--- title: Sprinklr Social Reviews meta\_title: 'Sprinklr Social Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1217 reviews by the users' company size, role or industry to find out how Sprinklr Social works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 1217 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- ### Sprinklr Social Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. [(95 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1250725&qs=pros-and-cons#reviews) Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. [(74 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1243550&qs=pros-and-cons#reviews) Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. [(66 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1251340&qs=pros-and-cons#reviews) Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. [(51 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1252277&qs=pros-and-cons#reviews) Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. [(43 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1247928&qs=pros-and-cons#reviews) Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. [(54 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1247236&qs=pros-and-cons#reviews) Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. [(48 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1252466&qs=pros-and-cons#reviews) Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. [(36 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1243479&qs=pros-and-cons#reviews) Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. [(34 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1247157&qs=pros-and-cons#reviews) Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. [(32 mentions)](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1252390&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Sprinklr Social ##### 1. Ease of Use Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. [ See 95 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1250725&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Quality tool, some room for improvement on optimizing content for each platform" What do you like about Sprinklr Social? The link in bio feature is very elegant and user friendly. Being able to post across multiple platforms at once is very helpful and the primary reaso ![Ana K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ana K.") AK Ana K. Small-Business (50 or fewer emp.) 5.0/5 "Great tool for managing social and customer care" What do you like about Sprinklr Social? Sprinklr Social helps our team stay organized by bringing customer messages, comments, and mentions together in one place. It makes managing conversat ##### 2. Centralized Management Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. [ See 74 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1243550&qs=pros-and-cons#reviews) See Related User Reviews ![Ana K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ana K.") AK Ana K. Small-Business (50 or fewer emp.) 5.0/5 "Great tool for managing social and customer care" What do you like about Sprinklr Social? Sprinklr Social helps our team stay organized by bringing customer messages, comments, and mentions together in one place. It makes managing conversat ![Shruti D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shruti D.") SD Shruti D. Mid-Market (51-1000 emp.) 5.0/5 "Feature Rich Social Platform That Keeps Getting Smarter" What do you like about Sprinklr Social? What I like most about Sprinklr Social is how it brings all social interactions into one place and offers seamless integrations across channels. The A ##### 3. Features Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. [ See 66 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1251340&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Quality tool, some room for improvement on optimizing content for each platform" What do you like about Sprinklr Social? The link in bio feature is very elegant and user friendly. Being able to post across multiple platforms at once is very helpful and the primary reaso NK Nareg K. Enterprise (\> 1000 emp.) 4.5/5 "Powerful all-in-one social management tool with a learning curve" What do you like about Sprinklr Social? I like that Sprinklr Social keeps making it easier to manage different parts of social media in one place. The reporting and monitoring features feel ##### 4. Analytics Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. [ See 51 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1252277&qs=pros-and-cons#reviews) See Related User Reviews NK Nareg K. Enterprise (\> 1000 emp.) 4.5/5 "Powerful all-in-one social management tool with a learning curve" What do you like about Sprinklr Social? I like that Sprinklr Social keeps making it easier to manage different parts of social media in one place. The reporting and monitoring features feel ![Laura G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura G.") LG Laura G. Mid-Market (51-1000 emp.) 5.0/5 "Real-Time Social Media Management Across Continents" What do you like about Sprinklr Social? I really like the real-time schedule posting feature in Sprinklr Social. The agencies based in Africa can post, and I instantly get an alert on my pho ##### 5. Social Media Integration Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. [ See 43 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1247928&qs=pros-and-cons#reviews) See Related User Reviews ![Jody L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jody L.") JL Jody L. 5.0/5 "The 'Swiss Army Knife' of Social Engagement" What do you like about Sprinklr Social? I like that Sprinklr Social can truly provide an omni-channel experience. The support is also stellar—from sales and implementation to ongoing profess ![Anisha V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anisha V.") AV Anisha V. Enterprise (\> 1000 emp.) 4.5/5 "Scalable and Customizable, but AI Needs Improvement" What do you like about Sprinklr Social? I like that Sprinklr Social is scalable and customizable to some extent. It helps set global processes, which is key for maintaining global compliance ### 5 Cons or Disadvantages of Sprinklr Social ##### 1. Complex Usage Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. [ See 54 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1247236&qs=pros-and-cons#reviews) See Related User Reviews ![Ana K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ana K.") AK Ana K. Small-Business (50 or fewer emp.) 5.0/5 "Great tool for managing social and customer care" What do you dislike about Sprinklr Social? At this time, I don’t have any specific improvements to suggest. Sprinklr Social continues to provide the tools and features our team needs to effecti ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Sprinklr, the place to do it all!" What do you dislike about Sprinklr Social? We could use more languages being implemented in the AI automatic Alt-text and captions generation. ##### 2. Learning Curve Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. [ See 48 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1252466&qs=pros-and-cons#reviews) See Related User Reviews NK Nareg K. Enterprise (\> 1000 emp.) 4.5/5 "Powerful all-in-one social management tool with a learning curve" What do you dislike about Sprinklr Social? It still has a bit of a learning curve, especially for new users. Some features can feel buried in menus, so making the navigation simpler or adding m ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Highly Customizable Reporting, Slight Learning Curve" What do you dislike about Sprinklr Social? Sometimes the features require a lot of trial and error/investigation for them to be fully functioning. It helps to have a good customer success rep. ##### 3. Complexity Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. [ See 36 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1243479&qs=pros-and-cons#reviews) See Related User Reviews NK Nareg K. Enterprise (\> 1000 emp.) 4.5/5 "Powerful all-in-one social management tool with a learning curve" What do you dislike about Sprinklr Social? It still has a bit of a learning curve, especially for new users. Some features can feel buried in menus, so making the navigation simpler or adding m ![Anisha V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anisha V.") AV Anisha V. Enterprise (\> 1000 emp.) 4.5/5 "Scalable and Customizable, but AI Needs Improvement" What do you dislike about Sprinklr Social? I think the AI aspect can be improved. It is not accurate and not very efficient either. Like, the Sprinklr Copilot as well as the Sprinklr AI for bra ##### 4. Improvement Needed Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. [ See 34 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1247157&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Highly Customizable Reporting, Slight Learning Curve" What do you dislike about Sprinklr Social? Sometimes the features require a lot of trial and error/investigation for them to be fully functioning. It helps to have a good customer success rep. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.0/5 "Deep-Dive Engagement Dashboards with Everything on One Screen" What do you dislike about Sprinklr Social? On the engagement dashboard, I always end up with too many columns because you can’t include multiple networks in a single column, so I have to create ##### 5. Learning Complexity Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. [ See 32 mentions ](https://www.g2.com/products/sprinklr-social/reviews?filters%5Bsentiment_snippet%5D=1252390&qs=pros-and-cons#reviews) See Related User Reviews ![Shruti D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shruti D.") SD Shruti D. Mid-Market (51-1000 emp.) 5.0/5 "Feature Rich Social Platform That Keeps Getting Smarter" What do you dislike about Sprinklr Social? Sprinklr Social offers a lot of powerful features, but it can sometimes feel a bit overwhelming for new users. A simpler interface and faster performa ![Victoria A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria A.") VA Victoria A. 4.0/5 "Streamlined Campaign Management and Reporting" What do you dislike about Sprinklr Social? It's a complex system, learning it takes some time, but with support and practice it gets much easier. ![Shruti D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shruti D.") SD Shruti D. HR / People's Team Mid-Market (51-1000 emp.) 7/24/2025 "Feature Rich Social Platform That Keeps Getting Smarter" 5/5 What do you like best about Sprinklr Social? What I like most about Sprinklr Social is how it brings all social interactions into one place and offers seamless integrations across channels. The AI powered features, such as response suggestions, sentiment analysis, and smart workflows, help teams work more efficiently and manage conversations at scale. It also provides strong analytics and actionable insights, and considering the breadth of features and capabilities it offers, the platform delivers good value for enterprise teams. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? Sprinklr Social offers a lot of powerful features, but it can sometimes feel a bit overwhelming for new users. A simpler interface and faster performance in some areas would make the overall experience even better. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? Before Sprinklr Social, managing customer conversations across multiple social channels was time-consuming and often required switching between different platforms. We struggled with tracking high-volume escalations efficiently and ensuring timely responses. With Sprinklr, we can now centralize monitoring, automate workflows, and prioritize critical cases more effectively. This has helped us improve response times, streamline issue resolution, and deliver a better customer experience while maintaining a stronger brand reputation. Review collected by and hosted on G2.com. Show More 6/25/2026 Current UserValidated ReviewerIncentivizedSource: Organic ![M C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "M C.") MC M C. Principal Brand Marketing Manager Enterprise (\> 1000 emp.) 6/11/2026 "Highly Customizable and the Most Robust Tool Out There, but an Outdated UI and Weak AI Hold It Back" 3.5/5 What do you like best about Sprinklr Social? I like how customizable Sprinklr is. It allows me to really tailor fit the software to my strategy and measurement framework. For example, adding in benchmarks and then creating views where I can see performance of each post against channel benchmarks. I also appreciate the complexity of tagging and the ability to truly tailor our utm tagging system to automatically tag links based on our complex requirements. All of the things I've mentioned had to be developed with managed services, but the point is that once they're in place they truly work for exactly what we need. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? The interface is outdated. And although one of my favorite things about Sprinklr is how customizable it is, sometimes those customizations can stack up, get outdated, and cause disorganization. The AI features are pretty terrible and I don't use them often. If I need to rewrite copy or analyze data I do it in another tool. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? We struggled with multiple messages across multiple accounts and channels, and the way Sprinklr lets you publish to many accounts at once while also giving the flexibility to tweak copy based on channel is a huge time savings. Setting up robust reporting dashboards showing benchmarks and tags has also been very helpful. I'm able to do the majority of analysis within the Sprinklr platform without having to export the data into Excel. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![lindokuhle n.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "lindokuhle n.") LN lindokuhle n. Junior Social Media Community Manager Mid-Market (51-1000 emp.) 7/21/2026 "All-in-One Social Management with a Powerful Unified Inbox" 4/5 What do you like best about Sprinklr Social? I like that Sprinklr Social brings publishing, community management, social listening, and reporting together in one platform. Its strongest feature, in my experience, is the unified inbox, which makes it much easier to manage conversations across multiple channels while keeping customer responses consistent. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? Sprinklr Social can feel complex and overwhelming, particularly during the initial setup or when trying to navigate its many features. Reporting and workflow customization also take time to learn and get comfortable with, and occasional lag can slow things down. On top of that, the high cost may be frustrating for smaller teams. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? Sprinklr Social addresses the challenge of managing multiple social channels, messages, approvals, and reports that would otherwise be spread across separate tools. For me, the biggest benefit is having community management centralized in one place, which helps speed up responses, improve team coordination, and make performance and sentiment easier to track over time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ahmed E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ahmed E.") AE Ahmed E. Senior Sales Account Manager at Enterprise Business Unit (EBU) Mid-Market (51-1000 emp.) 7/2/2026 "Boosts Social Media Efficiency, User-Friendly Setup" 4.5/5 What do you like best about Sprinklr Social? I like the adaptability of the Sprinklr Social platform and the tools it offers, especially the AI and the LLM. The way it segregates chats and sentiments is really valuable. It helps us enhance our customer experience by focusing on the pain points and complaints customers may have, providing very good reporting on the issues our customers face. The setup was pretty straightforward without the need for complicated technical background or integration. It was just button play, making it very smooth. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? I don't have anything, to be honest. So far, it's sufficient to the need that we have. But if I would say something to be improved, it is just to interact more in other social platforms. That's it. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? Sprinklr Social solves social media queuing and interaction issues, enhancing team time utilization and reducing costs. It significantly improves customer experience by identifying pain points and providing detailed reporting on issues. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller NK Nareg K. HR Data Analytics Enterprise (\> 1000 emp.) 10/15/2025 "Powerful all-in-one social management tool with a learning curve" 4.5/5 What do you like best about Sprinklr Social? I like that Sprinklr Social keeps making it easier to manage different parts of social media in one place. The reporting and monitoring features feel really useful, especially when trying to keep track of engagement and customer conversations across channels. I also like that it supports more than just posting, like social customer service and commerce-related use cases. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? It still has a bit of a learning curve, especially for new users. Some features can feel buried in menus, so making the navigation simpler or adding more guided tips would help. Performance could also be smoother when working with larger reports or switching between different sections. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? Sprinklr helps manage multiple brand accounts efficiently without needing to log in to each social platform separately. It provides a clear overview of engagement, scheduled content, and performance trends, which saves time and keeps our team aligned. The analytics also make it easier to justify strategy decisions with data instead of guesswork. Review collected by and hosted on G2.com. Show More 6/22/2026 Validated ReviewerIncentivizedSource: G2 invite ![Kelsie D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelsie D.") KD Kelsie D. Communications and Alumni Relations Manager Enterprise (\> 1000 emp.) 4/3/2023 "Great tool for social media managers" 3.5/5 What do you like best about Sprinklr Social? I like that it brings so many parts of social media management into one place. From scheduling and publishing content to monitoring engagement and reporting on performance, it helps streamline workflows and makes it easier to stay organized. It's become a valuable tool for keeping our team connected to our audiences and measuring the impact of our work. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? The price point is a bit of a tougher sell now that there are so many programs on the market that do a lot of the same things. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? At my company, we have multiple people who pitch in with our various social media accounts. Having one login for everyone allows us all to see what's been posted, what's scheduled, what types of posts are doing well, etc. We are all on the same page with our social strategy, and we all have input on the posting schedule. Review collected by and hosted on G2.com. Show More Response from Rupali Verma of Sprinklr Social [Editedit](https://www.g2.com/survey_responses/sprinklr-social-review-7899614/official_response/edit) Hi Kelsie We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! 6/25/2026 Validated ReviewerIncentivizedSource: G2 invite LS Luciana S. IT Manager Health, Wellness and Fitness Mid-Market (51-1000 emp.) 6/15/2026 "Sprinklr Social: Versatile Publishing, Listening, and Analytics in One Platform" 4.5/5 What do you like best about Sprinklr Social? Sprinklr Social is a versatile and detailed solution that supports us in managing multiple social media platforms for effective communication I like the robust publishing and scheduling tools that helps us in content calendars and bulk posting The app has remarkable social listening features and they help us track keywords, brand mentions and sentiment The dashboard for Sprinklr Social has advanced analytics features and they offer reliable performance insights Sprinklr helps us manage even large scale social media platforms and this happens in a unified way The software has a centralized invox, where all communication gets in from comments, engagements and messages We get timely and reliable workflow automation support from Sprinklr, where it handles things like content reviews, tasks assigning, approvals and others Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? Sprinklr has sheer number of features, which makes some users feel overwhelmed The price may not suite small enterprises and this plays a major factor for new subscribers The interface is completely complex and at very first time, one need some assistance Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? Sprinklr has supported us to centralize the way we manage our social media sites and this happens under one roof The software allows us to consistently monitor our brand through tracking all the sentiments, mentions and keywords The app creates a coordinated workflow, where teams handle tasks such as publishing and approving process efficiently Sprinklr creates a consistent messaging pattern and this happens globally, bringing high customer satisfaction The marketing decisions we arrive at are data driven, where insightful feedback are constantly updated The program ensures repetitive social media tasks are well addressed, from scheduling posts and tagging There is successful collaboration between customer support, marketing and communication teams The program ensures we get regular updates on the campaign performance, and this happens across all channels Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Enterprise (\> 1000 emp.) 2/5/2026 "Quality tool, some room for improvement on optimizing content for each platform" 4/5 What do you like best about Sprinklr Social? The link in bio feature is very elegant and user friendly. Being able to post across multiple platforms at once is very helpful and the primary reason for using the tool. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? When posting for some platforms, Sprinklr does not automatically optimize content for the platform. For example, if an image is over Facebook's maximum file size, it will give an error rather than scale the image down. This means the photo has to be re-exported. It is a hassle each time it happens. This is particularly the case with BlueSky. The tagging feature is also very finicky and will often nix a post even when the tag is spelled correctly. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? Sprinklr helps with expediency in posting content, scheduling content during regular hours to post later, and providing links to customers. Review collected by and hosted on G2.com. Show More 7/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Laura G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura G.") LG Laura G. Digital Excellence Advisor Mid-Market (51-1000 emp.) 4/25/2023 "Real-Time Social Media Management Across Continents" 5/5 What do you like best about Sprinklr Social? I really like the real-time schedule posting feature in Sprinklr Social. The agencies based in Africa can post, and I instantly get an alert on my phone to approve or not, which is super convenient. It's nice having the capability for real-time approval, scheduling, and everything to ensure posts meet the digital audience on time, especially for managing our markets in Africa. This feature makes Sprinklr Social really valuable for me. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? What can be improved is that sometimes the KPIs on the reporting dashboard differ from those on Meta. Agencies often complain about differences in engagement rates between Meta and Sprinklr Social, even though the KPI tile is customized and can be similar. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? I use Sprinklr Social to approve posts for our licensee markets on social media, manage reporting dashboards, and make KPI-based decisions. It solves communication issues across distances, ensuring real-time scheduling and approvals, keeping our posts timely and engagements high. Review collected by and hosted on G2.com. Show More Response from Rupali Verma of Sprinklr Social [Editedit](https://www.g2.com/survey_responses/sprinklr-social-review-7990631/official_response/edit) Hi Laura We're thrilled to hear that you are having a great experience with us and and enjoy using our social listening tools. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! 3/9/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joana B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joana B.") JB Joana B. Especialista em marketing digital Sports Enterprise (\> 1000 emp.) 5/15/2026 "Powerful All-in-One Social Platform, Though the Interface Has a Learning Curve" 3.5/5 What do you like best about Sprinklr Social? Working with Sprinklr for Microsoft as a Social Media Manager gave me the opportunity to manage large-scale social engagement in a fast-paced, global environment. One of the things I appreciated most about Sprinklr Social was its ability to centralize social media publishing, monitoring, analytics, and customer engagement into a single platform. This made it easier to collaborate across teams, maintain brand consistency, and respond to conversations in real time. In my role, I used Sprinklr to schedule and manage content across multiple social channels, monitor audience sentiment, track campaign performance, and support community management initiatives. The platform’s listening and reporting capabilities helped identify trends, measure engagement, and provide actionable insights that supported data-driven social strategies. Working with Microsoft’s global brand standards also strengthened my ability to manage high-volume social operations while maintaining accuracy, responsiveness, and brand voice. The experience improved my skills in cross-functional collaboration, analytics, content planning, and customer engagement, while giving me hands-on experience with enterprise-level social media management tools. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Social? One challenge I experienced with Sprinklr was the platform’s complexity. While it offers a wide range of powerful features, the interface can feel overwhelming at times, especially for new users or teams managing multiple workflows simultaneously. Some processes required several steps to complete, and navigating between dashboards, reporting tools, and engagement functions occasionally impacted efficiency. There was also a learning curve when it came to customizing reports, setting up workflows, and fully utilizing advanced features. However, once familiar with the platform, it became much easier to manage large-scale social media operations effectively. Review collected by and hosted on G2.com. What problems is Sprinklr Social solving and how is that benefiting you? Sprinklr helped solve the challenge of managing a large number of social media accounts across multiple countries and regions from one centralized platform. Working with Microsoft, this was especially valuable because it streamlined publishing, engagement, monitoring, and reporting across numerous global accounts without needing to switch between different tools. Having everything centralized improved team collaboration, ensured brand consistency across markets, and made it easier to monitor performance and audience engagement at scale. It also saved time by simplifying workflows, approvals, and reporting processes, allowing social media management to be more organized, efficient, and data-driven. Review collected by and hosted on G2.com. 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