Google Analytics Reviews & Product Details

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

Seller

Google

Discussions

Google Analytics Community

Product Description

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

Overview by

Rubina Kwon (Growth Marketing Manager at Google)

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

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Google Analytics Integrations

(39)

Integration information sourced from real user reviews.

Google Analytics Media

Google Analytics Demo - Analytics Funnel

Find where your users are dropping off and drive results.

Google Analytics Demo - Analytics Demographics

Discover demographic information about your visitors.

Google Analytics Demo - Analytics Acquisition

See how your website visitors are coming to you.

Google Analytics Demo - Analytics Overview

Get an overview of traffic, bounce, rate, sessions, and more.

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Verified User in Education Management

Mid-Market (51-1000 emp.)

6/13/2025

"Essential tool for PMs and SEO teams"

4.5/5

What do you like best about Google Analytics?

The insights were incredibly detailed- and I loved the split between mobile and web, we use this platform to track the funnel performance, bounce rates and also conversion rates. The UI is very simple to use and event based logging is also easy for developers to configure. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

I think learning curve is slightly steep for GA, because UI might be confusing for some initial user, and common queries may require extra configuration, for example- to measure Year on Year metric or Scroll Depth for a page. Review collected by and hosted on G2.com.

Francesc I.

Tech SEO and head of implementations

Mid-Market (51-1000 emp.)

10/10/2025

"The best tool to know about the audience"

4/5

What do you like best about Google Analytics?

The standard and all the avaliable features that make it so poewrfull and standard Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Sometimes is a little bit technical, but nothing too dificult Review collected by and hosted on G2.com.

Panagiotis T.

Founder and CEO

Information Technology and Services

Small-Business (50 or fewer emp.)

8/29/2025

"Google Analytics Review"

5/5

What do you like best about Google Analytics?

Detailed reporting offers actionable insights Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Complex reports can be overwhelming to set up Review collected by and hosted on G2.com.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics simplifies data tracking by consolidating audience, traffic, and campaign performance insights into one platform. It helps businesses identify trends, measure ROI, and make informed decisions quickly. The ability to track user behavior at scale drives smarter marketing strategies and better resource allocation. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

11/26/2025

"Free, Powerful Tool for Real-Time Website Traffic Insights"

4.5/5

What do you like best about Google Analytics?

Free and powerful tool for tracking traffic on websites.

Real time tracking helps monitor data efficiently.

Shows which marketing channels works best. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Cannot track personal data.

Sometimes data takes time to update. Review collected by and hosted on G2.com.

Srinivas A.

Researcher

Small-Business (50 or fewer emp.)

9/30/2025

"Easy to use good analytic"

5/5

What do you like best about Google Analytics?

It is easy to use, and there is good background information available.Good customer support. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Overall, everything is good! However, I sometimes find it difficult to use when working with large scientific data. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

7/29/2025

"Complicated by Useful"

4/5

What do you like best about Google Analytics?

There are a lot of different options for using GA. It takes some time to get used to (it's not that easy to use), but once you get the hang of it, you definitely can see its benefit for your company. We use it weekly to keep an eye on where our traffic is coming from and which pages of our site are getting the most traffic. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

It's complicated. It's easy to lose what combination of settings and filters gave you what results. It's also hard to know how to get the best out of the results without taking some kind of crash course. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

8/29/2025

"Our bible to all attributions & analytics"

4.5/5

What do you like best about Google Analytics?

GA4 is used by 90% of companies, and that credibility made us use the same. Best thing about GA4 is that it can integrate with numerous platforms, and many tools are built on top of it. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

The look & feel of product seems very traditional and frictionful still. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

10/14/2025

"Great for Small Businesses, but Lacks Advanced Metrics"

4.5/5

What do you like best about Google Analytics?

It is free, Easy to use, Easy to integrate and best for Small businesses Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Limited Metrics compared to Peers and No competitive benchmarking Review collected by and hosted on G2.com.

Kirstie P.

Owner

Small-Business (50 or fewer emp.)

10/1/2025

"An essential tool for every business"

5/5

What do you like best about Google Analytics?

The ability to interrogate data to help evaluate marketing ROI Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

The delay in data arriving into reports. Review collected by and hosted on G2.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

10/17/2025

"Easy integration and practical audiences, but GA4 complicates the analysis"

3/5

What do you like best about Google Analytics?

I appreciate the ease of integration, the free access, as well as the ability to create reusable audiences directly in the Google Ads advertising platform. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

Since the migration to GA4, it has become much more difficult to read and analyze the statistics. Review collected by and hosted on G2.com.