

Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.

Affable.ai is an AI-driven influencer marketing platform designed to streamline the process of discovering, managing, and analyzing influencer collaborations. By leveraging advanced artificial intelligence, it enables brands and agencies to efficiently identify authentic influencers, automate campaign workflows, and gain real-time insights into performance metrics. This comprehensive solution reduces campaign preparation time by up to 80%, allowing users to manage extensive creator networks effectively. Key Features and Functionality: - Creator Discovery: Utilizes AI-powered search with over 20 advanced filters, including keywords, categories, location, engagement rates, and audience demographics, to identify relevant influencers across platforms like Instagram, Facebook, and TikTok. - Campaign Management: Offers a centralized portal for overseeing all campaign aspects, from creator briefs and deadlines to product information, facilitating seamless communication and collaboration. - Performance Analytics: Provides real-time tracking of key performance indicators such as impressions, reach, engagement, and earned media value, along with sentiment analysis to ensure brand safety. - Automated Workflows: Streamlines tasks like affiliate tracking, content analysis, and product gifting, reducing manual effort and enhancing operational efficiency. - Community Feature: Allows brands to build a roster of creators interested in collaborations, automating the management of content creators and providing a consolidated platform to invite and assess potential partners. Primary Value and User Solutions: Affable.ai addresses common challenges in influencer marketing by automating the discovery of genuine influencers, simplifying campaign management, and delivering actionable insights through real-time analytics. By reducing the time and resources required for campaign preparation and execution, it enables brands and agencies to scale their influencer marketing efforts efficiently. The platform's AI-driven approach ensures that collaborations are data-informed, enhancing the authenticity and effectiveness of marketing campaigns.

Bazaarvoice connects over 13,000 brands and retailers to the authentic shopper content that powers commerce. We source, verify, and amplify authentic product ratings, reviews, photos, and videos at scale — driving reach, traffic, and conversion. We turn user-generated content (UCG) into your most powerful sales and marketing asset, ensuring your products are discovered, trusted, and chosen. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices across North America, Europe, India, and Australia. For more information, visit www.bazaarvoice.com