Introducing G2.ai, the future of software buying.Try now
Compare Google Analytics and Mixpanel 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (53.0% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Analytics
Star Rating
(6,597)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMixpanel
Star Rating
(1,250)4.6 out of 5
Market Segments
Small-Business (53.0% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Geolocation tracking with a score of 9.1, allowing businesses to understand their audience's location better, while Mixpanel's score of 8.4 indicates it may not provide as detailed insights in this area.
- Reviewers mention that Mixpanel shines in Custom Event Tracking, scoring 9.2, which allows for more tailored analytics compared to Google Analytics' score of 8.6, making it a preferred choice for businesses needing specific event tracking.
- Users on G2 highlight that Google Analytics offers superior Sessions - Digital Analytics capabilities with a score of 9.0, which is crucial for understanding user interactions over time, while Mixpanel's score of 8.8 suggests it may not capture session data as effectively.
- Reviewers say that Mixpanel's Funnels feature, scoring 8.9, provides a more intuitive way to visualize user journeys compared to Google Analytics' score of 8.2, making it easier for businesses to optimize conversion paths.
- Users report that Google Analytics has a strong reputation for Quality of Support with a score of 7.5, but Mixpanel outperforms with a score of 8.5, indicating that users may find more responsive and helpful support when using Mixpanel.
- G2 users mention that Google Analytics is favored for its Ease of Use with a score of 7.8, but Mixpanel's higher score of 8.5 suggests that users find its interface more user-friendly, particularly for those new to analytics tools.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Google Analytics
No trial information availableMixpanel
Free Trial is available
Ratings
Meets Requirements
9.0
5,492
8.8
953
Ease of Use
7.8
5,522
8.5
961
Ease of Setup
7.9
2,726
8.1
425
Ease of Admin
8.2
2,598
8.6
366
Quality of Support
7.5
4,569
8.4
738
Has the product been a good partner in doing business?
8.3
2,380
8.8
334
Product Direction (% positive)
8.5
5,369
8.6
872
Features by Category
Metrics
9.0
4001
8.8
266
8.7
3984
8.8
336
8.7
3924
8.2
293
8.6
3607
8.9
350
8.4
3377
8.9
346
8.4
3585
8.5
312
8.5
3632
8.4
286
8.6
3697
8.8
315
8.2
3288
8.9
338
Reporting
Feature Not Available
8.8
308
8.5
3532
8.6
292
8.2
3244
8.4
213
8.4
3485
8.7
329
8.5
3426
8.3
239
8.3
3103
8.2
244
8.5
3647
8.6
332
Other
8.5
3672
8.7
327
8.5
3488
8.2
181
8.3
3280
8.0
173
8.7
3418
8.3
233
8.5
2690
8.1
180
8.0
2417
7.9
175
8.2
2792
8.1
186
Agentic AI - Digital Analytics
7.7
78
7.3
19
8.0
79
7.4
19
7.6
78
7.5
18
8.3
81
7.7
19
Administration
8.5
2612
8.5
277
8.2
2323
8.3
245
8.9
3448
8.7
340
8.9
3557
8.8
285
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1172
8.3
256
8.8
1132
8.8
276
9.1
1144
8.4
264
Tracking & Reporting
8.6
1017
9.2
300
8.9
1160
8.8
289
8.5
1066
8.3
244
8.9
1175
8.9
303
8.7
1119
8.5
249
8.6
1094
8.9
291
Metrics
8.8
232
9.0
254
8.6
228
8.3
211
8.7
221
8.7
244
8.6
231
8.7
215
8.8
235
9.0
236
Product Analytics
Not enough data
8.6
411
Not enough data
8.9
496
Not enough data
8.6
449
Not enough data
8.8
480
Not enough data
7.5
331
Not enough data
8.4
367
Not enough data
7.6
304
Not enough data
7.8
357
Agentic AI - Product Analytics
Not enough data
5.5
73
Not enough data
6.6
74
Not enough data
6.0
72
Not enough data
6.0
72
Analytics
Not enough data
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Tools
8.3
1121
Not enough data
8.9
1489
Not enough data
8.3
1253
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1494
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
39
Not enough data
Metrics
8.8
232
9.0
254
8.6
228
8.3
211
8.7
221
8.7
244
8.6
231
8.7
215
8.8
235
9.0
236
Categories
Categories
Shared Categories
Google Analytics and Mixpanel are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Mixpanel is categorized as E-Commerce Analytics and Product Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.3%
Other
42.0%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
