[ Google ... Reviews ](https://www.g2.com/products/google-analytics/reviews) [ Google ... Reviews ](https://www.g2.com/products/google-analytics/reviews) # Google Analytics Features ##### ## Metrics (20) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Entry and Exit Pages Accurately determine your websites most common entry and exit points, while displaying data elegantly. Sessions Accurately measure total web traffic and display data logically. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Return Track user return rates and related metrics. Conversions Track what proportion of users convert to customers via specific actions. Search Rank Gives users accurate reflection of how their search ratings compare with competitors. Show More ##### ## Reporting (6) Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## User Identification (3) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Tools (3) Contact Collection Gives users the ability to subscribe to unique content or otherwise share contact information. Audience Insights Helps users understand audience demographics and evaluate visitor behavior Social Sharing Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. Show More ##### ## Exchange Functions (2) Data Transmission Transmit data without altering the data’s inherent meaning. Data Normalization Normalize transmitted data for easier consumption by the receiving system. Show More ##### ## Data as a Service (4) Market Data Acquisition Facilitate market data-as-a-service acquisition. Industry Data Acquisition Facilitate industry data-as-a-service acquisition. Source Data Acquisition Facilitate consumption source (e.g., web, mobile, IoT) data-as-a-service acquisition. Targeted Data Acquisition Facilitate targeted subject matter data-as-a-service acquisition. Show More ##### ## Management (4) Source and Destination Selection Allow users to select the data's source(s) and destination(s) for the exchange process. Solution Integration Integrate with other data-oriented solutions. Reporting and Visualization Generate reports, dashboards, and graphics around data exchange KPIs and stats. Data Governance Provide data governance strategies or capabilities for exchanged and acquired data. Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Content Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Huwise](https://images.g2crowd.com/uploads/product/hd_favicon/9c85119cfa7b5cf9c843ba655ed548d8/huwise.svg "Huwise") Sponsored Huwise 4.7/5 (11) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Chartbeat](https://images.g2crowd.com/uploads/product/hd_favicon/656868fad28cc509b5ab209b27ebf5f1/chartbeat.svg "Chartbeat") Chartbeat 4.4/5 (68) ](https://www.g2.com/products/chartbeat/reviews) [ ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") Semrush 4.4/5 (3,840) ](https://www.g2.com/products/semrush/reviews) [ ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") Amplitude Analytics 4.5/5 (2,855) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. 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