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Compare Adobe Analytics and Google Analytics 
Featured Products
At a Glance
Market Segments
Enterprise (43.4% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Analytics
Star Rating
(1,140)4.2 out of 5
Market Segments
Enterprise (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe AnalyticsGoogle Analytics
Star Rating
(6,665)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to easily track visitor metrics such as age and gender. This depth of information is often highlighted as a significant advantage over competitors, making it a preferred choice for small businesses looking for detailed insights.
- Users say that Adobe Analytics offers a user-friendly experience with its straightforward interface, making it accessible for various business needs. Reviewers appreciate its ability to collect data from multiple sources and generate tailored analytical reports, which can be particularly beneficial for larger enterprises.
- According to verified reviews, Google Analytics is praised for its quick implementation process and low latency, which enhances the overall user experience. Users have noted that the integration and cross-connectivity features streamline their workflows, making it easier to manage analytics tasks efficiently.
- Reviewers mention that while Adobe Analytics is powerful in processing large datasets, it can sometimes feel overwhelming due to its complexity. However, its Analysis Workspace is noted as a standout feature, allowing users to drag and drop dimensions for in-depth analysis, which some find unmatched in the market.
- G2 reviewers highlight that Google Analytics has a significantly higher satisfaction score, reflecting its strong market presence and user approval. The platform's ability to provide real-time insights and detailed traffic reports is frequently cited as a key reason for its popularity among small businesses.
- Users report that Adobe Analytics, while effective, may not be as intuitive as Google Analytics for everyday users. However, its robust capabilities in handling complex attribution queries and detailed user behavior analysis make it a valuable tool for enterprises that require advanced analytics.
Pricing
Entry-Level Pricing
Adobe Analytics
No pricing availableGoogle Analytics
No pricing availableFree Trial
Adobe Analytics
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.6
887
9.0
5,540
Ease of Use
7.5
944
7.8
5,574
Ease of Setup
7.2
383
8.0
2,778
Ease of Admin
7.6
280
8.3
2,615
Quality of Support
7.8
813
7.5
4,610
Has the product been a good partner in doing business?
8.0
280
8.3
2,395
Product Direction (% positive)
7.6
849
8.5
5,419
Features by Category
Metrics
8.6
607
9.0
4036
8.4
601
8.8
4010
8.4
607
8.7
3940
8.5
581
8.6
3620
8.4
565
8.4
3394
8.1
543
8.4
3597
8.1
563
8.5
3644
8.5
569
8.6
3721
8.2
536
8.2
3307
Reporting
8.3
596
Feature Not Available
8.3
581
8.5
3547
8.2
556
8.2
3255
8.4
578
8.4
3500
8.1
513
8.5
3435
8.0
498
8.3
3114
8.5
598
8.5
3671
Other
8.5
556
8.5
3692
8.3
532
8.5
3499
8.1
500
8.3
3291
8.5
550
8.7
3443
8.4
477
8.5
2701
8.1
435
8.0
2426
8.2
460
8.2
2802
Agentic AI - Digital Analytics
8.6
41
7.7
85
8.8
41
8.0
86
8.6
41
7.7
85
8.8
42
8.4
92
Administration
8.1
455
8.5
2630
8.2
445
8.2
2334
8.4
553
8.9
3462
8.4
532
8.9
3566
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.4
206
8.9
1178
8.6
210
8.8
1136
8.5
202
9.1
1151
Tracking & Reporting
8.7
206
8.6
1021
8.4
212
8.9
1166
8.4
208
8.5
1071
8.7
220
8.9
1180
8.5
212
8.7
1123
8.6
204
8.6
1098
Metrics
9.0
80
8.8
238
8.7
81
8.7
233
Feature Not Available
8.8
227
Feature Not Available
8.6
237
Feature Not Available
8.8
240
Exchange Functions
Not enough data
9.4
17
Not enough data
9.4
17
Data as a Service
Not enough data
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Management
Not enough data
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Audiences
9.2
25
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
25
Not enough data
Data Analysis
Feature Not Available
Not enough data
9.5
25
Not enough data
9.3
25
Not enough data
9.3
25
Not enough data
Administration
9.4
25
Not enough data
8.9
25
Not enough data
9.1
25
Not enough data
Agentic AI - Audience Intelligence Platforms
9.2
23
Not enough data
9.2
23
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Statistical Tool
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Analysis
9.1
69
Not enough data
9.0
67
Not enough data
Decision Making
Feature Not Available
Not enough data
9.0
68
Not enough data
9.0
69
Not enough data
9.0
66
Not enough data
Generative AI
8.8
40
Not enough data
9.1
40
Not enough data
Tools
Not enough data
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Metrics
Not enough data
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
9.0
80
8.8
238
8.7
81
8.7
233
Feature Not Available
8.8
227
Feature Not Available
8.6
237
Feature Not Available
8.8
240
Categories
Categories
Shared Categories
Adobe Analytics and Google Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Adobe Analytics is categorized as Predictive Analytics and Audience Intelligence Platforms
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Adobe Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.2%
Information Technology and Services
7.9%
Financial Services
5.6%
Retail
5.2%
Computer Software
5.2%
Other
62.9%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Discussions
What is Adobe Analytics used for?
2 Comments
KS
Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website.Read more
What else are you using adobe analytics for?
1 Comment
TS
Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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