What I Like Best About Google Analytics:
Google Analytics provides in-depth insights into user behavior, traffic sources, and site performance—all in real time. I particularly appreciate the ability to see which marketing channels are driving the most conversions and how users navigate through the site.
Most Helpful Feature:
The Audience and Acquisition reports are extremely helpful. They show who your users are, how they found you, and what devices they use—giving you actionable data to improve targeting and user experience.
Upside to Using It:
The biggest advantage is data-driven decision-making. With GA, you can measure ROI from campaigns, identify content that engages visitors, and fix underperforming pages—ultimately increasing conversions and reducing marketing waste. Review collected by and hosted on G2.com.
The learning curve can be steep, especially for new users. GA4's interface feels less intuitive than Universal Analytics, and some familiar metrics have been replaced or hidden, which can make reporting more complex. Custom report setup and event tracking often require technical knowledge or developer support, which isn’t ideal for non-technical marketers. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.
