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At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,618)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,619)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Demographics feature, scoring 8.9, which allows businesses to gain deep insights into their audience's characteristics. In contrast, Amplitude Analytics scores 7.8 in this area, indicating a less robust demographic analysis capability.
- Reviewers mention that Google Analytics provides superior Geolocation tracking with a score of 9.1, enabling businesses to understand where their users are coming from. Amplitude Analytics, with a score of 8.3, offers geolocation features but lacks the depth of insights that Google Analytics provides.
- G2 users highlight that Google Analytics has a strong performance in Real-Time Insights, scoring 8.9, which allows for immediate data analysis and decision-making. Amplitude Analytics, while still effective, scores slightly lower at 8.6, suggesting it may not be as responsive in real-time scenarios.
- Users on G2 report that Google Analytics shines in Attribution tracking with a score of 8.5, helping businesses understand the effectiveness of their marketing channels. Amplitude Analytics, scoring 7.9, may not provide the same level of clarity in attribution analysis.
- Reviewers mention that Google Analytics offers a more comprehensive Campaign Tracking feature, scoring 8.7, which is crucial for evaluating marketing efforts. Amplitude Analytics, with a score of 7.8, provides campaign tracking but lacks some of the advanced functionalities found in Google Analytics.
- Users say that Google Analytics has a robust Custom Event Tracking feature, scoring 8.6, which allows for tailored tracking of user interactions. Amplitude Analytics matches this with a score of 8.9, but users report that Google Analytics offers a more user-friendly setup for custom events.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Analytics
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.5
1,990
9.0
5,508
Ease of Use
8.3
2,008
7.8
5,539
Ease of Setup
7.9
859
7.9
2,743
Ease of Admin
8.4
617
8.2
2,602
Quality of Support
8.4
1,528
7.5
4,585
Has the product been a good partner in doing business?
8.7
589
8.3
2,383
Product Direction (% positive)
8.6
1,827
8.5
5,386
Features by Category
Metrics
8.5
688
9.0
4016
8.5
679
8.8
3996
7.9
634
8.7
3935
8.8
709
8.6
3616
8.8
713
8.4
3386
8.2
659
8.4
3594
8.1
625
8.5
3640
8.8
689
8.6
3706
8.9
707
8.2
3296
Reporting
8.5
666
Feature Not Available
8.3
611
8.5
3541
8.1
580
8.2
3251
8.6
679
8.4
3494
8.2
562
8.5
3433
8.2
570
8.3
3111
8.6
686
8.5
3659
Other
8.5
658
8.5
3682
7.7
490
8.5
3496
7.6
447
8.3
3288
7.8
532
8.7
3427
7.8
430
8.5
2697
7.3
391
8.0
2424
7.6
403
8.2
2799
Agentic AI - Digital Analytics
6.6
55
7.8
85
7.1
56
8.1
86
6.8
57
7.8
85
7.6
56
8.4
90
Administration
8.1
598
8.5
2619
8.0
540
8.2
2330
8.5
700
8.9
3457
8.6
723
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.8
610
8.9
1178
8.8
767
8.8
1136
8.3
663
9.1
1150
Tracking & Reporting
8.9
796
8.6
1021
8.6
734
8.9
1166
7.9
649
8.5
1070
8.6
788
8.9
1180
8.1
770
8.7
1123
8.8
760
8.6
1098
Metrics
8.6
660
8.8
237
7.7
542
8.7
232
8.4
638
8.8
226
8.3
577
8.6
236
9.0
660
8.8
239
Product Analytics
8.3
1036
Not enough data
8.7
1203
Not enough data
8.5
1165
Not enough data
8.8
1218
Not enough data
7.1
822
Not enough data
8.0
948
Not enough data
7.0
727
Not enough data
7.7
911
Not enough data
Agentic AI - Product Analytics
6.1
169
Not enough data
6.7
168
Not enough data
6.3
168
Not enough data
6.3
168
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Metrics
8.6
660
8.8
237
7.7
542
8.7
232
8.4
638
8.8
226
8.3
577
8.6
236
9.0
660
8.8
239
Categories
Categories
Shared Categories
Amplitude Analytics and Google Analytics are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.9%
Financial Services
10.1%
Internet
4.6%
Health, Wellness and Fitness
4.0%
Other
49.0%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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