The process is so smooth and simple for a customer to complete - Just a few clicks from an email in their inbox and their review is viewable for everyone to see but also for the company to leave a reply.
With breakdowns of score ratings and against a time scale also, you can check how the shopping experience ranked for the past week, month, year for example. It's really interesting to see that break down chronologically as the customer can view the company's current performance before committing to a purchase as opposed to just showing a mixture of new and out-of-date reviews. Providing your company's feedback is positive, the customer could be more likely to go through with a purchase there and then after reading your reviews. Review collected by and hosted on G2.com.