Google Analytics Reviews & Product Details

The ability to segment and expand the data. Review collected by and hosted on G2.com.

It is quite slow and cumbersome. It takes too long to render the necessary data, so sometimes we choose to resort to external connectors. Review collected by and hosted on G2.com.

One of the things we appreciate most about Google Analytics is how it provides clear, actionable insights into user behavior. From tracking where your visitors come from to understanding how they interact with your content, it gives you the tools to make smarter, data-driven decisions. The ability to customize reports, monitor real-time activity, and integrate with other Google tools makes it incredibly powerful for improving both marketing strategies and overall site performance. We’re glad you're exploring its capabilities! Review collected by and hosted on G2.com.

needs time and attention to properly set up. Review collected by and hosted on G2.com.

What I Like Best About Google Analytics:

Google Analytics provides in-depth insights into user behavior, traffic sources, and site performance—all in real time. I particularly appreciate the ability to see which marketing channels are driving the most conversions and how users navigate through the site.

Most Helpful Feature:

The Audience and Acquisition reports are extremely helpful. They show who your users are, how they found you, and what devices they use—giving you actionable data to improve targeting and user experience.

Upside to Using It:

The biggest advantage is data-driven decision-making. With GA, you can measure ROI from campaigns, identify content that engages visitors, and fix underperforming pages—ultimately increasing conversions and reducing marketing waste. Review collected by and hosted on G2.com.

The learning curve can be steep, especially for new users. GA4's interface feels less intuitive than Universal Analytics, and some familiar metrics have been replaced or hidden, which can make reporting more complex. Custom report setup and event tracking often require technical knowledge or developer support, which isn’t ideal for non-technical marketers. Review collected by and hosted on G2.com.

This is my preferred analytics tool for tracking and understanding data on webpages, web apps, or mobile apps. Review collected by and hosted on G2.com.

It should be easier to use and setting up reports should be more straightforward. Review collected by and hosted on G2.com.

User friendly with cost effective and provide multiple options in the analytics dashboard where is the room for the experiments and to live code for the insights. Giving more valuable insights from the google partners site's by means of Audience, Segments etc. Review collected by and hosted on G2.com.

To capture Immediate Triggers by means of email id's and more complex analysis part. Review collected by and hosted on G2.com.

Google Analytics helps us to analyse our traffic, their demographics, landing pages, CTR, Conversions and many more. Review collected by and hosted on G2.com.

The Universal 4 tag may sometimes feels tough to setup for a beginner. Review collected by and hosted on G2.com.

What I like most is how clearly it shows what’s working and what’s not. It makes it much easier to improve content, ads, and overall website performance. Review collected by and hosted on G2.com.

Setting up custom tracking (buttons, forms, etc.) often requires extra configuration in GTM, which can be time-consuming. Review collected by and hosted on G2.com.

analytic solution which are provided by this tool, also this is easy to connect with tools like looker studio etc. ease of use and implementation. Review collected by and hosted on G2.com.

I am using it since last 4-5 years, nothing to dislike it. Review collected by and hosted on G2.com.

What I like best about Google Analytics is the large variety of customizable tracking panels and data tools. You can filter and edit these tools as needed and setup your own data tracking screens. Review collected by and hosted on G2.com.

I dislike the complexity. The interface and help files could be made to be much more understandable and user-friendly, without losing any of the data analysis tools. Review collected by and hosted on G2.com.

I love that Google Analytics lets me see exactly how many users are on my site at any given moment and what pages they’re viewing. It's great for tracking the immediate impact of a new campaign or post. Review collected by and hosted on G2.com.

While it’s powerful, getting the most out of it (like custom events, tracking, or goals) often requires developer support or knowledge of Google Tag Manager. Review collected by and hosted on G2.com.