# Best Review Management Software - Page 9 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Review management software allows businesses to collect, host, track, monitor, and respond to product and service reviews on their websites, helping e-commerce businesses engage with consumers, understand customer behavior, and improve offerings based on authentic feedback. ### Core Capabilities of Review Management Software To qualify for inclusion in the [Review Management software](https://learn.g2.com/best-review-management-software) category, a product must: - Collect and capture feedback on e-commerce websites through reviews - Be applicable for both product and service reviews - Moderate, manage, and analyze reviews - Deploy as a widget, pop-up, email follow-up, or short-answer Q&A on the website - Optimize for desktop, mobile, or tablet use ### Common Use Cases for Review Management Software E-commerce teams and marketers use review management software to build social proof and drive purchase confidence. Common use cases include: - Collecting post-purchase reviews via automated email follow-ups or on-site prompts - Moderating and responding to customer reviews to demonstrate responsiveness and build trust - Analyzing review data to identify product or service improvement opportunities ### How Review Management Software Differs from Other Tools Unlike online reputation management software, which provides broader capabilities for monitoring brand mentions and managing reputation across the web, review management software focuses specifically on collecting and managing reviews on e-commerce websites. It integrates with e-commerce platforms and works alongside [email marketing software](https://www.g2.com/categories/email-marketing) and social networks to drive review volume and engagement. ### Insights from G2 on Review Management Software Based on category trends on G2, ease of review collection and flexible display options stand out as standout capabilities. Increases in review volume and improved conversion rates stand out as primary outcomes of adoption. ## Category Overview **Total Products under this Category:** 241 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,000+ Authentic Reviews - 241+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Best Review Management Software At A Glance - **Leader:** [Okendo](https://www.g2.com/products/okendo/reviews) - **Highest Performer:** [Videowise](https://www.g2.com/products/videowise/reviews) - **Easiest to Use:** [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) - **Top Trending:** [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - **Best Free Software:** [Reviews.io](https://www.g2.com/products/reviews-io/reviews) ## Top-Rated Products (Ranked by G2 Score) ### 1. [Ryviu](https://www.g2.com/products/ryviu/reviews) Ryviu is a product reviews app that helps you generate social proof and customer support interactions by providing product evaluations and answering product questions. **Seller Details:** - **Seller:** [Ryviu](https://www.g2.com/sellers/ryviu) - **HQ Location:** Thai Nguyen, VN - **LinkedIn® Page:** https://www.linkedin.com/company/ryviu (1 employees on LinkedIn®) ### 2. [Say About Us - A testimonial collection tool](https://www.g2.com/products/say-about-us-a-testimonial-collection-tool/reviews) Say About Us allows you to collect, manage, and showcase customer testimonials effortlessly. You can import reviews from platform such as Twitter/X, LinkedIn, and others to build social proof on your website. This tool helps you maintain all your customer feedback in one place and provides a professional way to display praise to potential clients starting at an affordable monthly rate. **Seller Details:** - **Seller:** [Say About Us](https://www.g2.com/sellers/say-about-us) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/sayaboutdotus/ (3 employees on LinkedIn®) ### 3. [Sendlane](https://www.g2.com/products/sendlane/reviews) Truly unified email, SMS, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an ever-evolving product designed to help merchants drive revenue. Ready to take a test drive? Get your free 60-day trial of Sendlane today, no credit card required! **Average Rating:** 4.6/5.0 **Total Reviews:** 74 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) **Seller Details:** - **Seller:** [Sendlane](https://www.g2.com/sellers/sendlane) - **Year Founded:** 2013 - **HQ Location:** San Diego, CA - **LinkedIn® Page:** https://www.linkedin.com/company/6587421/ (30 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 81% Small-Business, 16% Mid-Market #### Pros & Cons **Pros:** - Automation (6 reviews) - Customer Support (6 reviews) - Automation Efficiency (4 reviews) - Automation Features (4 reviews) - Ease of Use (4 reviews) **Cons:** - Expensive (3 reviews) - Poor Reporting (3 reviews) - Campaign Issues (2 reviews) - Feature Improvements (2 reviews) - Inefficient (2 reviews) ### 4. [sessionly](https://www.g2.com/products/sessionly/reviews) sessionly is a commerce content marketing platform that helps e-commerce retailers generate customer reviews + product reviews to monetize the user-generated content in the marketing strategy. **Seller Details:** - **Seller:** [Sessionly](https://www.g2.com/sellers/sessionly) - **HQ Location:** Vienna, Austria - **Twitter:** @sessionlyio (13 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 5. [Shoutjar](https://www.g2.com/products/shoutjar/reviews) Shoutjar is a review amplification platform built for indie makers, freelancers, and small teams who know social proof matters but don't have the time or budget for enterprise tools. Collect — Create fully branded review forms with your logo, colors, and custom questions. Share a link or embed directly on your site. No more awkward "can you leave me a review?" emails. Import — Pull in existing reviews from Google, Trustpilot, Capterra, and more. One dashboard, always synced. Stop logging into five different platforms. Showcase — Embed testimonial widgets (carousel, badge, inline) anywhere on your site. Or create a Wall of Love — a dedicated page with your best reviews in a stunning grid. Amplify — Turn any review into a branded social image for X, LinkedIn, and Instagram. One click, no design tools needed. AutoDiscovery — Monitors the web for mentions of your brand and your competitors. Capture organic praise you didn't know existed, plus market intelligence on autopilot. AI-powered — Smart summaries, auto-tagging, sentiment analysis, and one-click translation so your social proof works across languages and markets. Free trial, no credit card required. **Seller Details:** - **Seller:** [Shoutjar](https://www.g2.com/sellers/shoutjar) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 6. [Shulex VOC](https://www.g2.com/products/shulex-voc/reviews) AI tool for voice of customer and product research VocAI makes it fast and easy to do product research and product definition. VocAI gathers and analyzes thousands of Amazon customer reviews to give you critical insight into WHAT SHOPPERS LIKED， DIDN'T LIKE, and wished was different. **Seller Details:** - **Seller:** [Shulex](https://www.g2.com/sellers/shulex) - **HQ Location:** Delaware, US - **LinkedIn® Page:** https://www.linkedin.com/company/shulex/ (16 employees on LinkedIn®) ### 7. [SimplyReview](https://www.g2.com/products/simplyreview/reviews) SimplyReview is the premier video testimonial platform designed for small businesses and startups to convert customer reviews into potent social proof. The platform allows you to receive captivating video reviews that competitors can't replicate and utilize them for your website and marketing strategies. Every interaction can be perfectly aligned with your brand's identity to ensure consistency. Key benefits include: - Capturing engaging video testimonials that are unmatched by competitors, ready to enhance your website and marketing efforts. - Customizing every interaction to perfectly align with your brand. - Enjoying all features included with no costly add-ons or hidden fees — gain access to customizable review and company pages, SMS and email invitations, and smooth integration options. - Automating review requests with ease, allowing customers to record responses directly from any device without the need to download an app. **Seller Details:** - **Seller:** [SimplyLabs](https://www.g2.com/sellers/simplylabs) - **HQ Location:** Copenhagen, DK - **LinkedIn® Page:** https://www.linkedin.com/company/simplylabs/ (3 employees on LinkedIn®) ### 8. [Smoothie](https://www.g2.com/products/smoothie/reviews) Smoothie is a review platform that helps users find the best web3 products in the space. **Seller Details:** - **Seller:** [Smoothie](https://www.g2.com/sellers/smoothie) - **Year Founded:** 2012 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/withsmoothie/ (8 employees on LinkedIn®) ### 9. [Snagshout](https://www.g2.com/products/snagshout/reviews) A social deals platform connecting shoppers to brand owners for great product deals in exchange for earnest Amazon reviews--personalized like never before. **Seller Details:** - **Seller:** [SellerLabs](https://www.g2.com/sellers/sellerlabs) - **Year Founded:** 2013 - **HQ Location:** Athens, GA - **Twitter:** @SellerLabs (2,245 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3479281/ (48 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Enterprise ### 10. [SocialPrf.io](https://www.g2.com/products/socialprf-io/reviews) Converting your leads into paying customers is one of the biggest pain points that all businesses face. Customer testimonials help drive more sales. But collecting testimonials is often difficult and time consuming, plus integrating them into your own site is messy. Social Prf solves this by helping you social proof your website easily. Request, collect, and manage your customer testimonials in one place. Generate embeddable code and integrate customer testimonials easily into your website. Embed video testimonials, text testimonials, Twitter testimonials, Google My Business reviews, Product Hunt reviews, and more into your site to boost conversion and sales. **Seller Details:** - **Seller:** [SocialPrf](https://www.g2.com/sellers/socialprf) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/socialprf-io/ (1 employees on LinkedIn®) ### 11. [SocialProofed](https://www.g2.com/products/socialproofed/reviews) SocialProofed is a collection of 3 simple embeddable widgets. Our Instagram widget allows folks to easily embed posts directly to their website and customize the look and feel in any way they want - stunning custom layouts, colors, fonts, headline copy - you name it. Our Google widget allows users to showcase their hard-earned Google My Business reviews. Again, users can easily play with the design so it matches their unique website appearance. And lastly, our Facebook widget. Users can customize the design of their Facebook reviews to their taste and embed to the website with one line of HTML...all in just 60 seconds. No coding. No confusing user interface. Just a simple tool for businesses to finally take advantage of their real, hard-earned social proof. **Seller Details:** - **Seller:** [SocialProofed.com](https://www.g2.com/sellers/socialproofed-com) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 12. [Spokk](https://www.g2.com/products/spokk-spokk/reviews) Spokk is an AI-powered customer feedback and review generation platform built to help local businesses collect authentic feedback and convert it into ready-to-post Google reviews. Designed for service-based businesses — including clinics, salons, restaurants, auto repair shops, and fitness centers — Spokk simplifies the entire customer feedback loop, from collection to reputation growth. The core challenge most businesses face is that satisfied customers often don’t leave reviews. Spokk solves this by offering a fast, conversational feedback experience that customers can complete in seconds via text or voice. The platform’s AI then instantly analyzes the feedback, staff ratings, and selected services to generate a personalized, high-quality Google review draft. Customers can review, edit, and post the AI-generated review directly, leading to more consistent, genuine, and detailed online reviews. Beyond review generation, Spokk enables businesses to automate their review requests and feedback collection. Businesses can send requests through verified SMS, email, WhatsApp, QR codes, or connect Spokk to tools like Zapier and Pabbly for seamless automation. This flexibility makes it easy to integrate Spokk into existing workflows and ensure every customer is reached at the right moment. Spokk also goes beyond reputation management by helping teams understand and act on customer insights. Private feedback features allow businesses to capture concerns before they become public, while built-in tools make it easy to reply to feedback, offer thank-you coupons, and resolve issues in real time. Multi-location support ensures consistency and visibility across franchises and branch networks. With a 5-minute setup, intuitive dashboard, and AI automation, Spokk turns everyday customer interactions into growth opportunities. It helps businesses improve customer satisfaction, drive repeat visits, and strengthen their online reputation — all without adding extra workload. In short, Spokk bridges the gap between customer experience and online reputation management, empowering businesses to collect more reviews, gain actionable insights, and build trust with potential customers through authentic, AI-generated storytelling. **Seller Details:** - **Seller:** [Spokk](https://www.g2.com/sellers/spokk-e197e636-79b9-449d-b0de-0e3dee44daab) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/spokk/ (1 employees on LinkedIn®) ### 13. [Starloop](https://www.g2.com/products/starloop/reviews) Starloop is a review management and reputation monitoring solution. **Seller Details:** - **Seller:** [Starloop](https://www.g2.com/sellers/starloop) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 14. [StarReview](https://www.g2.com/products/starreview/reviews) StarReview is an AI-powered platform designed to help Swiss small and medium-sized enterprises (SMEs) manage their Google reviews efficiently. By automating the response process, StarReview ensures that businesses can maintain a professional online presence without dedicating extensive time to review management. The platform connects seamlessly with a company's Google Business Profile, automatically generating personalized responses to new reviews in the user's preferred language and style. Positive reviews (4-5 stars) receive immediate replies, while for negative reviews (1-2 stars), the system provides three response suggestions for the user to choose from, ensuring thoughtful engagement with dissatisfied customers. Key features of StarReview include: - Automated Responses: Instantly generates personalized replies to positive reviews, maintaining consistent and professional communication. - Negative Review Management: Offers three tailored response options for negative reviews, allowing businesses to address concerns appropriately. - Language Support: Supports multiple languages, including German, French, Italian, and English, catering to the diverse Swiss market. - Customization: Allows businesses to adjust response styles based on the star rating, ensuring alignment with the company's tone and brand identity. - Reporting: Provides weekly email reports summarizing review activity and responses, keeping businesses informed about their online reputation. The primary value of StarReview lies in its ability to save time and enhance customer engagement for SMEs. By automating the review response process, businesses can focus on their core operations while maintaining a positive online reputation. Prompt and personalized responses to reviews can increase customer trust, encourage repeat business, and potentially boost revenue. Additionally, addressing negative feedback effectively demonstrates a commitment to customer satisfaction, which can lead to improved customer retention and a stronger brand image. **Seller Details:** - **Seller:** [StarReview](https://www.g2.com/sellers/starreview) - **Year Founded:** 2026 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/112614480/ (1 employees on LinkedIn®) ### 15. [Steam Review Rescue](https://www.g2.com/products/steam-review-rescue/reviews) ReviewRescue is an AI-powered review management platform built specifically for Steam game developers. It monitors every review across your catalog, drafts contextual responses in your developer voice, and detects review bombs before they tank your score. **Seller Details:** - **Seller:** [ReviewRescue](https://www.g2.com/sellers/reviewrescue) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 16. [Subscriber Voice](https://www.g2.com/products/subscriber-voice/reviews) SubscriberVoice enables businesses to generate and manage online reviews across the sites. **Seller Details:** - **Seller:** [SubscriberVoice](https://www.g2.com/sellers/subscribervoice) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 17. [SurgePoint](https://www.g2.com/products/surgepoint/reviews) What is SurgePoint? SurgePoint is a reputation marketing solution that helps local service businesses, such as med spas, dental practices, plumbers, and hair stylists, grow their online presence and attract more customers. The platform streamlines the process of collecting, managing, and leveraging customer reviews to build trust and drive revenue. Key Features and Benefits: Automated Review Campaigns: Create and schedule personalized review requests to collect more positive feedback with minimal effort. Centralized Review Management: Aggregate reviews from platforms like Google, Yelp, and Facebook into one easy-to-use dashboard. Actionable Insights: Use real-time analytics and sentiment analysis to understand customer feedback and identify areas for improvement. Referral Campaigns: Encourage loyal customers to refer your business with built-in incentive programs. Customizable Tools: Tailor campaigns and review requests to align with your brand and industry-specific needs. SurgePoint is designed to simplify reputation management for local service businesses, helping them grow revenue and foster long-term customer loyalty. Learn more about SurgePoint’s reputation marketing automation at https://www.thesurgepoint.com/ **Seller Details:** - **Seller:** [SurgePoint](https://www.g2.com/sellers/surgepoint) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/surgepoint-reputation-marketing/ (2 employees on LinkedIn®) ### 18. [Synx+](https://www.g2.com/products/synx-automation-pvt-ltd-synx/reviews) Our company, Synx Automation Private Limited, operates under the brand Synx+, offering a subscription-based SaaS platform for review management. Our business model is centered around providing businesses with an all-in-one solution to collect, manage, and respond to reviews across multiple platforms, including Google, Facebook, Booking.com, Trustpilot, and Airbnb. Businesses subscribe to one of our three pricing tiers, which grant access to various features like automated review collection, sentiment analysis, and detailed review analytics. **Seller Details:** - **Seller:** [Synx Automation](https://www.g2.com/sellers/synx-automation) - **Year Founded:** 2024 - **HQ Location:** Thiruvanthapuram, IN - **LinkedIn® Page:** https://www.linkedin.com/company/synxautomate (6 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 100% Small-Business ### 19. [Talkback AI](https://www.g2.com/products/talkback-ai/reviews) Talkback AI is an assistant tool that allows you to respond to reviews with AI, making reputation management more efficient. **Seller Details:** - **Seller:** [Talkback AI](https://www.g2.com/sellers/talkback-ai) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 20. [TAPro Tap-to-Review System™](https://www.g2.com/products/tapro-tap-to-review-system/reviews) TAPro Cards is the company behind the Tap-to-Review System™, a business-focused solution designed to help companies generate more Google reviews by converting real customer interactions into reviews instantly. Instead of relying on manual requests, follow-ups, or links, the Tap-to-Review System™ uses NFC and QR technology to direct customers to a business’s Google review page with a simple tap or scan. This eliminates friction and significantly increases review conversion rates at the point of service. Businesses use TAPro Cards to: • Increase Google review volume • Improve local SEO rankings • Build trust with real customer feedback • Capture reviews instantly while the experience is fresh Unlike traditional methods like QR codes or delayed email requests, the Tap-to-Review System™ focuses on real-time action — turning customer satisfaction into verified reviews within seconds. TAPro Cards powers businesses with a faster, simpler, and more effective way to grow their online reputation and attract more customers through Google reviews. **Seller Details:** - **Seller:** [TAPro Cards](https://www.g2.com/sellers/tapro-cards) - **Year Founded:** 2022 - **HQ Location:** Snohomish, US - **LinkedIn® Page:** https://www.linkedin.com/company/tapro-cards/ (1 employees on LinkedIn®) ### 21. [Tarvio](https://www.g2.com/products/tarvio/reviews) **Seller Details:** - **Seller:** [Tarvio](https://www.g2.com/sellers/tarvio) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 22. [TestFreaks](https://www.g2.com/products/testfreaks/reviews) TestFreaks partners with global brands such as HP, Electrolux, Brother and LG as well as online and offline retailers on every continent. TestFreaks supplies aggregated reviews, ratings and video content together with proactive solutions to collect, moderate and manage UGC, seller ratings and Q&A. With more than 10 years experience in the review space, TestFreaks offers one of the most competitively priced solutions on the market. With huge presence in the Nordics, Middle East, Australia and elsewhere, TestFreaks is a name retailers and customers alike can trust. **Seller Details:** - **Seller:** [TestFreaks](https://www.g2.com/sellers/testfreaks) - **Year Founded:** 2006 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** http://www.linkedin.com/company/testfreaks (18 employees on LinkedIn®) ### 23. [Testified.io](https://www.g2.com/products/testified-io/reviews) Testified.io helps businesses to automate testimonial collection process and attain verifiable customer testimonials. **Seller Details:** - **Seller:** [Testified.io](https://www.g2.com/sellers/testified-io) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 24. [Testseek](https://www.g2.com/products/testseek/reviews) Testseek provides enterprise level review solutions to businesses to improve sales. **Seller Details:** - **Seller:** [Testseek](https://www.g2.com/sellers/testseek) - **Year Founded:** 2005 - **HQ Location:** Nieuwegein, NL - **LinkedIn® Page:** https://www.linkedin.com/company/796168/ (5 employees on LinkedIn®) ### 25. [Tripreview.ae](https://www.g2.com/products/tripreview-ae/reviews) TripReview.ae is a UAE-focused travel review and comparison platform that helps travelers make informed decisions by reading real reviews of travel services, including car rentals, airport transfers, yacht rentals, hotels, and activities. We focus on transparency, honest feedback, and helping users avoid poor experiences and hidden costs. **Seller Details:** - **Seller:** [Tripreview.ae](https://www.g2.com/sellers/tripreview-ae) - **Year Founded:** 2025 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** https://www.linkedin.com/company/tripreview-ae/ (1 employees on LinkedIn®) ## Parent Category [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## Related Categories - [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) - [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms) - [Social Commerce Platforms](https://www.g2.com/categories/social-commerce-platforms) --- ## Buyer Guide ### What You Should Know About Product Reviews Software ### What is review management software? Review management software is a powerful tool that enables businesses to effectively oversee and engage with customer reviews and feedback across multiple platforms. By consolidating reviews from various sources into a single, centralized dashboard, this software simplifies the process of monitoring and responding to customer interactions. This streamlined approach saves time and enhances businesses' ability to improve their service and reputation based on customer insights. This type of software should not be confused with review platforms, even though they serve similar purposes. Review platforms allow any product or service provider to collect reviews, while a company usually uses review management software to create its own reviews portal. ### Key benefits of review management software - Generate brand awareness to help ensure consumers are aware of the distinctive qualities of a brand. - Encourage authenticity by allowing prospects and customers to learn about brand weaknesses. - Allow consumers to provide feedback since a positive customer experience is essential to attract and retain customers. - Increase sales by understanding the overall brand image ### Why use review management software? Review management software helps companies gather, manage, and analyze reviews from customers and consumers. What matters most, though, is using reviews to better engage with prospects and customers and adapt to market changes and consumer needs. **Engagement—** Companies use review management tools to engage reviewers, address their concerns, and provide assistance when necessary. Engagement makes reviewers feel their opinions matter and can create relationships between consumers and brands. **Improve products and services—** Analyzing large numbers of reviews can generate valuable insights into a product or service's strengths and weaknesses. Companies can use this information to improve their offering, which can improve the customer experience and boost customer loyalty. ### Who uses review management software? Reviewer feedback can benefit multiple company departments, from sales and marketing to product development. **Marketing —** Marketers use review management software to capture and use reviews for promotional purposes. Review data helps marketers identify buyer personas and more accurately target prospects based on their preferences. **Sales—** Salespeople use reviews to help prospects make buying decisions. While case studies and other types of content can still be useful in sales, genuine feedback from many customers is the most beneficial. **Product management —** Product managers analyze customer feedback to define or improve go-to-market strategies to increase sales and customer satisfaction. ### Kinds of review management software Review management software can be categorized in various ways depending on how vendors deliver standard and advanced functionality for review management. **Best-of-breed—** Most review management software focuses exclusively on collecting and managing reviews. Some products provide additional features, such as brand management and technologies like artificial intelligence. Best-of-breed software has the benefit of providing all features as a single solution at a reasonable price. **Suites—** Some vendors provide functionality to manage multiple types of consumer-generated content, such as questions and answers or curated social media content. Other features that may be included are e-commerce personalization, content management, product sampling, or brand protection. Suites are usually delivered as a mix of multiple software products that can be bought and used in multiple configurations. **Point solutions —** A multitude of integrations and tools focus on a subset of the capabilities included in review management tools. These tools complement but cannot replace review management software. ### Review management software features **Collection—** Reviews are usually collected through an online portal embedded in the company's website or online store. Reviewers can provide feedback when looking for or buying a product, but companies also use other methods to collect reviews. Some of the most important include email campaigns, social media, or pop-up ads. To streamline the collection process, most review management software solutions allow users to post multiple reviews simultaneously. **Moderation—** Each review should be verified and validated to ensure it is genuine and applies to the right product. Moderation can be done automatically using algorithms to detect potential issues such as duplicate text. The identity of the reviewers and their eligibility for rewards can also be verified. Also, any changes to existing reviews should go through a validation process. **Management—** Once reviews are validated and publicly available, they cannot be modified by reviewers or the company. However, administrators may need to manage reviews in certain situations. For instance, when a product is discontinued and removed from the website, the associated reviews will also be removed. If some of those reviews are also related to another product that is still active, they should not be deleted. Visual display elements such as photos, ratings, or badges can make reviews more attractive. [**Syndication**](https://www.g2.com/categories/product-reviews/f/syndication) **—** Syndication refers to using reviews to provide consumers with an overview of what others think about a product. Through syndication, companies can consolidate reviews about a product and display the results on their website or online store. Therefore, it is critical to match reviews with the right products and analyze all reviews for each product to generate stats. Other features of review management software: [Community Q&A Capabilities](https://www.g2.com/categories/product-reviews/f/community-q-a), [Customer Service Capabilities](https://www.g2.com/categories/product-reviews/f/customer-service), [Engagement Capabilities](https://www.g2.com/categories/product-reviews/f/engagement), [Integration & APIs Capabilities](https://www.g2.com/categories/product-reviews/f/integration-apis), [Marketing Capabilities](https://www.g2.com/categories/product-reviews/f/marketing), [Response Types Capabilities](https://www.g2.com/categories/product-reviews/f/response-types), [Sampling Capabilities](https://www.g2.com/categories/product-reviews/f/sampling) #### Additional review management software features **Brand management—** Review data provides valuable details about how a brand is perceived. Companies can monitor reviews and respond when their brand is at risk due to negative feedback. Since companies cannot remove or alter reviews because they don’t like them, brand managers need to engage and address issues as soon as possible. **Omnichannel communications—** Advanced review management platforms include multiple options for communicating with reviewers, such as email, social media, or SMS. Anyone can share reviews on multiple channels and comment on and rate them. ### Trends related to review management software **Retail use—** While reviews are mostly used online, retailers are starting to gather consumer feedback in physical locations such as stores or public spaces. Retailers also test technologies like virtual and augmented reality to capture reviews and customer feedback. **Artificial intelligence (AI) —** As reviews become more popular, their number can increase exponentially, which makes them challenging to manage and analyze. AI can help companies process large amounts of data and identify fraud attempts or duplicate content. AI makes it easy for companies to moderate tens of thousands of reviews. Furthermore, AI can help provide valuable insights into customer behavior, sentiment analysis, and industry trends. ### Potential issues with review management software **Moderation—** Review moderation requires necessary human and technical resources, which many companies cannot afford. While review management software usually provides functionality for moderation, this type of feature can vary significantly from one product to another. Also, moderation features rarely replace human intervention completely, meaning companies still require some moderators. **Integration—** Review management systems integrate with other types of software, such as [CRM](https://www.g2.com/categories/crm), sales, and [marketing automation](https://www.g2.com/categories/marketing-automation). Since review data is essential to improving sales and marketing strategies, seamlessly transferring data between multiple systems is also important. Vendors usually provide standard integration and connectors or APIs, but these aren’t always enough for complex integrations. Companies may need to invest in additional software, such as [data integration software](https://www.g2.com/categories/data-integration). **Review relevance—** Due to the fast pace of change in most markets, especially consumer products, reviews may become irrelevant very quickly. Companies need to constantly receive new reviews and ensure that irrelevant reviews don’t influence buyer behavior. **Privacy —** While review management platform vendors provide secure features, companies in highly regulated industries often require additional privacy functionality. Examples include financial institutions, healthcare organizations, government agencies, and public sector agencies. **Increased competition —** As reviews become more popular, finding new reviewers or convincing existing users to share new reviews will become difficult. More brands will try to source reviews from the same people, and they will need to provide better incentives. ### Software and services related to review management software [**E-commerce personalization software**](https://www.g2.com/categories/e-commerce-personalization) **—** Companies can use reviews to learn about their customers and use this information to personalize their shopping experience. E-commerce personalization uses primarily data gathered through website tracking technology, but product reviews can provide valuable additional information. [**Brand protection software**](https://www.g2.com/categories/brand-protection) **—** Review data can help companies identify threats that may negatively impact their branding. Brand protection software analyzes public data about a company’s products and services. Product data such as names, descriptions, or prices can be mentioned in reviews, and brands need to ensure that it’s accurate information. [**Gamification software**](https://www.g2.com/categories/gamification) **—** Since monetary incentives aren’t always efficient for motivating reviewers, gamification software provides digital awards and achievements to improve engagement. It uses gaming principles to create competition between users, incentivizing them to write reviews or share and comment on reviews posted by others.