Compare Amplitude Analytics and Google Analytics
Featured Products
At a Glance
Market Segments
Mid-Market (46.9% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,868)4.5 out of 5
Market Segments
Mid-Market (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plans
Google Analytics
Star Rating
(6,814)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with users highlighting its in-depth reporting tools that track metrics like page views and session length. This level of detail helps users understand traffic sources and user interactions effectively.
- Users say that Amplitude Analytics stands out for its intuitive user interface and seamless data integration capabilities. Reviewers appreciate how it simplifies the process of tracking user interactions and live events, making it easier to derive actionable insights from user behavior.
- According to verified reviews, Google Analytics is praised for its robust audience segmentation feature, allowing users to break down their audience by behavior and demographics. This capability is particularly beneficial for businesses looking to tailor their marketing strategies based on user data.
- Reviewers mention that while Amplitude Analytics offers powerful behavioral insights and cohort segmentation, some users find it less effective for broader website performance metrics compared to Google Analytics. This can be a consideration for teams focused on comprehensive web analytics.
- G2 reviewers highlight that Google Analytics has a higher overall satisfaction score, reflecting its established presence and reliability in the digital analytics space. Users appreciate the refined user experience that has evolved over time, making it easier to manage dashboards and reports.
- Users report that Amplitude Analytics provides excellent support for tracking user movements within applications, which is crucial for product growth. However, some users feel that it may not match the extensive capabilities of Google Analytics when it comes to website-specific metrics and reporting.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Analytics
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.5
2,115
9.0
5,659
Ease of Use
8.3
2,133
7.8
5,696
Ease of Setup
8.0
963
8.0
2,903
Ease of Admin
8.4
641
8.3
2,630
Quality of Support
8.4
1,620
7.5
4,715
Has the product been a good partner in doing business?
8.7
611
8.3
2,408
Product Direction (% positive)
8.5
1,937
8.5
5,518
Features by Category
Metrics
8.5
696
9.0
4093
8.5
687
8.8
4043
7.9
639
8.7
3956
8.8
721
8.6
3632
8.8
722
8.4
3411
8.2
666
8.4
3600
8.1
627
8.5
3645
8.9
699
8.6
3758
8.9
719
8.2
3322
Reporting
8.5
671
Feature Not Available
8.3
614
8.5
3559
8.1
580
8.2
3260
8.6
687
8.4
3520
8.2
565
8.5
3435
8.2
574
8.3
3112
8.6
698
8.5
3711
Other
8.5
667
8.5
3720
7.7
489
8.5
3496
7.6
447
8.3
3285
7.8
536
8.7
3497
7.8
430
8.5
2704
7.3
391
8.0
2420
7.6
402
8.2
2799
Agentic AI - Digital Analytics
6.7
54
7.8
83
7.1
56
8.1
88
6.8
57
7.8
89
7.6
56
8.4
94
Administration
8.1
601
8.5
2668
8.0
540
8.2
2333
8.5
705
8.9
3482
8.5
725
8.9
3567
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.8
612
8.9
1176
8.8
775
8.8
1132
8.3
663
9.1
1148
Tracking & Reporting
8.9
805
8.6
1017
8.6
738
8.9
1163
7.9
651
8.5
1067
8.6
794
8.9
1177
8.1
777
8.7
1121
8.8
765
8.6
1094
Metrics
8.6
664
8.8
234
7.7
543
8.7
229
8.4
641
8.8
223
8.3
581
8.6
233
9.0
667
8.8
236
Product Analytics
8.3
1039
Not enough data
8.7
1243
Not enough data
8.5
1192
Not enough data
8.8
1272
Not enough data
7.1
831
Not enough data
8.0
951
Not enough data
7.0
726
Not enough data
7.7
936
Not enough data
Agentic AI - Product Analytics
6.3
176
Not enough data
6.8
173
Not enough data
6.4
169
Not enough data
6.3
170
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
10.0
9
Not enough data
Not enough data
Not enough data
10.0
9
Not enough data
10.0
23
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.9
17
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Management
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Tools
Not enough data
8.3
1120
Not enough data
8.9
1496
Not enough data
8.3
1253
Metrics
Not enough data
8.9
1463
Not enough data
8.9
1501
Not enough data
8.9
1498
Not enough data
8.7
1414
Not enough data
8.7
1430
Not enough data
8.4
1365
Agentic AI - Content Analytics
Not enough data
7.6
39
Not enough data
8.2
39
Not enough data
7.7
39
Not enough data
7.9
39
Not enough data
8.0
41
Metrics
8.6
664
8.8
234
7.7
543
8.7
229
8.4
641
8.8
223
8.3
581
8.6
233
9.0
667
8.8
236
Categories
Categories
Shared Categories
Amplitude Analytics and Google Analytics are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.5%
Information Technology and Services
13.8%
Financial Services
10.0%
Internet
4.5%
Health, Wellness and Fitness
3.8%
Other
49.3%
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.8%
Other
56.8%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
What is Amplitude Analytics used for?
1 Comment
MJ
Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.
Main uses:
- Track user journeys...Read more
What does Amplitude Analytics do?
1 Comment
SJ
Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to...Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
