Google Analytics Pricing Overview

I find Google Analytics invaluable for tracking website traffic, customer acquisition, and user demographics, which greatly supports my content marketing and SEO efforts. The integration with Google Search Console and the ability to track user journeys and conversions are particularly fascinating and useful for optimizing performance. I appreciate the ecosystem of Google's products; they offer extensive features at great pricing and have a widespread user base, facilitating access to numerous resources and support online. The availability of video tutorials and courses made the learning curve manageable and aided in my effective utilization of the platform for over four years. Review collected by and hosted on G2.com.

I find the initial setup of Google Analytics quite challenging. It was difficult to get started despite the tool being popular. Even though there are plenty of video tutorials and resources available online, there is still a noticeable learning curve, especially for beginners. I feel that Google Analytics could benefit from more built-in tutorials or an introductory product tour to make it easier for new users to navigate the platform effectively. Review collected by and hosted on G2.com.

Google Analytics gives us deep insights into user behavior without any extra cost. The setup is fairly easy, and once it's running, you get everything from traffic sources to user journeys to conversion tracking. GA4 has been a bit of a shift, but the event-based tracking offers much more flexibility. We use it almost daily to check performance, page drop-offs, and campaign results. It's packed with features, and for a free tool, it’s incredibly powerful. Review collected by and hosted on G2.com.

The transition from Universal Analytics to GA4 wasn’t very smooth — the interface takes time to get used to, and some key reports are harder to find. There’s also a learning curve if you're not very familiar with metrics and events. Documentation is there, but not always easy for non-tech users. Review collected by and hosted on G2.com.