial.

No matter what you're trying to do with your behavioral data, Fullstory offers flexible plans to meet your organization's needs. Customers often achieve value of 10x ROI or more.

Fullstory has 4 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Fullstory is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Fullstory must be conducted with the seller.

Pricing information was last updated on December 22, 2025

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

Average Discount

11%

Perceived Cost

$$$$$

How much does Fullstory cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 55 purchases.

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Fullstory Pricing Reviews

(2)

Verified User in Automotive

Enterprise (> 1000 emp.)

7/18/2025

"Powerful, yet easy to learn analytics, data-viz, and session replay"

5/5

What do you like best about Fullstory?

Creating dashboards is an integral part of my workflow now. Make a dashboard for an AB test, a new feature release, alerting for bugs, trends to see unexpected spikes/dips. Creating a dashboard is straightforward and allows us to see when a change occurred, but also dive deeper to watch the sessions. Fullstory is an invaluable tool to quickly move from quantitative to the qualitative and help make a more informed hypothesis. Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

It was so easy at the start that I had false confidence that I was measuring one thing when I actually needed to make a few tweaks to it to make it accurate. Review collected by and hosted on G2.com.

What problems is Fullstory solving and how is that benefiting you?

Fullstory democratized data for our product teams. While our anaylsts and adobe are still valuable, instead of waiting weeks (or longer) to learn if a feature is working, we can watch sessions within minutes now! Designers, PMs, and devs can all dig deeper on their own, creating and validating their own hypothesis about user behavior. It has helped us all identify more with our users; we expect the code to work, but now we get to watch the code bring value to those same customers, reinforcing the purpose of the code. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

1/19/2026

"Powerful Customer Journey Analytics, but Takes Time to Master"

3/5

What do you like best about Fullstory?

Detailed customer journey views and behavioural analytics that allow detailed customer views Review collected by and hosted on G2.com.

What do you dislike about Fullstory?

The level of detail means it's not super intuitive, requiring a user to spend a lot of time in the tool to familiarise and make the most of the capability. If you don't have a dedicated role in the team who can do this, it's hard to know you're getting the full value from the tool.

Customer support however, is great. Our CSM is very responsive and available for questions any time. It would be even better if they could hook us up with experts in particular areas that can answer queries on more detailed set up and application of key metrics. Review collected by and hosted on G2.com.