It is self service.
Very quick to collect data
Cost efficient for 1 question surveys
1) The blackbox that is where the info is collected. Because of it, you can't assess the potential bias of the data collection platform. What if 80% of the answers are collected on the same newspaper paywall? Wouldn't it influence results?. This is the reason I'm looking for alternatives now.
2) The ridiculous price cliff between a survey with 1 question and 2 questions, usually price x10 !!! And then 3 questions = 2 questions price. I would introduce a more gradual pricing, or at least allow 2 questions for that price.
3) The pay as you go downside is that once you start using it regularly, it becomes an annoyance to deal with credit cards payments in the accounting. When trying to get moved to invoicing, sales either don't answer or send you to a third party provider if you spend more than 3000$/month, but that didn't work out either. Cumbersome!
4) The very minimum customer support. Available only during PST working hours. I guess the rest of the world can go to hell for all they care.
I wouldn't base any critical business decision on these surveys until the collection platform details are provided for each respondent (as in, the actual URL data was collected on).
We're checking brand awareness with 1 simple question "are you aware of...?"
We're also running a separate 1 question survey (because cost of 2 questions survey is x10 compared to running two separate 1 question surveys).
Benefits are that we obtain cheap monthly data compared to a full on brand tracker.