What I like most about Google Analytics 360 is how it delivers detailed, reliable insights into customer behavior at scale. Its advanced reporting, customizable dashboards, and seamless integration with other Google products such as Google Ads make it straightforward to evaluate marketing performance and make data-driven decisions. I also appreciate the higher data limits, faster processing, and enterprise-level support, which are especially valuable for organizations that manage large volumes of website traffic. Review collected by and hosted on G2.com.

One drawback of Google Analytics 360 is its steep learning curve, particularly when you start using advanced features and building custom reports. For new users, the interface can feel complicated, and setting up accurate tracking often requires a fair amount of technical expertise. Although it offers powerful capabilities, it can take time to interpret the data effectively, and the premium pricing may be hard to justify for organizations that don’t need enterprise-scale analytics. Review collected by and hosted on G2.com.

It provides extremely simple data collection, advanced reporting, and strong integrations across the Google ecosystem. The ability to handle high traffic volumes without sampling is a huge advantage for our team. I especially value the deeper integrations with BigQuery, Google Ads, and other Google Marketing Platform tools, which make it easier to connect analytics data to activation and advanced analysis. Review collected by and hosted on G2.com.

The platform has a learning curve, as our team transitioned from standard GA or GA4. Setting up events, custom dimensions, and advanced reporting often requires technical expertise or dedicated analytics resources. Review collected by and hosted on G2.com.

What I like most about Google Analytics 360 is how well it handles large-scale, complex data with both speed and accuracy. It provides advanced reporting, access to unsampled data, and more robust segmentation options, which are essential for enterprise-level insights. I also value its seamless integration with other Google Marketing Platform tools, such as BigQuery and Ads, because it lets me combine datasets, run more sophisticated analyses, and make data-driven decisions that directly influence marketing strategy and ROI. Review collected by and hosted on G2.com.

One downside of Google Analytics 360 is that it can be complex and overwhelming for new users, with a steep learning curve for setting up advanced tracking, custom reports, and integrations. It’s also expensive compared to standard Google Analytics, which can be a barrier for smaller teams, and sometimes navigating the vast number of features and options slows down day-to-day analysis. Review collected by and hosted on G2.com.

Reliability, diversity of functions and ease of use Review collected by and hosted on G2.com.

Funnels. I feel like it's not able to measure funnels very well. I would also like to have a more flexible interface for setting up dashboards with metrics from various categories. And last but not least, I dislike that some values in customized reports do not match the ones on official dashboards. Review collected by and hosted on G2.com.

Multiple things to start with, Google Analytics deep insights available for my website, and user behaviour. Their advanced event-based tracking in GA4 is very effective. On top of it, their seamless integration with Google Ads and Google Search console, and Tag Manager is a value addon. Review collected by and hosted on G2.com.

GA4 has a very steep learning curve compared to the similar Universal Analytics tool. The interface was a bit difficult to understand at the beginning. And their data retention tool needs very precise integration. Review collected by and hosted on G2.com.

GA combined all touch points within google ecosystem and gives a holistic view of consumers journey. Helps marketers life easy by giving insights around different touch points and attribution models helps with right attribution model to measure the success of adspends and their contribution in driving leads Review collected by and hosted on G2.com.

Wish it can give a full view on all channels and not just those which are adserved. Bringing social, video, display in whole would make it easy. its still a challenge to get one view of the campaign Review collected by and hosted on G2.com.

What I like best about Google Analytics 360 is the seamless integration with BigQuery, which allows for incredibly powerful and customized analysis of raw, unsampled data. Review collected by and hosted on G2.com.

While the software is quite powerful, I find the interface challenging to use and not particularly intuitive. Review collected by and hosted on G2.com.

The improvement in data collection capacity was of great value. Review collected by and hosted on G2.com.

The cost is still not so affordable for small businesses. Review collected by and hosted on G2.com.

Google analytics is very easy to use and implement on your website and apps to analyze the performance of websites and apps in a very frequent manner. The customer support is very responsive and its very easy to integrate this tool on the websites. there are various featuers of this tool to being loved by the users. Review collected by and hosted on G2.com.

As this point of time there is nothing to dislike in this tool. Review collected by and hosted on G2.com.

Understand your customers.

Get smarter insights to improve ROI.

Connect your insights to results.

Make your data work for you. Review collected by and hosted on G2.com.

Its complexity, the steep learning curve, and the aggressive pricing. Review collected by and hosted on G2.com.