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Google Analytics

Google Analytics Alternatives & Competitors

(5,168)4.5 out of 5

Looking for alternatives to Google Analytics? Tons of people want Digital Analytics Software to help with a/b testing, segmentation, and mobile reporting. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Digital Analytics Software that reviewers voted best overall compared to Google Analytics. Based on reviewer data you can see how Google Analytics stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. Chartbeat, Semrush, Adobe Analytics, and Amplitude Analytics are the most popular alternatives and competitors to Google Analytics.

Top Alternatives to Google Analytics

  • Chartbeat
  • Semrush
  • Adobe Analytics
  • Amplitude Analytics
  • Heap

Top 20 Alternatives & Competitors to Google Analytics

    #1
    #1
  1. Chartbeat

    (51)4.4 out of 5

    Chartbeat provides real-time analytics and optimization tools for publishers and content teams globally

    Categories in common with Google Analytics:
  2. Chartbeat provides real-time analytics and optimization tools for publishers and content teams globally

    Categories in common with Google Analytics:

    SL
    Chartbeat does a very good job of creating a unified view of our content performance real-time. They work well at an enterprise scale. We have many sites and we can provide out-of-the-box...Read more

    Reviewers say compared to Google Analytics, Chartbeat is:

    Slower to reach roi
    More expensive
    Better at support
    #2
    #2
  3. Semrush

    (1,004)4.5 out of 5

    Online Visibility and Content Marketing SaaS Platform

    Categories in common with Google Analytics:
  4. Online Visibility and Content Marketing SaaS Platform

    Categories in common with Google Analytics:

    AC
    I love that SemRush gives me such an in depth look into my websites analytics and SEO Ranking. It gives me a glimpse into what my competitors are doing and how I can therefore tweak my own...Read more

    Reviewers say compared to Google Analytics, Semrush is:

    More expensive
    Slower to reach roi
    Better at support
    18%   of software applications aren't well liked by teams using them.
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    #3
    #3
  5. Adobe Analytics

    (726)4.0 out of 5

    Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with Google Analytics:
  6. Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with Google Analytics:

    UA
    Adobe analytics is best ever used and highly recommended

    Reviewers say compared to Google Analytics, Adobe Analytics is:

    Slower to reach roi
    More expensive
    Better at support
    #4
    #4
  7. Amplitude Analytics

    (498)4.5 out of 5
    Optimized for quick response

    Amplitude is an analytics solution built for modern product teams.

    Categories in common with Google Analytics:
  8. Amplitude is an analytics solution built for modern product teams.

    Categories in common with Google Analytics:

    Joey C.
    JC
    I like the interface. It's nice and easy to use. You can get the data that you need and create dashboards in no time! I also love that the mobile SDKs take care of sending the events in batches...Read more

    Reviewers say compared to Google Analytics, Amplitude Analytics is:

    Slower to reach roi
    More expensive
    Better at support
    #5
    #5
  9. Heap

    (460)4.4 out of 5
    Optimized for quick response

    Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with Google Analytics:
  10. Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with Google Analytics:

    FM
    Autocapture, event visualizer, speed at which data appears in the UI

    Reviewers say compared to Google Analytics, Heap is:

    Slower to reach roi
    More expensive
    Better at support
    #6
    #6
  11. Pendo

    (388)4.5 out of 5
    Optimized for quick response

    Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.

    Categories in common with Google Analytics:
  12. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.

    Categories in common with Google Analytics:

    UC
    It's very easy to create guides and in-app notifications for your users without needing any Engineering involvement (outside of initial setup). I also like using the Analytics functionality to...Read more

    Reviewers say compared to Google Analytics, Pendo is:

    Slower to reach roi
    More expensive
    Better at support
    #7
    #7
  13. Mixpanel

    (383)4.3 out of 5
    Optimized for quick response

    Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with Google Analytics:
  14. Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with Google Analytics:

    Brian G.
    BG
    The best UI for any analytics platform I’ve worked with. This make a huge difference when you need to take screenshots and export charts for other stakeholders.

    Reviewers say compared to Google Analytics, Mixpanel is:

    Slower to reach roi
    More expensive
    Better at support
    #8
    #8
  15. Smartlook

    (636)4.7 out of 5
    Optimized for quick response

    Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with Google Analytics:
  16. Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with Google Analytics:

    Brian W. C.
    BC
    Smartlook is a powerful tool but is very easy to implement and allows for a very intuitive user experience.

    Reviewers say compared to Google Analytics, Smartlook is:

    Slower to reach roi
    More expensive
    Easier to set up
    #9
    #9
  17. Kissmetrics

    (158)4.0 out of 5

    Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why.

    Categories in common with Google Analytics:
  18. Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why.

    Categories in common with Google Analytics:

    SJ
    Como elementos interesantes de este funnel de conversión, no se trata de un funnel predefinido, sino de un entorno de libre configuración de secuencias de eventos a partir de la identificación...Read more

    Reviewers say compared to Google Analytics, Kissmetrics is:

    Slower to reach roi
    More expensive
    Better at support
    #10
    #10
  19. Matomo (Formerly Piwik)

    (75)4.1 out of 5

    Matomo (formerly Piwik) is the only analytics platform that gives you full control over your data and more.

    Categories in common with Google Analytics:
  20. Matomo (formerly Piwik) is the only analytics platform that gives you full control over your data and more.

    Categories in common with Google Analytics:

    RR
    You have full control over collected data, no more data collection by third-party proprietary software like Google Analytics. Easy to use and setup and a great interface.

    Reviewers say compared to Google Analytics, Matomo (Formerly Piwik) is:

    More expensive
    More usable
    Better at support
    #11
    #11
  21. Countly

    (17)4.1 out of 5

    Countly is an innovative, real-time, open source mobile analytics platform. It collects data from mobile phones, and visualizes this information to analyse mobile application usage and end-user behaviour.

    Categories in common with Google Analytics:
  22. Countly is an innovative, real-time, open source mobile analytics platform. It collects data from mobile phones, and visualizes this information to analyse mobile application usage and end-user behaviour.

    Categories in common with Google Analytics:

    Simon S.
    SS
    Countly is recognized for its enterprise mobile analytics and marketing platform. It definitely does best in mobile data analysis, and directly work with customer to increase engagement. It key...Read more

    Reviewers say compared to Google Analytics, Countly is:

    Slower to reach roi
    More expensive
    Easier to set up
    #12
    #12
  23. Ahrefs

    (272)4.6 out of 5

    Ahrefs is a backlink Analysis Toolset

    Categories in common with Google Analytics:
  24. Ahrefs is a backlink Analysis Toolset

    Categories in common with Google Analytics:

    DH
    After adding new options to the Ahrefs (like Link Intersect, Top Pages 2.0) and Domain Rating history change, this is the one tool that any SEO Specialist/Expert only need.

    Reviewers say compared to Google Analytics, Ahrefs is:

    More expensive
    Easier to set up
    Better at support
    #13
    #13
  25. Salesforce Interaction Studio (Formerly Evergage)

    (144)4.3 out of 5

    Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

    Categories in common with Google Analytics:
  26. Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

    Categories in common with Google Analytics:

    UE
    PLATFORM that offers behavioral tracking, segmentation, targeting, A/B & multivariate testing, attribution analysis, customer analytics, and 1:1 personalization, recommendations and offers....Read more

    Reviewers say compared to Google Analytics, Salesforce Interaction Studio (Formerly Evergage) is:

    More expensive
    Better at support
    Slower to reach roi
    #14
    #14
  27. Clicky

    (18)4.4 out of 5

    A "Web 2.0" analytics tool that makes it easy and fun to discover how people are using your web site.

    Categories in common with Google Analytics:
  28. A "Web 2.0" analytics tool that makes it easy and fun to discover how people are using your web site.

    Categories in common with Google Analytics:

    Juan M.
    JM
    Simplicity and a complete set of futures even in the cheaper plans. (I am using pro, their entry payment plan.)

    Reviewers say compared to Google Analytics, Clicky is:

    Easier to set up
    More usable
    More expensive
    #15
    #15
  29. Unbounce

    (236)4.4 out of 5
    Optimized for quick response

    Unbounce allows you to build, publish & A/B test your landing pages without I.T.

    Categories in common with Google Analytics:
  30. Unbounce allows you to build, publish & A/B test your landing pages without I.T.

    Categories in common with Google Analytics:

    Jeff S.
    JS
    I love the simplicity and the ability for me to be able to create high converting landing pages quickly and effortlessly.

    Reviewers say compared to Google Analytics, Unbounce is:

    More expensive
    Better at support
    Easier to set up
    #16
    #16
  31. Instapage

    (256)4.3 out of 5
    Optimized for quick response

    Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.

    Categories in common with Google Analytics:
  32. Instapage makes personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.

    Categories in common with Google Analytics:

    WQ
    After trying out several landing page builders, Instapage continues to stand in a class of its own from ease of use in building pages, analytics and testing. It's generally lag-free and is...Read more

    Reviewers say compared to Google Analytics, Instapage is:

    Slower to reach roi
    More expensive
    More usable
    #17
    #17
  33. Looker

    (834)4.4 out of 5

    Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

    Categories in common with Google Analytics:
  34. Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

    Categories in common with Google Analytics:

    UF
    I like being able to query the data instantly and make educated decisions on marketing analytics efficiently.

    Reviewers say compared to Google Analytics, Looker is:

    Slower to reach roi
    More expensive
    Better at support
    #18
    #18
  35. Siteimprove

    (247)4.6 out of 5
    Optimized for quick response

    Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.

    Categories in common with Google Analytics:
  36. Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.

    Categories in common with Google Analytics:

    UH
    One of the best features in Siteimprove is the ability to set up groups. A person can select a group and the results are tailored just for their needs. We have many sites, but certain individuals...Read more

    Reviewers say compared to Google Analytics, Siteimprove is:

    Slower to reach roi
    More expensive
    Better at support
    #19
    #19
  37. Optimizely

    (108)4.3 out of 5

    Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely

    Categories in common with Google Analytics:
  38. Optimize your conversion rate in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely

    Categories in common with Google Analytics:

    JO
    Easy to use visual editor and the ability to modify code directly where needed.

    Reviewers say compared to Google Analytics, Optimizely is:

    More expensive
    Slower to reach roi
    More usable
    #20
    #20
  39. Bitly

    (306)4.5 out of 5

    Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.

    Categories in common with Google Analytics:
  40. Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.

    Categories in common with Google Analytics:

    Natalie D.
    ND
    Bitly is very easy to use and intuitive for beginners.

    Reviewers say compared to Google Analytics, Bitly is:

    Slower to reach roi
    More usable
    Easier to set up