Google Analytics Reviews & Product Details

I appreciate Google Analytics for providing a precise understanding of where my website may be lacking and where users are dropping off. I find the UTM tracking incredibly useful to understand traffic sources and flow. The tool's comprehensive analytics aid in better website management, including AB testing and comparative analysis. Review collected by and hosted on G2.com.

I think that while Google Analytics is a very good tool, it might not be as user-friendly for everyone, especially for those who may want a simpler version of the analysis. It could be made more user-friendly by deriving a greater understanding of how the tool works and how the analytics are presented. Review collected by and hosted on G2.com.

I like that Google keeps improving the product. I like that it integrates seamlessly with my websites without very much coding work. It gives me all the data our online shops need to make decisions quickly. Review collected by and hosted on G2.com.

I dislike the speed issues that the code can cause on your site. You have to defer the loading of the script. Other than that, there are no more complaints. Review collected by and hosted on G2.com.

It is the best tool to analyze and understand the websites traffic source , regions and growth over the time. It shows all the data to perform research and helps grow the website also identifies if any region has massive traffic for the website, easy to use and helpful Review collected by and hosted on G2.com.

The data takes up sometime to display genuine traffic and doesn't have exact info of all things needed. But overall useful no major issues Review collected by and hosted on G2.com.

I like that Google Analytics is free and has a lot of functionality. It collects a wide variety of parameters, which is really helpful. I also enjoy the features like Goals and Demographics. Review collected by and hosted on G2.com.

I find the interface of Google Analytics overcomplicated, especially when setting it up, and they change it a lot. If I can't find something I need, I have to google it or watch videos on YouTube. The initial setup is also complicated and unintuitive. Review collected by and hosted on G2.com.

What I really like is the ability to customize reports and the ease of integration with e-commerce platforms. This is very useful because it gives us efficiency and allows us to tailor insights according to our clients’ needs. I also really like the search feature, since with natural language it often helps me find things that I wouldn’t easily know how to locate otherwise Review collected by and hosted on G2.com.

What I really don’t like about Google Analytics is that it’s not truly real-time. The delay in how data is reflected in the reports sometimes reduces our visibility and limits our ability to take immediate action Review collected by and hosted on G2.com.

Google Analytics has been around for a while now and I have relied upon it in the last probably 10 companies that I have worked for to provide website analysis and insights. It is easy to set-up and to implement and get up and running in your business, you need to leave it for a month to start collecting data to have something to analyse but once you do it provides core vitals on your website, such as who is visiting, lead sources and where from etc..it is pretty expansive in terms of the data that it offers. Its a tool that we use every week to monitor website traffic and it integrates with ever other tools on the market place pretty much. Review collected by and hosted on G2.com.

Google recently launched there GA4 upgrade this has changed the UX and how you find and pull data which has made it a little more tricky to find what you want as you have to build reports for what you want now as before it was just on a menu. So it takes a little getting used to but there are many resources to help with this and after a short while you are up and running. Review collected by and hosted on G2.com.

It helps us track and analyze our website's traffic easily. Also, we can monitor keywords and specific page traffic with custom dates. Review collected by and hosted on G2.com.

There is nothing to dislike, as we require it a lot. Review collected by and hosted on G2.com.

It gives a clear picture of what’s actually working.You can really dig deep into your audience.I like that you can build your own dashboards and reports based on exactly what matters to you or your team. It’s way more efficient than sifting through data you don’t need. Review collected by and hosted on G2.com.

I dont think there is anything i really dislike about google. Review collected by and hosted on G2.com.

I have used Google Analytics for analyzing our website visits data. It is very beneficial in tracking features like Active Users, New Users, Avg. engagement time per active users. It also provides in depth analysis on of the visits on our website such as whether they are from Direct, Referral, through email, Paid social, Organic search, organic social. They also provide session by session information. Moreover they also provide geographical data such as which country traffic is coming for with the functionality to drill down further to the state level. Also it has huge community support to solve any problems we encounter. We can also track the engagement overview like the Views by page title info or the count of page view, user engagement etc. You can also track monetization details such as ecommerce purchases, purchase journeys, info about first time users. Review collected by and hosted on G2.com.

Something which can be improved is the integrations offered. It is very easy to integrate with Looker studio for analysis but that's about it. More functionality can be added to integrate it with analytics and visualization tools like Tableau and Power BI. Review collected by and hosted on G2.com.

Google Analytics excels at providing deep insights into user behavior and website performance. The platform offers robust tracking capabilities, customizable dashboards, and seamless integration with other Google products. The real-time reporting features are particularly valuable for monitoring campaigns and making data-driven decisions quickly. Review collected by and hosted on G2.com.

The learning curve can be steep for new users, especially when setting up advanced tracking and custom dimensions. The transition from Universal Analytics to GA4 required significant retraining, and some legacy features are still missed. Documentation could be more comprehensive for complex implementation scenarios. Review collected by and hosted on G2.com.