It gives you important information about the types of costumers who visit your page, so managing your content is easier and more effective. The range of reports and statistics are amazing. It makes basic reports, but it also allows you to dig deeper and make advanced analysis of your data results. Even if you don't really know how to use it, there are several videos online and across the tool to help and teach you how to use it.
It is a software made by Google, so it is constantly updating and getting new features.
There is also a mobile app analytic, but I've never tried it.
It is also free software, so my advice is to go ahead and give it a try! Review collected by and hosted on G2.com.
At first glance it looks like a complex platform, it can be a little overwhelming, there should be a video guided walkthrough / tour when you first sign up.
Complex visualization of the data like the views flow are great, but kind of hard to customize and applying filtering actions is nearly impossible.
Once you understand how the page / system works you'll see it's quite simple to use, very effective, and it'll become a fun / interesting tool to use. Review collected by and hosted on G2.com.
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