Semrush Pricing Overview

Free Trial

Pro

$139.94

Per Month

For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.

Guru

$249.95

Per Month

For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.

Business

$499.95

Per Month

For agencies, E-commerce projects and businesses with extensive web presence. With the Business plan you get all the Guru features plus: White label reports, API access, Extended limits, and sharing options

Enterprise

Per Month

Free

$0.00

Per Month

You can use Semrush with a free account, but the number of features and amount of data will be limited.

Position Tracking: 10 keywords, updated daily

Site Audit: 100 pages per month

Social Media profiles: track 5, post to 2 (schedule 10 posts)

On Page SEO Checker: recommendations for 10 keyword units per month

Domain & Keyword Analytics: 10 results per report, 10 reports per day

Brand Monitoring: historical data - 1 day, track 1 keyword in a project, 1 location, data sources - Web

Content Audit: 50 pages to audit

Post Tracking: 5 URLs

Topic Research: 2 topics

SEO Content Template: 1 template, 10 keywords to add

SEO Writing Assistant: 1 template

Semrush offers three options for monthly subscriptions: Pro for $139.95, Guru for $249.95 and Business starting at $499.95.

All three plans are recurring subscriptions. You can purchase a monthly subscription and it will bill automatically on the same calendar day of every month; or you can choose an annual plan, and pay yearly.

All plans include:

- Site Audit
- On Page SEO Checker
- Position Tracking
- Social Media Tracker
- Social Media Poster
- Backlink Audit
- Marketing Calendar
- Log File Analyzer
- Brand Monitoring
- Post Tracking
- Content Audit
- Organic Traffic Insights
- PPC Keyword Tool
- Organic Research
- Keyword Research
- Keyword Magic Tool
- Ad Builder
- Advertising research
- Display Advertising
- Backlinks
- SEO Content Template
- Sensor
- Keyword Difficulty
- Gap Analysis
- Traffic Overview
- Lead Generation Tool
- Topic Research
- My reports
- Notes
- SEO Writing Assistant
- CPC Map

Semrush has 5 pricing editions. A free trial of Semrush is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Semrush is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Semrush must be conducted with the seller.

You will find differences between Semrush subscriptions in:

- Domain & Keyword Analytics
- Historical Data
- PLA Research
- Display Advertising
- Traffic Analytics
- Number of Projects
- Site Audit
- Position Tracking
- On Page SEO Checker
- Social Media Toolkit
- Content Marketing Toolkit
- PPC Keyword Tool
- PDF Reporting
- Additional Users
- API Access

Save up to $800 on our annual plans.

Pricing information was last updated on July 22, 2025

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Semrush Pricing Reviews

(2)

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/23/2021

"SEMRush changed the game to allow me to be a more effective SEO Practioner"

5/5

What do you like best about Semrush?

I have been doing SEO audits and keywords research for clients using manual methods and 'free' resources from Google. Once I found SEMRush, it changed the game for me. Their auditing tools were the main source for SEO reviews I did with customers. They are regular resources that I used to stay on top of performance. It also helped me to keep all of the client projects in one place and super organized. They have also kept evolving all of their tools over time to keep pace with changes in the market. With the swift shift to AI search, they have been able to create a toolkit that is helping me keep pace with that conversions for my clients as well. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I wish the process of a trying some of their new products was a bit easier. I have hit snags a couple of times that made trying and cancelling something a little bit hard. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Anything related to online marketing from SEO to Paid Media and PR. The biggest one is understanding visibility in the Google search engine around the globe. The indexes by country are invaluable assets. The biggest benefit is time. It takes so much energy to try to aggregate this data and insight in some other way. Review collected by and hosted on G2.com.

Response from Semrush of Semrush

edit

Hello! Thank you a lot for your feedback, we highly appreciate you sharing your experience as we constantly strive to improve our products! Semrush indeed offers a vast set of data sometimes challenging to interpret and incorporate in one's workflow, therefore, we have created a HelpCenter (https://www.semrush.com/kb/) with step-to-step guidelines on how to approach all the tools and corresponding reports on the platform. I also recommend checking out our Academy courses where specialists share their insights and feature Semrush tools in real practice!

Verified User in Airlines/Aviation

Enterprise (> 1000 emp.)

10/8/2025

"Not a Partner You Can Trust — Just a Policy Machine"

0/5

What do you like best about Semrush?

SEMrush has a large set of tools under one roof, which makes it easy to do basic keyword and competitive analysis without juggling multiple platforms. The interface is generally intuitive, and setup doesn’t require much onboarding time. That said, the product’s functionality isn’t the issue — the experience around billing, renewals, and support far outweighs any benefit the platform offers. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

We’ve been long-time SEMrush customers, but our recent experience has been extremely disappointing. One of our old accounts (created by a former employee) auto-renewed for $6,327.95 without any notice or usage. Despite reaching out immediately after discovering the charge, the support team refused to offer any refund or credit — citing a strict no-refund policy for recurring subscriptions, even when it’s clearly an honest mistake.

Their “support escalation” consisted of multiple polite but scripted responses that made it clear no one was empowered to actually help or use judgment. For a company that claims to value its customers, this level of rigidity and lack of empathy is unacceptable — especially for enterprise accounts spending thousands of dollars.

If you’re considering SEMrush, be extremely cautious with billing — they will continue charging you even if you’re not using the product, and their “policy” leaves no room for fairness or good faith. We’ve since switched to other tools that offer similar capabilities, better customer support, and more transparent renewal processes. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

In theory, SEMrush helps teams monitor SEO performance, track competitors, and manage keyword strategy in one place. In practice, those benefits have been minimal for us — the data overlaps with other tools we already use, and the return hasn’t justified the high cost. The lack of flexibility or customer-centric support completely negates any operational value it might provide. Review collected by and hosted on G2.com.