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Compare Google Analytics and Mixpanel 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (52.9% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Analytics
Star Rating
(6,665)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMixpanel
Star Rating
(1,267)4.6 out of 5
Market Segments
Small-Business (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages. This depth of information is often highlighted as a significant advantage over competitors, making it a preferred choice for businesses seeking detailed insights.
- Users say that Mixpanel stands out for its ability to deliver detailed user behavior analytics, which helps teams understand how users interact with their products. Reviewers appreciate the ease of tracking user actions beyond simple page views, making it a powerful tool for product teams focused on user engagement.
- According to verified reviews, Google Analytics is praised for its quick implementation process, with many users noting the intuitive onboarding features that facilitate a smooth setup. This efficiency is particularly beneficial for small businesses looking to get started with analytics without extensive technical knowledge.
- Reviewers mention that Mixpanel shines in its user-friendly interface, which simplifies the process of analyzing user data. Users appreciate the straightforward approach to uncovering insights, allowing them to quickly break down data and make informed decisions about product improvements.
- G2 reviewers highlight that while Google Analytics has a higher overall satisfaction score, Mixpanel's quality of support is frequently noted as a strong point. Users commend Mixpanel for its responsive customer service, which can be crucial for teams needing timely assistance with their analytics needs.
- Users report that Google Analytics offers robust integration capabilities, enhancing workflow efficiency. Many users find that its cross-connectivity features significantly improve their analytical tasks, making it a valuable tool for businesses that rely on multiple data sources.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Google Analytics
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
9.0
5,540
8.8
966
Ease of Use
7.8
5,575
8.5
975
Ease of Setup
8.0
2,779
8.1
437
Ease of Admin
8.3
2,615
8.5
368
Quality of Support
7.5
4,610
8.4
745
Has the product been a good partner in doing business?
8.3
2,395
8.8
336
Product Direction (% positive)
8.5
5,419
8.6
885
Features by Category
Metrics
9.0
4037
8.8
268
8.8
4010
8.8
339
8.7
3940
8.2
294
8.6
3620
8.9
352
8.4
3394
8.9
349
8.4
3597
8.5
315
8.5
3644
8.4
288
8.6
3722
8.8
318
8.2
3307
8.9
340
Reporting
Feature Not Available
8.7
310
8.5
3547
8.6
291
8.2
3255
8.4
212
8.4
3500
8.7
331
8.5
3435
8.3
240
8.3
3114
8.2
244
8.5
3671
8.6
334
Other
8.5
3692
8.7
330
8.5
3499
8.2
182
8.3
3291
8.0
174
8.7
3443
8.3
233
8.5
2701
8.1
181
8.0
2426
7.9
175
8.2
2802
8.0
186
Agentic AI - Digital Analytics
7.7
85
7.1
18
8.0
86
7.2
18
7.7
85
7.4
17
8.4
92
7.5
19
Administration
8.5
2630
8.5
278
8.2
2334
8.3
246
8.9
3462
8.7
341
8.9
3566
8.8
286
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
8.3
256
8.8
1136
8.8
276
9.1
1151
8.4
265
Tracking & Reporting
8.6
1021
9.2
300
8.9
1166
8.8
289
8.5
1071
8.3
244
8.9
1180
8.9
304
8.7
1123
8.5
249
8.6
1098
8.9
292
Metrics
8.8
238
9.0
255
8.7
233
8.3
212
8.8
227
8.7
245
8.6
237
8.7
216
8.8
240
9.0
236
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
507
Not enough data
8.6
452
Not enough data
8.8
490
Not enough data
7.5
334
Not enough data
8.3
369
Not enough data
7.5
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.3
75
Not enough data
6.4
76
Not enough data
5.8
73
Not enough data
5.9
73
Analytics
Not enough data
9.2
110
Not enough data
8.9
112
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
9.0
255
8.7
233
8.3
212
8.8
227
8.7
245
8.6
237
8.7
216
8.8
240
9.0
236
Categories
Categories
Shared Categories
Google Analytics and Mixpanel are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Mixpanel is categorized as E-Commerce Analytics and Product Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Computer Software
25.3%
Information Technology and Services
11.5%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
41.9%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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