Best Enterprise Digital Analytics Software

How Many Digital Analytics Software Products Does G2 Track?

Total Products under this Category: 329

Category Stats (Nov 2026)

  • Average Rating: 4.45/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Plausible Analytics (+8.33%) - Among all products in this category, Plausible Analytics recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Digital Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 41,900+ Authentic Reviews
  • 329+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Digital Analytics Software

G2 Grid® for Digital Analytics Software plotting products by satisfaction and market presence

Highlighted products: Adobe Analytics, Google Analytics, Contentsquare, Amplitude Analytics, Pendo, Semrush, Glassbox, and Funnel.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-analytics/grids.json?focus%5B%5D=adobe-analytics&focus%5B%5D=google-analytics&focus%5B%5D=contentsquare&focus%5B%5D=amplitude-analytics&focus%5B%5D=pendo-io-pendo&focus%5B%5D=semrush&focus%5B%5D=glassbox&focus%5B%5D=funnel&segment=enterprise)

Adobe Analytics

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

Average Rating: 4.2/5.0

Total Reviews: 1,189

How Do G2 Users Rate Adobe Analytics?

  • Sessions - Digital Analytics: 8.7/10 (Category avg: 8.8/10)
  • Engagement: 8.5/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Adobe Analytics?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Data Analyst, Analyst
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 43% Large, 30% Medium

What Do G2 Reviewers Say About Adobe Analytics?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced segmentation and customizable dashboards of Adobe Analytics for effective data analysis and visualization.
  • Users love the advanced segmentation and customizable dashboards in Adobe Analytics, enabling detailed data analysis and visualization.
  • Users value the ease of use in Adobe Analytics, enabled by advanced segmentation and customizable dashboards for efficient data analysis.
  • Users love Adobe Analytics for its advanced segmentation and customizable dashboards, enhancing data analysis and visualization significantly.
  • Users value the customizable reporting in Adobe Analytics, enabling in-depth analysis and meaningful insights for marketing strategies.
Cons
  • Users struggle with a steep learning curve and complex setup in Adobe Analytics, making initial usage challenging.
  • Users often face a steep learning curve with Adobe Analytics, making setup and tracking complex and challenging for newcomers.
  • Users find Adobe Analytics expensive, particularly for smaller teams, and its complex setup adds to the overall burden.
  • Users experience slow performance with Adobe Analytics, especially when handling large datasets, impacting overall efficiency.
  • Users find the complexity of setup in Adobe Analytics challenging, especially for new users and smaller teams.

What Are Recent G2 Reviews of Adobe Analytics?

What Are G2 Users Discussing About Adobe Analytics?

Google Analytics

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

Average Rating: 4.5/5.0

Total Reviews: 6,615

How Do G2 Users Rate Google Analytics?

  • Sessions - Digital Analytics: 9.0/10 (Category avg: 8.8/10)
  • Engagement: 8.8/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Google Analytics?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Owner, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 60% Small, 29% Medium

What Do G2 Reviewers Say About Google Analytics?

AI-generated summary from verified user reviews

Pros
  • Users love the user-friendly insights from Google Analytics, enabling effective website performance analysis without a large budget.
  • Users appreciate the comprehensive traffic tracking of Google Analytics, enhancing insights and optimizing website performance.
  • Users find Google Analytics to be very user-friendly, allowing effortless daily analysis of website traffic and performance.
  • Users appreciate the easy integrations of Google Analytics, allowing seamless tracking of traffic from various sources.
  • Users value the clear, data-driven insights of Google Analytics, enabling them to effectively optimize marketing strategies.
Cons
  • Users find Google Analytics' steep learning curve challenging, making reporting and basic insights difficult to access.
  • Users find the complexity of Google Analytics can hinder beginners and complicate simple metric tracking.
  • Users find the learning difficulty of Google Analytics challenging, especially for beginners struggling with its complex dashboard.
  • Users find Google Analytics not intuitive, facing a steep learning curve and difficulty accessing essential insights.
  • Users find the steep learning curve of Google Analytics challenging, leading to frustrations with report navigation.

What Are Recent G2 Reviews of Google Analytics?

What Are G2 Users Discussing About Google Analytics?

Contentsquare

Contentsquare is the experience platform for teams who want to build better digital journeys, faster. With trusted data, context-aware AI, and built-in testing, it helps you optimize every part of the customer (or agent) journey. You can now understand, prioritize, and act faster to create experiences people love.

Average Rating: 4.6/5.0

Total Reviews: 737

How Do G2 Users Rate Contentsquare?

  • Sessions - Digital Analytics: 9.0/10 (Category avg: 8.8/10)
  • Engagement: 9.3/10 (Category avg: 8.7/10)
  • Trending: 8.8/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)

Who Is the Company Behind Contentsquare?

  • Seller: Contentsquare
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Paris
  • LinkedIn® Page: www.linkedin.com
    1,688 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Analyst, Digital Experience Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 45% Large, 32% Medium

What Do G2 Reviewers Say About Contentsquare?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive analytics and user-friendly platform of Contentsquare, enhancing collaboration and optimization efforts.
  • Users value the comprehensive analytics of Contentsquare, enabling deep insights and actionable recommendations for optimization.
  • Users appreciate the user-friendly interface of Contentsquare, facilitating collaboration and actionable insights across teams.
  • Users appreciate the comprehensive analytics and insights of Contentsquare, enhancing understanding of user behavior and engagement.
  • Users value the comprehensive journey analysis provided by Contentsquare, enhancing understanding of customer experiences and insights.
Cons
  • Users find the complex features of Contentsquare challenging, often requiring additional training for effective use.
  • Users face missing features like unreliable session replays and limited integration with qualitative feedback tools.
  • Users find the complexity of Contentsquare challenging, requiring significant onboarding to effectively utilize its features.
  • Users find navigation difficulties in engagement maps frustrating and desire clearer updates for dashboard changes.
  • Users find the learning curve steep, as the complexity and multitude of features can be overwhelming initially.

What Are Recent G2 Reviews of Contentsquare?

What Are G2 Users Discussing About Contentsquare?

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Amplitude Analytics

The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly.

Average Rating: 4.4/5.0

Total Reviews: 3,040

How Do G2 Users Rate Amplitude Analytics?

  • Sessions - Digital Analytics: 8.5/10 (Category avg: 8.8/10)
  • Engagement: 8.5/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Amplitude Analytics?

  • Seller: Amplitude
  • Company Website:
  • Year Founded: 2012
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,635 employees on LinkedIn®
  • Ownership: NASDAQ: AMPL

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Medium, 31% Small

What Do G2 Reviewers Say About Amplitude Analytics?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive design and AI tools of Amplitude Analytics, enhancing data understanding and efficiency in decision-making.
  • Users find Amplitude Analytics to be extremely user-friendly, enabling quick data analysis and report generation effortlessly.
  • Users appreciate the visibility into feature usage Amplitude Analytics provides, enabling data-driven decision-making effectively.
  • Users find Amplitude Analytics to be intuitive and easy to use, enhancing their data analysis and reporting experiences.
  • Users value the intuitive and powerful UI of Amplitude Analytics, making data analysis quick and effortless.
Cons
  • Users find the learning curve challenging, especially with complex dashboards and report configurations in Amplitude Analytics.
  • Users find the steep learning curve of Amplitude Analytics challenging, especially for those new to the platform.
  • Users often face missing features, particularly with limited functionalities across plans and slow automated tools.
  • Users often struggle with the complex event management and learning curve, which can hinder usability for new users.
  • Users note that complex features may overwhelm new users, complicating the analysis and setup processes.

What Are Recent G2 Reviews of Amplitude Analytics?

What Are G2 Users Discussing About Amplitude Analytics?

Pendo

Pendo is the most powerful way for product builders to drive adoption, keep customers, and grow revenue from what they ship, no matter where or how they work. Pendo tracks and analyzes what users do, what they say, and how a product or agent performs, all in a single system, giving builders complete product context. That context enables Pendo to deliver detailed product and user insights, make or suggest the right fix, design the most impactful user guidance, or identify what to build next. Whether you're working in Pendo or using MCP to work in the AI tools you already use, Pendo helps you ship the best experience for all of your users.

Average Rating: 4.4/5.0

Total Reviews: 1,809

How Do G2 Users Rate Pendo?

  • Sessions - Digital Analytics: 8.7/10 (Category avg: 8.8/10)
  • Engagement: 8.7/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)

Who Is the Company Behind Pendo?

  • Seller: Pendo.io
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Raleigh, North Carolina
  • LinkedIn® Page: www.linkedin.com
    968 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Senior Product Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 21% Large

What Do G2 Reviewers Say About Pendo?

AI-generated summary from verified user reviews

Pros
  • Users commend Pendo for its ease of use, appreciating the intuitive interface and customizable features that enhance efficiency.
  • Users value the user-friendly interface and customization options of Pendo, enhancing their effectiveness and efficiency.
  • Users love the ease of use and customization in Pendo, enhancing their ability to track and analyze data effectively.
  • Users appreciate the customization and analytics features of Pendo, enabling targeted communication and actionable insights.
  • Users enjoy the ease of use and customization of Pendo, enabling effective tracking and enhanced user experiences.
Cons
  • Users feel Pendo lacks essential features like improved notifications and guide metrics, hindering their experience and efficiency.
  • Users face limitations in guide metrics, requiring tedious manual work and complex setup for effective analysis.
  • Users experience a steep learning curve with Pendo, requiring time and effort to master its features and setup.
  • Users face a steep learning curve with Pendo, finding navigation and advanced features challenging to grasp.
  • Users often experience data inaccuracy issues with Pendo, leading to difficulties in effective tracking and analysis.

What Are Recent G2 Reviews of Pendo?

What Are G2 Users Discussing About Pendo?

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 4,199

How Do G2 Users Rate Semrush?

  • Sessions - Digital Analytics: 8.5/10 (Category avg: 8.8/10)
  • Engagement: 8.3/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them manage everyday SEO tasks with ease.
  • Users value having a broad range of SEO tools and data in one platform, helping them manage their work centrally.
  • Users value the keyword tools for uncovering relevant terms, evaluating search potential, and exploring a broad range of keywords.
  • Users find setup easy and straightforward, making it simple to get started.
  • Users value the detailed competitor insights and comparisons, which reveal rivals’ keywords, rankings, traffic, and marketing activity.
Cons
  • Users find the base subscription expensive, particularly for small businesses, freelancers, and smaller teams.
  • Users say useful features, modules, and seats often come with extra charges, making the overall subscription expensive.
  • Users say the learning curve is steep, and mastering the many tools takes time, particularly for beginners.
  • Users find the interface cluttered and navigation unintuitive, making tools, reports, and information difficult to locate.
  • Users find the abundance of tools, features, and information overwhelming and sometimes confusing, especially when getting started.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Glassbox

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.

Average Rating: 4.9/5.0

Total Reviews: 788

How Do G2 Users Rate Glassbox?

  • Sessions - Digital Analytics: 9.9/10 (Category avg: 8.8/10)
  • Engagement: 9.9/10 (Category avg: 8.7/10)
  • Trending: 9.9/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.0/10)

Who Is the Company Behind Glassbox?

  • Seller: Glassbox
  • Company Website:
  • Year Founded: 2010
  • HQ Location: London
  • LinkedIn® Page: www.linkedin.com
    278 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Analyst, Product Owner
  • Top Industries: Financial Services, Insurance
  • Company Size: 77% Large, 18% Medium

What Do G2 Reviewers Say About Glassbox?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Glassbox, facilitating effortless access to insightful data and streamlined reporting.
  • Users value the real-time session replay of Glassbox for its clarity and effectiveness in enhancing user experience.
  • Users value the real-time data capture and comprehensive insights of Glassbox for enhancing customer experience.
  • Users appreciate the real-time insight into user interactions provided by Glassbox, enhancing troubleshooting and customer experience.
  • Users appreciate the in-depth customer understanding Glassbox provides, enabling data-driven decisions and improved user experiences.
Cons
  • Users experience significant session issues with Glassbox, including lag and difficulties finding session links.
  • Users find Glassbox to be not intuitive, with a steep learning curve and occasional performance issues.
  • Users often face session link splitting issues, making it challenging to keep track of recorded sessions.
  • Users find the learning curve steep with Glassbox, requiring more training to navigate its complex features effectively.
  • Users find the missing features of Glassbox frustrating, hindering functionality and session recording capabilities.

What Are Recent G2 Reviews of Glassbox?

What Are G2 Users Discussing About Glassbox?

Funnel

Funnel is the leading marketing intelligence platform for marketing and data teams. It brings all their marketing data together and puts it to work, from reporting and AI agents to marketing mix modeling (MMM). Funnel collects, stores and prepares marketing data from every source, then makes it available for reporting, measurement, AI workflows and your BI tools or warehouse, all from one trusted foundation. Consistent definitions and complete historical data mean the numbers hold up no matter where the data is used. Funnel Data Hub is the core platform, with 600+ data sources. Funnel Measure builds on that data with marketing mix modeling (MMM), incrementality testing and budget optimization.

Average Rating: 4.5/5.0

Total Reviews: 295

How Do G2 Users Rate Funnel?

  • Sessions - Digital Analytics: 9.0/10 (Category avg: 8.8/10)
  • Engagement: 8.9/10 (Category avg: 8.7/10)
  • Trending: 8.7/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.0/10)

Who Is the Company Behind Funnel?

  • Seller: Funnel
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Stockholm, Sweden
  • LinkedIn® Page: www.linkedin.com
    393 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 41% Small

What Do G2 Reviewers Say About Funnel?

AI-generated summary from verified user reviews

Pros
  • Users find Funnel's ease of use remarkable, streamlining data integration and reporting effortlessly across platforms.
  • Users value the extensive integrations Funnel offers, allowing seamless data connection across multiple platforms easily.
  • Users love the easy data integration of Funnel, seamlessly connecting marketing and analytics platforms for unified insights.
  • Users value the user-friendly data management capabilities of Funnel, simplifying data centralization and workflow customization.
  • Users appreciate the extensive number of connectors Funnel offers, making integration with various platforms straightforward and beneficial.
Cons
  • Users face a steep learning curve with Funnel, especially when configuring data sources and field mappings.
  • Users feel the product is expensive, particularly when needing integrations and facing additional fees for basic connectors.
  • Users find limited connectors and scalability issues frustrating, affecting the overall efficiency of their data integration tasks.
  • Users find missing features in Funnel, such as limited scalability and basic connector fees, frustrating their overall experience.
  • Users experience slow performance, especially with processing time for large data volumes and limited scalability.

What Are Recent G2 Reviews of Funnel?

What Are G2 Users Discussing About Funnel?

Fullstory

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster.

Average Rating: 4.5/5.0

Total Reviews: 1,039

How Do G2 Users Rate Fullstory?

  • Sessions - Digital Analytics: 8.5/10 (Category avg: 8.8/10)
  • Engagement: 8.6/10 (Category avg: 8.7/10)
  • Trending: 8.3/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Fullstory?

  • Seller: Fullstory
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Atlanta, GA
  • LinkedIn® Page: www.linkedin.com
    536 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Senior Product Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 44% Medium, 37% Small

What Do G2 Reviewers Say About Fullstory?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fullstory, highlighting its simple setup and seamless integration with other tools.
  • Users appreciate the deep insights into customer interactions that help identify drop-off points for performance improvements.
  • Users commend the helpful and invested customer support at FullStory, enhancing their overall success with the product.
  • Users appreciate the exceptional support from FullStory's team, which enhances their experience and promotes effective learning.
  • Users value the deep insights into customer interactions from FullStory, enabling better decision-making and performance improvements.
Cons
  • Users find the learning curve steep initially, though support helps in navigating the complexities of FullStory.
  • Users find the filtering limitations of FullStory frustrating, hindering effective data analysis and tracking over time.
  • Users find data identification and search challenging in FullStory, requiring considerable effort to access useful insights.
  • Users find the missing features in FullStory, like flexible time frames and detailed comparisons, limits usability and analysis.
  • Users find FullStory's limited features frustrating, particularly regarding time filtering, user identification, and journey tracking.

What Are Recent G2 Reviews of Fullstory?

What Are G2 Users Discussing About Fullstory?

LogRocket

LogRocket is an AI session replay and product analytics tool that helps digital teams understand why users are having bad experiences and ship fixes more quickly. At the core of the platform is Galileo, LogRocket’s AI that continuously watches session replays from real users, reads support tickets, listens to customer calls, and tracks product changes to surface user struggles and technical issues automatically. LogRocket then routes these fixes into the development workflow (including AI coding tools such as Cursor and Claude Code) to help teams fix issues faster. LogRocket is used by engineers, product managers, and UX teams building web and mobile applications. Galileo surfaces issues proactively, so instead of going into the platform to look for problems, teams are alerted to what matters most and handed the context they need to act. Core capabilities include: - Session replay: Pixel-perfect recordings of user sessions captured alongside console logs, network requests, Redux state, and performance data, giving engineers the context needed to reproduce issues without guesswork. - Error and performance monitoring: Automatic capture of JavaScript errors, network failures, and performance degradation, surfaced alongside the session in which they occurred. - Product analytics: Funnel analysis, user segmentation, feature usage tracking, and retention metrics, built on the same session data used for debugging. - Workflow integrations: Connects with tools including Jira, GitHub, Datadog, and Intercom, routing issues identified in LogRocket into existing development and support workflows. - MCP server: Allows AI agents to connect directly to LogRocket, enabling them to watch real session replays and gain context on the user experience. LogRocket supports modern web frameworks, including React, Angular, and Vue, as well as native iOS and Android applications. LogRocket is shortening the distance between identifying a user problem and shipping a fix. The platform integrates with AI coding tools such as Cursor and Claude Code, allowing issues identified in the platform to be passed directly to an AI agent as a fully-loaded coding task, complete with session replay, error context, and reproduction steps.

Average Rating: 4.6/5.0

Total Reviews: 2,466

How Do G2 Users Rate LogRocket?

  • Sessions - Digital Analytics: 8.9/10 (Category avg: 8.8/10)
  • Engagement: 8.5/10 (Category avg: 8.7/10)
  • Trending: 8.0/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)

Who Is the Company Behind LogRocket?

  • Seller: LogRocket, Inc.
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Boston, Massachusetts
  • LinkedIn® Page: www.linkedin.com
    429 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, CTO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Small, 30% Medium

What Do G2 Reviewers Say About LogRocket?

AI-generated summary from verified user reviews

Pros
  • Users find session replay invaluable for troubleshooting, saving time and enhancing understanding of user issues seamlessly.
  • Users find LogRocket easy to use and navigate, making it an invaluable tool for resolving technical issues efficiently.
  • Users value the intuitive session replay and efficient issue triage that significantly enhance their troubleshooting processes.
  • Users value insightful user tracking with LogRocket, enhancing their ability to resolve technical issues efficiently.
  • Users love the user behavior tracking in LogRocket, enabling seamless troubleshooting and insights into user interactions.
Cons
  • Users find session management cumbersome, especially when retrieving analytics becomes tedious and sessions appear as anonymous.
  • Users note the missing features in LogRocket, including tooltip capture and AI detection inaccuracies.
  • Users find filtering issues with LogRocket, as it can be overwhelming to sift through extensive session data.
  • Users find LogRocket expensive, especially for small businesses, desiring more affordable pricing options for better access.
  • Users find the search difficulty in LogRocket overwhelming, experiencing inconsistent results and lagging playback during sessions.

What Are Recent G2 Reviews of LogRocket?

Dataroid

Dataroid is an AI-powered, enterprise-grade digital analytics and customer engagement platform that enables companies to measure, analyze, and optimize customer interactions and experiences across multiple digital channels. Designed to unify fragmented data sources, Dataroid provides organizations with a single source of truth about their customers, helping them transform raw data into insights that drive growth, retention, and loyalty. At its core, Dataroid offers advanced product and customer journey analytics that allow businesses to deeply understand user behavior across every touchpoint. Teams can visualize customer paths through funnels and journey maps, identify friction points, optimize conversion flows, and deliver seamless experiences tailored to each user segment. With these tools, companies can continuously improve their digital products and create experiences that resonate. Dataroid’s platform combines enriched customer profiles, behavioral analytics, application performance monitoring, and predictive data modeling into a unified ecosystem that provides end-to-end visibility for marketing, product, and technology teams. Through customizable dashboards, teams can track KPIs, monitor engagement, and make faster, smarter decisions based on live data. Meanwhile, Dataroid’s Push and In-App Engagement capabilities enable personalized, context-aware communication with users, helping brands deliver the right message, to the right audience, at the right moment. Dataroid seamlessly collects and processes data from diverse digital touchpoints through its flexible SDKs and lightweight APIs, ensuring smooth integration with mobile apps, web platforms, and backend systems. This architecture allows companies to gather real-time behavioral, performance, and contextual data without compromising application speed or user experience. With adaptable deployment options and enterprise-grade security, Dataroid makes it easy to connect existing infrastructures and scale analytics capabilities as business needs evolve. Trusted by leading enterprises, Dataroid is already powering customer experience transformation for major banks, airlines, and other digital-first institutions, including Türkiye İş Bankası, Garanti BBVA, ING, Pegasus Airlines, and Azercell, among others. These organizations rely on Dataroid to better understand their customers, optimize digital experiences, and increase lifetime value. Today, Dataroid’s technology helps reshape the digital journeys of over 120 million users worldwide, driving measurable impact through data intelligence, real-time engagement, and continuous optimization.

Average Rating: 4.7/5.0

Total Reviews: 96

How Do G2 Users Rate Dataroid?

  • Sessions - Digital Analytics: 9.5/10 (Category avg: 8.8/10)
  • Engagement: 9.4/10 (Category avg: 8.7/10)
  • Trending: 9.2/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)

Who Is the Company Behind Dataroid?

  • Seller: Dataroid
  • Company Website:
  • HQ Location: Sariyer, TR
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Banking, Financial Services
  • Company Size: 55% Large, 26% Medium

What Do G2 Reviewers Say About Dataroid?

AI-generated summary from verified user reviews

Pros
  • Users commend Dataroid for its excellent customer support, highlighting quick responses and valuable assistance in enhancing channels.
  • Users value the fast analytics and engagement capabilities of Dataroid, enabling quick and effective user targeting.
  • Users appreciate the ease of use of Dataroid, highlighting its intuitive features and responsive support team.
  • Users find the customer support and APIs of Dataroid extremely helpful, ensuring smooth integration and enhanced user experience.
  • Users value the rapid and effective audience engagement capabilities of Dataroid, enhancing user retention and campaign success.
Cons
  • Users face integration challenges with Dataroid, impacting access to essential features and increasing setup complexity.
  • Users find the limitations on attributes and data storage restrict their ability to perform in-depth analysis.
  • Users find missing features like limited engagement tools and short data retention hinder their analysis capabilities.
  • Users find the limit on event attributes restrictive, hindering advanced analytics and customization options for their needs.
  • Users face integration difficulties with Dataroid, hindering the use of essential features and causing frustration.

What Are Recent G2 Reviews of Dataroid?

What Are G2 Users Discussing About Dataroid?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 649

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Sessions - Digital Analytics: 7.8/10 (Category avg: 8.8/10)
  • Engagement: 8.1/10 (Category avg: 8.7/10)
  • Trending: 8.1/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CRM Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 23% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of SAP Engagement Cloud, appreciating its ease of setup and navigation.
  • Users value the automation capabilities of SAP Engagement Cloud, enhancing campaign efficiency and audience targeting for better results.
  • Users value the user-friendly interface of SAP Engagement Cloud, enjoying seamless campaign creation and advanced analytics.
  • Users appreciate the ease of use of SAP Engagement Cloud, enhancing campaign setup and analytics capabilities.
  • Users appreciate the powerful personalization features of SAP Engagement Cloud, enhancing targeted campaigns and efficiency.
Cons
  • Users note the missing features in SAP Engagement Cloud, highlighting the need for improved segmentation and functionality.
  • Users find the learning curve steep, with complex setups and advanced features requiring significant time and knowledge.
  • Users find the platform has a difficult learning curve, particularly for new users navigating complex features and templates.
  • Users find the limited features of SAP Engagement Cloud frustrating, especially regarding segmentation and analytics functionality.
  • Users find the interface not intuitive, leading to a frustrating experience with complex navigation and obscure features.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences.

Average Rating: 4.4/5.0

Total Reviews: 554

How Do G2 Users Rate Google Analytics 360?

  • Sessions - Digital Analytics: 8.7/10 (Category avg: 8.8/10)
  • Engagement: 8.5/10 (Category avg: 8.7/10)
  • Trending: 8.6/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)

Who Is the Company Behind Google Analytics 360?

  • Seller: Google
  • Year Founded: 1998
  • HQ Location: Mountain View, CA
  • LinkedIn® Page: www.linkedin.com
    301,144 employees on LinkedIn®
  • Ownership: NASDAQ:GOOG
  • Phone: +1 (650) 253-0000

Who Uses This Product?

  • Who Uses This: Owner, Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 51% Small, 32% Medium

What Do G2 Reviewers Say About Google Analytics 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the advanced reporting and seamless integration of Google Analytics 360, enhancing data-driven marketing strategies.
  • Users appreciate the seamless integrations of Google Analytics 360, enhancing data-driven decisions and marketing strategies.
  • Users appreciate the ease of use of Google Analytics 360, simplifying data integration and performance analysis effortlessly.
  • Users appreciate the seamless integration with Google Marketing Platform tools, enhancing data-driven marketing decisions and insights.
  • Users appreciate the advanced reporting capabilities of Google Analytics 360, which enhance data-driven decision-making and insights.
Cons
  • Users find the steep learning curve of Google Analytics 360 challenging, particularly in mastering advanced features and setups.
  • Users find the complex features of Google Analytics 360 overwhelming, leading to a challenging learning curve.
  • Users find the complexity of Google Analytics 360 overwhelming, especially with its steep learning curve and advanced features.
  • Users find the steep learning curve of Google Analytics 360 daunting, particularly for advanced tracking and custom reports.
  • Users find the cluttered interface of Google Analytics 360 challenging, leading to a steep learning curve.

What Are Recent G2 Reviews of Google Analytics 360?

What Are G2 Users Discussing About Google Analytics 360?

Siteimprove

Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow. In the era of AI, Siteimprove helps you create high-performing, accessible content that’s easy to discover by both humans and AI. Together, we transform access to the digital world. Find out why more than 7,000 organizations around the world trust Siteimprove with their digital presence. Visit https://siteimprove.com/ to get started.

Average Rating: 4.6/5.0

Total Reviews: 431

How Do G2 Users Rate Siteimprove?

  • Sessions - Digital Analytics: 8.8/10 (Category avg: 8.8/10)
  • Engagement: 8.7/10 (Category avg: 8.7/10)
  • Trending: 8.5/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)

Who Is the Company Behind Siteimprove?

  • Seller: Siteimprove
  • Company Website:
  • Year Founded: 2003
  • HQ Location: Copenhagen, Denmark
  • LinkedIn® Page: www.linkedin.com
    427 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Web Developer, Digital Marketing Specialist
  • Top Industries: Higher Education, Education Management
  • Company Size: 48% Large, 42% Medium

What Do G2 Reviewers Say About Siteimprove?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use in Siteimprove, facilitating quick identification and resolution of accessibility and SEO issues.
  • Users find the helpful accessibility features of Siteimprove invaluable for improving and tracking site optimization.
  • Users value Siteimprove for its robust accessibility checking, ensuring compliance and inclusivity in digital content management.
  • Users appreciate the user-friendly design of Siteimprove, making navigation and optimization tasks efficient and effortless.
  • Users value the effective error detection of Siteimprove, simplifying troubleshooting and enhancing website accessibility.
Cons
  • Users find the complex usability of Siteimprove challenging, especially for new users needing extensive training and support.
  • Users find Siteimprove's difficult learning curve challenging, often requiring training to understand the dashboard and features.
  • Users find the difficult navigation a barrier, requiring training to effectively utilize and run reports.
  • Users note the limited features of Siteimprove, particularly the lack of seamless integration with Joomla and data export options.
  • Users find the navigation difficult, requiring training to effectively use Siteimprove's outdated and complex interface.

What Are Recent G2 Reviews of Siteimprove?

What Are G2 Users Discussing About Siteimprove?

Mixpanel

Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era.

Average Rating: 4.5/5.0

Total Reviews: 1,358

How Do G2 Users Rate Mixpanel?

  • Sessions - Digital Analytics: 8.8/10 (Category avg: 8.8/10)
  • Engagement: 8.8/10 (Category avg: 8.7/10)
  • Trending: 8.6/10 (Category avg: 8.4/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)

Who Is the Company Behind Mixpanel?

  • Seller: Mixpanel
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    767 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 53% Small, 37% Medium

What Do G2 Reviewers Say About Mixpanel?

AI-generated summary from verified user reviews

Pros
  • Users love Mixpanel's ease of use, allowing effortless dashboard creation and straightforward event tracking for insights.
  • Users value Mixpanel's flexible dashboard design and its reliable, user-friendly analytics for informed decision-making.
  • Users appreciate the super clean and easy-to-use UI of Mixpanel, enabling non-technical teams to access data effortlessly.
  • Users appreciate the intuitive user interface of Mixpanel, making analytics enjoyable and accessible for everyone.
  • Users appreciate the robust reporting capabilities of Mixpanel, enhancing their ability to analyze data effectively and intuitively.
Cons
  • Users find a steep learning curve with advanced features in Mixpanel, complicating efficient usage and updates.
  • Users face a steep learning curve with Mixpanel, particularly for mastering advanced features and managing updates efficiently.
  • Users find a clunky event tracking process in Mixpanel, complicating the analysis of user activity feeds.
  • Users find Mixpanel expensive and challenging to manage A/B tests effectively without substantial effort and cost.
  • Users find the complexity of Mixpanel overwhelming, especially lacking proper onboarding for effective usage and feature access.

What Are Recent G2 Reviews of Mixpanel?

What Are G2 Users Discussing About Mixpanel?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated