Google Analytics Features
Metrics (20)
Sessions - Digital Analytics
4037 reviewers of Google Analytics have provided feedback on this feature.
Accurately measure total web traffic and present data elegantly.
Engagement
4010 reviewers of Google Analytics have provided feedback on this feature.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
3940 reviewers of Google Analytics have provided feedback on this feature.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
This feature was mentioned in 3620 Google Analytics reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
This feature was mentioned in 3394 Google Analytics reviews.
Able to set up custom variables to track any user activity on the site.
Retention
As reported in 3597 Google Analytics reviews.
Accurately measure bounce rate.
Return
Based on 3644 Google Analytics reviews.
Track user return rates and related metrics.
Conversions
3722 reviewers of Google Analytics have provided feedback on this feature.
Track what proportion of users convert via a certain action.
Funnels
3307 reviewers of Google Analytics have provided feedback on this feature.
See how many users proceed down a certain path to conversion.
Engagement
238 reviewers of Google Analytics have provided feedback on this feature.
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Based on 233 Google Analytics reviews.
Accurately determines where users close the app during their sessions.
Retention
This feature was mentioned in 227 Google Analytics reviews.
Accurately measures bounce rate.
Return
237 reviewers of Google Analytics have provided feedback on this feature.
Tracks user return rates and related metrics.
Conversions
Based on 240 Google Analytics reviews.
Tracks what proportion of users convert via a certain action.
Entry and Exit Pages
Based on 1466 Google Analytics reviews.
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
Sessions
Based on 1501 Google Analytics reviews.
Accurately measure total web traffic and display data logically.
Engagement
1500 reviewers of Google Analytics have provided feedback on this feature.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Return
This feature was mentioned in 1418 Google Analytics reviews.
Track user return rates and related metrics.
Conversions
This feature was mentioned in 1432 Google Analytics reviews.
Track what proportion of users convert to customers via specific actions.
Search Rank
This feature was mentioned in 1368 Google Analytics reviews.
Gives users accurate reflection of how their search ratings compare with competitors.
Reporting (6)
Trending
As reported in 3547 Google Analytics reviews.
Report on how any user activity has changed over time.
Retroactive Reporting
Based on 3255 Google Analytics reviews.
Report on user activity in the past and set up predictive models for the future.
Segmentation
This feature was mentioned in 3500 Google Analytics reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
3435 reviewers of Google Analytics have provided feedback on this feature.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
As reported in 3114 Google Analytics reviews.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Based on 3671 Google Analytics reviews.
Allows users to easily build customized reports and dashboards.
Other (7)
User Data
Based on 3692 Google Analytics reviews.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
This feature was mentioned in 3499 Google Analytics reviews.
Report on keywords used in internal searches.
Load Time Monitoring
As reported in 3291 Google Analytics reviews.
Track load times on different devices and systems.
Campaign Tracking
This feature was mentioned in 3443 Google Analytics reviews.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
As reported in 2701 Google Analytics reviews.
Track revenue and transactions.
Promotional Messages
Based on 2426 Google Analytics reviews.
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
This feature was mentioned in 2802 Google Analytics reviews.
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
2630 reviewers of Google Analytics have provided feedback on this feature.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
As reported in 2334 Google Analytics reviews.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Based on 3462 Google Analytics reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
This feature was mentioned in 3566 Google Analytics reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
User Identification (3)
Demographics
As reported in 1178 Google Analytics reviews.
Identifies user demographics like gender or age.
User Segmentation
Based on 1136 Google Analytics reviews.
Enables the view of analytic data based on user segment.
Geolocation
As reported in 1151 Google Analytics reviews.
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
1021 reviewers of Google Analytics have provided feedback on this feature.
Enables you to define custom events for analysis.
Real-Time Insights
This feature was mentioned in 1166 Google Analytics reviews.
Provides real-time reports.
Attribution
1071 reviewers of Google Analytics have provided feedback on this feature.
Measures user acquisition analytics.
Dashboard
This feature was mentioned in 1180 Google Analytics reviews.
Provides a holistic summary of your data.
User Path Tracking
1123 reviewers of Google Analytics have provided feedback on this feature.
Displays a users progress throughout specific paths in an application.
User Activity History
As reported in 1098 Google Analytics reviews.
Displays a users activity history.
Tools (3)
Contact Collection
As reported in 1124 Google Analytics reviews.
Gives users the ability to subscribe to unique content or otherwise share contact information.
Audience Insights
This feature was mentioned in 1495 Google Analytics reviews.
Helps users understand audience demographics and evaluate visitor behavior
Social Sharing
This feature was mentioned in 1257 Google Analytics reviews.
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.
Exchange Functions (2)
Data Transmission
17 reviewers of Google Analytics have provided feedback on this feature.
Transmit data without altering the data’s inherent meaning.
Data Normalization
As reported in 17 Google Analytics reviews.
Normalize transmitted data for easier consumption by the receiving system.
Data as a Service (4)
Market Data Acquisition
This feature was mentioned in 17 Google Analytics reviews.
Facilitate market data-as-a-service acquisition.
Industry Data Acquisition
Based on 17 Google Analytics reviews.
Facilitate industry data-as-a-service acquisition.
Source Data Acquisition
Based on 16 Google Analytics reviews.
Facilitate consumption source (e.g., web, mobile, IoT) data-as-a-service acquisition.
Targeted Data Acquisition
This feature was mentioned in 16 Google Analytics reviews.
Facilitate targeted subject matter data-as-a-service acquisition.
Management (4)
Source and Destination Selection
Based on 16 Google Analytics reviews.
Allow users to select the data's source(s) and destination(s) for the exchange process.
Solution Integration
This feature was mentioned in 16 Google Analytics reviews.
Integrate with other data-oriented solutions.
Reporting and Visualization
Based on 15 Google Analytics reviews.
Generate reports, dashboards, and graphics around data exchange KPIs and stats.
Data Governance
This feature was mentioned in 15 Google Analytics reviews.
Provide data governance strategies or capabilities for exchanged and acquired data.
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Based on 85 Google Analytics reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 86 Google Analytics reviews.
Works across multiple software systems or databases
Proactive Assistance
This feature was mentioned in 85 Google Analytics reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
92 reviewers of Google Analytics have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Content Analytics (5)
Autonomous Task Execution
40 reviewers of Google Analytics have provided feedback on this feature.
Capability to perform complex tasks without constant human input
Cross-system Integration
40 reviewers of Google Analytics have provided feedback on this feature.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 40 Google Analytics reviews.
Improves performance based on feedback and experience
Proactive Assistance
40 reviewers of Google Analytics have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 42 Google Analytics reviews.
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.





