Yotpo
Yotpo is leading the next era of trust and loyalty in eCommerce. From first impression to repeat purchase, Yotpo helps brands build stronger customer relationships and drive profitable growth. Yotpo’s AI-powered Reviews and industry-leading Loyalty solutions work in tandem to influence buying decisions, build trust, and reward lasting engagement across every touchpoint—on site, on social, and in store. With deep integrations into the eCommerce stack and tools that scale from launch to enterprise, Yotpo empowers brands to: - Convert better with authentic content that answers shopper questions and improves confidence - Retain more by personalizing rewards, driving repeat purchases, and creating emotional brand connection - Adapt faster with AI automation and hands-on strategic support Why brands choose Yotpo: - 400M+ reviews collected and 25K+ loyalty programs launched - 14 BFCMs in a row with 0 downtime - Regional teams and localized onboarding to support global growth Deep integrations with Shopify, Klaviyo, Attentive, Meta, TikTok, Zendesk, and many more Join the world’s most iconic and fastest-growing brands: Brooklinen, Princess Polly, Supergoop, Pandora, Barnes & Noble, ThirdLove, Steve Madden, Our Place, Goodr, Dr. Martens, Perry Ellis, Allbirds, and tens of thousands more
Average Rating: 4.3/5.0
Total Reviews: 255
How Do G2 Users Rate Yotpo?
- Retail: 7.7/10 (Category avg: 8.4/10)
- E-commerce: 8.5/10 (Category avg: 8.5/10)
- Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
- What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)
Who Is the Company Behind Yotpo?
- Seller: Yotpo
- Company Website:
- Year Founded: 2011
- HQ Location: New York
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Twitter: @Yotpo
19,212 Twitter followers -
LinkedIn® Page: www.linkedin.com
771 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, Founder
- Top Industries: Retail, Apparel & Fashion
- Company Size: 73% Small, 23% Medium
What Do G2 Reviewers Say About Yotpo?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Yotpo, making integration and customer communication straightforward and efficient.
- Users value the excellent customer support from Yotpo, enhancing their marketing efforts and service experiences.
- Users commend Yotpo for their exceptional service and support, enhancing marketing efforts and fostering growth.
- Users appreciate the seamless integration of loyalty, reviews, and SMS, enhancing their overall experience with Yotpo.
- Users appreciate Yotpo for its effective review management that seamlessly integrates loyalty and SMS features for valuable feedback.
Cons
- Users find Yotpo's pricing expensive, not justified by the limited and unreliable features it offers.
- Users express frustration over missing features, previously available in other platforms, leading to disappointment with Yotpo.
- Users criticize Yotpo for its limited features and outdated functionality, leading to frequent frustrations and inefficiencies.
- Users find Yotpo's limited functionality frustrating, citing chaotic features and unreliable reports that complicate usage.
- Users are frustrated with feature limitations in Yotpo, highlighting unreliable reports and a confusing user interface.
What Are Recent G2 Reviews of Yotpo?
"Yopto is an essential tool for sales websites."
Rating: 5.0/5.0 stars
— Francisco B.
"Effortless Setup and Customer Engagement with Yotpo"
Rating: 5.0/5.0 stars
— Brittaney F.







