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Compare Amplitude Analytics and Google Analytics 
At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Free
No pricing available
Amplitude Analytics
Star Rating
(2,757)4.5 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,665)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages. This depth of information is often highlighted as a significant advantage over competitors, making it a preferred choice for those needing detailed insights.
- Users say that Amplitude Analytics stands out for its intuitive interface and varied chart options, which simplify data interpretation. Reviewers appreciate the ability to customize dashboards with different chart types, making it easier to visualize complex data trends.
- According to verified reviews, Google Analytics is praised for its quick implementation process and seamless integration capabilities. Users have noted that the platform's less latency and deep research capabilities enhance their analytical tasks, making it a reliable tool for businesses of all sizes.
- Reviewers mention that Amplitude Analytics is particularly strong in product analytics and behavioral analysis. The event-based data model allows users to effectively track user journeys and retention, with many finding the funnel-building interface to be user-friendly and efficient.
- G2 reviewers highlight that while both platforms have similar star ratings, Google Analytics has a significantly higher G2 Score, indicating greater overall user satisfaction. This is reflected in the volume of reviews, with Google Analytics receiving over 6,000 reviews compared to Amplitude's 2,600, suggesting a more established user base.
- Users report that Amplitude's focus on behavioral data and retention metrics is a strong point, but some find that Google Analytics offers a broader range of features for general web analytics. The ability to track conversions and user engagement in Google Analytics is often cited as a key benefit for businesses looking to optimize their online presence.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
Google Analytics
No pricing availableFree Trial
Amplitude Analytics
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.5
2,054
9.0
5,540
Ease of Use
8.3
2,072
7.8
5,575
Ease of Setup
7.9
910
8.0
2,779
Ease of Admin
8.4
634
8.3
2,615
Quality of Support
8.4
1,573
7.5
4,610
Has the product been a good partner in doing business?
8.7
606
8.3
2,395
Product Direction (% positive)
8.6
1,890
8.5
5,419
Features by Category
Metrics
8.5
692
9.0
4037
8.5
683
8.8
4010
7.9
636
8.7
3940
8.8
715
8.6
3620
8.8
719
8.4
3394
8.2
664
8.4
3597
8.1
628
8.5
3644
8.9
695
8.6
3722
8.9
715
8.2
3307
Reporting
8.5
670
Feature Not Available
8.3
614
8.5
3547
8.1
581
8.2
3255
8.6
683
8.4
3500
8.2
565
8.5
3435
8.2
573
8.3
3114
8.6
696
8.5
3671
Other
8.5
663
8.5
3692
7.7
490
8.5
3499
7.6
448
8.3
3291
7.8
536
8.7
3443
7.8
431
8.5
2701
7.3
391
8.0
2426
7.6
403
8.2
2802
Agentic AI - Digital Analytics
6.6
55
7.7
85
7.1
57
8.0
86
6.8
57
7.7
85
7.6
57
8.4
92
Administration
8.1
602
8.5
2630
8.0
540
8.2
2334
8.5
705
8.9
3462
8.6
725
8.9
3566
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.8
610
8.9
1178
8.8
771
8.8
1136
8.3
664
9.1
1151
Tracking & Reporting
8.9
801
8.6
1021
8.6
735
8.9
1166
7.9
650
8.5
1071
8.6
792
8.9
1180
8.1
775
8.7
1123
8.8
763
8.6
1098
Metrics
8.6
663
8.8
238
7.7
543
8.7
233
8.4
639
8.8
227
8.3
580
8.6
237
9.0
663
8.8
240
Product Analytics
8.3
1038
Not enough data
8.7
1230
Not enough data
8.5
1179
Not enough data
8.8
1246
Not enough data
7.1
829
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
919
Not enough data
Agentic AI - Product Analytics
6.1
172
Not enough data
6.7
171
Not enough data
6.3
170
Not enough data
6.3
171
Not enough data
Exchange Functions
Not enough data
9.4
17
Not enough data
9.4
17
Data as a Service
Not enough data
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Management
Not enough data
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Tools
Not enough data
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Metrics
Not enough data
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
8.6
663
8.8
238
7.7
543
8.7
233
8.4
639
8.8
227
8.3
580
8.6
237
9.0
663
8.8
240
Categories
Categories
Shared Categories
Amplitude Analytics and Google Analytics are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Amplitude Analytics is categorized as Product Analytics
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.3%
Information Technology and Services
13.9%
Financial Services
10.2%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.2%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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