Basically everything that Google Ads doesn't provide at the moment. Beyond that, the insight about where users seem to be lost or blocked. LO helps us to bring a better UX in general, and unlock bottlenecks. Integration is seemless, the tool are performants, AI leverage in summarizing/reporting about the data, and really the solution worth it's price and is affordable, especially when comparing to the concurrence. I didn't need to reach the support team yet, but during the testing phase my only request has been treated with great care.

There are now better composites + summaries of data. It's a lot easier to get a general snapshot of activity vs. having to review multiple sessions.

I have always found the recordings that you see of people navigating your website to be a really good feature. It helps us see what typical steps people take and how we can improve the look and feel of our pages.