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Feefo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the responsive and thorough customer support from Feefo, enhancing their experience and satisfaction. (59 mentions)
Users find Feefo to be extremely easy to use, enhancing their ability to gather and analyze feedback effortlessly. (49 mentions)
Users appreciate the helpful support from Feefo's team, enhancing their experience with attentive assistance and effective tools. (41 mentions)
Users find Feefo easy to use, appreciating its intuitive setup and smooth daily operation for gathering feedback. (31 mentions)
Users find the Feefo team very helpful, proactive, and attentive, making collaboration a pleasant experience. (25 mentions)
Users note the missing features in Feefo, such as limited customizability and lack of support for analytics. (9 mentions)
Users note the poor reporting capabilities, although recent improvements have made progress in this area. (9 mentions)
Users find the AI review writer tedious and lacking functionality, highlighting the need for improvement and better support. (7 mentions)
Users find the limited customization options for review request emails and forms restrict their branding flexibility. (7 mentions)
Users desire more customizable features in Feefo, wishing for better flexibility and trial options to assess value. (6 mentions)

5 Pros or Advantages of Feefo

5 Cons or Disadvantages of Feefo

Feefo Reviews (155)

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Feefo Reviews (155)

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4.6
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MM
Maeve M.
Media & Marketing Manager
Small-Business (50 or fewer emp.)
"Great value for money and helpful staff"
5/5
What do you like best about Feefo?

Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super friendly and helpful - Dajana especially has been great with us when we came to her about updating and improving our invite templates. General support staff have also provided good service whenever we have had to contact them. They've also got a great feature called Treefo which lets us do something for the environment automatically and with minimal effort. The timing and frequency settings are all easy to use and give us control over how our customers receive invites without needing to manually send them out. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

The only downside is perhaps that Feefo isn't as easily recognised as a review platform compared to other big ones, but we are more than happy with our experience with them and the platform is all very modern and trustworthy so we are comfortable staying with them, even if customers might not have heard of them. One other note is that there tends to be a 20-minute processing time for our manually uploaded customers to have their emails sent out - this is normally around 600 customers, so it could just be processing lag for the quantity/time of day etc. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi Maeve,

Thank you for this wonderful review! We are so happy to hear that our pricing is working for your budget and that Dajana has been a great help to you. It's brilliant that you're enjoying our Treefo and easy-to-use timing and frequency settings.

We also appreciate your honesty about brand recognition. We're committed to growing our reputation and highlighting the value of our verified reviews to build trust for our clients. It's fantastic that you feel so comfortable with our platform and we're grateful for your loyalty!

The Feefo Team

SS
Scott S.
Managing Director
Mid-Market (51-1000 emp.)
"Exceptional tool for collecting customer feedback"
5/5
What do you like best about Feefo?

Easy to Use: The platform is intuitive, with setup and day-to-day use being smooth and straightforward.

AI integrated review response: Reviews are gathered efficiently and using the platforms newly integrated AI tool. You can create consumer feedback in seconds.

Excellent Customer Support: Feefo’s team are consistently responsive, knowledgeable, and helpful.

User-friendly reporting: When sharing client feedback with our staff members, we are able to produce simple reports and filter the feedback by relevancy to each of our offices. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

It is not so much a 'dislike' as such but what we are trying to do is integrate our booking system with Feefo to improve automation. Time will tell as to whether this can be done effectively or not. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi Scott,

Thank you for the fantastic review! We're thrilled that you find our platform easy to use, our support excellent, and our reporting user-friendly.

It's great to hear that you're already enjoying the benefits of our new AI-integrated review response tool.

We appreciate you bringing up the integration with your booking system. We're committed to making our platform as automated as possible, and we'll certainly do our best to help you get this working effectively.

The Feefo Team

Tamsin D.
TD
Tamsin D.
Founder | Director
Small-Business (50 or fewer emp.)
"Trusted, user-friendly review platform that supports business growth"
5/5
What do you like best about Feefo?

Feefo only takes reviews from verified customers which offers greater trust to those seeking to read reviews before purchasing. We've also found that, because of the way they collect reviews, we're better able to get product specific reviews vs other options. Our account managers provided excellent onboarding and continue to respond promptly and helpfully to all queries and challenges that we encounter. The interface is easy to use and the reporting, especially the AI summaries of key themes, are user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

We haven't found anything that we dislike about Feefo. Review collected by and hosted on G2.com.

JR
Jon R.
Head of Digital Products
Mid-Market (51-1000 emp.)
"Continue excellent experience with a long-time trusted platform partner"
4.5/5
What do you like best about Feefo?

Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know that the responses you are getting are genuine and trustworthy.

The platform continues to improve (the recent brand refresh and updated widgets have been a great introduction), and that has helped improve the performance of the reviews on our website as more customers are interacting with the widgets to support their buying decisions. They continue to innovate and are always open to conversations around new integrations we are interested in.

The technical support is great, and there has been a noticeable improvement in the customer success team in the last couple of years. We work with James Hanson, who has been fantastic in understanding our brand and challenges, and is always proactive in suggesting new ways we can improve our performance.

They are well priced in the market and keen to work with you to get the most out of the platform Review collected by and hosted on G2.com.

What do you dislike about Feefo?

It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi there,

Thank you so much for this brilliant and detailed feedback! We are absolutely thrilled to hear that you're so happy with the platform. It's fantastic that you're seeing genuine value from our verified review model, our support team, and our pricing. We're also delighted that you've noticed the benefits of our recent brand refresh and updated widget designs.

It's wonderful to know that Feefo is helping you gain market insights, manage supplier relationships, and improve your SEO performance. We truly value hearing about the positive impact our platform has on your business!

We also appreciate you raising the points about reporting and customisation. Your feedback is invaluable as we continuously work to enhance our platform to better serve our clients. We're committed to having that open dialogue and building a product that helps you achieve your goals.

The Feefo Team

Rusty  P.
RP
Rusty P.
Customer Services Division Manager
Mid-Market (51-1000 emp.)
"Customer Insight You Can Trust"
5/5
What do you like best about Feefo?

One of the greatest benefits of Feefo's verified review platform is the confidence it gives us that the feedback we receive comes from genuine customers who have travelled with us. That authenticity provides meaningful insight into the experiences our customers have throughout their journey, allowing us to celebrate where we consistently deliver outstanding service while also identifying opportunities to improve. The platform enables us to listen to our customers at scale. Whether the feedback relates to our sales consultants, booking process, customer service, resort partners or golf courses, every review provides valuable intelligence that helps us refine our products, improve processes and enhance the overall customer experience. Importantly, it also allows us to recognise and celebrate colleagues who consistently go above and beyond for our customers. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

It would be beneficial to send survey invitations more easily following service interactions, or in the moment of the experience. Review collected by and hosted on G2.com.

Response from Bobby Thorpe of Feefo

Hi Rusty,

Thank you for your feedback! We're delighted to hear that Feefo has been beneficial for your business, allowing you to collect meaningful sentiment from genuine customers. It's also fantastic to know that you find our reporting features beneficial in relaying the results throughout your business.

Thank you for choosing Feefo as your feedback platform, and please don't hesitate to reach out if you have any further suggestions or questions.

Best regards,

The Feefo Team

Glendon L.
GL
Glendon L.
Co-Founder
Small-Business (50 or fewer emp.)
"Trusted Verified Reviews, Ever Evolving Platform."
4.5/5
What do you like best about Feefo?

The most important aspect from our point of view is that all reviews are from verified purchasers.

In a time where many review platforms lack transparency of reviews it is of utmost importance to us that potential customers feel secure in the knowledge that our reviews can be trusted.

Our customers confirm that they value the independence, and veracity, of of the reviews found on our site Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Widgets are being updated as I type. This will allow for greater customisation and site 'fit'. The widgets will apparently be lighter 'weight' Review collected by and hosted on G2.com.

Damian C.
DC
Damian C.
Small-Business (50 or fewer emp.)
"Enhanced Engagement with User-Friendly Integration"
4/5
What do you like best about Feefo?

I think the Feefo interface has gotten much better over the last few years; they’ve spent a lot of time and effort improving it. The integration of reviews into our website is very, very important for us. There are now a number of little widgets you can put into your website, and they just import the reviews directly from your customers, which looks very appealing and might help with converting customers. The initial setup was quite easy, as I remember it. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

There's a couple of things. I think Feefo, on the basis of two reviews per sale, one for service and one for the product, doesn't always align well for a travel business. I know a lot of our customers are confused as to why they have to leave two reviews. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"Easy collection of verified customer feedback across the customer journey"
4.5/5
What do you like best about Feefo?

The Feefo platform allows us to easily collect verified customer feedback at different points in the customer journey and then share it, both internally with our staff but also via our website and other channels to help prospective customers in their research and buying phases of their journey with us. We are very proud to have achieved Platinum status for our brands which continually demonstrates how satisfied our verified customers are, with the service we provide them.

The team at Feefo work with us to continually assess and evaluate how we can make enhancements and we are looking forward to seeing how the addition on new tools will benefit us further. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

There are occasional challenges with getting the exact reporting we’d like, primarily due to legacy integration, however by working with the team at Feefo we continue to make improvements in this area and hope that more integration and automation in the future will also benefit us. Review collected by and hosted on G2.com.

Emily P.
EP
Emily P.
Customer Service Manager
Small-Business (50 or fewer emp.)
"Feefo is great!"
5/5
What do you like best about Feefo?

Feefo is very easy to use and very user friendly. It was very easy to implement.

The customer support from our account Manager Emma Parson is great! We have a great relationship!

There is also a number of features that get rolled out which is great for a growing company like us!

We also have a great relationship with the moderation team, they are top teir! Very fair, very efficent, 10/10 Review collected by and hosted on G2.com.

What do you dislike about Feefo?

The expense if adding features to our account but we always get good discount for being long standing customers so we do get looked after! Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi Emily,

We're so happy to hear that you find Feefo easy to use and that the implementation was a breeze! It's fantastic to know that you have such a great relationship with your Customer Success Manager, Emma, and that you're excited about our new features. We're committed to looking after our long-standing customers, and we're glad you feel appreciated.

Thank you for your kind words!

The Feefo Team

Daniel O.
DO
Daniel O.
Client success manager
Small-Business (50 or fewer emp.)
"Excellent Service with Quick, Helpful Support"
4.5/5
What do you like best about Feefo?

The service is excellent. I always receive quick, helpful support, delivered with a friendly yet professional approach. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Occasionally, we run into issues where reviews don’t get published, or we see similar problems. Also, the process for ordering review links can feel a bit complicated. That said, we use Feefo in a slightly different way than most other customers as i understands it, which is likely one of the reasons the ordering process ends up being more complex for us. Review collected by and hosted on G2.com.