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Best Digital Analytics Software for Medium-Sized Businesses

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Digital Analytics category.

In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Medium-Sized Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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59 Listings in Digital Analytics Available
(6,620)4.5 out of 5
13th Easiest To Use in Digital Analytics software
View top Consulting Services for Google Analytics
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    157
    Analytics
    127
    Ease of Use
    117
    Easy Integrations
    87
    Data Analysis
    66
    Cons
    Learning Curve
    79
    Learning Difficulty
    50
    Complexity
    49
    Steep Learning Curve
    48
    Complex Features
    44
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Analytics features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.8
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,508,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 29% Mid-Market
Google Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
157
Analytics
127
Ease of Use
117
Easy Integrations
87
Data Analysis
66
Cons
Learning Curve
79
Learning Difficulty
50
Complexity
49
Steep Learning Curve
48
Complex Features
44
Google Analytics features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.8
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,508,752 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(3,042)4.5 out of 5
8th Easiest To Use in Digital Analytics software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a comprehensive SEO toolkit that provides a range of features including keyword research, site audits, competitor analysis, and backlink tracking.
    • Reviewers frequently mention the intuitive user interface, reliable data, and the convenience of having all essential SEO tools integrated into one platform, which enhances their workflow and efficiency.
    • Reviewers experienced challenges with the high pricing, especially for small businesses and freelancers, and some found the vast amount of data and tools overwhelming for beginners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    561
    Ease of Use
    531
    Keyword Research
    496
    Helpful
    463
    SEO Optimization
    456
    Cons
    Expensive
    379
    High Pricing
    340
    High Costs
    287
    Pricing Issues
    220
    Learning Curve
    210
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Semrush features and usability ratings that predict user satisfaction
    8.4
    Sessions - Digital Analytics
    Average: 8.7
    8.3
    Engagement
    Average: 8.6
    8.2
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    304,195 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a comprehensive SEO toolkit that provides a range of features including keyword research, site audits, competitor analysis, and backlink tracking.
  • Reviewers frequently mention the intuitive user interface, reliable data, and the convenience of having all essential SEO tools integrated into one platform, which enhances their workflow and efficiency.
  • Reviewers experienced challenges with the high pricing, especially for small businesses and freelancers, and some found the vast amount of data and tools overwhelming for beginners.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
561
Ease of Use
531
Keyword Research
496
Helpful
463
SEO Optimization
456
Cons
Expensive
379
High Pricing
340
High Costs
287
Pricing Issues
220
Learning Curve
210
Semrush features and usability ratings that predict user satisfaction
8.4
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.6
8.2
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
304,195 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®

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(2,618)4.5 out of 5
Optimized for quick response
View top Consulting Services for Amplitude Analytics
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 46% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Amplitude Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    263
    Ease of Use
    243
    Analytics
    200
    Intuitive
    122
    Reporting
    103
    Cons
    Learning Curve
    109
    Steep Learning Curve
    109
    Complex Features
    52
    Missing Features
    52
    Not Intuitive
    50
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Amplitude Analytics features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amplitude
    Company Website
    Year Founded
    2012
    HQ Location
    San Francisco, CA
    Twitter
    @Amplitude_HQ
    21,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    961 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 46% Mid-Market
  • 32% Small-Business
Amplitude Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
263
Ease of Use
243
Analytics
200
Intuitive
122
Reporting
103
Cons
Learning Curve
109
Steep Learning Curve
109
Complex Features
52
Missing Features
52
Not Intuitive
50
Amplitude Analytics features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
21,854 Twitter followers
LinkedIn® Page
www.linkedin.com
961 employees on LinkedIn®
(1,551)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Pendo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    84
    Insights
    76
    Features
    58
    Analytics
    57
    Helpful
    49
    Cons
    Missing Features
    28
    Learning Curve
    26
    Limitations
    26
    Learning Difficulty
    23
    Expensive
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pendo features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Pendo.io
    Company Website
    Year Founded
    2013
    HQ Location
    Raleigh, North Carolina
    Twitter
    @pendoio
    20,091 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,040 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Enterprise
Pendo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
84
Insights
76
Features
58
Analytics
57
Helpful
49
Cons
Missing Features
28
Learning Curve
26
Limitations
26
Learning Difficulty
23
Expensive
19
Pendo features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,091 Twitter followers
LinkedIn® Page
www.linkedin.com
1,040 employees on LinkedIn®
(1,580)4.4 out of 5
9th Easiest To Use in Digital Analytics software
View top Consulting Services for Looker
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker is a data visualization tool that allows users to explore and understand data, create customizable dashboards and reports, and integrate with various data sources.
    • Users like Looker's flexibility in data visualization, its integration with other systems such as Salesforce, and its ability to make complex analytics easy through its powerful data modeling layer, LookML.
    • Users reported that the user interface and user experience feel outdated, the learning curve for LookML can be tough, and the platform can be slow when handling large datasets.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    189
    Data Visualization
    107
    Easy Integrations
    98
    Integrations
    96
    Insights
    88
    Cons
    Learning Curve
    70
    Slow Loading
    63
    Slow Performance
    49
    Poor Visualization
    48
    Missing Features
    47
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Looker features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    9.2
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,508,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker is a data visualization tool that allows users to explore and understand data, create customizable dashboards and reports, and integrate with various data sources.
  • Users like Looker's flexibility in data visualization, its integration with other systems such as Salesforce, and its ability to make complex analytics easy through its powerful data modeling layer, LookML.
  • Users reported that the user interface and user experience feel outdated, the learning curve for LookML can be tough, and the platform can be slow when handling large datasets.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
189
Data Visualization
107
Easy Integrations
98
Integrations
96
Insights
88
Cons
Learning Curve
70
Slow Loading
63
Slow Performance
49
Poor Visualization
48
Missing Features
47
Looker features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
9.2
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,508,752 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
(2,246)4.6 out of 5
7th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    400
    Ease of Use
    311
    User Insights
    212
    User Behavior Tracking
    207
    Insights
    204
    Cons
    Session Management
    152
    Missing Features
    85
    Expensive
    84
    Filtering Issues
    79
    Search Difficulty
    70
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LogRocket features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.0
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    14,933 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    519 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
400
Ease of Use
311
User Insights
212
User Behavior Tracking
207
Insights
204
Cons
Session Management
152
Missing Features
85
Expensive
84
Filtering Issues
79
Search Difficulty
70
LogRocket features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.0
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,933 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
(1,127)4.2 out of 5
Optimized for quick response
View top Consulting Services for Adobe Analytics
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Insights
    58
    Analytics
    55
    Features
    46
    Reporting
    28
    Cons
    Learning Curve
    31
    Expensive
    18
    Slow Performance
    17
    Steep Learning Curve
    14
    Slow Loading
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Analytics features and usability ratings that predict user satisfaction
    8.6
    Sessions - Digital Analytics
    Average: 8.7
    8.4
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,655 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Insights
58
Analytics
55
Features
46
Reporting
28
Cons
Learning Curve
31
Expensive
18
Slow Performance
17
Steep Learning Curve
14
Slow Loading
13
Adobe Analytics features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
8.4
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,655 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
(828)4.5 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Customer Support
    31
    Helpful
    26
    Insights
    26
    Session Replay
    21
    Cons
    Learning Curve
    18
    Limitations
    10
    Expensive
    9
    Difficulty
    8
    Limited Features
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Fullstory features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,927 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 29% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Customer Support
31
Helpful
26
Insights
26
Session Replay
21
Cons
Learning Curve
18
Limitations
10
Expensive
9
Difficulty
8
Limited Features
8
Fullstory features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,927 Twitter followers
LinkedIn® Page
www.linkedin.com
554 employees on LinkedIn®
(1,256)4.6 out of 5
Optimized for quick response
14th Easiest To Use in Digital Analytics software
View top Consulting Services for Mixpanel
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 53% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Mixpanel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    93
    Insights
    80
    Analytics
    56
    Intuitive
    48
    Simple
    33
    Cons
    Learning Curve
    37
    Steep Learning Curve
    36
    Difficult Learning
    23
    Data Management Issues
    20
    Event Management
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Mixpanel features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.8
    Engagement
    Average: 8.6
    8.6
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Mixpanel
    Company Website
    Year Founded
    2009
    HQ Location
    San Francisco, CA
    Twitter
    @mixpanel
    23,080 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    519 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 53% Small-Business
  • 37% Mid-Market
Mixpanel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
93
Insights
80
Analytics
56
Intuitive
48
Simple
33
Cons
Learning Curve
37
Steep Learning Curve
36
Difficult Learning
23
Data Management Issues
20
Event Management
20
Mixpanel features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.8
Engagement
Average: 8.6
8.6
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
23,080 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
(66)4.5 out of 5
15th Easiest To Use in Digital Analytics software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conviva is a type of software-as-a-service (SaaS) solution designed to help enterprise customers gain real-time performance analytics and AI-driven insights for their digital products, including mobil

    Users
    No information available
    Industries
    • Broadcast Media
    • Entertainment
    Market Segment
    • 52% Enterprise
    • 44% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Conviva Operational Data Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Insights
    32
    Analytics
    22
    Real-time Insights
    18
    Dashboard Customization
    13
    Cons
    Steep Learning Curve
    18
    Learning Curve
    16
    Not Intuitive
    11
    Dashboard Issues
    8
    Missing Features
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Conviva Operational Data Platform features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.9
    Engagement
    Average: 8.6
    8.9
    Trending
    Average: 8.4
    8.6
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Conviva
    Company Website
    Year Founded
    2006
    HQ Location
    Foster City, CA
    Twitter
    @conviva
    12,793 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    540 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conviva is a type of software-as-a-service (SaaS) solution designed to help enterprise customers gain real-time performance analytics and AI-driven insights for their digital products, including mobil

Users
No information available
Industries
  • Broadcast Media
  • Entertainment
Market Segment
  • 52% Enterprise
  • 44% Mid-Market
Conviva Operational Data Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Insights
32
Analytics
22
Real-time Insights
18
Dashboard Customization
13
Cons
Steep Learning Curve
18
Learning Curve
16
Not Intuitive
11
Dashboard Issues
8
Missing Features
7
Conviva Operational Data Platform features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
8.6
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Conviva
Company Website
Year Founded
2006
HQ Location
Foster City, CA
Twitter
@conviva
12,793 Twitter followers
LinkedIn® Page
www.linkedin.com
540 employees on LinkedIn®
(491)4.7 out of 5
Optimized for quick response
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

    Users
    • Web Analyst
    • Digital Analyst
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 47% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Contentsquare Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    25
    Analytics
    18
    Ease of Use
    15
    Customer Understanding
    14
    Helpful
    14
    Cons
    Complex Features
    8
    Improvements Needed
    7
    Missing Features
    5
    Complexity
    4
    Confusing Usability
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Contentsquare features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    9.2
    Engagement
    Average: 8.6
    8.8
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,619 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,813 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Contentsquare is the AI-powered, all-in-one experience intelligence platform that helps teams understand why customers engage or abandon—and what to do about it. Trusted by 2,000+ enterprise brands

Users
  • Web Analyst
  • Digital Analyst
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 47% Enterprise
  • 30% Mid-Market
Contentsquare Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
25
Analytics
18
Ease of Use
15
Customer Understanding
14
Helpful
14
Cons
Complex Features
8
Improvements Needed
7
Missing Features
5
Complexity
4
Confusing Usability
4
Contentsquare features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
9.2
Engagement
Average: 8.6
8.8
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,619 Twitter followers
LinkedIn® Page
www.linkedin.com
1,813 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Piano Analytics is a privacy-first behavioral analytics platform that helps organizations of all sizes optimize digital revenue by understanding and improving user behavior across websites, mobile app

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 60% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Piano Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    2
    Customer Support
    2
    Ease of Use
    2
    Helpful
    2
    Insights
    2
    Cons
    Limited Visibility
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Piano Analytics features and usability ratings that predict user satisfaction
    9.1
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Piano
    Company Website
    Year Founded
    2016
    HQ Location
    Amsterdam, North Holland, Netherlands
    Twitter
    @piano_io
    1,443 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    683 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Piano Analytics is a privacy-first behavioral analytics platform that helps organizations of all sizes optimize digital revenue by understanding and improving user behavior across websites, mobile app

Users
No information available
Industries
No information available
Market Segment
  • 60% Mid-Market
  • 25% Enterprise
Piano Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
2
Customer Support
2
Ease of Use
2
Helpful
2
Insights
2
Cons
Limited Visibility
1
Piano Analytics features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Piano
Company Website
Year Founded
2016
HQ Location
Amsterdam, North Holland, Netherlands
Twitter
@piano_io
1,443 Twitter followers
LinkedIn® Page
www.linkedin.com
683 employees on LinkedIn®
(594)4.4 out of 5
View top Consulting Services for Google Analytics 360
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

    Users
    • Owner
    • Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 51% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Analytics 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    6
    Data Analysis
    3
    Easy Integrations
    3
    Analytics
    2
    Ease of Use
    2
    Cons
    Complex Features
    3
    Complexity
    2
    Learning Curve
    2
    Cluttered Interface
    1
    Difficult Learning
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Analytics 360 features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.6
    Trending
    Average: 8.4
    8.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,508,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

Users
  • Owner
  • Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 51% Small-Business
  • 31% Mid-Market
Google Analytics 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
6
Data Analysis
3
Easy Integrations
3
Analytics
2
Ease of Use
2
Cons
Complex Features
3
Complexity
2
Learning Curve
2
Cluttered Interface
1
Difficult Learning
1
Google Analytics 360 features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.6
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,508,752 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(806)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Digital Analytics software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 77% Enterprise
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    210
    Session Replay
    190
    Insights
    173
    Helpful
    132
    Customer Understanding
    122
    Cons
    Session Issues
    70
    Not Intuitive
    65
    Learning Curve
    62
    Session Management
    62
    Missing Features
    54
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Sessions - Digital Analytics
    Average: 8.7
    9.9
    Engagement
    Average: 8.6
    9.9
    Trending
    Average: 8.4
    9.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,823 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    269 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 77% Enterprise
  • 18% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
210
Session Replay
190
Insights
173
Helpful
132
Customer Understanding
122
Cons
Session Issues
70
Not Intuitive
65
Learning Curve
62
Session Management
62
Missing Features
54
Glassbox features and usability ratings that predict user satisfaction
9.9
Sessions - Digital Analytics
Average: 8.7
9.9
Engagement
Average: 8.6
9.9
Trending
Average: 8.4
9.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,823 Twitter followers
LinkedIn® Page
www.linkedin.com
269 employees on LinkedIn®
(267)4.8 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easi

    Users
    • Web Developer
    Industries
    • Government Administration
    • Higher Education
    Market Segment
    • 45% Enterprise
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Silktide is a platform designed to improve website accessibility, content quality, and SEO, while also providing user-friendly tools for site management and maintenance.
    • Reviewers frequently mention the platform's user-friendly interface, comprehensive accessibility reports, and the ability to easily locate and fix errors, making it an efficient tool for large-scale site management.
    • Users experienced some difficulties with the platform's interface being dense initially, the lack of control over what is exported in reports, and the time-consuming process of rescanning pages after edits.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Silktide Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    63
    Helpful
    52
    Customer Support
    48
    Accessibility
    46
    Accessibility Features
    37
    Cons
    Complex Usability
    20
    Difficult Navigation
    14
    Limited Features
    10
    Missing Features
    10
    Navigation Difficulty
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Silktide features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.4
    Trending
    Average: 8.4
    9.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Silktide
    Company Website
    Year Founded
    2001
    HQ Location
    United Kingdom
    Twitter
    @silktide
    2,126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    57 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easi

Users
  • Web Developer
Industries
  • Government Administration
  • Higher Education
Market Segment
  • 45% Enterprise
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Silktide is a platform designed to improve website accessibility, content quality, and SEO, while also providing user-friendly tools for site management and maintenance.
  • Reviewers frequently mention the platform's user-friendly interface, comprehensive accessibility reports, and the ability to easily locate and fix errors, making it an efficient tool for large-scale site management.
  • Users experienced some difficulties with the platform's interface being dense initially, the lack of control over what is exported in reports, and the time-consuming process of rescanning pages after edits.
Silktide Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
63
Helpful
52
Customer Support
48
Accessibility
46
Accessibility Features
37
Cons
Complex Usability
20
Difficult Navigation
14
Limited Features
10
Missing Features
10
Navigation Difficulty
10
Silktide features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.4
Trending
Average: 8.4
9.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Silktide
Company Website
Year Founded
2001
HQ Location
United Kingdom
Twitter
@silktide
2,126 Twitter followers
LinkedIn® Page
www.linkedin.com
57 employees on LinkedIn®