Shopper Approved Reviews & Product Details

Since 2010, Shopper Approved has helped over 25,000 online businesses collect up to 10x more ratings and reviews than any other review platform online. Not only is Shopper Approved one of the leading online review platforms in the world, but we're also the #1 Rated Review Platform - with a 4.8-star rating on G2, a 4.8-star rating on Capterra, and a 4.7-star rating on Trustpilot (our direct competitor). We're also a two-time award-winning Inc. 500 company, an official Google Review Partner, and we have an A+ BBB rating. The thing that really sets Shopper Approved apart is our unique ability to help our clients to collect up to 10x more reviews than their competitors, and then display those reviews in as many strategic locations as possible, which drives more visibility, credibility, traffic, and conversions. Unlike other review platforms, we take a holistic, highly strategic approach to reviews and other forms of User-Generated Content (like Q&A), which, when search-optimized, gives our clients to ability to drive up to 4x more traffic to their website, and up to 9x higher conversion rates on individual product pages. We also offer a Double Your Reviews Guarantee - the first of its kind in the industry. Bottom line, if you just want reviews in order to check a box, then it doesn't really matter which review platform you use. But if you want to get more traffic and conversions, and become a leader in your industry, you want Shopper Approved. We have the reputation and the results that you need to take your company to the next level. If you want to see if we're a good fit, sign up for a free demo. There's no pressure and no obligation.

Seller

Shopper Approved

Discussions

Shopper Approved Community

Languages Supported

English

Solution Type

Best-of-Breed

Overview by

Bryan Wheeler

Shopper Approved Integrations

(23)

Verified by Shopper Approved

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Shopper Approved Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Shopper Approved, and what problem is it built to solve?

Shopper Approved is an online review and reputation management platform that helps businesses collect and showcase customer feedback. It is built to help businesses strengthen consumer trust and brand credibility while using feedback to support customer interactions and improve the customer experience.

What languages does Shopper Approved support?

Shopper Approved supports 1 language: English.

What company sizes and industries is Shopper Approved the best fit for?

Shopper Approved is most commonly used by small businesses, with mid-market companies also represented. Retail stands out among the industries, alongside several other sectors.

How long does it take to implement Shopper Approved across a team?

Implementation is most often reported as taking less than a month, with some teams getting live in under a day. Longer implementations also occur, particularly where setup involves additional work.

What customer support options does Shopper Approved provide, and how do users find the overall support experience?

Support is available by phone, email/help desk, and chat. The support experience is often described as responsive, helpful, and hands-on, especially during setup or when resolving technical issues; some users find it can take longer to get a response or reach the right person.

What is the experience like for teams switching to Shopper Approved from another tool?

Switching to Shopper Approved has been driven by the need for more effective review collection, better value, and stronger platform capabilities. The tools users moved from include other review platforms such as Trustpilot, ResellerRatings, Stamped, and Yotpo, as well as built-in ecommerce review tools. The change has brought improved review volume, integration options, Google review syndication, and more responsive support, though the transition and setup can require coordination.

What tools and platforms does Shopper Approved integrate with, and how do these integrations help users get more value from the product?

Shopper Approved offers 6 integrations. Users describe using integrations to connect review collection and display with storefronts and websites, and to carry review ratings into advertising and search channels.

What features or capabilities could make Shopper Approved even more useful?

A cleaner, more intuitive administration experience is the clearest opportunity to make Shopper Approved more useful. Other improvements users would value include:

Simplify dashboard navigation, review filtering, and common administrative tasks.
Expand reporting and analytics, including clearer visibility into review-request engagement and marketing impact.
Give teams more flexibility to customize review-request emails, surveys, and follow-up campaigns.
Add more integration options and ways to connect review data with other platforms and workflows.
Improve customer options for sharing photos and other visual content with reviews.

G2 reviews are authentic and verified.

Here's how.

Eszter D.

Director Of Ecommerce

Small-Business (50 or fewer emp.)

Originally submitted 3/30/2024

"The Best Review Tool for Ecomm Business On the Market Today"

4.5/5

What do you like best about Shopper Approved?

I first started to use Shopper Approved about 5 years ago and it offers the BEST customer service and support you with set up and management every step of the way! Their platform is very user-friendly, easy to use and offers great integrations. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

You get what you pay for! Shopper Approve is more expensive than most of its competitors but you get great value. Review collected by and hosted on G2.com.

What problems is Shopper Approved solving and how is that benefiting you?

It's challenging to get reviews for ecommerce business but it is cruicial for building a successful brand! Users look for reviews and website that offer them have much higher conversion rates! Shopper Approved makes it so easy by allowing reviews to be requested automatically. They also offer a Q&A service that lightens the load for your customer service team by allowing people to leave questions on a product page and your team can reply publicly so others can see it. Both the Review and Q&A features are great for search engine optimization. Review collected by and hosted on G2.com.

Shivam K.

CX & Digital Marketing Manager

Mid-Market (51-1000 emp.)

8/6/2026

"Shooper Approved - A gamechanger for building customer trust"

4.5/5

What do you like best about Shopper Approved?

The best part is Shopper Approved's integaration with our Google Merchant page becasue of which it is able to pull our Google stars and ratings into our Google Ads. That significantly improves CTR of our ads. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

The UI/UX feels a bit dated and can be a lot more intuitive. The navigation and fonts could be a lot more user friendly. The way how billing system sits in an external platform is also quite inconvenient. Review collected by and hosted on G2.com.

Jojo p.

Software Developer

Small-Business (50 or fewer emp.)

Originally submitted 7/31/2025

"Excellent for review collection, just wish analytics went deeper"

5/5

What do you like best about Shopper Approved?

"Since then, their support team has been quick to help whenever we had questions, and we've noticed the review widgets are doing even more for our conversion rates than we initially expected. The automated review requests have also helped us collect a steady stream of fresh reviews without any extra effort on our end Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

Would love to see deeper marketing analytics added down the road, like tracking how social campaigns and influencer partnerships tie into sales. That said, the core platform keeps getting better and easier to work with Review collected by and hosted on G2.com.

What problems is Shopper Approved solving and how is that benefiting you?

Shopper Approved is solving our customer trust and credibility issues by automatically collecting and displaying genuine reviews on our website. It's helping us build social proof which has definitely increased our conversion rates - customers feel more confident buying when they see real feedback from other buyers. The automated review collection saves us tons of time since we don't have to manually chase customers for reviews anymore, and having those star ratings show up in Google search results has improved our click-through rates too. Review collected by and hosted on G2.com.

Manjot K.

Development Analyst

Small-Business (50 or fewer emp.)

Originally submitted 6/18/2026

"Smooth Integration and Outstanding Support"

5/5

What do you like best about Shopper Approved?

This was my first experience using Shopper Approved, and I found it very easy to integrate into our website. The review collection process was simple and helped us gather valuable customer feedback effortlessly. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

So far, I haven't encountered any major issues with Shopper Approved. As a first-time user, the platform has been easy to use and integrate. However, it took a little time to understand all the available features and settings. Review collected by and hosted on G2.com.

What problems is Shopper Approved solving and how is that benefiting you?

"Shopper Approved has helped us streamline customer review collection and build trust with our customers. During integration and while migrating products from one platform to another, the Shopper Approved support team was extremely helpful, providing prompt assistance and making the process much smoother and more efficient. Review collected by and hosted on G2.com.

Charlotte S.

Director, Product

Small-Business (50 or fewer emp.)

4/22/2026

"Seamless Integration, Exceptional Customer Support"

5/5

What do you like best about Shopper Approved?

I love the integration at checkout and the seamless experience it provides for customers. It makes it much easier for us to obtain feedback and reviews from customers without as much effort, reducing friction at checkout or post-purchase. This really helps us boost our satisfaction score and be more responsive to customer feedback. I also love their support services; they’re always helpful when we have an issue. The initial setup was easy, basically plug and play, with the help of the implementation manager. Shopper Approved has significantly higher conversion for review completion compared to post-purchase email campaigns, with the integration at checkout and follow-up by email weeks later resulting in much more engagement. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

Everything is easy for me other than dealing with billing. The separate portal is hard to access, but the service team is helpful if I need anything. Review collected by and hosted on G2.com.

What problems is Shopper Approved solving and how is that benefiting you?

I use Shopper Approved for post-purchase customer reviews, boosting conversion rates fivefold with checkout integration and follow-up emails. It streamlines feedback collection, improves our satisfaction score, and ensures early intervention for customer issues, enhancing overall journey insights and satisfaction. Review collected by and hosted on G2.com.

Verified User in Retail

Small-Business (50 or fewer emp.)

4/22/2026

"Empowers B2B with Seamless Feedback Collection"

5/5

What do you like best about Shopper Approved?

I really appreciate that Shopper Approved allows us to respond to customer feedback. It's been instrumental in addressing customer issues and motivating our team with positive feedback. The integration with our storefront is seamless, and the automation feature helps us reach out for additional feedback after product delivery, keeping our review feed fresh. Furthermore, shoppers have mentioned that reading the natural, unbiased user-generated reviews on our website influenced their purchasing decisions. The initial setup of Shopper Approved was straightforward, and integrating it with our Magento storefront was smooth and without any challenges. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

The email for collecting reviews can only be partially customized, which is limiting when trying to align with our brand's policy guidelines. It would be useful to have a feature that allows us to send periodic bulk requests for reviews to run campaigns and ensure we reach out to customers again for feedback. Additionally, it would be beneficial if the user-generated content (UGC) could be part of Google Reviews, as it currently isn't showing there. Review collected by and hosted on G2.com.

What problems is Shopper Approved solving and how is that benefiting you?

I use Shopper Approved to collect customer reviews, The UI integration was perfect and it blended with our storefront without any performance leg. understand feedback, and improve services. It helps us display new reviews prominently, boosting buyer trust and guiding purchases. Integration and automation with our storefront work smoothly, enhancing customer engagement and staff motivation. It is worth having it at the cost they are charging. Review collected by and hosted on G2.com.

Kyle A.

Operations Manager

Small-Business (50 or fewer emp.)

Originally submitted 11/29/2022

"Great review collection service"

4.5/5

What do you like best about Shopper Approved?

They seem to be making effort to improve the overall experience and their reputation, which I think is a big deal if we were to consider using their platform again. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

Brand recognition is huge in our business, keep improving this. Review collected by and hosted on G2.com.

What problems is Shopper Approved solving and how is that benefiting you?

Allows us to capture more customer reviews to be syndicated to Google. Just using Google reviews on it's own has a much lower conversion rating due to the requirement that a customer has a Gmail account. When using Shopper Approved the customer doesn't need any specific email account in order to leave a review. Review collected by and hosted on G2.com.

Brenton C.

VP of Sales and Marketing

Small-Business (50 or fewer emp.)

Originally submitted 6/6/2023

"There are better options out there for the money, but they offer outstanding customer service. "

3/5

What do you like best about Shopper Approved?

They are very helpful and hold your hand. They also give you additional features to help you get more ranking on Google. They have actual people helping you manage your accounts. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

Compared to other self-serve options it's just not the best choice for us anymore. There are services which are much cheaper and do just as good of a job getting us reviews, plus they have affiliate program tools and features that shopper approved didn't have when we were there. Review collected by and hosted on G2.com.

Krista G.

Marketing Manager

Automotive

Small-Business (50 or fewer emp.)

Originally submitted 6/24/2025

"Great at Managing Reviews for Your Site."

4.5/5

What do you like best about Shopper Approved?

The new addition of questions and answers has really been helpful for our customers. It's easy to manage and great at creating responses to get the customer the answers they need quickly. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

I'd like to see more guides and webinars for navigating and managing the user interface. Review collected by and hosted on G2.com.

James D.

Small-Business (50 or fewer emp.)

4/21/2026

"Trust-Building Made Easy with Shopper Approved"

4.5/5

What do you like best about Shopper Approved?

I find Shopper Approved easy to use and appreciate its plug-in ability. We can easily display our reviews via our website. I like that customers don't need a profile to leave a review, unlike Google or Yelp. Additionally, I mentioned that the initial setup was pretty easy, which is a plus. We've had shopper approved for decades and overall have had a pretty good experience with it. Review collected by and hosted on G2.com.

What do you dislike about Shopper Approved?

I guess maybe the lack of AI impact relative to someone like Trustpilot. We notice that Trustpilot ratings get pulled into AI references like ChatGPT and such. Review collected by and hosted on G2.com.