[ Fullstory Reviews ](https://www.g2.com/products/fullstory/reviews) [ Fullstory Reviews ](https://www.g2.com/products/fullstory/reviews) # Fullstory Pricing Overview [Editedit](https://my.g2.com/fullstory/pricings) Free Trial ## Fullstory Pricing Key Insights Last updated on Jul 28, 2026 * * * Fullstory offers **4 pricing editions** , starting at **$0**. Fullstory pricing tiers are designed to support different usage levels and team sizes. Fullstory also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Fullstory pricing table below to figure out the best fit for your needs. * * * Free Trial — $0 Business — Contact Us Advanced — Contact Us Enterprise — Contact Us Rated 4.5 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Business Contact Us [Contact Us](#) For teams that need total cross-functional clarity into their digital portfolio. - Autocapture - Session Insights - Core Product Analytics - Mobile Add-On Show More Advanced Contact Us [Contact Us](#) For companies that need deep product analytics and qualitative insights to grow with agility. - Autocapture - Session Insights - Core Product Analytics - Premium Product Analytics - Mobile Add-On Show More Enterprise Contact Us [Contact Us](#) For organizations that need to discover trends, plan roadmaps, and improve funnels at scale. - Autocapture - Session Insights - Core Product Analytics - Premium Product Analytics - Multi-Org Management - SSO - Role Based Permissions - Mobile Add-On Show More Free Trial Free Trial Demo Just starting to ramp up your behavioral data? Get started with our free trial. - Autocapture - Core Product Analytics (Not Including Customizable Dashboards) Show More No matter what you're trying to do with your behavioral data, Fullstory offers flexible plans to meet your organization's needs. Customers often achieve value of 10x ROI or more. Pricing information for Fullstory is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Fullstory must be conducted with the seller. Pricing information was last updated on December 22, 2025 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 9 months ### Average Discount 11% ### Perceived Cost $$$$$ ## How much does Fullstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 55 purchases. Get Price Estimate ## Fullstory Pricing FAQs Generated using AI Is Fullstory free, or does it offer a free trial? Fullstory does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Fullstory cost in 2026? Pricing details for Fullstory are not publicly listed. Users should visit the Fullstory's official pricing page or contact the vendor directly for current pricing information. Who is Fullstory pricing best suited for? Fullstory's pricing is best suited for mid-market and enterprise teams with dedicated product, UX, engineering, or customer success functions that rely on behavioral analytics daily. G2 reviewers from mid-market companies in Computer Software, Financial Services, and Information Technology and Services report the strongest return, particularly when session replay is used across multiple departments simultaneously. Enterprise G2 reviewers in Automotive, Retail, and Hospitality highlight Multi-Org Management and SSO as critical. Small businesses and startups frequently flag Fullstory's pricing as prohibitive, with several G2 reviewers noting they explored lower-cost alternatives after hitting session caps. Teams with high user volumes and cross-functional analytics needs extract the most value from Fullstory's higher tiers. What are the key differences between the free and paid versions of Fullstory? Fullstory offers a free trial that includes Autocapture and Core Product Analytics, but excludes Customizable Dashboards and all premium capabilities. Fullstory's paid plans, Business, Advanced, and Enterprise, progressively unlock Session Insights, Premium Product Analytics, Mobile Add-On support, and enterprise controls like SSO, Role Based Permissions, and Multi-Org Management. G2 reviewers frequently note that session recording limits are hit quickly on lower tiers, with data retention restricted unless higher plans are purchased. The free trial functions as a time-limited evaluation rather than an ongoing free tier, and G2 users confirm that meaningful analytical depth, including funnels, heatmaps, and advanced segmentation, requires committing to a paid Fullstory plan. Is Fullstory considered good value for its pricing? Fullstory is widely regarded as a premium investment that delivers strong value for mid-market and enterprise teams, though cost is the single most frequently cited concern across G2 reviews. G2 reviewers consistently praise session replay quality, autocapture, and cross-functional utility spanning product, engineering, support, and fraud teams. However, G2 users repeatedly flag that pricing scales steeply with session volume, data retention is limited on lower plans, and advanced features like Conversions and Journeys sit behind higher-cost tiers. Several G2 reviewers mention Hotjar, Mouseflow, and Inspectlet as cheaper alternatives, and some small businesses report being priced out entirely. High ratings alongside persistent cost complaints position Fullstory as a best-in-class but budget-demanding choice. ## Top-Rated Alternatives [ ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") Smartlook 4.6/5(874) ](https://www.g2.com/products/smartlook/reviews) [ View All Alternatives ](https://www.g2.com/products/fullstory/competitors/alternatives) ## Fullstory Pricing Reviews (2) ![Verified User in Transportation/Trucking/Railroad](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Transportation/Trucking/Railroad") IT Verified User in Transportation/Trucking/Railroad Mid-Market (51-1000 emp.) 1/13/2026 "Call me a fraud detective: I don’t catch feelings, I catch patterns." 5/5 What do you like best about Fullstory? What I like best about FullStory is that it gives me a single place to see behavior, device, and identity signals across the whole user journey in real time, which is critical for fraud detection on our platform. In my role on Digital Risk, I use custom segments, alerting, metrics daily to continuously watch for known fraud patterns instead of waiting for batch reports or log pulls. The most helpful aspects for me are: Self‑serve segments and filters that map directly to our fraud behaviors, so I can iterate quickly. High fidelity session replay that lets me distinguish real fraud from noisy signals. I can see exactly how a user moves through account recovery, password reset, MFA setup, past loads, and high‑value commodities, which is often the difference between a bounce and a missed theft attempt. Impact on outcomes: in 2025, I used FullStory alerts plus manual pattern recognition to stop millions in attempted freight theft, and roughly 90% of those detections originated in FullStory and my custom alerting. Partnership and fraud specific tooling. FullStory’s fraud team (e.g., Van and Adam) has made us a pilot customer for features like suspicious activity dashboards, credential stuffing and bot behavior signals, and session labeling/tagging (“confirmed fraud” tags), and they actively incorporate my feedback on what matters for freight fraud vs. e-commerce fraud. Because the product is flexible and the team is collaborative, FullStory has essentially become my primary console for detecting and understanding digital fraud behavior on our platform. Review collected by and hosted on G2.com. What do you dislike about Fullstory? The main downside for my use case is alerting latency and scale out of the box. Before we partnered with engineering to build a Streams/webhook → Snowflake → Slack pipeline, I had to sit on FullStory segment pages and manually refresh them all day to catch new fraud alerts. At our current volume (~20+ alert events per day that require action across ~8+ fraud segments), that workflow was not sustainable, especially heading into holiday theft season when alerts and workload both spike. A second challenge is coverage gaps when sophisticated actors block tracking. We’ve had confirmed cases where fraud parties successfully logged in, set up phone MFA, and booked or attempted to book loads, but left no trace in FullStory at all because they used ad‑blockers or script‑blocking tools to prevent the FullStory library from loading. Engineering has mitigated a lot of this by proxying FullStory traffic through our own domains so it doesn’t look like a third‑party tracking script, but it’s still a structural limitation: very sophisticated attackers can sometimes stay invisible to any analytics product that relies on client‑side scripts. Finally, there are a few fraud signals that I can see in replay but can’t always query or alert on directly. For example, very high tab counts, device‑ID searchability, mid‑session IP changes. FullStory shows those behaviors in the session, but historically I haven’t always been able to build segments on them in a self‑serve way, which means more manual review work. To their credit, the team is actively working with me to expose more of those as structured, segmentable events (e.g., “excessive tabs,” “multiple emails,” and device‑ID searchability). Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? - Detect account takeovers / identity‑theft cases in time to act, by combining behavior patterns, IPs, and device IDs. - Trigger and triage alerts efficiently. Our fraud segments generate ~20+ alerts per day today across 8+ segment types, and historically have surfaced ~50 confirmed fraud cases per quarter. Those alerts now feed into Slack and Snowflake via FullStory Streams/Activations, so I don’t have to constantly refresh segment pages manually, and engineering/analytics can also analyze the history of those alerts at scale. - Prevent high‑dollar losses. Using FullStory plus my custom alerts and analysis, I’ve stopped millions in attempted freight theft in 2025, including cases where loads were booked or nearly booked under compromised accounts and we intervened in time to bounce the carrier or recover cargo. FullStory alerts are the primary signal that allowed us to identify the fraud vector and coordinate the response across Risk before the loss becomes irrecoverable. - The net benefit is that FullStory has moved us from “after‑the‑fact forensics” to proactive, behavior based fraud prevention, reducing manual monitoring time, shrinking our exposure window for theft, and giving us a much stronger story when we talk to leadership about risk posture and prevented losses. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/19/2026 "Powerful Customer Journey Analytics, but Takes Time to Master" 3/5 What do you like best about Fullstory? Detailed customer journey views and behavioural analytics that allow detailed customer views Review collected by and hosted on G2.com. What do you dislike about Fullstory? The level of detail means it's not super intuitive, requiring a user to spend a lot of time in the tool to familiarise and make the most of the capability. If you don't have a dedicated role in the team who can do this, it's hard to know you're getting the full value from the tool. Customer support however, is great. Our CSM is very responsive and available for questions any time. It would be even better if they could hook us up with experts in particular areas that can answer queries on more detailed set up and application of key metrics. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? As an early stage business with limited analytics capability in the team, FS allows us to get detailed insights that we couldn't otherwise deliver. Review collected by and hosted on G2.com. 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