Content analytics software provides users with detailed insights into employee and visitor interactions with published content, such as blogs, articles, and podcasts. Also known as content intelligence, this technology helps users gain visibility that can steer future content strategy. Content analytics solutions may offer metrics such as page views and shares, outbound clicks, search rankings, average time spent on individual posts, and financial impact of content. These platforms may also provide data such as desktop vs. mobile viewership, insights into the particular industries or demographics of viewers, and analyses of which content components are most effective. Content analytics programs often integrate with or have similar qualities to digital analytics and social analytics software.
To qualify for inclusion in the Content Analytics category, a product must:
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Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy
Bitly is the world's leading link management platform, offering tools, data and analytics that allow businesses to own their customer experiences. Bitly turns links --already simple and ubiquitous-- into powerful and versatile assets. Bitlinks strengthen brand integrity, cut across channels, devices and walled gardens, and collect actionable insights along the way. Bitly's Enterprise version powers linking experiences for the world's largest brands. With features like branded short links, mobi
SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online.
Rebrandly is the easiest way to create, share and manage branded links. We offer companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing. With Rebrandly, you can create and share your branded links directly through the browser extension while you’re surfing the Web. We then store it in your dashboard, where you can measure results using our best in class suite of tools. You can register a new domain name directly with
Clearscope helps content teams of all sizes drive more organic traffic performance. Given a target keyword, Clearscope analyzes top performing organic content to make actionable recommendations on relevant terms, word count, readability, and content type. Send us (email@example.com) a note to learn more.
Salsify empowers brand manufacturers to deliver the product experience consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on
Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow.
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium we
Get more power from WordPress with less hassle. Build powerful content-driven websites, start a sophisticated membership program, sell digital goods the smarter way, and much more. Even better, never waste valuable time with plugins, complicated code, hosting, maintenance, or upgrades.
Evoq is a Content Management System (CMS) with powerful features, including page management, workflow, granular permissions, localization, caching and search. We have an Open API (Application Programming Interface) that customers have used to extend the functionality of their sites via custom-developed modules. We also manage the DNN Store (http://store.dnnsoftware.com), which provides hundreds of commercially available (and supported) modules from third-party vendors. If you need to a feature
It’s frustrating when you produce great marketing content and it still misses the mark. With Atomic Reach's actionable insights by your side, you save time, produce better content and deliver incredible results. Atomic Reach is a content intelligence platform that helps marketers and agencies create personalized marketing communications that drive more leads and customer loyalty.
Parse.ly is an analytics suite that helps the best sites on the web improve digital audience engagement. Thousands of editors, audience developers, and technologists already use Parse.ly to understand what content draws in website visitors, and why. Some of the world's biggest media sites such as Slate, Conde Nast, and HuffPost have leveraged our powerful dashboard, API, and data pipeline to grow and engage their audiences.
80% of shares are made through copy-paste, messaging apps, and email. GetSocial solves this by offering a unique blend of social widgets for 30+ networks to increase your organic social traffic, detailed analytics about sharing activity, including dark social, tools to automate publishing and a revolutionary URL shortener that tracks 100% of social activity after the 1st click. You'll never be in doubt about traffic sources again! GetSocial is the best solution for Content and Social Marketers.
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. In addition to eight of the Fortune 10 companies, leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity
OpenText TeamSite accelerates and simplifies the end-to-end digital content and campaign lifecycle, from content creation and rich media management to omnichannel publication, optimization, automation, commerce, and community. With TeamSite, you can: • Capture diverse digital audiences with amazing brand experiences – Give customers and prospects consistent, high-quality brand experiences across devices and channels, and foster closer connections with each visitor through personalized and op
Bridge is a cloud-based channel management software that manages, transforms and publishes “personalized product content” with your channel partners and marketplaces. Bridge accelerates your product information from the back-end data store to channel-ready content at a fraction of the time and cost. Simplify and automate the way you share, onboard and syndicate product information through an intelligent user-friendly platform
Deep.BI measures content consumption metrics and provides user engagement scoring to power publisher's content delivery, marketing tools and paywalls to grow, engage and retain audiences. Deep.BI collects all kinds of raw event data related to publishing, like reader’s behavior and content performance, and analyzes this data in real-time (sub-second latency between ingestion and data visualization). By collecting first-party raw data (no sampling & no aggregation), publishers get unprecede
Media Analytics is a self-service SaaS solution designed to provide reporting for actionable insights to help support strategic decision-making. Our robust solution offers a rich variety of client-side metrics and dimensions to enable as much flexibility and granularity as needed for visibility into video performance and your audience's viewing experience.
NativeAI is built on a mixture of Web Analytics with all the usual metrics such as visits, channels, engagement and user locations AND Natural Language Processing (NLP), Semantic Analysis, and Machine Learning algorithms, developed by the News360 team from the ground up, and fine-tuned over the last seven years.
VISIBLETHREAD DOCS Document analysis and sales proposal software tool for Proposal Management Teams and Contract Teams. It instantly pinpoints non-compliant content and poor readability in your sales proposals and contracts. - Shred RFPs & contracts and create a compliance matrix or responsibility matrix in minutes - Cross reference RFPs and proposals for compliance and scan contracts for risk indicators - Improve document readability and ensure single tone of voice for your proposals &a
WebAssurance ensures that your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data. WebAssurance automatically validates your digital data by scanning your organizations web properties and auditing tagging implementations for functionality and integration errors.
Zest is a platform which distills content. As professionals, consuming content became a tough task, right? You are just unable to filter valuable content from waste. You have too many sources of information and algorithms that are designed to hijack your attention on Social Media, providing you with poor quality professional content with clickbait titles and provocative images. In Zest, we created a platform which combines human-reviewed content and approval flow, along with machine learning tha