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Buyer's Guide: Review Management
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Okendo incredibly easy to use, with a seamless setup and intuitive features that enhance their experience.
Users appreciate the outstanding customer support from Okendo, with quick responses and personal assistance enhancing their experience.
Users value the outstanding customer support from Okendo, receiving prompt assistance and tailored solutions for their needs.
Users note that Okendo is expensive, making it less accessible for startups and small brands.
Users find the missing features of Okendo limit its functionality, especially for customer reminders and multi-store management.
Users express a desire for more customization options in email designs and customer-facing interfaces on Okendo.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend Feefo for its exceptional customer support, noting prompt responses and helpful assistance at all times.
Users praise Feefo for its user-friendly interface, facilitating easy collection of genuine customer reviews and enhancing trust.
Users value the genuine feedback from verified customers, enhancing trust in the reviews received through Feefo.
Users find the missing features of Feefo limiting, with some platforms not fully supported leading to disruptions.
Users find the reporting cumbersome initially, though customization helps improve their overall experience with Feefo.
Users find the basic and clunky platform of Feefo needs improvements like AI integration and better support.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Housecall Pro, which simplifies operations and enhances organization for their businesses.
Users love the seamless integrations of Housecall Pro, which greatly enhance operational efficiency and simplify management tasks.
Users find the easy setup of Housecall Pro immensely helpful for managing their new business efficiently.
Users express frustration over missing features in Housecall Pro, hindering productivity and complicating field operations.
Users feel the product is too expensive, limiting adoption of higher plans among many potential customers.
Users feel that improvement is needed in collection methods and app functionality, citing glitches and navigation issues.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the fast campaign setup and effective moderation by Bazaarvoice, enhancing customer trust with genuine reviews.
Users appreciate the fast campaign setup and reliable review moderation of Bazaarvoice, enhancing trust and customer insights.
Users find the quick fulfillment and responsive support of Bazaarvoice essential for managing customer reviews effectively.
Users express frustration over poor customer support, facing issues that complicate the use of Bazaarvoice despite its features.
Users often find review management challenging, citing integration issues and difficulty in addressing negative feedback effectively.
Users express dissatisfaction with the inadequate support of Bazaarvoice, highlighting difficulties in navigation and communication issues.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Klaviyo, finding it organized and quick for creating campaigns.
Users love the ease of segmenting and sending emails with Klaviyo, enhancing their marketing strategies effectively.
Users love the seamless integrations of Klaviyo, especially with Shopify and Zapier, enhancing their campaign efficiency.
Users feel Klaviyo's expensive pricing structure is unfair, especially for small businesses facing surprise fees and contracts.
Users feel Klaviyo has missing features, particularly in popups, SMS integration, and multi-brand support.
Users find the learning curve steep, making it challenging to fully utilize Klaviyo's features effectively.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend the responsive and helpful customer support, particularly praising live chat assistance for prompt resolutions.
Users praise the helpful and quick customer service from the Reviews.io team, resolving issues efficiently.
Users find Reviews.io easy to use, with excellent support and seamless integration with existing systems.
Users find the pricing quite expensive for additional features, impacting their overall satisfaction with Reviews.io.
Users experience poor customer support, facing inconsistent responses and a lack of clear communication in resolving issues.
Users find the difficult navigation challenging, often struggling to locate review submission areas efficiently.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Experience.com, finding it simple to navigate and manage.
Users appreciate the exceptional customer service of Experience.com, praising prompt assistance and strong collaboration for business growth.
Users love the integrative capabilities of Experience.com, enhancing client engagement and review management effortlessly.
Users find the linking issues in Experience.com frustrating, preferring direct posting to other review sites.
Users struggle with manual review management, finding the process cumbersome and the dashboard not user-friendly.
Users find missing features in Experience.com, including difficulties with survey follow-ups and cumbersome image publishing.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise Yotpo’s exceptional customer support, consistently going above and beyond to assist and help achieve results.
Users find Yotpo's ease of use and integration seamless, enhancing their review and loyalty program management.
Users praise Yotpo for its exceptional customer support, consistently going above and beyond to assist them.
Users highlight Yotpo's high cost, indicating it's one of the most expensive platforms in its category.
Users wish Yotpo had more onsight widgets and features, missing options available on previous platforms they used.
Users express frustration with Yotpo's limited features, as the platform feels basic compared to competitors.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use in Sprinklr Social's scheduling feature, streamlining their content posting process.
Users value the centralized management of Sprinklr Social, enabling efficient monitoring and scheduling across multiple channels.
Users value the robust capabilities of Sprinklr Social, enabling comprehensive customization and streamlined marketing processes.
Users find the complex usage of Sprinklr Social overwhelming, requiring expert knowledge to navigate effectively.
Users experience a steep learning curve with Sprinklr Social, finding the interface overwhelming and hard to navigate.
Users face a steep learning curve with Sprinklr Social, finding the interface overwhelming and not user-friendly initially.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend the responsive and proactive customer support of SingleInterface, ensuring smooth and effective collaboration.
Users appreciate the helpful customer support from SingleInterface, noting the team's readiness to assist and improve experiences.
Users find SingleInterface easy to use, appreciating its user-friendly design and responsive support for effective customer experience.
Users experience slow performance during bulk updates and peak traffic, impacting efficiency and user satisfaction.
Users experience slow loading times, particularly during bulk updates and data synchronization, hindering overall efficiency.
Users experience delays in status updates and data synchronization, impacting timely access to critical information.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the ease of use of Reputation, enjoying features that enhance their workflow and efficiency.
Users highlight the ease of use and tracking of Reputation, praising its efficient review management capabilities.
Users appreciate the premade responses feature and value the intuitive interface and excellent customer service of Reputation.
Users express a need for improved functionality and support, particularly regarding reporting delays and template updates.
Users feel the platform lacks essential features for tracking reviews and requires better reporting on engagement.
Users report challenges with spam and misplaced reviews, which can significantly impact their overall scores and response times.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the helpful and responsive customer support of Videowise, enhancing their overall experience with the tool.
Users commend Videowise for its exceptional team helpfulness, with fast support and proactive account management enhancing their experience.
Users find Videowise easy to use, enjoying seamless video integration and excellent customer support throughout their experience.
Users find the complexity of Videowise overwhelming, especially due to the steep learning curve for its features.
Users find the pricing prohibitive, which can be a barrier for many potential clients of Videowise.
Users desire more advanced customization options in Videowise to better align with their branding needs.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the excellent customer support from EmbedReviews, highlighting their helpfulness and responsiveness.
Users appreciate the ease of use and exceptional customer support from EmbedReviews, enhancing their overall experience.
Users praise the excellent support and customization options provided by EmbedReviews for their company needs.
Users feel the product is slightly expensive, though some consider it worth the investment compared to other services.
Users find the limited customization options in EmbedReviews restrictive, impacting branding and overall visual appeal.
Users find the complexity of different software packages confusing during sign-up and trial periods.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find the user-friendly interface of Trustpilot enhances their decision-making with reliable reviews and attractive design.
Users value the transparent reviews and exposure provided by Trustpilot, enhancing trust and informed decision-making.
Users value the increase in authentic reviews and effective exposure Trustpilot provides for building trust.
Users report poor customer support from Trustpilot, experiencing delays and inadequate responses to their issues.
Users express concern over Trustpilot's overly aggressive review moderation, leading to stress and frustration in the validation process.
Users are frustrated with Trustpilot's expensive pricing and lack of affordable options for small businesses.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the ease of use of Shopper Approved, citing seamless integration and intuitive dashboards for collecting reviews.
Users commend the responsive customer support of Shopper Approved, ensuring smooth onboarding and hassle-free ongoing use.
Users value the easy integrations of Shopper Approved, enjoying seamless data collection and enhanced visibility across platforms.
Users find the expensive pricing discouraging, especially for smaller customers who question its value and effectiveness.
Users find the interface design poor, as it's outdated and complicated, hindering overall usability.
Users find the difficult navigation of the dashboard and admin panel to be somewhat cumbersome and unintuitive.
Review management software is a powerful tool that enables businesses to effectively oversee and engage with customer reviews and feedback across multiple platforms. By consolidating reviews from various sources into a single, centralized dashboard, this software simplifies the process of monitoring and responding to customer interactions. This streamlined approach saves time and enhances businesses' ability to improve their service and reputation based on customer insights.
This type of software should not be confused with review platforms, even though they serve similar purposes. Review platforms allow any product or service provider to collect reviews, while a company usually uses review management software to create its own reviews portal.
Review management software helps companies gather, manage, and analyze reviews from customers and consumers. What matters most, though, is using reviews to better engage with prospects and customers and adapt to market changes and consumer needs.
Engagement—Companies use review management tools to engage reviewers, address their concerns, and provide assistance when necessary. Engagement makes reviewers feel their opinions matter and can create relationships between consumers and brands.
Improve products and services—Analyzing large numbers of reviews can generate valuable insights into a product or service's strengths and weaknesses. Companies can use this information to improve their offering, which can improve the customer experience and boost customer loyalty.
Reviewer feedback can benefit multiple company departments, from sales and marketing to product development.
Marketing — Marketers use review management software to capture and use reviews for promotional purposes. Review data helps marketers identify buyer personas and more accurately target prospects based on their preferences.
Sales—Salespeople use reviews to help prospects make buying decisions. While case studies and other types of content can still be useful in sales, genuine feedback from many customers is the most beneficial.
Product management — Product managers analyze customer feedback to define or improve go-to-market strategies to increase sales and customer satisfaction.
Review management software can be categorized in various ways depending on how vendors deliver standard and advanced functionality for review management.
Best-of-breed—Most review management software focuses exclusively on collecting and managing reviews. Some products provide additional features, such as brand management and technologies like artificial intelligence. Best-of-breed software has the benefit of providing all features as a single solution at a reasonable price.
Suites—Some vendors provide functionality to manage multiple types of consumer-generated content, such as questions and answers or curated social media content. Other features that may be included are e-commerce personalization, content management, product sampling, or brand protection. Suites are usually delivered as a mix of multiple software products that can be bought and used in multiple configurations.
Point solutions — A multitude of integrations and tools focus on a subset of the capabilities included in review management tools. These tools complement but cannot replace review management software.
Collection—Reviews are usually collected through an online portal embedded in the company's website or online store. Reviewers can provide feedback when looking for or buying a product, but companies also use other methods to collect reviews. Some of the most important include email campaigns, social media, or pop-up ads. To streamline the collection process, most review management software solutions allow users to post multiple reviews simultaneously.
Moderation—Each review should be verified and validated to ensure it is genuine and applies to the right product. Moderation can be done automatically using algorithms to detect potential issues such as duplicate text. The identity of the reviewers and their eligibility for rewards can also be verified. Also, any changes to existing reviews should go through a validation process.
Management—Once reviews are validated and publicly available, they cannot be modified by reviewers or the company. However, administrators may need to manage reviews in certain situations. For instance, when a product is discontinued and removed from the website, the associated reviews will also be removed. If some of those reviews are also related to another product that is still active, they should not be deleted.
Visual display elements such as photos, ratings, or badges can make reviews more attractive.
Syndication—Syndication refers to using reviews to provide consumers with an overview of what others think about a product. Through syndication, companies can consolidate reviews about a product and display the results on their website or online store. Therefore, it is critical to match reviews with the right products and analyze all reviews for each product to generate stats.
Other features of review management software: Community Q&A Capabilities, Customer Service Capabilities, Engagement Capabilities, Integration & APIs Capabilities, Marketing Capabilities, Response Types Capabilities, Sampling Capabilities
Brand management—Review data provides valuable details about how a brand is perceived. Companies can monitor reviews and respond when their brand is at risk due to negative feedback. Since companies cannot remove or alter reviews because they don’t like them, brand managers need to engage and address issues as soon as possible.
Omnichannel communications—Advanced review management platforms include multiple options for communicating with reviewers, such as email, social media, or SMS. Anyone can share reviews on multiple channels and comment on and rate them.
Moderation—Review moderation requires necessary human and technical resources, which many companies cannot afford. While review management software usually provides functionality for moderation, this type of feature can vary significantly from one product to another. Also, moderation features rarely replace human intervention completely, meaning companies still require some moderators.
Integration—Review management systems integrate with other types of software, such as CRM, sales, and marketing automation. Since review data is essential to improving sales and marketing strategies, seamlessly transferring data between multiple systems is also important. Vendors usually provide standard integration and connectors or APIs, but these aren’t always enough for complex integrations. Companies may need to invest in additional software, such as data integration software.
Review relevance—Due to the fast pace of change in most markets, especially consumer products, reviews may become irrelevant very quickly. Companies need to constantly receive new reviews and ensure that irrelevant reviews don’t influence buyer behavior.
Privacy — While review management platform vendors provide secure features, companies in highly regulated industries often require additional privacy functionality. Examples include financial institutions, healthcare organizations, government agencies, and public sector agencies.
Increased competition — As reviews become more popular, finding new reviewers or convincing existing users to share new reviews will become difficult. More brands will try to source reviews from the same people, and they will need to provide better incentives.