--- title: Google Analytics Reviews meta\_title: 'Google Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 6862 reviews by the users' company size, role or industry to find out how Google Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 6862 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ## Top-Rated Alternatives [ ![Chartbeat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chartbeat") Chartbeat 4.4/5(69) ](https://www.g2.com/products/chartbeat/reviews) [ ![Semrush](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Semrush") Semrush 4.4/5(4,026) ](https://www.g2.com/products/semrush/reviews) [ ![Amplitude Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amplitude Analytics") Amplitude Analytics 4.5/5(2,974) ](https://www.g2.com/products/amplitude-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/google-analytics/competitors/alternatives) # Google Analytics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Google Analytics but has limited features. Are you part of the Google Analytics team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Analytics Community](https://www.g2.com/products/google-analytics/discuss) Solution Type All-in-One Overview by Rubina Kwon (Growth Marketing Manager at Google) Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fgoogle-analytics%2Freviews%3Fopen_modal_url%3D%252Fproducts%252Fgoogle-analytics%252Fwishlists%253Fhost_path%253D%25252Fproducts%25252Fgoogle-analytics%25252Freviews%2526source%253Dpdp_avatar) ## User Insights Average based on 6862 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) ## Google Analytics Integrations (85) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AdSense ](https://www.g2.com/products/adsense/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AlphaRank ](https://www.g2.com/products/alpharank/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Al Query ](https://www.g2.com/products/al-query/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Kafka ](https://www.g2.com/products/apache-kafka/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apartments.com ](https://www.g2.com/products/apartments-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Azure Databricks ](https://www.g2.com/products/azure-databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Brevo Marketing Platform ](https://www.g2.com/products/brevo-marketing-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CisionOne ](https://www.g2.com/products/cisionone/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentsquare ](https://www.g2.com/products/contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Convert Experiences ](https://www.g2.com/products/convert-experiences/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Copper ](https://www.g2.com/products/copper/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Coveo ](https://www.g2.com/products/coveo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Divi ](https://www.g2.com/products/divi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Dotdigital ](https://www.g2.com/products/dotdigital/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Drive Uploader ](https://www.g2.com/products/drive-uploader/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Elementor ](https://www.g2.com/products/elementor/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ER Assist ](https://www.g2.com/products/er-assist/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fibr AI ](https://www.g2.com/products/fibr-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Firebase ](https://www.g2.com/products/firebase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Framer ](https://www.g2.com/products/framer/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GoodAccess ](https://www.g2.com/products/goodaccess/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ad Manager ](https://www.g2.com/products/google-ad-manager/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Backup and DR service 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Grow.com ](https://www.g2.com/products/grow-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Content Hub ](https://www.g2.com/products/hubspot-content-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Data Hub ](https://www.g2.com/products/hubspot-data-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") impact.com 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadCenter.AI ](https://www.g2.com/products/leadcenter-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta ](https://www.g2.com/products/meta-ai-meta/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft 365 ](https://www.g2.com/products/microsoft365/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Clarity ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Power BI ](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") MonsterInsights ](https://www.g2.com/products/monsterinsights/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Oviond ](https://www.g2.com/products/oviond/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Polar Analytics ](https://www.g2.com/products/polar-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Rank Math ](https://www.g2.com/products/rank-math/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") RudderStack ](https://www.g2.com/products/rudderstack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salla ](https://www.g2.com/products/salla/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SearchAtlas ](https://www.g2.com/products/searchatlas/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Semrush ](https://www.g2.com/products/semrush/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify ](https://www.g2.com/products/shopify/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Shopify Plus ](https://www.g2.com/products/shopify-plus/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SiteGround ](https://www.g2.com/products/siteground/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SocialPilot ](https://www.g2.com/products/socialpilot/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Solo ](https://www.g2.com/products/solo-2026-04-13/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Supermetrics ](https://www.g2.com/products/supermetrics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ThriveCart ](https://www.g2.com/products/thrivecart/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") TikTok Ads ](https://www.g2.com/products/tiktok-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Twilio Segment ](https://www.g2.com/products/twilio-segment/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Insights - Web ](https://www.g2.com/products/vwo-insights-web/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") VWO Testing ](https://www.g2.com/products/wingify-vwo-testing/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Website.com ](https://www.g2.com/products/website-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Wix ](https://www.g2.com/products/wix/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WooCommerce ](https://www.g2.com/products/woocommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zillow ](https://www.g2.com/products/zillow/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zoho CRM ](https://www.g2.com/products/zoho-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zumper ](https://www.g2.com/products/zumper/reviews) Show More AP Aswin P. Digital marketing Manager Small-Business (50 or fewer emp.) 6/20/2026 "Reliable Analytics with Strong Integrations and AI-Powered Insights" 4/5 What do you like best about Google Analytics? Google Analytics has so many options for tracking and understanding our page visitors and their behavior. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Sometimes it can be a bit confusing to have so many options. People who are already trained can handle it easily, but for newcomers it’s a bit difficult to understand everything and know more. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics has been extremely valuable for our business. The platform offers seamless integrations with Google Ads, Search Console, Tag Manager, and other marketing tools, making it easier to track the complete customer journey from acquisition to conversion. Performance-wise, it provides detailed reports with reliable data that help us quickly identify trends, optimize campaigns, and improve website performance. The AI-powered insights and predictive metrics are particularly useful for identifying opportunities, understanding user behavior, and making data-driven decisions without extensive manual analysis. Overall, Google Analytics helps us improve marketing ROI, enhance user experience, and drive better business outcomes. its fully free and no hidden pricing, they gives good support. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Francesco P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Francesco P.") FP Francesco P. Project Manager Mid-Market (51-1000 emp.) 4/30/2026 "Great Website Traffic Tracking" 4/5 What do you like best about Google Analytics? What I like best about Google Analytics is that it allows us to understand how people arrive on our website and how they interact with our content. We use it to track website traffic, traffic sources, user behavior, page views and conversions. It is especially useful for understanding which marketing channels are working better, such as organic search, paid campaigns, social media, newsletters or referral traffic. This helps us make more informed decisions instead of relying only on impressions or assumptions. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? The main thing I dislike is that Google Analytics can be complex to interpret, especially after changes in the platform or in the way data is collected and reported. Sometimes metrics or reports seem to change, and it is not always immediately clear why. It can also take time to configure events, conversions and reports correctly. For non-technical users, some parts of GA4 are less intuitive than expected and require learning or support. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps us understand whether our marketing activities are actually bringing qualified traffic to our website. It solves the problem of not knowing where visitors come from, what content they engage with, and which actions they take after arriving on the site. The main benefit is that we can evaluate our marketing efforts with real data. We can see which campaigns, channels and pages perform better, identify areas to improve, and optimize our website and communication strategy based on user behavior. Review collected by and hosted on G2.com. Show More 6/10/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Arshad S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arshad S.") AS Arshad S. SEM Manager Small-Business (50 or fewer emp.) 4/29/2026 "GA4’s Intuitive, Event-Based Analytics with Powerful BigQuery and Predictive Insights" 4/5 What do you like best about Google Analytics? Google Analytics 4 has become an essential tool in my workflow, especially because it helps me analyze website traffic from multiple sources. The event-based model helps me understand the full customer journey, making it easier to make well-informed decisions when working with paid media budgets across different tactics to maximize performance. I also find the interface much more intuitive and easier to navigate. It allows me to coordinate tracking, such as Google tags alongside Meta pixels, which gives a clearer picture of cross-channel performance and attribution. Its real-time monitoring is excellent, with almost zero latency for live event tracking. The integration with BigQuery, along with the newer AI-driven predictive insights, provides a level of performance intelligence that didn’t exist before. In terms of support, there still isn’t 1:1 support, and for the free version, we still have to rely on self-service (it may be different for enterprise versions). The paid version is an enterprise-level platform called GA4 360, and it costs close to $50,000 per year. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? The 24–48 hour delay in standard and exploration reports remains a major hurdle, and it’s not very helpful for teams trying to manage active campaigns. On top of that, the learning curve when moving from session-based tracking to event-based logic hasn’t felt seamless, which makes the transition more difficult than it needs to be. A more active, real-time guide would help users navigate the new platform and get comfortable with it faster. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Before migrating to Google Analytics 4, my workflow depended on fragmented, session-based data. It was hard to see how a single user engaged with my campaigns across different devices and platforms, and without a unified view it was also difficult to justify budget shifts with real confidence. Now we can track the full, event-based journey across multiple sources, which has made it easier to pinpoint where to allocate more media budget to get the best value. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Muhammad O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad O.") MO Muhammad O. Salesforce Business Analyst Information Technology and Services Small-Business (50 or fewer emp.) 5/14/2026 "Easy to Track Website Performance and User Insights with Google Analytics" 4/5 What do you like best about Google Analytics? What I like most about Google Analytics is the depth of insight it provides into website traffic and user behavior. The dashboard is detailed but still manageable once you get familiar with it, and it makes it easy to track visitors, engagement, and overall performance in one place. I also appreciate how well it integrates with other Google tools, and the reports are genuinely useful when it comes to making marketing and business decisions. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? One thing I dislike is that Google Analytics can feel overwhelming for new users, since there are so many reports and settings to sort through. The initial setup, along with understanding GA4 events, can take a while—especially if you don’t have prior analytics experience. At times, finding specific data quickly also takes extra navigation and a bit of customization before everything is easy to locate. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps us understand how users interact with our website and which pages or campaigns are performing well. It addresses the challenge of having limited visibility into traffic sources, engagement, and overall user behavior. With these insights, we’ve been able to make better marketing decisions, improve website performance, and pinpoint where visitors tend to drop off so we can focus on those areas. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite KP Karthick P. GTM Manager Mid-Market (51-1000 emp.) 5/13/2026 "Instant Marketing Insights with Seamless Google Ads & Search Console Integration" 4/5 What do you like best about Google Analytics? The Best part of google Analytics is we can add multiple Company accounts and get marketing data instantly with clear actionable insights with user behavior, track traffic resources and help to measure the campaign performance The Best part of this tool is it can be integrated with tools like google ads, , Google search console and other CRM marketing platforms Review collected by and hosted on G2.com. What do you dislike about Google Analytics? This tools feel complicated and overwhelming for the new beginners and non technical user who doesn't have experience in digital marketing This tool is getting frequent update so the entire UI/UX Model makes end user get complicated on the navigation option Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics solves the main challenges of tracking and understanding user behaviors across all channels including website and other marketing channels It also help to find the traffic metrics and where is coming from and help to identify which campaign is performing well those information will help to optimize the entire marketing reach out Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Louis C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louis C.") LC Louis C. Senior Web Producer Enterprise (\> 1000 emp.) 5/7/2026 "Feature-Rich and Free, but GA4 Data Quality and Navigation Frustrate" 3.5/5 What do you like best about Google Analytics? Google Analytics is a very good tool, especially considering you’re not really paying for anything. It offers a lot of features and is useful for tracking, although some features are now a bit buried in the interface. It still gives you a good visualisation of basic data, and with the AI integration of Gemini, it’s become a little easier to find information or pull out insights. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Data quality has dropped over the years. I think this is partly due to GDPR, but also because Google Consent Mode has reduced the impact and usefulness of the data. As a platform, Google Analytics also didn’t improve with the move from GA3; the update hasn’t felt like a step forward. On some days it’s hard to find, or even get to, things that used to be easily accessible, and I end up buried in reports that don’t work very well. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics allows us to see how users navigate around our website, and it also helps us track conversion information, such as form fills and phone number clicks. This gives us more insight into real-world usage and how people actually interact with the site. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Abhishan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhishan M.") AM Abhishan M. Frontend engineer Information Technology and Services Small-Business (50 or fewer emp.) 6/3/2026 "Google Analytics Delivers Deep Insights into Real User Behavior" 4/5 What do you like best about Google Analytics? I constantly revisit Google Analytics for the insight it provides on real user behavior. If a page's performance spikes or dips, I typically figure out why by checking traffic sources, user journeys, and conversion data rather than just guessing. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Switching to Google Analytics GA4 was a bit of a hassle. I'm still struggling with some reports being buried deep in the menu. It takes forever to find quick info; I either dig through tons of submenus or create custom reports. Older versions made this so much easier. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? When traffic suddenly shifts, guessing why is typically a waste of time. Google Analytics shows me the source of visitors, which pages hook them, and where they bail. This makes it way easier to tweak content, landing pages, and conversion paths using real user actions, not just guesses. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Giacomo D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giacomo D.") GD Giacomo D. Consulente Qualità ISO/IEC 17025 e ISO 9001 Mechanical or Industrial Engineering Small-Business (50 or fewer emp.) 4/8/2026 "Professional Website Insights with an Easy-to-Use Dashboard" 3.5/5 What do you like best about Google Analytics? What I like most about Google Analytics is how it lets me professionally monitor website traffic using Google’s tools. It makes it easy to track visitor behavior, identify which pages perform best, understand user engagement, and use that information to make data-driven decisions that improve my website’s performance. Overall, it strikes a great balance between professional-level insights and ease of use, giving me a clear, reliable picture of how people interact with my site. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? So far, there isn’t really anything I dislike about Google Analytics. It feels straightforward to use and has been effective for tracking my website’s performance. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics helps solve the challenge of tracking and understanding website traffic. For me, it’s especially useful for keeping an eye on traffic to my blog. What I like most is being able to see how many people visit, which pages they enjoy the most, how they move through the site, and where they’re coming from. Having all of that in one place helps me make better, more informed decisions - so I can improve my content, boost engagement, and grow my audience more efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kate W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kate W.") KW Kate W. Case Manager/Paralegal Small-Business (50 or fewer emp.) 4/17/2019 "Game-Changer for Tracking Out-of-Area Clients" 4/5 What do you like best about Google Analytics? Google Analytics is great for tracking site traffic and actually understanding what users are doing on your site. It’s super comprehensive but still pretty easy to use, so you can get useful insights without it feeling complicated. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? It’s a great tool, but the layout can be confusing at first. Some features aren’t very intuitive, and there’s definitely a learning curve when it comes to finding the data you actually need. Review collected by and hosted on G2.com. Recommendations to others considering Google Analytics: Watch as many video tutorials as you can. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? Google Analytics has been a huge asset for our small business. Since over 90% of our clients are non-local, it’s especially important for us to understand where our website traffic is coming from and how users are interacting with our site. It provides valuable insights that help us adjust our strategy and better attract our target audience. Review collected by and hosted on G2.com. Show More 5/4/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Adam E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam E.") AE Adam E. Solutions Integration Engineer Information Technology and Services Small-Business (50 or fewer emp.) 5/20/2026 "Easy Setup and Powerful Website Analytics with Helpful AI Insights" 4/5 What do you like best about Google Analytics? It provides great analytics for websites and is very easy to set up and integrate with my web apps. There is a lot of helpful data collected and the AI tool makes it easy to find relevant information. Review collected by and hosted on G2.com. What do you dislike about Google Analytics? Getting certain data views can be tricky without the AI assistant. It is sometimes difficult to find the metrics or tables I'm looking for through the pages without wuerying the AI assistant and providing details. Review collected by and hosted on G2.com. What problems is Google Analytics solving and how is that benefiting you? It gathers a lot of helpful data with regards to website visitors and traffic and allows me to track my user base over time. The data it provides helps fuel campaigns and efforts to improve my audience reach and better cater to users. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Google Analytics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Analytics ](https://www.g2.com/products/google-analytics/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 5 years ago Sessions by page or path in Google Analytics 3 Upvotes 4 [ Join the conversation ](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) ![Oghenekume J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Oghenekume J.") OJ Oghenekume John • Last activity about 1 month ago How Is AI Transforming Your Business Workflow? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-is-ai-transforming-your-business-workflow) [ View all Discussions ](https://www.g2.com/products/google-analytics/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/google-analytics/pricing) ## How much does Google Analytics cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 5 purchases. Get Price Estimate Google Analytics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics 4.2/5(1,245) [ Compare Now ](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude 4.5/5(2,974) [ Compare Now ](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image") Mixpanel 4.5/5(1,371) [ Compare Now ](https://www.g2.com/compare/google-analytics-vs-mixpanel) ##### ##### Google Analytics Features Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Trending Segmentation Custom Reports and Dashboards Other User Data Site Search Reporting Campaign Tracking Administration Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/google-analytics/features) ##### Categories on G2 [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics) [Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics)[Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What decision making software works best for a 51-200 person company that needs to reduce manual overhead without buying something built for a 5,000-person enterprise?](https://www.g2.com/discussions/what-decision-making-software-works-best-for-a-51-200-person-company-that-needs-to-reduce-manual-overhead-without-buying-something-built-for-a-5-000-person-enterprise)[What legal billing software supports multiple currencies and rates?](https://www.g2.com/discussions/what-legal-billing-software-supports-multiple-currencies-and-rates)[Which financial consulting firms specialize in industry-specific cost reduction and financial performance improvement?](https://www.g2.com/discussions/which-financial-consulting-firms-specialize-in-industry-specific-cost-reduction-and-financial-performance-improvement) [Travel Management Platforms](https://www.g2.com/discussions/what-do-you-think-of-these-travel-management-platforms)[Ecwid vs PrestaShop for a small online store: which is easier to set up and grow with?](https://www.g2.com/discussions/ecwid-vs-prestashop-for-a-small-online-store-which-is-easier-to-set-up-and-grow-with)[Pros and Cons Details](https://www.g2.com/products/google-analytics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)