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Fullstory

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1,047 reviews
  • 1 profiles
  • 12 categories
Average star rating
4.5
#1 in 1 categories
Grid® leader
Serving customers since
2014
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Fullstory Reviews

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Profile Name
Star Rating
765
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17
5
4
Verified User in Consumer Goods
UC
Verified User in Consumer Goods
02/26/2026
Validated Reviewer
Verified Current User
Review source: Organic

Funnel Performance Understanding to Drive Insights & Improvements

The ability to understand in specific experiences how customers are interacting and where they are dropping off, so we can identify where to make updates to improve performance.
AZ
Andrew Z.
02/06/2026
Validated Reviewer
Verified Current User
Review source: Organic

Easy User Insights and Session Tracking That Supercharged Our Iteration Process

Fullstory is an easy way to gather insights that we as a product design team would have no knowledge over. Through tracking user sessions as well as adding custom events on the components in our designs, we've been able to truly see how users interact with our products in production, which we had no visibility of over before. It has also helped kickstart a lot of our A/B testing efforts, which we also lacked an efficient process for prior to Fullstory.
Rafael B.
RB
Rafael B.
Digital Experimentation | Data driven design | UX leadership
01/29/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI

Take the analysis of Digital Behavior further

I like the ease of use and the integration of Fullstory with other tools. The initial setup was incredibly simple for web, although not so much for mobile.

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HQ Location:
Atlanta, GA

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@fullstory

What is Fullstory?

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly. Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks.

Details

Year Founded
2014