Compare Adobe Analytics vs Google Analytics
See this
comparison of Adobe Analytics vs. Google Analytics
based on data from user reviews. Adobe Analytics rates 4.0/5 stars with 554 reviews. Google Analytics rates 4.5/5 stars with 3,858 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.4
9.0
Ease of Use
Ease of Use
7.0
7.7
Ease of Setup
Ease of Setup
6.4
7.8
Ease of Admin
Ease of Admin
7.2
8.1
Quality of Support
Quality of Support
7.5
7.4
Ease of Doing Business With
Ease of Doing Business With
7.7
8.2
Product Direction (% positive)
Product Direction (% positive)
7.0
8.4
Meets Requirements
Adobe Analytics
8.4
Google Analytics
9.0
Ease of Use
Adobe Analytics
7.0
Google Analytics
7.7
Ease of Setup
Adobe Analytics
6.4
Google Analytics
7.8
Ease of Admin
Adobe Analytics
7.2
Google Analytics
8.1
Quality of Support
Adobe Analytics
7.5
Google Analytics
7.4
Ease of Doing Business With
Adobe Analytics
7.7
Google Analytics
8.2
Product Direction (% positive)
Adobe Analytics
7.0
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Adobe Analytics
8.6
Google Analytics
9.0
Engagement
Adobe Analytics
8.3
Google Analytics
8.7
Entry and Exit Pages
Adobe Analytics
8.4
Google Analytics
8.7
Standard Event Tracking
Adobe Analytics
8.3
Google Analytics
8.5
Custom Event Tracking
Adobe Analytics
8.4
Google Analytics
8.3
Retention
Adobe Analytics
7.9
Google Analytics
8.3
Return
Adobe Analytics
8.0
Google Analytics
8.4
Conversions
Adobe Analytics
8.4
Google Analytics
8.5
Funnels
Adobe Analytics
8.1
Google Analytics
8.1
Reporting
Real-Time Reporting
Adobe Analytics
8.1
Google Analytics
8.7
Trending
Adobe Analytics
8.2
Google Analytics
8.5
Retroactive Reporting
Adobe Analytics
8.0
Google Analytics
8.2
Segmentation
Adobe Analytics
8.3
Google Analytics
8.4
Mobile Reporting
Adobe Analytics
7.9
Google Analytics
8.5
Unification Across Devices
Adobe Analytics
7.7
Google Analytics
8.2
Custom Reports and Dashboards
Adobe Analytics
8.3
Google Analytics
8.5
User Identification
Demographics
Adobe Analytics
8.2
Google Analytics
8.9
User Segmentation
Adobe Analytics
8.4
Google Analytics
8.8
Geolocation
Adobe Analytics
8.4
Google Analytics
9.1
Other
User Data
Adobe Analytics
8.3
Google Analytics
8.4
Site Search Reporting
Adobe Analytics
8.2
Google Analytics
8.5
Load Time Monitoring
Adobe Analytics
7.8
Google Analytics
8.3
Campaign Tracking
Adobe Analytics
8.4
Google Analytics
8.7
E-Commerce
Adobe Analytics
8.3
Google Analytics
8.5
Promotional Messages
Adobe Analytics
7.9
Google Analytics
8.0
Administration Alerts
Adobe Analytics
8.0
Google Analytics
8.2
Tracking & Reporting
Crash Reporting
Adobe Analytics
8.2
Google Analytics
7.9
Custom Event Tracking
Adobe Analytics
8.6
Google Analytics
8.4
Real-Time Insights
Adobe Analytics
8.2
Google Analytics
8.8
Attribution
Adobe Analytics
8.3
Google Analytics
8.4
Dashboard
Adobe Analytics
8.6
Google Analytics
8.8
User Path Tracking
Adobe Analytics
8.4
Google Analytics
8.7
User Activity History
Adobe Analytics
8.4
Google Analytics
8.5
Administration
API / Integrations
Adobe Analytics
7.9
Google Analytics
8.4
QA Testing
Adobe Analytics
8.0
Google Analytics
8.1
Performance and Reliability
Adobe Analytics
8.2
Google Analytics
8.9
User, Role, and Access Management
Adobe Analytics
8.3
Google Analytics
8.9
Metrics
Sessions - Mobile App Analytics
Adobe Analytics
8.5
Google Analytics
9.0
Engagement
Adobe Analytics
8.4
Google Analytics
8.9
Exit Tracking
Adobe Analytics
8.3
Google Analytics
8.7
Events
Adobe Analytics
8.5
Google Analytics
8.7
Retention
Adobe Analytics
8.1
Google Analytics
8.6
Return
Adobe Analytics
8.3
Google Analytics
8.6
Conversions
Adobe Analytics
8.5
Google Analytics
8.7
Funnels
Adobe Analytics
8.3
Google Analytics
8.4
Reporting
Real-Time
Adobe Analytics
8.0
Google Analytics
8.9
Trending
Adobe Analytics
8.3
Google Analytics
8.7
Retroactive Reporting
Adobe Analytics
8.3
Google Analytics
8.4
Segmentation
Adobe Analytics
8.6
Google Analytics
8.6
Dashboards
Adobe Analytics
8.4
Google Analytics
8.9
Custom Reports and Dashboards
Adobe Analytics
8.5
Google Analytics
8.6
Other
User Data
Adobe Analytics
8.4
Google Analytics
8.7
Load Time Monitoring
Adobe Analytics
8.1
Google Analytics
8.6
Campaign Tracking
Adobe Analytics
8.4
Google Analytics
8.7
E-Commerce
Adobe Analytics
8.5
Google Analytics
8.5
Tracking
Standard Tracking
Adobe Analytics
8.6
Google Analytics
8.9
Tracking Flexibility
Adobe Analytics
8.4
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
Adobe Analytics
8.3
Google Analytics
8.4
System Notifications
Adobe Analytics
8.2
Google Analytics
8.4
Alerts
Adobe Analytics
8.2
Google Analytics
8.4
Administration
API / Integrations
Adobe Analytics
8.1
Google Analytics
8.7
QA Testing
Adobe Analytics
8.2
Google Analytics
8.5
Performance and Reliability
Adobe Analytics
8.3
Google Analytics
8.9
User, Role, and Access Management
Adobe Analytics
8.3
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
27.3%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
28.0%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
44.7%
11.8%
Adobe Analytics
Small-Business
27.3%
Mid-Market
28.0%
Enterprise
44.7%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Marketing and Advertising
14.8%
Marketing and Advertising
21.9%
 
Retail
5.9%
Information Technology and Services
6.8%
 
Information Technology and Services
5.3%
Computer Software
6.7%
 
Financial Services
5.1%
Internet
6.0%
 
Internet
4.0%
Higher Education
2.9%
 
Other
65.0%
Other
55.6%
Adobe Analytics
Marketing and Advertising
14.8%
Retail
5.9%
Information Technology and Services
5.3%
Financial Services
5.1%
Internet
4.0%
Other
65.0%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Banking

The price. If it could be offered at a significant discount because Google's free Analytics tool provides many of the same features, it'd be helpful.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Google Analytics
No videos provided

Downloads

Google Analytics
No downloads provided
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