--- title: Google Analytics Reviews meta\_title: 'Google Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 6862 reviews by the users' company size, role or industry to find out how Google Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 6862 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ## Top-Rated Alternatives [ ![Chartbeat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chartbeat") Chartbeat 4.4/5(69) ](https://www.g2.com/products/chartbeat/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics/competitors/alternatives) # Google Analytics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Google Analytics but has limited features. Are you part of the Google Analytics team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Analytics Community](https://www.g2.com/products/google-analytics/discuss) Solution Type All-in-One Overview by Rubina Kwon (Growth Marketing Manager at Google) Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgoogle-analytics%2Freviews%3Fpage%3D5) ## User Insights Average based on 6862 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## Google Analytics Integrations (85) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AdSense ](https://www.g2.com/products/adsense/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AlphaRank ](https://www.g2.com/products/alpharank/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Al Query ](https://www.g2.com/products/al-query/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Kafka ](https://www.g2.com/products/apache-kafka/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apartments.com ](https://www.g2.com/products/apartments-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Databricks ](https://www.g2.com/products/azure-databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CisionOne ](https://www.g2.com/products/cisionone/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentsquare ](https://www.g2.com/products/contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Convert Experiences ](https://www.g2.com/products/convert-experiences/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Copper ](https://www.g2.com/products/copper/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Coveo ](https://www.g2.com/products/coveo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dotdigital ](https://www.g2.com/products/dotdigital/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Drive Uploader ](https://www.g2.com/products/drive-uploader/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ER Assist ](https://www.g2.com/products/er-assist/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fibr AI ](https://www.g2.com/products/fibr-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Firebase ](https://www.g2.com/products/firebase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Framer ](https://www.g2.com/products/framer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoodAccess ](https://www.g2.com/products/goodaccess/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ad Manager ](https://www.g2.com/products/google-ad-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Backup and DR service 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Grow.com ](https://www.g2.com/products/grow-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Content Hub ](https://www.g2.com/products/hubspot-content-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Data Hub ](https://www.g2.com/products/hubspot-data-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") impact.com 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadCenter.AI ](https://www.g2.com/products/leadcenter-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Clarity ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MonsterInsights ](https://www.g2.com/products/monsterinsights/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oviond ](https://www.g2.com/products/oviond/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Polar Analytics ](https://www.g2.com/products/polar-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rank Math ](https://www.g2.com/products/rank-math/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") RudderStack ](https://www.g2.com/products/rudderstack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salla ](https://www.g2.com/products/salla/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SearchAtlas ](https://www.g2.com/products/searchatlas/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Semrush ](https://www.g2.com/products/semrush/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify Plus ](https://www.g2.com/products/shopify-plus/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SiteGround ](https://www.g2.com/products/siteground/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SocialPilot ](https://www.g2.com/products/socialpilot/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Solo ](https://www.g2.com/products/solo-2026-04-13/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Supermetrics ](https://www.g2.com/products/supermetrics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ThriveCart ](https://www.g2.com/products/thrivecart/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") TikTok Ads ](https://www.g2.com/products/tiktok-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Twilio Segment ](https://www.g2.com/products/twilio-segment/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Insights - Web ](https://www.g2.com/products/vwo-insights-web/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Testing ](https://www.g2.com/products/wingify-vwo-testing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Website.com ](https://www.g2.com/products/website-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wix ](https://www.g2.com/products/wix/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WooCommerce ](https://www.g2.com/products/woocommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow ](https://www.g2.com/products/zillow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zumper ](https://www.g2.com/products/zumper/reviews) Show More ![Bradley B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bradley B.") BB Bradley B. Vice President, Digital Marketing Mid-Market (51-1000 emp.) 2/19/2026 "Hard to Navigate: AI Helps, but Finding Anything Is Nearly Impossible" 0.5/5 What do you like best about Google Analytics? The AI function is the only thing that makes it mildly useful, and I stress mildly. And if the product was more intuitive, you wouldn't need the mildly usable AI function. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? It is simply impossible to find what you need. Nothing intuitive about it. the old version of this product was intuitive. This version is almost unusable unless you have a certification. And there is no support available. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? We use it for website metrics - who is coming to the site, what are they doing, where are they coming from, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rachel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel C.") RC Rachel C. Director of Product Marketing Marketing and Advertising Small-Business (50 or fewer emp.) 6/25/2026 "Complex Setup, Frustrating Experience" 0.5/5 What do you like best about Google Analytics? I guess what I like most about Google Analytics is that it's free. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? I hate it. It's too complex to set up. I hate them all, actually. It's a nightmare. It was hard as \*\*\*\*. I hated it. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? I use Google Analytics for tracking user visits and journeys on my website, and it's free. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: G2 invite ![Mirko N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mirko N.") MN Mirko N. Collaboratore esterno Small-Business (50 or fewer emp.) 2/1/2026 "Difficult to use and unreliable audience counting despite connections to the sites." 0.5/5 What do you like best about Google Analytics? It’s nice that I can connect it to various websites to track and count my audience. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? It doesn’t count the audience accurately, and it’s difficult to use. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? It helps me connect WordPress to various websites and track my audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: OrganicAI Translated ![Eugene B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eugene B.") EB Eugene B. Small-Business (50 or fewer emp.) 4/11/2023 "Google Analytics is chaos" 0.5/5 What do you like best about Google Analytics? Real-time data about site visitors. Google Analytics is free. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? It's hard to get what you want. You need to read numerous articles and watch countless videos to find what you need. It should be "install-and-use," but instead, it's "configure 1000 settings and get something you don't want." Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? To improve my website and manage marketing activity Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 4/26/2022 "overly complex, minimal return on effort invested" 0/5 What do you like best about Google Analytics? It is great to see bounce rates for pages and user engagement yet these metrics are minimally useful given the overhead of managing the analytics code that seems to require a lot of training to comprehend. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Weighs down site performance and perhaps helps google track your users much more than you'll ever want or need to. Have found other tools much easier and cost effective to manage such as Plausible and other open source tools that are non invasive to you and your customer data. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics: Consider your need for site analytics; consider other vendor tools that may be simpler to manage. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Bounce rate and regional metrics help us to gauge site performance as well as user flow across the site and helps us to revise content to improve engagement and see where users are lost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 11/15/2019 "I don't understand these great reviews..." 1/5 What do you like best about Google Analytics? I don't understand all these great reviews. There is really nothing I like best about Google Analytics, I had to purchase another solution. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? First of all, it's really hard to use and by the time you get used to your workflow, they change the user interface. Second, the most important data to me (where are visitors coming from) is obscured. It used to be available, but now it says it's not. What happened? Finally, the conversion data doesn't match data coming in from Google Adwords or my own servers.. so I can only deduce that the data is incorrect. Oh... and there's zero customer support. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics: I recommend using other products, I have wasted way too much time with Google Analytics. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? I'm not. I'm using a paid solution instead. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ET Emily T. Freelance Translator Small-Business (50 or fewer emp.) 6/29/2019 "Google Analytics- Not worth the hyp" 1/5 What do you like best about Google Analytics? As with many Google features, Google Analytics is something that you can use for free, which is always appreciated for startups, but aside from its low price (free), it doesn't have much to recommend itself. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Google Analytics is not user friendly. It's difficult to navigate and it's difficult to make sense of it. I have wasted a lot of time setting up an account and setting up my information, only to have one IT issue after another, rendering it almost useless. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics: If you want to use Google Analytics successfully, I would recommend that you talk to someone who is already successfully using it, as it it difficult to implement and navigate on your own. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? I initially used Google Analytics to analyze a start-up blog once it had begun to really take off, but I found it difficult to use and it wasn't helpful. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Small-Business (50 or fewer emp.) 4/19/2018 "Google Analytics" 0/5 What do you like best about Google Analytics? I guess if there was a best part, it would obviously be the cost. The fact that there is a free version (that sometimes works), is more than most large vendors can offer. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? The tool rarely works, the interface is extremely confusing and outdated, it runs slow, errors out frequently, etc. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics: Pony up and pay for a real Analytics tool (Adobe Analytics is solid, especially with the use of Ad Hoc). Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Running test reports for A/B Tests & pulling general sitewide traffic & conversion reports. Review collected by and hosted on G2.com. Show More 2/4/2019 Current UserValidated ReviewerSource: Seller invite ![Gillian L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gillian L.") GL Gillian L. Vice President, Managing Director Small-Business (50 or fewer emp.) 7/30/2018 "Necessary evil.. but they sure as hell don't make it easy" 1/5 What do you like best about Google Analytics? Google Analytics is like a mandatory now on pretty much every digital property you build/maintain/host. The problem is, they continue to change the platform so you HAVE to keep up with the new updates and re-learn how to use the tool. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? It's cumbersome, difficult to use, and constantly changing. For an agency that does not focus/specialize in digital or website building, it's not easy to work with and we constantly have to relearn how to navigate and interpret the new UX. It's also cloodgy in that you have to have Gmail to access but most businesses operate with their own (usually Microsoft Exchange-based email) so it forces people to use their own personal email addresses to manage client properties. I have been in marketing for over 10 years and struggle to use this. I do not buy that entrepreneurs with small businesses that have NOTHING to do with marketing can easily use this tool. Unless I am missing something or am a total dolt, this is not a user-friendly analytics tool for your average bear. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics: If you can get away with using another plug-in for your analytics (i.e., Joomla Analytics), try it. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? We have visibility into traffic driven by marketing campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/1/2018 Business partner of the seller or seller's competitor, not included in G2 scores. "Google Analytics - Honest Review" 0.5/5 What do you like best about Google Analytics? GA is a great tool if you use the paid version and you are only using it as one frame of reference for site traffic statistics. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? The free version is not reliable - Google even says though themselves in their privacy policy. "Sessions" are a vague statistic that do not help define the quality/quantity of your web traffic. Far too often, people rely on the free version as a main hub for their website traffic reporting - it's a mistake. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? None - I would not recommend it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Google Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Analytics ](https://www.g2.com/products/google-analytics/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 5 years ago Sessions by page or path in Google Analytics 3 Upvotes 4 [ Join the conversation ](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) ![Oghenekume J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oghenekume J.") OJ Oghenekume John • Last activity about 1 month ago How Is AI Transforming Your Business Workflow? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-is-ai-transforming-your-business-workflow) [ View all Discussions ](https://www.g2.com/products/google-analytics/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/google-analytics/pricing) ## How much does Google Analytics cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 5 purchases. Get Price Estimate Google Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics 4.2/5(1,245) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude 4.5/5(2,974) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-mixpanel) ##### ##### Google Analytics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Trending Segmentation Custom Reports and Dashboards Other User Data Site Search Reporting Campaign Tracking Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/google-analytics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics)[Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What decision making software works best for a 51-200 person company that needs to reduce manual overhead without buying something built for a 5,000-person enterprise?](https://www.g2.com/discussions/what-decision-making-software-works-best-for-a-51-200-person-company-that-needs-to-reduce-manual-overhead-without-buying-something-built-for-a-5-000-person-enterprise)[What legal billing software supports multiple currencies and rates?](https://www.g2.com/discussions/what-legal-billing-software-supports-multiple-currencies-and-rates)[Which financial consulting firms specialize in industry-specific cost reduction and financial performance improvement?](https://www.g2.com/discussions/which-financial-consulting-firms-specialize-in-industry-specific-cost-reduction-and-financial-performance-improvement) [Travel Management Platforms](https://www.g2.com/discussions/what-do-you-think-of-these-travel-management-platforms)[Ecwid vs PrestaShop for a small online store: which is easier to set up and grow with?](https://www.g2.com/discussions/ecwid-vs-prestashop-for-a-small-online-store-which-is-easier-to-set-up-and-grow-with)[Pros and Cons Details](https://www.g2.com/products/google-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)