Google Analytics Reviews & Product Details

I like the dashboard Google Analytics gives. It's like a default dashboard that has all the metrics already there, so there isn't much need for me to create a new dashboard with all the things I need. When I go into the Google Analytics page, the first thing I see is current website visitors, along with the number of new visitors this month. I can click on the detailed report to see information like which countries people came from and the number of active website visitors. I also like that we can set up custom events, and there are lots of other useful features. The setup was very easy. We just added the tag to the header of our page, and it went live. Review collected by and hosted on G2.com.

Maybe the setting process can be made much more easier, like meta facebook Pixel. It will be much more helpful. Review collected by and hosted on G2.com.

I like how Google Analytics provides proper insights into web tracking and user behavior. It shows all conversions in one place, which makes it easy to track performance. These features help me quickly understand what's driving results, track conversions accurately, and optimize websites and marketing efforts based on real data instead of assumptions. It helps me see which channels and pages drive results, focusing mainly on conversion rates. The initial setup is fairly easy, with clear steps for installation and basic tracking. Review collected by and hosted on G2.com.

The interface feels complex at first, and some advanced reports take time to set up and understand. Review collected by and hosted on G2.com.

I like Google Analytics for its custom dashboard, which doesn't require setup from my end, as it provides a default dashboard that's easy to understand and use to see the metrics. I find it very helpful to track custom events by setting them up as events, and I can also track the source, distinguishing whether the traffic is from a genuine source or a bot. Tracking session duration, like how long people stay on my website, is another feature I appreciate. Additionally, it's easy to put the source and events to monitor important metrics for me and my clients, such as the profits and sales numbers on an ecommerce website. Review collected by and hosted on G2.com.

Ther is nothing that I dislike about Google analytics Review collected by and hosted on G2.com.

I use Google Analytics mainly to track website performance and understand user behavior. It helps me see how many people are visiting the site, where they’re coming from, which pages they spend time on, and how they interact with the content. I like most how detailed and reliable the insights are, with a clear view of user behavior, traffic sources, and performance all in one place. The dashboards and reports make it easy to track progress over time, which really helps in making informed decisions instead of relying on assumptions. Features like real-time reports, audience insights, and traffic source analysis are particularly valuable. Real-time data lets me see what's happening on the website at that moment, especially during campaigns. Audience insights provide a better understanding of user demographics and behavior, while traffic source reports show clearly where users are coming from. These tools make it easier to measure performance, optimize strategies, and focus on what actually brings results. The initial setup of Google Analytics was fairly easy, with the basic setup and tracking not taking much time, and instructions being clear enough to get started quickly. Review collected by and hosted on G2.com.

One area where Google Analytics could improve is ease of use, especially for beginners. Some reports and settings feel complex and take time to understand. Also, with frequent updates and changes, it can be confusing to find features that were previously easy to access. Better customization options and simpler explanations for metrics would make it more user-friendly and save time. Another improvement could be clearer guidance and built-in recommendations based on the data. Sometimes the data is available, but it’s hard to know what action to take next. More intuitive alerts, smarter insights, and easier report sharing would really enhance the experience. Better integration with other tools and simpler onboarding for new users would also make Google Analytics even more effective. Review collected by and hosted on G2.com.

I like Google Analytics for its less latency and microscopic deep research capabilities, which help me a lot with my analytical tasks. The integration and cross-connectivity features are particularly useful, as they enhance my workflow by working smoothly with other tools I use like Wix and Google's own Google Sites. Being part of Google's ecosystem is also a big draw for me. Review collected by and hosted on G2.com.

I don't like that verifying and adding our websites takes more time. It could be improved by providing a way to add this as an extension for more apps used to build and host websites. Review collected by and hosted on G2.com.

What I like best about Google Analytics is how it combines ease of use with powerful insights, making it simple to implement and start tracking performance quickly. Its dashboards and reports are intuitive enough to check multiple times a day—7 to 8 times or more—without feeling overwhelming. Customer support and extensive documentation help smooth the learning curve, while the wide range of features, from real-time tracking to advanced segmentation, provide depth for both beginners and experts. Seamless integration with tools like Google Ads, BigQuery, and other platforms ensures data flows naturally, empowering smarter decisions and boosting productivity Review collected by and hosted on G2.com.

One of the main dislikes about Google Analytics is its steep learning curve—while powerful, the interface and reporting options can feel overwhelming for beginners. Frequent updates, such as the transition from Universal Analytics to GA4, often require relearning workflows, which frustrates long-time users. Advanced features like unsampled reports and deeper integrations are locked behind the costly Google Analytics 360, limiting accessibility for smaller businesses. Additionally, customer support can sometimes feel slow or insufficient, leaving users reliant on documentation and community forums to troubleshoot issues. Review collected by and hosted on G2.com.

What I like most about Google Analytics is how clearly it shows what users are doing on my website. Its dashboard has helped me to understand about the users like from where they are coming & with which pages they are engaging. It gave me clear picture of user behaviour.

Most helpful part in Google analytics is the ability to track traffic sources and see which channels like organic search, social media, ads or direct visits are performing best. Review collected by and hosted on G2.com.

one thing I dislike about Google Analytics is its new GA4 that needs pretty steep learning curve. The interface feels less intuitive than its older versions and it takes time to understand where everything is or how the reports are structured. Review collected by and hosted on G2.com.

I use Google Analytics to track website traffic, understand user behavior, and measure the performance of our different marketing channels. It helps us identify user drop-off points and monitor conversions so we can optimize our website for better performance. I appreciate the deep insights into user behavior, and the real-time reporting, customizable dashboards, and event tracking make it simple to understand what's working on the website and what's not. I also like how easily we can set up and then integrate Google Analytics with other tools in the Google ecosystem. Connecting Google Analytics with Google Ads, Search Console, and Tag Manager makes tracking and optimization much more accurate and efficient. It was very easy to set up, and tutorials and Google documentation are also easily available. Setting up Google Analytics is the easiest compared to any other similar software. Review collected by and hosted on G2.com.

The biggest challenge is the learning curve, especially with the shift to the new version i.e. GA4. Some commonly used metrics are harder to find, and the interface sometimes feels less intuitive than the previous version. Review collected by and hosted on G2.com.

Google Analytics is a great tool for monitoring website traffic, identifying referral sources, and tracking the locations from which visitors are coming. Review collected by and hosted on G2.com.

I am using Google Analytics on both web browsers and the mobile app. No major issues found. However, I often have confusion about managing properties. I have to refer to online tutorials each time to access various options. For instance, property deletion. Review collected by and hosted on G2.com.

Easy to setup tool with customization available for type of impressions you want to track. Easy access to reports. Integrations available to export analytics and the dashboards are also easy to comprehend - both for techies and business managers Review collected by and hosted on G2.com.

For free tier users or beginners - the data refresh and data availability is pretty slow. Explorations can be a bit buggy ( unless you have prior experience with the tool it can be hard to spot) Review collected by and hosted on G2.com.