Content analytics software provides users with detailed insights into employee and visitor interactions with published content, such as blogs, articles, and podcasts. Also known as content intelligence, this technology helps users gain visibility that can steer future content strategy. Content analytics solutions may offer metrics such as page views and shares, outbound clicks, search rankings, average time spent on individual posts, and financial impact of content. These platforms may also provide data such as desktop vs. mobile viewership, insights into the particular industries or demographics of viewers, and analyses of which content components are most effective. Content analytics programs often integrate with or have similar qualities to digital analytics and social analytics software.
To qualify for inclusion in the Content Analytics category, a product must:
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Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.
SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online.
Bitly is the world's leading link management platform, offering tools, data and analytics that allow businesses to own their customer experiences. Bitly turns links --already simple and ubiquitous-- into powerful and versatile assets. Bitlinks strengthen brand integrity, cut across channels, devices and walled gardens, and collect actionable insights along the way. Bitly's Enterprise version powers linking experiences for the world's largest brands. With features like branded short links, mobile deep linking, expanded analytics and user management, Bitly Enterprise is a one-stop tool that creates, organizes, optimizes, and displays insights from all the links dispersed across an entire business, internally and externally.
Rebrandly is the easiest way to create, share and manage branded links. We offer companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing. With Rebrandly, you can create and share your branded links directly through the browser extension while you’re surfing the Web. We then store it in your dashboard, where you can measure results using our best in class suite of tools. You can register a new domain name directly with Rebrandly, choosing among more than 500 extensions- from .link to .pizza, and everything in between. We take care of all the setup for you, allowing you to start sharing branded links in just a few minutes. A branded link is memorable, pronounceable and completely customizable. With a branded link, companies and individuals increase their brand’s visibility because the brand name is embedded in the link- even when it’s being shared by others. They improve link trust, and in fact, branded links can help to increase the click-through rate by up to 39% when compared to generic short URLs. Important brands and influencers are adopting branded links as the best alternative to generic short URLs.
Clearscope helps content teams of all sizes drive more organic traffic performance. Given a target keyword, Clearscope analyzes top performing organic content to make actionable recommendations on relevant terms, word count, readability, and content type. Send us (firstname.lastname@example.org) a note to learn more.
Salsify empowers brand manufacturers to deliver the product experience consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf.
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. Please visit matomo.org for more information.
Sumo takes the guesswork out of growing your eCommerce business. We help you get more customers and convert website visitors into lifetime buyers — automatically. Today, the Sumo tools are used by 800,000 of the world's most successful websites and businesses including Bulletproof Coffee, Rhone, and Tony Robbins. Try out the tools for free, and see how they can help your site grow.
Cyfe is an all-in-one online business dashboard app that helps you easily monitor and analyze all of your vital business data in one place. You can connect your website, blog, email, social media accounts, and so much more to your Cyfe dashboards. You can even bring your company's internal data into Cyfe via custom widgets. Cyfe helps you make better business decisions and saves a ton of time by bringing all of your business performance data under one roof and not having to log into multiple services everyday.
Get more power from WordPress with less hassle. Build powerful content-driven websites, start a sophisticated membership program, sell digital goods the smarter way, and much more. Even better, never waste valuable time with plugins, complicated code, hosting, maintenance, or upgrades.
Evoq is a Content Management System (CMS) with powerful features, including page management, workflow, granular permissions, localization, caching and search. We have an Open API (Application Programming Interface) that customers have used to extend the functionality of their sites via custom-developed modules. We also manage the DNN Store (http://store.dnnsoftware.com), which provides hundreds of commercially available (and supported) modules from third-party vendors. If you need to a feature on your site, look first to the DNN Store before building it yourself.
Parse.ly is an analytics suite that helps the best sites on the web improve digital audience engagement. Thousands of editors, audience developers, and technologists already use Parse.ly to understand what content draws in website visitors, and why. Some of the world's biggest media sites such as Slate, Conde Nast, and HuffPost have leveraged our powerful dashboard, API, and data pipeline to grow and engage their audiences.
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. In addition to eight of the Fortune 10 companies, leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.
80% of shares are made through copy-paste, messaging apps, and email. GetSocial solves this by offering a unique blend of social widgets for 30+ networks to increase your organic social traffic, detailed analytics about sharing activity, including dark social, tools to automate publishing and a revolutionary URL shortener that tracks 100% of social activity after the 1st click. You'll never be in doubt about traffic sources again! GetSocial is the best solution for Content and Social Marketers.
It’s frustrating when you produce great marketing content and it still misses the mark. With Atomic Reach's actionable insights by your side, you save time, produce better content and deliver incredible results. Atomic Reach is a content intelligence platform that helps marketers and agencies create personalized marketing communications that drive more leads and customer loyalty.
OpenText TeamSite accelerates and simplifies the end-to-end digital content and campaign lifecycle, from content creation and rich media management to omnichannel publication, optimization, automation, commerce, and community. With TeamSite, you can: • Capture diverse digital audiences with amazing brand experiences – Give customers and prospects consistent, high-quality brand experiences across devices and channels, and foster closer connections with each visitor through personalized and optimized content. Implement regular testing of pages to create higher quality experiences and increase viewer engagement and conversions. • Create digital campaign content quickly and smoothly via a simple, modern user experience – Manage the end-to-end digital content and campaign lifecycle within one easy-to-use platform that gives you total control over mobile-ready experiences, and accelerates time-to-market for new campaigns. TeamSite incorporates digital asset management, including an integration with the leading DAM platform, OpenText MediaBin. You can also ensure brand consistency across all digital content by using only approved digital assets, and easily adapt templates and reusable components for new pages. A single, shared repository helps you collaborate effectively among different teams and agencies, from design to production. • Meet rigorous IT, industry, and brand standards with proven technology – TeamSite is a reliable, scalable, and secure platform that is available via on-premises, hybrid, and cloud deployment models. Many OpenText customers are enterprise companies with sophisticated technology needs. They range from highly regulated institutions within the financial services and healthcare industries, to businesses that produce incredibly high volumes of content, e.g., retailers with broad, detailed product catalogs. The capabilities of TeamSite allow our clients to comply with complex security, archiving, and brand requirements.
Codifyd Bridge is a cloud-based SaaS content syndication application that allows manufacturers and resellers to share product content and product data efficiently. Codifyd Bridge uses machine learning to automate the transformation of manufacturer content into the reseller's required format. The application is business-user friendly, requires no programming expertise, and offers an API for easy integration.
Media Analytics is a self-service SaaS solution designed to provide reporting for actionable insights to help support strategic decision-making. Our robust solution offers a rich variety of client-side metrics and dimensions to enable as much flexibility and granularity as needed for visibility into video performance and your audience's viewing experience.
NativeAI is built on a mixture of Web Analytics with all the usual metrics such as visits, channels, engagement and user locations AND Natural Language Processing (NLP), Semantic Analysis, and Machine Learning algorithms, developed by the News360 team from the ground up, and fine-tuned over the last seven years.
VISIBLETHREAD DOCS Document analysis and sales proposal software tool for Proposal Management Teams and Contract Teams. It instantly pinpoints non-compliant content and poor readability in your sales proposals and contracts. - Shred RFPs & contracts and create a compliance matrix or responsibility matrix in minutes - Cross reference RFPs and proposals for compliance and scan contracts for risk indicators - Improve document readability and ensure single tone of voice for your proposals & contracts CUSTOMERS Boeing, Accenture, Engility, General Dynamics, Lockheed Martin, and many more. TESTIMONIALS "The immediate impact of signing with VisibleThread was that we were able to complete compliance matrices much faster. Where we might have taken up to 6 hours to convert a 70 page document, we now convert that document in minutes." Tom Barth - Director Bids & Proposals | Rapiscan Systems "We have had VisibleThread inside our organisation for a couple of years now. It has decreased the time it takes us to develop a compliance matrix for the bid process by about 50%. We more recently are incorporating its use into contracting as well. We have seen 80% decrease in amount of the time it takes to shred a contract and develop a matrix that allows us to evaluate our performance against that contract." Holly Meyer- Business Development Director | Noridian Healthcare Solutions BENEFITS - Scans MS Office and PDF documents. - Shred RFPs & Contracts in Minutes - Automatically Generate a Compliance Matrix - Automatically generate a Responsibility Matrix - Reach Faster Bid/No-Bid Decisions - Ensure Compliance by Spotting Gaps & Risks - Speed Up Readability Proofing and Editing - Ensure Alignment on Win Themes - Extract Acronym Definitions & Occurrences in the Document - Reduce “Scope Creep” due to Ambiguity in RFP/Bid Response - Identify Federal Acquisition Requirements (FAR) and Flow-Down Clauses
WebAssurance ensures that your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data. WebAssurance automatically validates your digital data by scanning your organizations web properties and auditing tagging implementations for functionality and integration errors.
Zest is a platform which distills content. As professionals, consuming content became a tough task, right? You are just unable to filter valuable content from waste. You have too many sources of information and algorithms that are designed to hijack your attention on Social Media, providing you with poor quality professional content with clickbait titles and provocative images. In Zest, we created a platform which combines human-reviewed content and approval flow, along with machine learning that will better understand each individual user's interests, career path and current level of professional knowledge.