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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Google Analytics Media

Google Analytics Demo - Analytics Funnel
Find where your users are dropping off and drive results.
Google Analytics Demo - Analytics Demographics
Discover demographic information about your visitors.
Google Analytics Demo - Analytics Acquisition
See how your website visitors are coming to you.
Google Analytics Demo - Analytics Overview
Get an overview of traffic, bounce, rate, sessions, and more.
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Google Analytics Reviews (6,659)

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Reviews

Google Analytics Reviews (6,659)

View 15 Video Reviews
4.5
6,659 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Google Analytics for its detailed insights into user behavior and traffic sources, which help in making informed marketing decisions. The platform's ability to provide real-time data and seamless integration with other Google tools enhances its value for tracking website performance. However, many users note a common limitation in the steep learning curve associated with the new GA4 interface, which can be overwhelming for beginners.

Pros & Cons

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Emre P.
EP
Performance Marketing Specialist
Small-Business (50 or fewer emp.)
"Insightful Campaign Analysis and Easy Setup"
What do you like best about Google Analytics?

I completely love how Google Analytics allows me to see my campaign performance immediately after I create a campaign. This real-time performance analysis is incredibly helpful for optimizing my marketing efforts. Additionally, I found the initial setup of Google Analytics to be extremely easy. By following the clear instructions provided during campaign creation, I was guided to understand exactly what type of campaign would be most effective for my customer base. This level of guidance makes the process straightforward and enhances my campaign success. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

I am frustrated with the need to use multiple tools and switch between them. While using both Google Analytics and Facebook Business Manager, I find it inconvenient that I cannot manage everything under one unified tool. This requires switching systems when launching a campaign on Facebook, which results in a fragmented workflow. It would be much better if these tools were integrated or available within a single environment. Review collected by and hosted on G2.com.

HAFSA 4.
H4
"Insightful Analytics with a Learning Curve"
What do you like best about Google Analytics?

I like how Google Analytics provides a comprehensive understanding of website traffic by offering insights into user demographics, locations, and distinguishing between new and returning customers. This feature helps me understand the origin of my traffic, whether it is organic, from paid ads, or through social media channels. Furthermore, I appreciate how Google Analytics measures the performance of digital marketing efforts, offering valuable data on user behavior, which aids in resolving misunderstandings about the functionality and performance of my website. The setup was not as difficult as some might assume, making it accessible even for those new to the tool. Overall, with these capabilities, I find Google Analytics tremendously beneficial for gathering and interpreting data to drive better marketing decisions. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

I find Google Analytics challenging if you are not properly educated on this application, as you may have difficulty understanding its complexity. Review collected by and hosted on G2.com.

Dipti S.
DS
Search Engine Optimization Specialist
Small-Business (50 or fewer emp.)
"Clear Insights with a Learning Curve"
What do you like best about Google Analytics?

I like that Google Analytics provides a clear insight of the website traffic all in one place. I can easily see how many people visit my website, where they come from, and what pages they like the most. This helps me understand what is working on my website and what isn't. After adding the Google Analytics code to my website, everything worked smoothly, making the process straightforward. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

It can feel confusing at the first time for the beginners. Some reports take time to understand and it's not easy to find some specific data quickly. Review collected by and hosted on G2.com.

Sagar kumar S.
SS
"Insightful Analytics, Need Better User Data Tracking"
What do you like best about Google Analytics?

I appreciate Google Analytics for offering clear insights into how users visit and interact with my website. It effectively tracks user behavior, traffic sources, and overall performance, providing me with a comprehensive understanding of what works and what needs improvement on my website. I also like that it gives detailed tracking information about where my visitors are coming from, their purpose, and how they use the website, all of which are essential for optimized user experience. Furthermore, the setup process for Google Analytics is simple and user-friendly, allowing for easy integration and use. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

I find the user interface and setup of Google Analytics not as user-friendly as I'd like. Additionally, tracking lead inquiries and user information needs improvement. I would appreciate a tracking dashboard that offers basic user information like name, country, and basic email ID. It would also be beneficial to have insights into the visitors' purpose for visiting the website. Review collected by and hosted on G2.com.

Punit D.
PD
Web Developer
Computer Software
Small-Business (50 or fewer emp.)
"Google Analytics tool for understanding Website traffic and app traffic"
What do you like best about Google Analytics?

From my experience, google analytics help me clearly understand how users visit and use mywebsite. I regularly check traffic sources, page views, user location, and real time activity. It helps me find which pages perform well and which need impovement. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

GA4 is not very beginner friendly some importand reports are difficult to find, and it take time to understand the new interface. Review collected by and hosted on G2.com.

Atul A.
AA
Manager
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Detailed Insights, Easy Setup, Needs AI Enhancement"
What do you like best about Google Analytics?

I find Google Analytics incredibly valuable for tracking website performance and optimizing ads, the user funnel, and overall user journey. I appreciate the detailed insights it provides, especially the information on traffic sources, user demographics, and the ability to easily understand the user journey. These features allow me to pinpoint which pages convert the most effectively. Additionally, I find the initial setup process is straightforward and simple, requiring just the implementation of a code into the website. This ease of use is essential to get up and running quickly without any hassle or complex technical requirements. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

I dislike the absence of AI in Google Analytics, as integrating AI could significantly enhance its functionality. With AI, creating customized reports would be quicker, and it would be easier to identify critical areas for improving user experience and driving more conversions. Review collected by and hosted on G2.com.

Care M.
CM
Care Made|Trusted Medical Equipment and Mobility Aids with In Home Setup
Hospital & Health Care
Small-Business (50 or fewer emp.)
"Essential for Traffic and Sales Analysis"
What do you like best about Google Analytics?

I love Google Analytics for its ability to analyze my sales and traffic, which is essential for my business insights. It helps me efficiently find traffic sources, which is crucial in understanding where my visitors come from and how they interact with my site. I also appreciate the real-time analytics feature, which allows me to monitor activities on my site as they occur, giving me up-to-date information to make timely decisions. The tool's functionality in identifying keywords is another aspect I find valuable, as it plays a key role in planning and optimizing my SEO strategy. Overall, I find Google Analytics very beneficial to all aspects of my data analysis needs. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

I find the keyword suggestion feature to be lacking in precision. It doesn't provide exact keyword suggestions, which could enhance the value and functionality of Google Analytics for users like me. Review collected by and hosted on G2.com.

MK
Technical Officer
Enterprise (> 1000 emp.)
"Essential Tool for CRO Insights and Growth"
What do you like best about Google Analytics?

Right now, I am working in CRO for CROs Google Analytics helps to understand how visitors interact with their digital platforms like clinical trial websites, patient recruitment pages, sponsor portals, study information landing pages, Training or documentation sites these all helps to grow as CRO in real-life also for me it's very useful tool as a professional of CRO so this part of Google Analytics I likes the most. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Smooth operations of CRO requires: Compliance, Traceability, Audit logs Google Analytics is not designed for regulated clinical environments, so no audit trails suitable for regulatory audits therefore cannot be used for clinical decision-making this con sometime create issues, so these is the thing that i most dislike about Google Analytics. Review collected by and hosted on G2.com.

Vignesh S.
VS
Data analyst
Mid-Market (51-1000 emp.)
"Powerful, Data-Driven Insights Despite Initial Complexity"
What do you like best about Google Analytics?

I really like how Google Analytics helps in identifying issues within customer behavior and tracking data with detailed information. It suggests data-driven decisions, helping me choose the right options to fine-tune my marketing strategies. I find it powerful for gaining insights and optimizing strategies to improve performance regularly. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Sometimes the interface is a bit complicated and the data might not always be real-time accurate. Also, the integration platform can be a bit challenging to communicate and interact with. The initial setup was a bit complicated compared to Adobe, creating an account and adding a tracking code was a bit tough. Review collected by and hosted on G2.com.

CO
Partner
Printing
Mid-Market (51-1000 emp.)
"Looking for a deep dive into you user engagement & web traffic, this is it."
What do you like best about Google Analytics?

All your user engagement and website traffic performance in one place. Easy integration of AdSense, Google Search Console, and Google Ads. Track campaign performance and audience metrics. Generate an overview report or a detailed report of your website performance, user engagement, and attributes. View reports on e-commerce purchases, lead acquisitions, promotions, and even user reports on non-Google sources. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

The user interface is relatively complicated, more so since the shift to GA4. The limitations in data export could be improved Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Average Discount

9%

Perceived Cost

$$$$$

How much does Google Analytics cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 5 purchases.

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Google Analytics Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Trending
Segmentation
Custom Reports and Dashboards
User Data
Site Search Reporting
Campaign Tracking
Performance and Reliability
User, Role, and Access Management
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