# Amplitude Analytics vs Google Analytics Comparison - What are their main differences?

At a Glance

Star Rating

**Amplitude Analytics** [

4.5/5(2,984)

](https://www.g2.com/products/amplitude-analytics/reviews#reviews)

**Google Analytics** [

4.5/5(6,867)

](https://www.g2.com/products/google-analytics/reviews#reviews)

Market Segments

**Amplitude Analytics**
Mid-Market (47.2% of reviews)

**Google Analytics**
Small-Business (60.0% of reviews)

Pros & Cons

**Amplitude Analytics**
[
Insights (336)
](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews)[
Ease of Use (315)
](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews)[
Learning Curve (139)
](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews)[
Steep Learning Curve (138)
](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews)

**Google Analytics**
[
Insights (200)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558198&qs=pros-and-cons#reviews)[
Analytics (160)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1559967&qs=pros-and-cons#reviews)[
Learning Curve (99)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558796&qs=pros-and-cons#reviews)[
Complexity (69)
](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1560089&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Amplitude Analytics**
 **Free**

**Google Analytics**
No pricing available

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that Google Analytics excels in providing a comprehensive toolkit for tracking performance, with users highlighting its extensive features for monitoring Google and Facebook ads. Many find it indispensable for their analytics needs, although some mention that the interface can be overwhelming at first.
- **Users say** Amplitude Analytics stands out for its user-friendly setup, making it accessible even for those without a data analysis background. Reviewers appreciate the intuitive documentation and the ability to create cohorts from multiple data sources, which enhances their analytical capabilities.
- **Reviewers mention** that Google Analytics has a higher overall satisfaction score, reflecting its reliability and depth of features. Users have noted that once they become familiar with the interface, navigating through reports becomes much easier, which is crucial for daily operations.
- **According to verified reviews** , Amplitude Analytics is praised for its focus on user behavior tracking and retention analysis. Users find its UI and UX easy to navigate, and they appreciate the seamless integration with other tools, which supports their data-driven decision-making.
- **G2 reviewers highlight** that while both platforms have similar star ratings, Google Analytics benefits from a significantly larger number of reviews, indicating a broader user base and more diverse feedback. This can provide potential buyers with greater confidence in its capabilities.
- **Users report** that Google Analytics, despite being a free tool, offers a wealth of features that many find essential for their analytics needs. In contrast, Amplitude, while also effective, is often seen as more suited for mid-market companies looking for advanced product analytics.

Pricing

Entry-Level Pricing

**Amplitude Analytics**

Amplitude Analytics

Starter

Free

Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 pricing plans](/products/amplitude-analytics/pricing)

**Google Analytics**

Google Analytics
No pricing available

Free Trial

**Amplitude Analytics**

Amplitude Analytics

Free Trial is available

**Google Analytics**

Google Analytics
No trial information available

Ratings

Meets Requirements

8.5

2,194

9.0

5,704

Ease of Use

8.3

2,213

7.8

5,743

Ease of Setup

8.0

1,033

8.0

2,952

Ease of Admin

8.4

653

8.3

2,645

Quality of Support

8.4

1,684

7.5

4,755

Has the product been a good partner in doing business?

8.7

623

8.4

2,423

Product Direction (% positive)

8.6

2,000

8.5

5,561

Features by Category

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.1

1,039

8.4

4,748

Metrics

Sessions - Digital Analytics

8.5

705

9.0(won by 0.5)

4118

Engagement

8.5

696

8.8(won by 0.3)

4059

Entry and Exit Pages

7.9

641

8.7(won by 0.8)

3959

Standard Event Tracking

8.9(won by 0.3)

727

8.6

3639

Custom Event Tracking

8.8(won by 0.4)

733

8.4

3416

Retention

8.2

673

8.4(won by 0.2)

3602

Return

8.1

630

8.5(won by 0.4)

3646

Conversions

8.9(won by 0.3)

708

8.6

3772

Funnels

8.9(won by 0.7)

728

8.2

3325

Reporting

Trending

8.3

617

8.5(won by 0.2)

3566

Retroactive Reporting

8.1

583

8.2(won by 0.1)

3262

Segmentation

8.6(won by 0.2)

691

8.4

3525

Mobile Reporting

8.2

568

8.5(won by 0.3)

3432

Unification Across Devices

8.2

576

8.3(won by 0.1)

3110

Custom Reports and Dashboards

8.6(won by 0.1)

702

8.5

3731

Real-Time Reporting

8.5(won by default)

673

Feature Not Available

Other

User Data

8.5(tied score)

670

8.5(tied score)

3731

Site Search Reporting

7.7

490

8.5(won by 0.8)

3495

Load Time Monitoring

7.6

447

8.3(won by 0.7)

3284

Campaign Tracking

7.8

540

8.7(won by 0.9)

3519

E-Commerce

7.8

430

8.5(won by 0.7)

2701

Promotional Messages

7.3

391

8.0(won by 0.7)

2418

Administration Alerts

7.6

402

8.2(won by 0.6)

2798

Agentic AI - Digital Analytics

Autonomous Task Execution

6.7

54

7.7(won by 1.0)

82

Cross-system Integration

7.1

56

8.1(won by 1.0)

90

Proactive Assistance

6.8

57

7.9(won by 1.1)

91

Decision Making

7.6

56

8.4(won by 0.8)

93

Administration

API / Integrations

8.1

601

8.5(won by 0.4)

2679

QA Testing

8.0

540

8.2(won by 0.2)

2334

Performance and Reliability

8.5

706

8.9(won by 0.4)

3489

User, Role, and Access Management

8.5

727

8.9(won by 0.4)

3565

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.4

903

8.8

1,366

User Identification

Demographics

7.8

611

8.9(won by 1.1)

1175

User Segmentation

8.8(tied score)

777

8.8(tied score)

1131

Geolocation

8.3

662

9.1(won by 0.8)

1147

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

8.9(won by 0.3)

807

8.6

1016

Real-Time Insights

8.6

739

8.9(won by 0.3)

1162

Attribution

7.9

650

8.5(won by 0.6)

1066

Activity Dashboard

8.6

796

8.9(won by 0.3)

1176

User Path Tracking

8.1

777

8.7(won by 0.6)

1120

User Activity History

8.8(won by 0.2)

766

8.6

1093

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

8.6

665

8.8(won by 0.2)

233

Exit Tracking

7.7

542

8.7(won by 1.0)

229

Retention

8.4

641

8.8(won by 0.4)

222

Return

8.3

581

8.6(won by 0.3)

232

Conversions

9.0(won by 0.2)

668

8.8

235

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.4

767

8.7

268

Metrics

Engagement

8.6

665

8.8(won by 0.2)

233

Exit Tracking

7.7

542

8.7(won by 1.0)

229

Retention

8.4

641

8.8(won by 0.4)

222

Return

8.3

581

8.6(won by 0.3)

232

Conversions

9.0(won by 0.2)

668

8.8

235

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

8.3

1,503

Not enough data

Product Analytics

Account-Level Analytics

8.3(won by default)

1040

Not enough data

User-Level Analytics

8.7(won by default)

1267

Not enough data

Segmentation

8.5(won by default)

1210

Not enough data

Funnels

8.8(won by default)

1303

Not enough data

Alerts

7.2(won by default)

837

Not enough data

Multi-Product Analytics

8.0(won by default)

955

Not enough data

User Scoring

7.0(won by default)

728

Not enough data

Integrations

7.8(won by default)

963

Not enough data

Usage Tracking/Analytics

Not enough data

Not enough data

Agentic AI - Product Analytics

Autonomous Task Execution

6.3(won by default)

187

Not enough data

Cross-system Integration

6.9(won by default)

180

Not enough data

Adaptive Learning

6.4(won by default)

170

Not enough data

Proactive Assistance

6.4(won by default)

175

Not enough data

Machine Learning

Not enough data

Not enough data

Behavioral Analytics - Product Analytics

Multi-Product Analytics

9.0(won by default)

5

Not enough data

User level Analytics

9.6(won by default)

32

Not enough data

Account level Analytics

Not enough data

Not enough data

Segmentation

9.1(won by default)

27

Not enough data

Funnels

9.7(won by default)

54

Not enough data

Platform Infrastructure - Product Analytics

Cross System integrations

8.6(won by default)

12

Not enough data

Alerts

9.8(won by default)

9

Not enough data

Integrations

8.6(won by default)

44

Not enough data

AI driven optimization - Product Analytics

User scoring

Not enough data

Not enough data

Adaptive learning

Not enough data

Not enough data

Automated insights

10.0(won by default)

7

Not enough data

Autonomous task execution

7.7(won by default)

14

Not enough data

Additional Functionality

Conversion Tracking

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

9.7(won by default)

5

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Data Exchange Platforms[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

9.2

17

Exchange Functions

Data Transmission

Not enough data

9.3(won by default)

15

Data Normalization

Not enough data

9.3(won by default)

15

Data as a Service

Market Data Acquisition

Not enough data

9.3(won by default)

15

Industry Data Acquisition

Not enough data

9.1(won by default)

15

Source Data Acquisition

Not enough data

9.5(won by default)

14

Targeted Data Acquisition

Not enough data

9.2(won by default)

14

Management

Source and Destination Selection

Not enough data

9.3(won by default)

14

Solution Integration

Not enough data

9.3(won by default)

14

Reporting and Visualization

Not enough data

8.9(won by default)

14

Data Governance

Not enough data

9.2(won by default)

14

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.4

1,732

Tools

Contact Collection

Not enough data

8.3(won by default)

1119

Audience Insights

Not enough data

8.9(won by default)

1495

Social Sharing

Not enough data

8.3(won by default)

1252

Metrics

Entry and Exit Pages

Not enough data

8.9(won by default)

1462

Sessions

Not enough data

8.9(won by default)

1501

Engagement

Not enough data

8.9(won by default)

1498

Return

Not enough data

8.7(won by default)

1413

Conversions

Not enough data

8.7(won by default)

1429

Search Rank

Not enough data

8.4(won by default)

1364

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

7.7(won by default)

38

Cross-system Integration

Not enough data

8.2(won by default)

38

Adaptive Learning

Not enough data

7.7(won by default)

38

Proactive Assistance

Not enough data

7.8(won by default)

38

Decision Making

Not enough data

7.9(won by default)

40

Show 1 feature category with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

## Amplitude vs Google Analytics FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Google Analytics vs Amplitude?

Google Analytics and Amplitude are both highly rated digital analytics platforms, but Google Analytics is most widely adopted by small businesses and is praised for its real-time data and integrations, while Amplitude is favored for its intuitive interface and advanced analytics capabilities.

| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) |
| --- | --- |
| 4.5/5 (6863 reviews) | 4.5/5 (2977 reviews) |
| Small-Business | Mid-Market |
| 8.0 | 8.0 |
| 7.5 | 8.4 |
| Real-time data and integrations | Intuitive interface and advanced analytics |

### How do the pricing models of Google Analytics and Amplitude compare?

Amplitude is rated higher for price satisfaction, but Google Analytics is consistently praised for its free offering and strong value for small businesses.

- **Google Analytics:** Reviewers highlight that Google Analytics offers powerful analytics at no cost, making it extremely cost-effective for startups and small agencies.
- **Amplitude:** Amplitude receives positive feedback for its value, but reviewers note that it can become expensive as usage scales, especially for advanced features.
- **Switching reasons:** In recent reviews, some users mention switching to Google Analytics for its free tier and broad integration ecosystem, while others move to Amplitude for deeper product analytics and advanced cohort analysis.

### What are the best alternatives to Google Analytics and Amplitude?

Pendo, Chartbeat, and Semrush are the top three G2-ranked alternatives to Google Analytics and Amplitude.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | Free, strong value for small businesses | Real-time data and integrations |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | Can become expensive at scale | Intuitive interface and advanced analytics |
| [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) | 4.4/5 (1808 reviews) | Mid-Market | — | Product analytics and user feedback |
| [Chartbeat](https://www.g2.com/products/chartbeat/reviews) | 4.4/5 (69 reviews) | Mid-Market | — | Real-time content analytics |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | SEO and competitive analysis |

### Which Digital Analytics features should I prioritize when comparing Google Analytics and Amplitude?

Buyers comparing Google Analytics and Amplitude should prioritize real-time reporting, integrations, ease of use, advanced analytics, and support quality.

- **Real-time reporting:** Amplitude offers real-time reporting, a frequently cited differentiator in reviews.
- **Integrations:** Google Analytics integrates with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14); Amplitude integrates with Tableau (35 all-time mentions).
- **Ease of use:** Amplitude scores 8.3, Google Analytics 7.8 on Ease of Use.
- **Advanced analytics:** Amplitude is praised for advanced cohort analysis and funnel tracking (320 all-time mentions for insights, 240 for analytics).
- **Support quality:** Amplitude scores 8.4, Google Analytics 7.5 on Quality of Support.

### What are the pros and cons of Google Analytics vs Amplitude?

Google Analytics is strongest for real-time data and integrations, while Amplitude excels in intuitive analytics and advanced reporting.

- **Google Analytics strengths:** Real-time data, robust integrations with Google Ads and Facebook, and strong value for small businesses.
- **Google Analytics trade-offs:** Reviewers note a steep learning curve, complex UI, and limited advanced analytics compared to Amplitude.
- **Amplitude strengths:** Intuitive interface (147 all-time mentions), advanced analytics (240), insights (320), easy setup (81), and strong customer support (54).
- **Amplitude trade-offs:** Reviewers cite a steep learning curve (132), higher cost at scale (57), and complexity in advanced features (54).

### Is Google Analytics or Amplitude better for small businesses?

Google Analytics is the better fit for small businesses, as it is most widely adopted in this segment and praised for its free offering and ease of use.

- **Google Analytics:** Largest segment is Small-Business; reviewers consistently highlight its cost-effectiveness and suitability for startups and agencies.
- **Amplitude:** Largest segment is Mid-Market; reviewers note its advanced analytics are valuable but mention higher costs and complexity for smaller teams.

### Which Digital Analytics platform has better integrations?

Google Analytics is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts.

- **Google Analytics:** Integrates with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14), with reviewers frequently highlighting the value of these connections.
- **Amplitude:** Integrates with Tableau (35 all-time mentions), and reviewers mention easy integrations with other analytics and marketing tools.

### How do Google Analytics and Amplitude compare on customer support?

Amplitude is rated higher for Quality of Support, with a 0.9-point advantage over Google Analytics (8.4 vs 7.5).

- **Google Analytics:** Reviewers describe support as adequate but often rely on documentation and community resources, with some noting limited direct support for free users.
- **Amplitude:** Reviewers consistently praise Amplitude's customer support, with 54 all-time mentions, highlighting responsive and helpful assistance.

### Which is easier to implement, Google Analytics or Amplitude?

Google Analytics and Amplitude are rated equally on Ease of Setup, both scoring 8.0, indicating parity in implementation experience.

- **Google Analytics:** Reviewers describe setup as straightforward for basic use, especially with WordPress and Google Site Kit, but note complexity for advanced configurations and a learning curve for new users.
- **Amplitude:** Reviewers highlight easy initial setup and onboarding, with praise for documentation and AI-guided setup, though some mention a learning curve for advanced features and event taxonomy.

### Which product has better Conversions?

Amplitude is more frequently praised for its conversion tracking and funnel analysis capabilities, making it the stronger choice for conversions.

- **Google Analytics:** Reviewers cite robust conversion tracking and campaign attribution, but advanced funnel analysis is less frequently mentioned as a standout feature.
- **Amplitude:** 320 all-time mentions for insights, 240 for analytics, and frequent praise for funnel conversion charts and A/B experiment tracking, with reviewers highlighting its ability to pinpoint drop-offs and optimize conversion paths.

Reviews

Reviewers' Company Size

[![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")](https://www.g2.com/products/amplitude-analytics/reviews)

Amplitude Analytics

Small-Business(50 or fewer emp.)

31.8%

Mid-Market(51-1000 emp.)

47.2%

Enterprise(\> 1000 emp.)

21.0%

[![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews)

Google Analytics

Small-Business(50 or fewer emp.)

60.0%

Mid-Market(51-1000 emp.)

28.3%

Enterprise(\> 1000 emp.)

11.7%

Small-Business

(50 or fewer emp.)

31.8%

60.0%

Mid-Market

(51-1000 emp.)

47.2%

28.3%

Enterprise

(\> 1000 emp.)

21.0%

11.7%

Reviewers' Industry

[![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")](https://www.g2.com/products/amplitude-analytics/reviews)
Amplitude Analytics

Computer Software

18.6%

Information Technology and Services

13.7%

Financial Services

10.1%

Internet

4.4%

Health, Wellness and Fitness

3.9%

Other

49.3%

[![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews)
Google Analytics

Marketing and Advertising

21.4%

Information Technology and Services

7.9%

Computer Software

6.7%

Internet

4.4%

Retail

2.8%

Other

56.7%

Alternatives

**Amplitude Analytics Alternatives**

 ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo")

[
Pendo
](/products/pendo-io-pendo/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare")

[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

[
Fullstory
](/products/fullstory/reviews)

**Google Analytics Alternatives**

 ![Chartbeat](https://images.g2crowd.com/uploads/product/hd_favicon/656868fad28cc509b5ab209b27ebf5f1/chartbeat.svg "Chartbeat")

[
Chartbeat
](/products/chartbeat/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo")

[
Pendo
](/products/pendo-io-pendo/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

### Spotlight Categories

- [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm)
- [Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software)
- [Contact Center Software](https://www.g2.com/categories/contact-center)
- [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)