Google Analytics Pricing Overview

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Google Analytics has not provided pricing information for this product or service. This is common practice for software sellers and service providers. The pricing insights provided here are based on user reviews and are intended to give you an indication of value. Alternatively, contact Google Analytics to obtain current pricing.

Small-Business

$$$$

49% less expensive

than the avg. Digital Analytics product

Read Small-Business Reviews

Mid-Market

$$$$

47% less expensive

than the avg. Digital Analytics product

Read Mid-Market Reviews

Enterprise

$$$$

43% less expensive

than the avg. Digital Analytics product

Read Enterprise Reviews

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

8 months

Average Discount

Perceived Cost

$$$$$

How much does Google Analytics cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 5 purchases.

Top-Rated Alternatives

View All Alternatives

Google Analytics Alternatives Pricing

The following is a quick overview of editions offered by other Digital Analytics Software

Semrush Pro	$139.94Per Month	For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more. 10,000 results per report 3,000 reports per day Display advertising research 500 keywords to track 3 projects 100,000 pages to crawl per month 50 social profiles for monitoring 10 social profiles for posting 5 scheduled PDF reports Show More
Amplitude Analytics Starter	Free	Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes: Starter templates Foundational product analytics Campaign reporting Unlimited feature flags Unlimited sources & destinations
Pendo Free	Free	Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps. Product analytics In-app guides Net Promoter Score (NPS) Roadmaps

Various alternatives pricing & plans

Pricing information for the above various Google Analytics alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Google Analytics Pricing Reviews

(2)

Ijas A.

Communication and Digital Executive

Hospital & Health Care

Mid-Market (51-1000 emp.)

1/28/2025

"The best analytics tool out there—and it's free!"

5/5

What do you like best about Google Analytics?

The best thing about Google Analytics is that it provides an abundance of valuable data & it's free of cost. If you are a digital marketer or SEO, it's your daily driver for informed marketing decisions. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

The data might take up to 48 hours to update in GA but that’s not a major issue. It also took some time to get used to the new GA4, but it’s all good now and continues to be my go-to tool for all major analytical requirements. Review collected by and hosted on G2.com.

Hinal s.

Specialist

Human Resources

Small-Business (50 or fewer emp.)

7/14/2025

"The Gold Standard for Website Analytics — Still Essential in 2025"

4/5

What do you like best about Google Analytics?

Google Analytics gives us deep insights into user behavior without any extra cost. The setup is fairly easy, and once it's running, you get everything from traffic sources to user journeys to conversion tracking. GA4 has been a bit of a shift, but the event-based tracking offers much more flexibility. We use it almost daily to check performance, page drop-offs, and campaign results. It's packed with features, and for a free tool, it’s incredibly powerful. Review collected by and hosted on G2.com.

What do you dislike about Google Analytics?

The transition from Universal Analytics to GA4 wasn’t very smooth — the interface takes time to get used to, and some key reports are harder to find. There’s also a learning curve if you're not very familiar with metrics and events. Documentation is there, but not always easy for non-tech users. Review collected by and hosted on G2.com.