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Compare Amplitude Analytics vs Google Analytics
See this
comparison of Amplitude Analytics vs. Google Analytics
based on data from user reviews. Amplitude Analytics rates 4.5/5 stars with 90 reviews. Google Analytics rates 4.5/5 stars with 3,753 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
Free
 
Enterprise
Contact Amplitude
 
Free Trial
Free Trial Unavailable
Amplitude Analytics
Free
Free
Enterprise
Contact Amplitude
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.9
9.0
Ease of Use
Ease of Use
8.6
7.6
Ease of Setup
Ease of Setup
8.4
7.8
Ease of Admin
Ease of Admin
8.6
8.1
Quality of Support
Quality of Support
8.9
7.3
Ease of Doing Business With
Ease of Doing Business With
8.8
8.2
Product Direction (% positive)
Product Direction (% positive)
9.1
8.4
Meets Requirements
Amplitude Analytics
8.9
Google Analytics
9.0
Ease of Use
Amplitude Analytics
8.6
Google Analytics
7.6
Ease of Setup
Amplitude Analytics
8.4
Google Analytics
7.8
Ease of Admin
Amplitude Analytics
8.6
Google Analytics
8.1
Quality of Support
Amplitude Analytics
8.9
Google Analytics
7.3
Ease of Doing Business With
Amplitude Analytics
8.8
Google Analytics
8.2
Product Direction (% positive)
Amplitude Analytics
9.1
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Amplitude Analytics
8.9
Google Analytics
9.0
Engagement
Amplitude Analytics
8.7
Google Analytics
8.7
Entry and Exit Pages
Amplitude Analytics
8.1
Google Analytics
8.7
Standard Event Tracking
Amplitude Analytics
9.0
Google Analytics
8.5
Custom Event Tracking
Amplitude Analytics
8.9
Google Analytics
8.3
Retention
Amplitude Analytics
9.0
Google Analytics
8.3
Return
Amplitude Analytics
8.9
Google Analytics
8.4
Conversions
Amplitude Analytics
9.0
Google Analytics
8.5
Funnels
Amplitude Analytics
9.1
Google Analytics
8.1
Reporting
Real-Time Reporting
Amplitude Analytics
9.0
Google Analytics
8.7
Trending
Amplitude Analytics
9.0
Google Analytics
8.5
Retroactive Reporting
Amplitude Analytics
8.9
Google Analytics
8.2
Segmentation
Amplitude Analytics
8.8
Google Analytics
8.3
Mobile Reporting
Amplitude Analytics
8.5
Google Analytics
8.5
Unification Across Devices
Amplitude Analytics
8.9
Google Analytics
8.2
Custom Reports and Dashboards
Amplitude Analytics
8.9
Google Analytics
8.5
User Identification
Geolocation
Amplitude Analytics
8.7
Google Analytics
9.0
Demographics
Amplitude Analytics
7.5
Google Analytics
8.9
User Segmentation
Amplitude Analytics
9.1
Google Analytics
8.8
Other
User Data
Amplitude Analytics
9.0
Google Analytics
8.4
Site Search Reporting
Amplitude Analytics
8.7
Google Analytics
8.5
Load Time Monitoring
Amplitude Analytics
8.5
Google Analytics
8.3
Campaign Tracking
Amplitude Analytics
8.6
Google Analytics
8.7
E-Commerce
Amplitude Analytics
8.8
Google Analytics
8.4
Promotional Messages
Amplitude Analytics
9.1
Google Analytics
8.0
Administration Alerts
Amplitude Analytics
9.1
Google Analytics
8.2
Tracking & Reporting
User Path Tracking
Amplitude Analytics
8.4
Google Analytics
8.7
User Activity History
Amplitude Analytics
9.0
Google Analytics
8.5
Crash Reporting
Amplitude Analytics
7.3
Google Analytics
7.9
Custom Event Tracking
Amplitude Analytics
9.1
Google Analytics
8.4
Real-Time Insights
Amplitude Analytics
8.7
Google Analytics
8.8
Attribution
Amplitude Analytics
8.0
Google Analytics
8.4
Dashboard
Amplitude Analytics
8.9
Google Analytics
8.8
Variation Testing
A/B Testing
Amplitude Analytics
Not enough data available
Google Analytics
8.4
Conversion Goal
Amplitude Analytics
Not enough data available
Google Analytics
8.7
Percentage of Traffic
Amplitude Analytics
Not enough data available
Google Analytics
8.8
Confidence Level
Amplitude Analytics
Not enough data available
Google Analytics
8.5
Multivariate Testing
Amplitude Analytics
Not enough data available
Google Analytics
8.2
Split URL Testing
Amplitude Analytics
Not enough data available
Google Analytics
8.4
Build
WYSIWYG Editor
Amplitude Analytics
Not enough data available
Google Analytics
7.9
Landing Pages
Amplitude Analytics
Not enough data available
Google Analytics
8.6
Reporting
Segmentation
Amplitude Analytics
Not enough data available
Google Analytics
8.6
Reports and Dashboards
Amplitude Analytics
Not enough data available
Google Analytics
8.8
Mobile Optimization
Amplitude Analytics
Not enough data available
Google Analytics
8.5
Personalization
Standard Targeting
Amplitude Analytics
Not enough data available
Google Analytics
8.7
Custom Targeting
Amplitude Analytics
Not enough data available
Google Analytics
8.5
Profile Storage Duration
Amplitude Analytics
Not enough data available
Google Analytics
8.5
In-Page Analytics
Click Reporting
Amplitude Analytics
Not enough data available
Google Analytics
8.6
Heat Maps
Amplitude Analytics
Not enough data available
Google Analytics
7.8
Session Replays
Amplitude Analytics
Not enough data available
Google Analytics
8.0
Administration
Performance and Reliability
Amplitude Analytics
9.1
Google Analytics
8.9
User, Role, and Access Management
Amplitude Analytics
9.4
Google Analytics
8.9
API / Integrations
Amplitude Analytics
9.0
Google Analytics
8.4
QA Testing
Amplitude Analytics
8.8
Google Analytics
8.1
Metrics
Conversions
Amplitude Analytics
8.8
Google Analytics
8.7
Sessions - Mobile App Analytics
Amplitude Analytics
8.6
Google Analytics
9.0
Engagement
Amplitude Analytics
8.6
Google Analytics
8.9
Exit Tracking
Amplitude Analytics
7.6
Google Analytics
8.6
Events
Amplitude Analytics
9.2
Google Analytics
8.6
Retention
Amplitude Analytics
8.9
Google Analytics
8.6
Return
Amplitude Analytics
8.4
Google Analytics
8.6
Funnels
Amplitude Analytics
8.7
Google Analytics
8.4
Reporting
Real-Time
Amplitude Analytics
8.7
Google Analytics
8.9
Trending
Amplitude Analytics
8.2
Google Analytics
8.7
Retroactive Reporting
Amplitude Analytics
8.6
Google Analytics
8.4
Segmentation
Amplitude Analytics
8.9
Google Analytics
8.6
Dashboards
Amplitude Analytics
8.8
Google Analytics
8.9
Custom Reports and Dashboards
Amplitude Analytics
9.0
Google Analytics
8.6
Other
User Data
Amplitude Analytics
8.7
Google Analytics
8.7
Load Time Monitoring
Amplitude Analytics
8.5
Google Analytics
8.6
Campaign Tracking
Amplitude Analytics
8.5
Google Analytics
8.7
E-Commerce
Amplitude Analytics
8.8
Google Analytics
8.6
Tracking
Standard Tracking
Amplitude Analytics
8.9
Google Analytics
9.0
Tracking Flexibility
Amplitude Analytics
8.6
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
Amplitude Analytics
8.7
Google Analytics
8.4
System Notifications
Amplitude Analytics
8.7
Google Analytics
8.4
Alerts
Amplitude Analytics
8.9
Google Analytics
8.4
Administration
API / Integrations
Amplitude Analytics
8.6
Google Analytics
8.7
QA Testing
Amplitude Analytics
8.0
Google Analytics
8.5
Performance and Reliability
Amplitude Analytics
8.8
Google Analytics
8.9
User, Role, and Access Management
Amplitude Analytics
9.1
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
24.4%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
51.1%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.4%
11.9%
Amplitude Analytics
Small-Business
24.4%
Mid-Market
51.1%
Enterprise
24.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Computer Software
13.4%
Marketing and Advertising
22.1%
 
Internet
12.7%
Information Technology and Services
6.8%
 
Information Technology and Services
11.9%
Computer Software
6.8%
 
Entertainment
8.2%
Internet
6.1%
 
Marketing and Advertising
7.5%
Higher Education
3.0%
 
Other
46.3%
Other
55.3%
Amplitude Analytics
Computer Software
13.4%
Internet
12.7%
Information Technology and Services
11.9%
Entertainment
8.2%
Marketing and Advertising
7.5%
Other
46.3%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Amplitude Analytics
Most Helpful Favorable Review
Bill G.
Administrator

The data always have to be analyzed to obtain metrics and reports that serve to improve the activity in a company. The great thing about Amplitude Analytics is that it is a tool for novices, you do not need to have a very extensive knowledge in data and...

Most Helpful Critical Review
G2 User in Information Technology and Services

360º-view of behaviors across the platform is not there

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 

This short video walks through how to do funnel analysis in Amplitude

No videos provided
Amplitude Analytics

This short video walks through how to do funnel analysis in Amplitude

Google Analytics
No videos provided

Downloads

 No downloads provided
Amplitude Analytics
Google Analytics
No downloads provided
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