I really like how Google Analytics helps me see what’s happening on a website in real time. It gives a clear picture of where the traffic is coming from, how users interact with pages, and what content performs best. The way it connects with Google Ads and Search Console makes tracking campaigns and understanding ROI much easier. Review collected by and hosted on G2.com.

The main issue is the learning curve, especially with GA4. It feels a bit complicated at first, and some reports that were easy to find before now take more time. It would be great if the interface was a little more beginner-friendly. Review collected by and hosted on G2.com.

The best part of the new Google Analytics 4 (GA4) is its unified, event-based data model. Shifting away from the old session/pageview model allows us to genuinely track the complete cross-platform journey - from a mobile app interaction to a desktop purchase - all within one property. This provides a holistic, user-centric view that was simply impossible before. Review collected by and hosted on G2.com.

The data retention limits (max 14 months for details data) and the initial lack of historical data continuity during the transaction from UA created significant reporting gaps and made year-over-year comparison difficult for the first year of migration. Review collected by and hosted on G2.com.

Easy to setup tool with customization available for type of impressions you want to track. Easy access to reports. Integrations available to export analytics and the dashboards are also easy to comprehend - both for techies and business managers Review collected by and hosted on G2.com.

For free tier users or beginners - the data refresh and data availability is pretty slow. Explorations can be a bit buggy ( unless you have prior experience with the tool it can be hard to spot) Review collected by and hosted on G2.com.

I was introduced to Google Analytics with GA3. It was incredibly robust, but not as intuitive as I would have preferred. However, as I familiarized myself with the program, it became easier. Then GA4 came out and everything changed. The UI became easier to navigate, and the robust features that I relied on became more sophisticated. It changed everything for the better. Review collected by and hosted on G2.com.

I would say that there is a steeper learning curve to Google Analytics when compared to other analytics programs. Granted, those programs are not as robust as Google Analytics, but not every program needs to be. Review collected by and hosted on G2.com.

I like how Google Analytics provides a comprehensive understanding of website traffic by offering insights into user demographics, locations, and distinguishing between new and returning customers. This feature helps me understand the origin of my traffic, whether it is organic, from paid ads, or through social media channels. Furthermore, I appreciate how Google Analytics measures the performance of digital marketing efforts, offering valuable data on user behavior, which aids in resolving misunderstandings about the functionality and performance of my website. The setup was not as difficult as some might assume, making it accessible even for those new to the tool. Overall, with these capabilities, I find Google Analytics tremendously beneficial for gathering and interpreting data to drive better marketing decisions. Review collected by and hosted on G2.com.

I find Google Analytics challenging if you are not properly educated on this application, as you may have difficulty understanding its complexity. Review collected by and hosted on G2.com.

I appreciate Google Analytics for offering clear insights into how users visit and interact with my website. It effectively tracks user behavior, traffic sources, and overall performance, providing me with a comprehensive understanding of what works and what needs improvement on my website. I also like that it gives detailed tracking information about where my visitors are coming from, their purpose, and how they use the website, all of which are essential for optimized user experience. Furthermore, the setup process for Google Analytics is simple and user-friendly, allowing for easy integration and use. Review collected by and hosted on G2.com.

I find the user interface and setup of Google Analytics not as user-friendly as I'd like. Additionally, tracking lead inquiries and user information needs improvement. I would appreciate a tracking dashboard that offers basic user information like name, country, and basic email ID. It would also be beneficial to have insights into the visitors' purpose for visiting the website. Review collected by and hosted on G2.com.

I find Google Analytics incredibly valuable for tracking website performance and optimizing ads, the user funnel, and overall user journey. I appreciate the detailed insights it provides, especially the information on traffic sources, user demographics, and the ability to easily understand the user journey. These features allow me to pinpoint which pages convert the most effectively. Additionally, I find the initial setup process is straightforward and simple, requiring just the implementation of a code into the website. This ease of use is essential to get up and running quickly without any hassle or complex technical requirements. Review collected by and hosted on G2.com.

I dislike the absence of AI in Google Analytics, as integrating AI could significantly enhance its functionality. With AI, creating customized reports would be quicker, and it would be easier to identify critical areas for improving user experience and driving more conversions. Review collected by and hosted on G2.com.

I love Google Analytics for its ability to analyze my sales and traffic, which is essential for my business insights. It helps me efficiently find traffic sources, which is crucial in understanding where my visitors come from and how they interact with my site. I also appreciate the real-time analytics feature, which allows me to monitor activities on my site as they occur, giving me up-to-date information to make timely decisions. The tool's functionality in identifying keywords is another aspect I find valuable, as it plays a key role in planning and optimizing my SEO strategy. Overall, I find Google Analytics very beneficial to all aspects of my data analysis needs. Review collected by and hosted on G2.com.

I find the keyword suggestion feature to be lacking in precision. It doesn't provide exact keyword suggestions, which could enhance the value and functionality of Google Analytics for users like me. Review collected by and hosted on G2.com.

Right now, I am working in CRO for CROs Google Analytics helps to understand how visitors interact with their digital platforms like clinical trial websites, patient recruitment pages, sponsor portals, study information landing pages, Training or documentation sites these all helps to grow as CRO in real-life also for me it's very useful tool as a professional of CRO so this part of Google Analytics I likes the most. Review collected by and hosted on G2.com.

Smooth operations of CRO requires: Compliance, Traceability, Audit logs Google Analytics is not designed for regulated clinical environments, so no audit trails suitable for regulatory audits therefore cannot be used for clinical decision-making this con sometime create issues, so these is the thing that i most dislike about Google Analytics. Review collected by and hosted on G2.com.

All your user engagement and website traffic performance in one place. Easy integration of AdSense, Google Search Console, and Google Ads. Track campaign performance and audience metrics. Generate an overview report or a detailed report of your website performance, user engagement, and attributes. View reports on e-commerce purchases, lead acquisitions, promotions, and even user reports on non-Google sources. Review collected by and hosted on G2.com.

The user interface is relatively complicated, more so since the shift to GA4. The limitations in data export could be improved Review collected by and hosted on G2.com.