Compare Amplitude Analytics and Google Analytics 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,798)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website traffic, with users praising its ability to track not just organic traffic but also direct visitors from social media channels. This robust feature set makes it a go-to choice for businesses looking to understand their audience better.
- Users say that Amplitude Analytics stands out for its clean and responsive interface, which enhances the user experience. The straightforward implementation of the JS SDK is highlighted as a significant advantage, making it easy for teams to integrate and start utilizing the platform quickly.
- Reviewers mention that Google Analytics has a higher overall satisfaction score, reflecting its strong market presence and extensive feature set. Users appreciate its evolving capabilities, which include advanced reporting and analytics tools that help them stay updated with their website performance.
- According to verified reviews, Amplitude Analytics shines in behavioral analysis, with users noting the exceptional granularity of event tracking. This allows businesses to gain deep insights into user behavior, making it easier to identify drop-off points and engagement drivers.
- G2 reviewers highlight that while both platforms offer solid support, Amplitude Analytics receives higher marks for its quality of support. Users appreciate the proactive assistance and resources available, which can be crucial for teams needing guidance during implementation and beyond.
- Users report that Google Analytics is particularly beneficial for small businesses, as it offers a free entry-level option that allows them to access powerful analytics tools without a financial commitment. In contrast, Amplitude Analytics is more favored by mid-market companies, reflecting its tailored features for more complex analytics needs.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Analytics
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.5
2,076
9.0
5,576
Ease of Use
8.3
2,094
7.8
5,611
Ease of Setup
7.9
930
8.0
2,816
Ease of Admin
8.4
640
8.3
2,628
Quality of Support
8.4
1,591
7.5
4,644
Has the product been a good partner in doing business?
8.7
611
8.4
2,406
Product Direction (% positive)
8.6
1,909
8.5
5,453
Features by Category
Metrics
8.5
696
9.0
4053
8.5
686
8.8
4020
7.9
639
8.7
3943
8.8
718
8.6
3622
8.8
722
8.4
3398
8.2
667
8.4
3595
8.1
628
8.5
3644
8.9
698
8.6
3734
8.9
718
8.2
3312
Reporting
8.5
670
Feature Not Available
8.3
614
8.5
3548
8.1
581
8.2
3255
8.6
686
8.4
3505
8.2
566
8.5
3434
8.2
574
8.3
3114
8.6
698
8.5
3683
Other
8.5
667
8.5
3698
7.7
490
8.5
3496
7.6
448
8.3
3289
7.8
537
8.7
3459
7.8
431
8.5
2700
7.3
392
8.0
2424
7.6
403
8.2
2800
Agentic AI - Digital Analytics
6.6
55
7.8
83
7.1
57
8.0
85
6.8
58
7.7
85
7.6
57
8.4
90
Administration
8.1
602
8.5
2640
8.0
540
8.2
2332
8.5
705
8.9
3461
8.5
726
8.9
3565
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.8
612
8.9
1177
8.8
773
8.8
1135
8.3
664
9.1
1151
Tracking & Reporting
8.9
803
8.6
1020
8.6
737
8.9
1165
7.9
651
8.5
1070
8.6
794
8.9
1179
8.1
776
8.7
1123
8.8
765
8.6
1097
Metrics
8.6
664
8.8
237
7.7
544
8.7
232
8.4
642
8.8
226
8.3
581
8.6
236
9.0
666
8.8
239
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1187
Not enough data
8.8
1253
Not enough data
7.1
830
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
925
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
173
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.4
16
Not enough data
9.4
16
Data as a Service
Not enough data
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Tools
Not enough data
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Metrics
Not enough data
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Agentic AI - Content Analytics
Not enough data
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Metrics
8.6
664
8.8
237
7.7
544
8.7
232
8.4
642
8.8
226
8.3
581
8.6
236
9.0
666
8.8
239
Categories
Categories
Shared Categories
Amplitude Analytics and Google Analytics are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.4%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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