Google Analytics Reviews & Product Details

Google Analytics enables us to track, review, and approve our applications efficiently. It allows us not only to monitor errors and identify performance bottlenecks for better results, but also to securely track users and their technical details. These insights are invaluable for making important decisions about the future of our apps. Integration with our existing tools, such as Google Workspace and Firebase, is seamless, making it straightforward to release different app versions to the Google Store. The implementation process is simple and largely automated through Google APIs, so we don't need to use the app constantly, as we receive regular updates automatically. We use it for all our applications that are to be released. Review collected by and hosted on G2.com.

While there is room for more features, it's hard to complain since it already includes the most essential ones for our needs. In comparison to other leading analytics providers, Google Analytics delivers suitable value. Review collected by and hosted on G2.com.

I use Google Analytics to get analysis tracks and reports for my website. It helps in understanding user behavior and goal tracking, which measures success like setting goals. I value features like traffic source analysis and e-commerce insights. The initial setup of Google Analytics was very easy. Review collected by and hosted on G2.com.

I feel like Google Analytics could improve on empowering businesses with data-driven decisions to enhance online presence. I think having specific tools like data collection and measurement codes, and better tracking codes could make a difference. Review collected by and hosted on G2.com.

What I like best about Google Analytics is how clearly it shows what’s working—and what’s not. It helps you understand where your traffic is coming from, what people are doing on your site, and which pages or campaigns are converting. It’s not always easy to interpret at first, but once you learn how to read the data, it’s like having a roadmap for improving your strategy without just guessing. Review collected by and hosted on G2.com.

What I dislike about Google Analytics is how overwhelming it can feel at first—there’s just so much data and so many reports. GA4 especially isn't very intuitive, and some of the features that were easy to access in the old version are now hidden or require custom setup. It takes time to really understand how to get what you need. Review collected by and hosted on G2.com.

Google Analytics gives us deep insights into user behavior without any extra cost. The setup is fairly easy, and once it's running, you get everything from traffic sources to user journeys to conversion tracking. GA4 has been a bit of a shift, but the event-based tracking offers much more flexibility. We use it almost daily to check performance, page drop-offs, and campaign results. It's packed with features, and for a free tool, it’s incredibly powerful. Review collected by and hosted on G2.com.

The transition from Universal Analytics to GA4 wasn’t very smooth — the interface takes time to get used to, and some key reports are harder to find. There’s also a learning curve if you're not very familiar with metrics and events. Documentation is there, but not always easy for non-tech users. Review collected by and hosted on G2.com.

Google Analytics is straightforward to use, simple to set up, and comes with a range of useful features. It integrates seamlessly with my website and provides clear insights that help me better understand visitor behavior. Review collected by and hosted on G2.com.

Adjusting to the new GA4 interface may require some time, as it can be quite different from what you're used to. Review collected by and hosted on G2.com.

I like how Google Analytics provides detailed insights into website traffic and user behavior all in one place. Review collected by and hosted on G2.com.

The interface can be overwhelming and not very intuitive for new users. Review collected by and hosted on G2.com.

It is easy to use once you get the hang of it. Track monthly website traffic and see what is more active than others. This is helpful to understand where to put marketing efforts towards. Review collected by and hosted on G2.com.

Updates to the Google Analytics are often and at times confusing to find the stats needed. Would be helpful for Google Analytics to inform in advance of any changes to the platform so that when accessing the information can be quick and easy. Review collected by and hosted on G2.com.

It provides clear insights into user behavior and traffic sources, helping me understand what’s working and where to optimize. Review collected by and hosted on G2.com.

GA4 has a steep learning curve compared to Universal Analytics, and finding key reports takes time. Review collected by and hosted on G2.com.

I appreciate that I can build custom dashboards to quickly see the most important metrics for my business at a glance. I don't have to navigate through multiple reports to find the data I need. I can create a dashboard with my key performance indicators (KPIs) like traffic from my social media campaigns or my conversion rate, which saves me a ton of time and makes it easy to share reports with my team. Review collected by and hosted on G2.com.

I find the learning curve to be incredibly steep. While it's a powerful tool, it's not intuitive, especially the new version. It feels like you need to be a certified expert to understand how to use it, and getting a good grasp of it takes a significant amount of time and effort. Review collected by and hosted on G2.com.

It helps me measure visits, conversions, and interactions. It helps me with decision-making for my campaigns. Review collected by and hosted on G2.com.

At first, it's complicated; there are too many metrics if your profile is basic. Review collected by and hosted on G2.com.