The community management section works great to share among teams. It’s great to have that along with scheduling all in one place for community management.

The social listening, even at a very basic level, is superior to other basic-level social listening. Review collected by and hosted on G2.com.

To be able to properly manage content, it would be great to partner with meta / TikTok commercial sound libraries so this can already be factored in when scheduling.

Similarly, it would be great to be able to add in in-app copy, otherwise community managers need to post natively. Review collected by and hosted on G2.com.

Sprinklr is a pretty good social media management tool, with a user-friendly interface and convenient features for managing and publishing content across platforms. However, it would be great to have a geo-blocking option while publishing posts on Instagram and Facebook. This would help us restrict content visibility in specific regions and ensure better control over our social media publishing strategy. Review collected by and hosted on G2.com.

The main limitation is the lack of a geo-blocking option while publishing on Instagram and Facebook. Additionally, providing more flexibility and control over post targeting and publishing settings would improve the overall user experience. Review collected by and hosted on G2.com.

The strongest aspect of Sprinklr Social is the breadth of data available and the flexibility of its analytics capabilities. The platform allows us to build customized dashboards, monitor conversations at scale, and analyze performance across brands, campaigns, and content types. The listening module is particularly powerful for identifying trends and understanding audience sentiment, while the reporting features help streamline recurring analyses. The continuous product evolution and the responsiveness of the support team are also highly appreciated. Review collected by and hosted on G2.com.

While the platform is extremely comprehensive, some functionalities have a steep learning curve and can be difficult for new users to navigate. Certain workflows and dashboard configurations require multiple steps and could be more intuitive. In addition, query-building for social listening can become complex when managing large-scale monitoring projects, and performance can occasionally be slower when working with very large datasets or highly detailed searches. Improvements in usability and simplification of some advanced features would further enhance the overall experience. Review collected by and hosted on G2.com.

Sprinklr Social and Sprinklr services played a key role in enabling an excellent customer experience for large-scale, transformative digital products such as the Maruti Suzuki App and the EV Charging App. The platform’s offerings helped us streamline customer support operations by leveraging case management solutions, live chat capabilities, and insights that made it easier to identify customer pain points. Overall, the platform has been valuable in improving customer sentiment toward our digital solutions, boosting app ratings, and resolving customer issues before they escalate. Review collected by and hosted on G2.com.

Navigation across multiple modules can feel complicated, particularly when you’re setting up custom workflows and analytics. As a result, the learning curve can be quite steep for new users. Review collected by and hosted on G2.com.

Sprinklr’s boolean queries, theme and exclusion structure, and customizable dashboards give us precise control over what we listen to. That lets us quickly build and refine listening programs that surface real signal across multiple brands and topics, and we can trust the results enough to put them in front of leadership. Review collected by and hosted on G2.com.

The interface has a learning curve for new users, and building well-tuned queries and dashboards takes time and practice to get right but easy to refine with the help of AI. Review collected by and hosted on G2.com.

I particularly like having all social media channels and customer interactions managed within one centralized platform. The wide range of features, including social listening, publishing, analytics, and community management, provides a comprehensive overview of social media activities. The flexibility to customize workflows and dashboards is especially valuable for adapting the platform to specific business needs. Overall, Sprinklr Social helps improve team collaboration, streamline daily operations, and make data-driven decisions. Review collected by and hosted on G2.com.

The platform can be quite complex, and the user interface is not always intuitive, especially for new users. Some features and configurations require a significant learning curve, and troubleshooting issues can sometimes be time-consuming. Certain workflows could be more straightforward, and improved usability and documentation would make daily operations more efficient. Despite these challenges, the platform offers a strong range of capabilities once you become familiar with it. Review collected by and hosted on G2.com.

Sprinklr is for teams that want to take their social media to the next level. The customization is truly next level and makes it easy to tailor the platform to your specific needs. Sprinklr generates a lot of data that helps inform decision-making, which has been valuable for our team. Social advocacy has been a major highlight for us as well. We also like the UX, the AI translation features, and the suggestions it provides. On top of that, the governance across Sprinklr Social has helped us ensure all programs operate within the guardrails we’ve set at the brand level. We also like to be able to publish across different channels and customize the message within one window. The social listening is unmatched and has allowed us to get near real-time insights about earned mentions. Overall we have been able to tailor Sprinklr to our needs as our program has grown and we haven't been limited by our technology when thinking about new things we want to test. Sprinklr can always do what we need which was important for us when we were scaling. Review collected by and hosted on G2.com.

Sprinklr can feel over-engineered if it isn’t set up correctly. It’s really important for your internal team to be properly trained before using Sprinklr. If your team doesn’t have an advanced social media or social listening background, that skill gap can lead people to dislike the platform. We’ve run into situations where our internal teams had that gap and couldn’t get the platform to do what we needed it to do. The managed services teams are AMAZING at bridging that gap if you need expertise you don’t have in-house. That does come with a cost, but in my experience it’s worth it to make sure your instance doesn’t become overly complex. Most of the things I have disliked can be changed and it's just the time to get to that "custom" build. The first year, it really does take up that ramp-up time. Just know that Sprinklr is a journey and not a quick solve for your org. If you go into it knowing you are building for the long term, you'll have a better experience. Generic support can be tough to get help from but I find that our CS manager can always help get us answers if we can't get it through the support team. I think as long as you are proactive at speaking up about what you need and what you're not getting your account teams will look to find a solution for you. Review collected by and hosted on G2.com.

Sprinklr Social is particularly strong for large, global organizations that need to manage multiple brands, markets, teams, agencies, and social channels within one centralized platform. At Coty, it gives us the ability to bring social media management, publishing, community management, analytics, governance, and reporting into a more unified ecosystem. The flexibility around roles, permissions, workflows, dashboards, taxonomy, and reporting is especially valuable in an enterprise environment where different brands and markets have different needs. The platform is highly configurable and gives us the ability to establish global governance while still allowing local teams and agencies to operate effectively. Having a centralized view across brands also helps us drive greater consistency, visibility, and adoption across the organization. Review collected by and hosted on G2.com.

The biggest challenge with Sprinklr Social is that its extensive functionality can also make the platform complex. There can be a significant learning curve for new or infrequent users, particularly when navigating configuration, reporting, taxonomy, permissions, and some of the more advanced capabilities. Because the platform is highly configurable, certain changes or troubleshooting scenarios can also require specialized support rather than being easily managed by an everyday user. I would also like to see continued improvements around data portability, historical data retention and extraction, and greater transparency around limitations that may vary by social network or data source. Simplifying some administrative and reporting workflows would make the platform even stronger. Review collected by and hosted on G2.com.

The scale of the product is the most useful feature. If you are managing multiple channels per platform with multiple languages or products/brands, Sprinklr will be great for you. It is a powerful tool that can help an enterprise scale its social media management in a centralized location for regional deployment and management. Review collected by and hosted on G2.com.

The thing that makes Sprinklr great for scale also makes it painful for smaller accounts. If you're managing single channels per platform, you might not get the same value out of Sprinklr as a large corporate enterprise. Because Sprinklr is focused on scale, it makes several interesting decisions to help normalize metrics and numbers across social media platforms. This might not matter for you, but for real analytical work, it can be tricky to spot and then account for. Review collected by and hosted on G2.com.

Sprinklr has the ability to tackle any and all of my social media needs. Everything from social listening, publishing, reporting, community management, customer care and measurement - Sprinklr can do it. Review collected by and hosted on G2.com.

Since Sprinklr can do everything, it tends to be a bulky tool with a high barrier to entry for new users. But, with the help of our amazing Sprinklr support team - we can solve roadblocks quickly and effectively. Review collected by and hosted on G2.com.