# Best E-Commerce Analytics Software ## How Many E-Commerce Analytics Software Products Does G2 Track? **Total Products under this Category:** 353 ### Category Stats (Sep 2026) - **Average Rating:** 4.6/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** FiveX (+3.13%) - Among all products in this category, FiveX recorded the largest rating increase compared to last month _Last updated: September 01, 2026_ ## How Does G2 Rank E-Commerce Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,600+ Authentic Reviews - 353+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for E-Commerce Analytics Software ![G2 Grid® for E-Commerce Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-analytics/grids.png?focus%5B%5D=13836&focus%5B%5D=115969&focus%5B%5D=23848&focus%5B%5D=35377&focus%5B%5D=138863&focus%5B%5D=20243&focus%5B%5D=1636&focus%5B%5D=2663) Highlighted products: Fullstory, Stackline, Glassbox, Luigi's Box, Decodo (formerly Smartproxy), Lucky Orange, Mixpanel, and Yottaa. Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-analytics/grids.json?focus%5B%5D=fullstory&focus%5B%5D=stackline&focus%5B%5D=glassbox&focus%5B%5D=luigi-s-box&focus%5B%5D=decodo-formerly-smartproxy&focus%5B%5D=lucky-orange&focus%5B%5D=mixpanel&focus%5B%5D=yottaa) **Sponsored** ### Tracksuit Make smarter marketing decisions with Tracksuit's beautiful, affordable, always-on brand tracking software. Use Tracksuit to measure and communicate the value of your brand building activities. All at a fraction of the cost of traditional brand tracking providers. Tracksuit has a dashboard you'll love to look at. Toggle between views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Get a good read on your brand’s performance across the entire year—not a single point in time—with continuous consumer surveys. With hands-off survey setup, get your first Tracksuit brand insights in as little as 30 days. Our in-house research team and dedicated Brand Champions are here to help your brand grow. That means ambitious brands of all sizes (like yours!) can use us to measure and communicate the value of their brand. Tracksuit was founded in 2021 in Auckland, New Zealand. It has since grown to launching offices in the bustling New York City, London and Sydney. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1649&secure%5Bchosen_at%5D=2026-09-01T12%3A17%3A01Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159890&secure%5Bresource_id%5D=1649&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-analytics&secure%5Btoken%5D=66bd3d0e31eb088ab187b5a35a2d7fcc1293853a08a3041d056e3839ed3cabee&secure%5Burl%5D=https%3A%2F%2Fwww.gotracksuit.com&secure%5Burl_type%5D=company_website) ### [Fullstory](https://www.g2.com/products/fullstory/reviews) Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,033 #### How Do G2 Users Rate Fullstory? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.2/10) - **Reports:** 7.8/10 (Category avg: 8.8/10) - **Campaign Tracking:** 7.5/10 (Category avg: 8.3/10) - **Web Analytics:** 8.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Fullstory? - **Seller:** [Fullstory](https://www.g2.com/sellers/fullstory) - **Company Website:** www.fullstory.com - **Year Founded:** 2014 - **HQ Location:** Atlanta, GA - **Twitter:** @fullstory 4,890 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17669e7d21240fe44c13fea247be23a0c45421c1cadce5d9e19690640c49f3f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3654338%2F&secure%5Burl_type%5D=linkedin_company_website) 559 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Senior Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 44% Medium, 37% Small #### What Do G2 Reviewers Say About Fullstory? _AI-generated summary from verified user reviews_ ##### Pros - Users value Fullstory for its **ability to illuminate customer feedback** , enhancing understanding of user behavior and issues. - Users find Fullstory's **intuitive user interface** easy to navigate, enhancing their overall experience and efficiency. - Users appreciate the **responsive customer support** from Fullstory, enhancing experience and ensuring effective tool usage. - Users value the **ease of use and insightful support** from Fullstory, enhancing their understanding of user behavior. - Users appreciate the **detailed data analytics** from FullStory, enabling insight into customer behavior and experience improvements. ##### Cons - Users face **customization limitations** and performance issues, making the tool less effective for their needs. - Users report a **steep learning curve** , but appreciate the helpful support for navigating the complex features. - Users find **missing features** in FullStory, such as time filtering and better historical data access, limiting usability. - Users express frustration with **limited features** , especially regarding journey creation and data sharing options. - Users find **difficulty** in data governance and customization, making reporting and sharing complex for new users. #### What Are Recent G2 Reviews of Fullstory? **["An useful tool to track your users' journey"](https://www.g2.com/survey_responses/fullstory-review-9718865)** **Rating:** 4.5/5.0 stars _— Federico M._ [Read full review](https://www.g2.com/survey_responses/fullstory-review-9718865) **["Robust, Easy-to-Use Insights with Outstanding FullStory Support"](https://www.g2.com/survey_responses/fullstory-review-12937876)** **Rating:** 5.0/5.0 stars _— Bobbi M._ [Read full review](https://www.g2.com/survey_responses/fullstory-review-12937876) #### What Are G2 Users Discussing About Fullstory? - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) - 1 comment - [How does FullStory work?](https://www.g2.com/discussions/fullstory-how-does-fullstory-work) - [What is full story com?](https://www.g2.com/discussions/what-is-full-story-com) - [How much does FullStory cost?](https://www.g2.com/discussions/how-much-does-fullstory-cost) ### [Stackline](https://www.g2.com/products/stackline/reviews) On a mission to fuel the future of commerce by bringing brands and customers closer together, Stackline is the first full-funnel connected commerce platform for the world’s most innovative brands. Stackline's proprietary neural networks and deep learning systems surface and visualize transformational omnichannel insights, power market-leading advertising performance, and activate every step of the shopper journey. Brand leaders, product innovators, and performance marketers trust Stackline to power profitable growth in an increasingly complex retail ecosystem. Founded in 2014 in Seattle, Stackline employs over 250 connected commerce professionals creating value for 7,000 global brands.  **Average Rating:** 4.4/5.0 **Total Reviews:** 245 #### How Do G2 Users Rate Stackline? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **Reports:** 8.6/10 (Category avg: 8.8/10) - **Campaign Tracking:** 7.5/10 (Category avg: 8.3/10) - **Web Analytics:** 8.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Stackline? - **Seller:** [Stackline](https://www.g2.com/sellers/stackline) - **Year Founded:** 2014 - **HQ Location:** Seattle, US - **Twitter:** @StacklineHQ 1,882 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0375f748083946d9b6314fd14c26b49b2db63adcd27dfefaa303ab7f11773a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstackline%2F&secure%5Burl_type%5D=linkedin_company_website) 264 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Consumer Electronics - **Company Size:** 47% Medium, 36% Large #### What Do G2 Reviewers Say About Stackline? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **powerful data analysis** from Stackline, enhancing strategy development and market success evaluation. - Users value the **invaluable category insights** from Stackline, aiding in competitive analysis and performance understanding. - Users appreciate the **ease of use** of Stackline, finding it user-friendly and efficient for data analysis. - Users value the **granular insights** and fast data visualization of Stackline, improving their retail analytics workflow. - Users value the **granular insights** provided by Stackline, enhancing their retail analytics workflow and decision-making. ##### Cons - Users face significant **data inaccuracy** in Stackline, leading to skewed results and challenges in navigating competitive insights. - Users are frustrated by **data delays** affecting sales tracking, with low refresh rates and inconsistent reporting hindered performance. - Users experience **slow performance** with Stackline, making navigation and data comparison cumbersome and time-consuming. - Users face challenges with **poor categorization** in Stackline, impacting filtering and segmentation effectively. - Users express frustration with the **slow loading** of sales data, impacting their efficiency and real-time decision-making. #### What Are Recent G2 Reviews of Stackline? **["The Single Best Resource for Amazon Intgelligence"](https://www.g2.com/survey_responses/stackline-review-11162046)** **Rating:** 4.5/5.0 stars _— Michael B._ [Read full review](https://www.g2.com/survey_responses/stackline-review-11162046) **["Integrating Stackline into our Walmart eCommerce strategy has been transformative"](https://www.g2.com/survey_responses/stackline-review-11209155)** **Rating:** 5.0/5.0 stars _— Sarah K._ [Read full review](https://www.g2.com/survey_responses/stackline-review-11209155) #### What Are G2 Users Discussing About Stackline? - [What is Stackline used for?](https://www.g2.com/discussions/what-is-stackline-used-for) ### [Glassbox](https://www.g2.com/products/glassbox/reviews) Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape. **Average Rating:** 4.9/5.0 **Total Reviews:** 788 #### How Do G2 Users Rate Glassbox? - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.2/10) - **Reports:** 10.0/10 (Category avg: 8.8/10) - **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Glassbox? - **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox) - **Company Website:** www.glassbox.com - **Year Founded:** 2010 - **HQ Location:** London - **Twitter:** @GlassboxDigital 1,803 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a86bc192b8b339fb694c9046e07217cea07a19220fc62bc7b47b81f0bc0a651&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10491772%2F&secure%5Burl_type%5D=linkedin_company_website) 280 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Analyst, Product Owner - **Top Industries:** Financial Services, Insurance - **Company Size:** 77% Large, 18% Medium #### What Do G2 Reviewers Say About Glassbox? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Glassbox for efficiently accessing and analyzing recorded sessions. - Users value the **ease of accessing session replays** , enhancing operations and providing insights into user experiences. - Users benefit from **immediate insights** with Glassbox, enabling timely actions and identifying revenue opportunities efficiently. - Users value the **recorded sessions and heat maps** for enhancing user experience and optimizing feature placement effectively. - Users value the **deep insights into customer journeys** that Glassbox provides, enhancing website optimization and user experience. ##### Cons - Users face **session issues** , including split links, limited history, and slow query response times affecting overall usability. - Users find the **navigation icons not intuitive** , making it difficult to understand their functions within Glassbox. - Users find the **session management cumbersome** , as it can be overwhelming and lacks adequate capture reliability. - Users find the **learning curve challenging** , noting the need for improved training and easier access to documentation. - Users feel the lack of **missing features** , such as advanced reporting options and data query capabilities in Glassbox. #### What Are Recent G2 Reviews of Glassbox? **["Glassbox:Transforms Digital Insights with Powerful Analytics and Seamless Session Replays"](https://www.g2.com/survey_responses/glassbox-review-11982027)** **Rating:** 5.0/5.0 stars _— ADITYA T._ [Read full review](https://www.g2.com/survey_responses/glassbox-review-11982027) **["Essential for Identifying User Friction Points"](https://www.g2.com/survey_responses/glassbox-review-12699865)** **Rating:** 4.0/5.0 stars _— Basma K._ [Read full review](https://www.g2.com/survey_responses/glassbox-review-12699865) #### What Are G2 Users Discussing About Glassbox? - [What is Glassbox used for?](https://www.g2.com/discussions/what-is-glassbox-used-for) ### [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) Luigi's Box is a product search and discovery solution suitable for any e-commerce platform. Luigi's Box magic starts with detailed analytics dashboards giving you all the relevant information about the performance of search & navigation elements on your site. Learn more about the performance of your store, track customer interactions, product popularity, and more, so you can ensure the best shopping experiences with our AI-powered Search, Recommender, Product Listing, Conversational Agent, and Shopping Assistant products. Give your visitors the ultimate tools to discover your products as efficiently as possible. Luigi's Box is a solution that you and your customers will enjoy using. Luigi's Box is a solution with frequent wins and awards from top software review sites, and a frequent winner of the "Best Est. ROI" and “Leader” G2 badges. Our advanced features are suitable for any e-commerce platform, and they are flexible for any use case. Over the years, we have established several successful collaborations, evidenced by case studies from our satisfied customers, such as Notino, Under Armour, KiK, Škoda, Eurofirany or Lucide. Our products have helped our clients significantly increase search usage, conversions and revenue. Their success stories and other business growth case studies are available on our website. Luigi's Box offers a user-friendly integration, configuration, and interface, so even non-experienced users can get started easily. To get Luigi’s Box on your website, you start by pasting the tracking script into the header of your website and follow a couple very simple steps. We offer multiple flexible integration types for our clients, even for advanced experts. In addition, we have a team of specialists and quality customer support who are always ready and happy to help. One of the best things is that Luigi's Box doesn't negatively affect the functionality of your website, including rendering. So are you ready to try it out? Increase your revenue with better search and product discovery solutions by Luigi’s Box today. **Average Rating:** 4.8/5.0 **Total Reviews:** 429 #### How Do G2 Users Rate Luigi's Box? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10) - **Reports:** 9.4/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.1/10 (Category avg: 8.3/10) - **Web Analytics:** 9.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Luigi's Box? - **Seller:** [Luigi's Box](https://www.g2.com/sellers/luigi-s-box) - **Company Website:** www.luigisbox.com - **Year Founded:** 2016 - **HQ Location:** Bratislava - **Twitter:** @LuigisBox 180 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e476178ae8c9b115252c2eecddae12ae1be5e096b5fbdb94a42dd203ef139f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fluigisbox%2F&secure%5Burl_type%5D=linkedin_company_website) 129 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, CMO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 59% Small, 36% Medium #### What Do G2 Reviewers Say About Luigi's Box? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **advanced search functionality** of Luigi's Box, enhancing e-commerce success with AI-powered features. - Users highlight the **improved search efficiency** of Luigi's Box, appreciating its user-friendly design and excellent support. - Users value the **ease of use** of Luigi's Box, appreciating its intuitive interface and minimal learning curve. - Users commend the **excellent customer support** from Luigi's Box, noting their quick response and helpfulness. - Users praise the **excellent support** and seamless integration of Luigi's Box, enhancing their e-commerce experience significantly. ##### Cons - Users find the **price of Luigi's Box** to be high, especially for small shops, impacting overall satisfaction. - Users found the **setup difficulty** of Luigi's Box challenging, causing frustrations during integration and onboarding. - Users find the **difficult implementation** of Luigi's Box challenging, requiring significant time and support for successful integration. - Users find the **learning curve steep** with Luigi's Box, requiring time to adapt to its extensive features. - Users find the **complex setup** process challenging, requiring significant time and technical expertise for proper integration. #### What Are Recent G2 Reviews of Luigi's Box? **["Powerful Search and Recommendation Solution – Strongly Recommended!"](https://www.g2.com/survey_responses/luigi-s-box-review-10863746)** **Rating:** 4.5/5.0 stars _— Denis D._ [Read full review](https://www.g2.com/survey_responses/luigi-s-box-review-10863746) **["Like a Good Salesperson for My Online Store"](https://www.g2.com/survey_responses/luigi-s-box-review-6920722)** **Rating:** 5.0/5.0 stars _— Naděžda M._ [Read full review](https://www.g2.com/survey_responses/luigi-s-box-review-6920722) #### What Are G2 Users Discussing About Luigi's Box? - [What is Luigi's Box used for?](https://www.g2.com/discussions/what-is-luigi-s-box-used-for) - 1 comment ### [Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews) Decodo (formerly Smartproxy) is the most efficient way to test, launch, and scale your web data projects. Recognized as the Best Value Provider for 4 years in a row for offering premium quality products, a user-friendly experience, and affordable prices, Smartproxy has served over 130K users, including Fortune 500 companies, solopreneurs, data scientists, developers, performance marketers, and other specialists. Decodo's (formerly Smartproxy) infrastructure features 5 proxy types, scraping API, and 4 free tools. With global coverage spanning 195+ locations, Smartproxy offers a pool of more than 125 million residential, datacenter, mobile, and static residential proxy IPs. Diverse proxy options, comprehensive scraping solutions, round-the-clock tech support, flexible payment methods, a public API, integration guides, and an easy-to-use dashboard are among the main reasons why Smartproxy is a leading provider in the proxy and web data collection industry. Key Decodo (formerly Smartproxy) offerings include: • 115M+ ethically sourced residential proxy IPs with #1 IP quality in the market. • Residential proxies with one of the fastest response times (\<0.6s) and one of the highest success rates (99.86%) in the market. • 10M+ mobile proxy IPs with the fastest response time in the market (\<0.5s). • 500K+ shared and dedicated datacenter proxy IPs with a rapid response time (\<0.3s). • Shared and dedicated static residential proxies from premium ASNs. • Site Unblocker – a proxy-like solution to extract web data without restrictions. • A Universal Scraping solution for search engine result pages, eCommerce platforms, and other websites. • Several free tools such as AI Parser with any plan subscription. • Global coverage with 195+ locations, including countries, cities, and US states. • HTTP(S) & SOCKS5 support. • Rotating or sticky sessions of 1, 10, 30, or 60 minutes or a custom value of up to 24 hours. • Award-winning 24/7 tech support. • Intuitive dashboard, detailed documentation, and an informative blog. • 99.99% uptime. • Flexible pricing with cost-effective rates per IP or GB. • Pay As You Go option – $3.5/GB for residential proxies & $4/GB for mobile proxies. • 3-day free trial for proxies & 7-day free trial for Scraping API. • 14-day money-back option. **Average Rating:** 4.6/5.0 **Total Reviews:** 726 #### How Do G2 Users Rate Decodo (formerly Smartproxy)? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) - **Reports:** 8.8/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.4/10 (Category avg: 8.3/10) - **Web Analytics:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Decodo (formerly Smartproxy)? - **Seller:** [Decodo (formerly Smartproxy)](https://www.g2.com/sellers/decodo-formerly-smartproxy) - **Year Founded:** 2018 - **HQ Location:** Vilnius, Lithuania - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5164604b9390d1e4410f367d1d478bebf0a937f64f68c97a663c462f39136330&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmartproxy%2F&secure%5Burl_type%5D=linkedin_company_website) 136 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 95% Small, 4% Medium #### What Do G2 Reviewers Say About Decodo (formerly Smartproxy)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **personable and helpful customer support** of Decodo, ensuring quick resolutions to their queries. - Users find Decodo's interface extremely **easy to use** , enhancing their overall experience with seamless navigation. - Users value the **reliable and efficient proxies** of Decodo, appreciating their stability and excellent speed across locations. - Users commend the **reliable and fast IP quality** of Decodo, enhancing their experience with seamless connectivity. - Users highlight the **exceptional support** at Decodo, praising the helpful and personable chat assistance provided. ##### Cons - Users experience significant **proxy issues** during Decodo's outages, causing frustration and disruption to their projects. - Users find the **pricing issues** with Decodo challenging, especially for small-scale users needing flexible plans. - Users find the **pricing to be high** when scaling usage, particularly for multiple projects or heavy traffic. - Users find **limitations in flexibility and city-specific proxy selection** , impacting their overall experience with Decodo's services. - Users face **IP limitations** with frequent downtimes and blocks, impacting the reliability of Decodo's service. #### What Are Recent G2 Reviews of Decodo (formerly Smartproxy)? **["Reliable dedicated ISP proxies for multi-account Amazon seller management"](https://www.g2.com/survey_responses/decodo-formerly-smartproxy-review-13372900)** **Rating:** 4.5/5.0 stars _— Faye L._ [Read full review](https://www.g2.com/survey_responses/decodo-formerly-smartproxy-review-13372900) **["Great IP quality and reliable support"](https://www.g2.com/survey_responses/decodo-formerly-smartproxy-review-13378908)** **Rating:** 4.5/5.0 stars _— Md Y._ [Read full review](https://www.g2.com/survey_responses/decodo-formerly-smartproxy-review-13378908) #### What Are G2 Users Discussing About Decodo (formerly Smartproxy)? - [What is Smartproxy used for?](https://www.g2.com/discussions/what-is-smartproxy-used-for) - 3 comments, 6 upvotes ### [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize your website. Making sense of your website analytics has never been easier thanks to Lucky Orange’s Discovery AI. You don’t have to spend weeks figuring out how to use a new website analytics platform. Simply start asking Discovery questions about your website performance, such as which traffic source drives the most conversions, what pages have the highest visitor frustration or what do customers who don’t convert have in common. Discovery will give you answers to all of these questions and more based on actual visitor interactions with your website. It will guide you to different tools inside Lucky Orange, like dynamic heatmaps, session recordings, funnels and more, where you can see examples of these visitor interactions for yourself. This software is particularly beneficial for website owners, agencies, digital marketers, and e-commerce businesses seeking to improve their conversion rates. With over half a million websites utilizing its features, Lucky Orange serves a diverse audience, from digital agencies to small startups to large enterprises. Lucky Orange is a Shopify Plus certified partner and offers 1-click installation through Shopify It’s also available on the BigCommerce, Wordpress and Square marketplaces. The platform is designed to address specific use cases, such as analyzing user behavior, reducing cart abandonment, and optimizing website performance.One of the standout features of Lucky Orange is its Session Recordings and Dynamic Heatmaps, which allow users to visualize how visitors interact with their website. By tracking clicks, scrolls, and taps, users can pinpoint obstacles that may hinder conversions. The Optimizable Segments feature enables businesses to focus on individual visitor journeys, providing insights into the experiences of frustrated or confused users. A newly added Optimizable Segment for AI Referrals lets you quickly find sessions where visitors came to your site from popular AI search engines like Google Gemini, OpenAI's ChatGPT, Perplexity, Claude and Microsoft Co-Pilot. Additionally, Dynamic Heatmaps offer a broader perspective on overall engagement, helping businesses understand which elements attract attention and which do not. The Scroll Heatmap feature further assists in determining whether visitors are scrolling down far enough to encounter key calls to action. To combat cart abandonment, Lucky Orange integrates Surveys, Announcements and Live Chat functionality, allowing businesses to engage with visitors in real-time. If a visitor appears to be struggling, the Live Chat feature enables immediate assistance, potentially guiding them toward a purchase. The Announcements tool enhances this capability by allowing users to create pop-ups for upsell opportunities, discounts, or product reviews, fostering a more interactive shopping experience. Users can also survey customers to learn first-hand the reasons keeping them from converting. Furthermore, the Page Insights feature provides critical performance metrics for each page on a website. By highlighting visitor frustration events and user engagement levels, businesses can quickly identify bottlenecks in user experience. The activity snapshot includes essential statistics such as bounces, unique visitors, and form submissions, enabling users to compare performance over various timeframes. This comprehensive data empowers businesses to make informed decisions and implement targeted strategies for improvement. **Average Rating:** 4.6/5.0 **Total Reviews:** 378 #### How Do G2 Users Rate Lucky Orange? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10) - **Reports:** 8.5/10 (Category avg: 8.8/10) - **Campaign Tracking:** 7.6/10 (Category avg: 8.3/10) - **Web Analytics:** 8.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Lucky Orange? - **Seller:** [Lucky Orange](https://www.g2.com/sellers/lucky-orange) - **Company Website:** www.luckyorange.com - **Year Founded:** 2012 - **HQ Location:** Overland Park, KS - **Twitter:** @luckyorange 10,607 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7859481d4a6bd2480efa275b5a6925863f6ee1f736aebc1ba0d3b7454661144&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flucky-orange&secure%5Burl_type%5D=linkedin_company_website) 23 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 82% Small, 13% Medium #### What Do G2 Reviewers Say About Lucky Orange? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **meaningful insights** provided by Lucky Orange, enhancing understanding of customer interactions and website performance. - Users find Lucky Orange's interface to be **user-friendly** , providing real-time insights and excellent customer support. - Users find the **easy setup** of Lucky Orange to be a breeze, facilitating quick integration and efficient use. - Users appreciate the **Session Replay** feature of Lucky Orange, gaining valuable insights into customer interactions and behaviors. - Users find that **heatmaps effectively clarify user behavior** , enhancing insights for informed decision-making on website design. ##### Cons - Users find Lucky Orange **a bit pricey** , especially for small businesses, but see potential value in future use. - Users find **recording issues** frustrating, as navigating and viewing session recordings can be tedious and unclear. - Users are frustrated by the **limited access to tools** in lower-priced subscriptions, impacting their data collection. - Users express frustration over the **limited session access** in lower-priced subscriptions, hindering their website's monitoring capabilities. - Users often experience **slow loading** issues with Lucky Orange, affecting the usability and reliability of the app. #### What Are Recent G2 Reviews of Lucky Orange? **["Lucky Orange Makes User Tracking and Ad Spend Optimization Effortless"](https://www.g2.com/survey_responses/lucky-orange-review-13176130)** **Rating:** 5.0/5.0 stars _— Morrison O._ [Read full review](https://www.g2.com/survey_responses/lucky-orange-review-13176130) **["Understanding Every Users Journey"](https://www.g2.com/survey_responses/lucky-orange-review-7974396)** **Rating:** 4.5/5.0 stars _— Nate F._ [Read full review](https://www.g2.com/survey_responses/lucky-orange-review-7974396) #### What Are G2 Users Discussing About Lucky Orange? - [How do I get rid of Lucky Orange?](https://www.g2.com/discussions/how-do-i-get-rid-of-lucky-orange) - 1 comment - [Is lucky orange safe?](https://www.g2.com/discussions/is-lucky-orange-safe) - 2 comments - [Does lucky orange slow down your site?](https://www.g2.com/discussions/does-lucky-orange-slow-down-your-site) - 3 comments - [What is lucky orange used for?](https://www.g2.com/discussions/what-is-lucky-orange-used-for) - 2 comments ### [Mixpanel](https://www.g2.com/products/mixpanel/reviews) Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,330 #### How Do G2 Users Rate Mixpanel? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10) - **Reports:** 9.3/10 (Category avg: 8.8/10) - **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10) - **Web Analytics:** 9.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Mixpanel? - **Seller:** [Mixpanel](https://www.g2.com/sellers/mixpanel) - **Company Website:** mixpanel.com - **Year Founded:** 2009 - **HQ Location:** San Francisco, CA - **Twitter:** @mixpanel 23,253 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a84961656fa2f5874bfea656af6d28597070c737e6df398b42fd8fc7f5d99207&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F423483%2F&secure%5Burl_type%5D=linkedin_company_website) 752 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Small, 37% Medium #### What Do G2 Reviewers Say About Mixpanel? _AI-generated summary from verified user reviews_ ##### Pros - Users love Mixpanel's **ease of use** , allowing effortless dashboard creation and straightforward event tracking for insights. - Users value Mixpanel's **flexible dashboard design** and its reliable, user-friendly analytics for informed decision-making. - Users appreciate the **super clean and easy-to-use UI** of Mixpanel, enabling non-technical teams to access data effortlessly. - Users appreciate the **intuitive user interface** of Mixpanel, making analytics enjoyable and accessible for everyone. - Users appreciate the **robust reporting capabilities** of Mixpanel, enhancing their ability to analyze data effectively and intuitively. ##### Cons - Users face a **steep learning curve** with Mixpanel, particularly for mastering advanced features and managing updates efficiently. - Users find a **steep learning curve** with advanced features in Mixpanel, complicating efficient usage and updates. - Users find a **clunky event tracking process** in Mixpanel, complicating the analysis of user activity feeds. - Users find Mixpanel **expensive** and challenging to manage A/B tests effectively without substantial effort and cost. - Users face **data management issues** with Mixpanel, such as complex deletions and mismatched information in reports. #### What Are Recent G2 Reviews of Mixpanel? **["Powerful and User-Friendly Analytics Platform for Product & User Insights"](https://www.g2.com/survey_responses/mixpanel-review-12941704)** **Rating:** 4.0/5.0 stars _— Raj C._ [Read full review](https://www.g2.com/survey_responses/mixpanel-review-12941704) **["A very extensive and fast program"](https://www.g2.com/survey_responses/mixpanel-review-4724108)** **Rating:** 5.0/5.0 stars _— Marcin C._ [Read full review](https://www.g2.com/survey_responses/mixpanel-review-4724108) #### What Are G2 Users Discussing About Mixpanel? - [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) - 2 comments - [What are user analytics?](https://www.g2.com/discussions/what-are-user-analytics) - [What are analytics products?](https://www.g2.com/discussions/what-are-analytics-products) - [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) - 4 comments - [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) - 1 comment ### [Yottaa](https://www.g2.com/products/yottaa/reviews) Yottaa is an all-in-one site speed and performance solution that enables eCommerce brands and retailers to improve digital storefront speed, reliability, and shopper experience. Headquartered in Boston and trusted by more than 1,500 brands including Bombas, Brooklinen, Pet Supermarket, Tarte, and YETI, Yottaa combines consulting, managed services, and performance software to optimize performance across the full stack—site code, third-party applications, infrastructure, and security. By doing so, Yottaa gives digital teams the visibility, tools, and expert support needed to consistently turn site speed into a driver of revenue growth. Key capabilities include: • End-to-End Speed Optimization: Tackle what’s slowing your site down – from your site’s own code to third-party apps, CDN, and security – so you can deliver faster, smoother shopper experiences with one trusted partner. • Comprehensive Analytics: Monitor speed and shopper behavior with real user monitoring (RUM), synthetic tests, Core Web Vitals, GA4, Lighthouse, and third-party audits to pinpoint issues and prioritize fixes that lift revenue. • Performance Expertise, Built In: Gain hands-on guidance from specialists who know site speed inside and out – whether you’re working directly with performance consultants to uncover and act on opportunities, supported by a technical account manager through fully managed services, or partnering with a customer success manager on our performance software. • Designed for eCommerce: Accelerate the high-impact pages and shopper journeys with solutions built for the speed, complexity, and traffic patterns of modern retail so you convert more browsers into buyers. • Cost Efficiency & ROI: Make speed your multiplier – reducing operational overhead and maximizing the return on the campaigns, technology, and teams you’ve already invested in. Yottaa’s three offerings provide provide flexibility for digital teams that want strategic guidance, done-for-you delivery, or hands-on control, including: • Web Performance Services (WPS): Fully managed CDN, security, and optimization with Fastly Edge Cloud Platform, HUMAN Sightline Cyberfraud Defense, and Yottaa Web Performance Cloud. • SpeedSense Performance Consulting (SPC): Strategic consulting engagements that include expert-led site audits and hands-on, fractional performance support. • Web Performance Cloud (WPC): Real-time monitoring and optimization, featuring unsampled real user monitoring (RUM) with Safari data and patented Application Sequencing to control third-party execution. By unifying software, services, and expertise into one solution, Yottaa enables eCommerce brands and retailers to consistently deliver faster, more reliable storefronts. The result is reduced bounce rates, improved conversion rates, and greater return on the campaigns, technology, and teams already in place. **Average Rating:** 4.6/5.0 **Total Reviews:** 54 #### How Do G2 Users Rate Yottaa? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10) - **Reports:** 9.8/10 (Category avg: 8.8/10) - **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10) - **Web Analytics:** 9.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Yottaa? - **Seller:** [Yottaa](https://www.g2.com/sellers/yottaa) - **Company Website:** www.yottaa.com - **Year Founded:** 2009 - **HQ Location:** Boston, MA - **Twitter:** @yottaa 3,122 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9216788417df01637619eeb9863ef587ca6fb7dac7d626601adb8e68bb43a9c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyottaa&secure%5Burl_type%5D=linkedin_company_website) 49 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 40% Large, 33% Medium #### What Do G2 Reviewers Say About Yottaa? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Yottaa, complemented by helpful onboarding and effective performance monitoring. - Users commend Yottaa for their **excellent customer support** , consistently receiving prompt and thorough responses to inquiries. - Users value Yottaa for its **fast loading** capabilities, significantly improving site performance and revenue generation. - Users value the **site speed improvements** enabled by Yottaa, enhancing performance with effective optimization techniques. - Users appreciate the **improved speed and performance** of Yottaa, leading to increased revenue and conversions effortlessly. ##### Cons - Users find Yottaa to be **expensive** , raising concerns about the value of its numerous features and configurations. - Users find the **dashboard usability challenging** , often feeling overwhelmed by the amount of information presented. - Users find the **learning difficulty** increases with the new dashboard, necessitating expert assistance for optimal setup. - Users find the **UI not user-friendly** , leading to a steep learning curve and confusion in resolving errors. - Users find the **poor documentation** inadequate, wishing for clearer guidance on improving site speed. #### What Are Recent G2 Reviews of Yottaa? **["Seamless Site Optimization, Requires Thoughtful Setup"](https://www.g2.com/survey_responses/yottaa-review-12717898)** **Rating:** 5.0/5.0 stars _— Sarthak N._ [Read full review](https://www.g2.com/survey_responses/yottaa-review-12717898) **["Yottaa Delivers Speed, Insight, and Clear ROI with an Intuitive UI"](https://www.g2.com/survey_responses/yottaa-review-12779098)** **Rating:** 5.0/5.0 stars _— Ashish G._ [Read full review](https://www.g2.com/survey_responses/yottaa-review-12779098) #### What Are G2 Users Discussing About Yottaa? - [What does Yottaa do?](https://www.g2.com/discussions/what-does-yottaa-do) - 1 comment - [What is cdn YOTTAA com?](https://www.g2.com/discussions/what-is-cdn-yottaa-com) - 1 comment - [How does YOTTAA work?](https://www.g2.com/discussions/how-does-yottaa-work) - 1 comment - [What is YOTTAA used for?](https://www.g2.com/discussions/what-is-yottaa-used-for) - 2 comments ### [Experro](https://www.g2.com/products/experro/reviews) Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth. **Average Rating:** 4.8/5.0 **Total Reviews:** 48 #### How Do G2 Users Rate Experro? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Reports:** 10.0/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.8/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Experro? - **Seller:** [RapidOps, Inc.](https://www.g2.com/sellers/rapidops-inc) - **Year Founded:** 2008 - **HQ Location:** Charlotte, North Carolina - **Twitter:** @rapid\_ops 992 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=27283808bac873709cdfe6e1bc13f90668f986b788876b8555355e3bb4554440&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frapidops-inc&secure%5Burl_type%5D=linkedin_company_website) 282 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Apparel & Fashion - **Company Size:** 60% Medium, 23% Small #### What Do G2 Reviewers Say About Experro? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Experro, appreciating its intuitive interface and streamlined workflow for compliance tasks. - Users praise Experro for its **integrated compliance workspace** , which enhances efficiency and streamlines team collaboration. - Users value the **AI-powered search functionality** of Experro, enhancing product discovery with speed and accuracy. - Users value the **comprehensive analytics** of Experro, enabling efficient compliance tracking and enhancing overall performance insights. - Users value the **efficiency in data analysis and accurate product discovery** that Experro delivers, enhancing the overall experience. ##### Cons - Users find the **learning curve challenging** due to the platform's complexity, requiring time to adapt effectively. - Users find a **steep learning curve** in Experro, requiring time to grasp advanced features and technical aspects. - Users find **poor documentation** frustrating, often wishing for more detailed guides and tutorials to enhance their experience. - Users find the **high learning curve** of Experro challenging, especially for new team members adjusting to its depth. - Users find the **learning curve steep** , especially when navigating complex features and advanced configurations in Experro. #### What Are Recent G2 Reviews of Experro? **["Exceptional E-Commerce Customization with Stellar Support"](https://www.g2.com/survey_responses/experro-review-12880783)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/experro-review-12880783) **["Transforms Digital Experiences with Speed and Precision"](https://www.g2.com/survey_responses/experro-review-12434068)** **Rating:** 5.0/5.0 stars _— Abdulwahab i._ [Read full review](https://www.g2.com/survey_responses/experro-review-12434068) ### [edrone](https://www.g2.com/products/edrone/reviews) edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers. **Average Rating:** 4.8/5.0 **Total Reviews:** 237 #### How Do G2 Users Rate edrone? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.2/10) - **Reports:** 9.2/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.1/10 (Category avg: 8.3/10) - **Web Analytics:** 9.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind edrone? - **Seller:** [edrone](https://www.g2.com/sellers/edrone) - **Year Founded:** 2016 - **HQ Location:** Krakow, Małopolska - **Twitter:** @edrone\_me 1,508 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8c37378e2843434ca5ee5ea1c589d66121060e349e336f54a757c2794f56072&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5185135%2F&secure%5Burl_type%5D=linkedin_company_website) 216 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 73% Small, 26% Medium #### What Do G2 Reviewers Say About edrone? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **quick and helpful customer support** , highlighting the professionalism and friendliness of the staff. - Users find edrone to be **user-friendly and easy to learn** , with excellent support throughout the implementation process. - Users find edrone to be **easy to use** , praising its helpful app and excellent customer support. - Users appreciate the **intuitive interface** of Edrone, enhancing user-friendliness and simplifying daily operations. - Users appreciate the **comprehensive automation** features of edrone, enhancing customer engagement and saving valuable time. ##### Cons - Users face a **steep learning curve** with edrone, finding initial setup and data absorption challenging. - Users struggle with **learning difficulty** , facing challenges in managing edrone despite available training resources. - Users often find **missing features** limiting for segmentation and functionality, particularly on mobile devices. - Users find the **complex setup** of edrone challenging, especially during initial installation and workflow configuration. - Users find the **difficult setup** of edrone challenging, especially with complex workflows and initial installation issues. #### What Are Recent G2 Reviews of edrone? **["Smart Marketing Automation Platform"](https://www.g2.com/survey_responses/edrone-review-12209118)** **Rating:** 4.0/5.0 stars _— Saurabh B._ [Read full review](https://www.g2.com/survey_responses/edrone-review-12209118) **["Exceptional Marketing Automation Tool for E-commerce"](https://www.g2.com/survey_responses/edrone-review-10655834)** **Rating:** 5.0/5.0 stars _— Marcin C._ [Read full review](https://www.g2.com/survey_responses/edrone-review-10655834) #### What Are G2 Users Discussing About edrone? - [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for) ### [Similarweb Retail Intelligence](https://www.g2.com/products/similarweb-retail-intelligence/reviews) The Premier Solution for Marketplace Intelligence! With Shopper Intelligence, you can track consumer demand with unparalleled granularity, boost product visibility, and optimize your products for high traffic on Amazon. Convert these data points into insights, and furthermore convert the insights into actionable strategies that increase your market share and overall sales. **Average Rating:** 4.3/5.0 **Total Reviews:** 17 #### How Do G2 Users Rate Similarweb Retail Intelligence? - **Reports:** 9.6/10 (Category avg: 8.8/10) - **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Similarweb Retail Intelligence? - **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb) - **Year Founded:** 2007 - **HQ Location:** New York - **Twitter:** @Similarweb 62,619 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=31af9b871eedcbd8d9cdd5615745e7871f1214ea5f4b818f1b797e75dde89b94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F429838%2F&secure%5Burl_type%5D=linkedin_company_website) 1,256 employees on LinkedIn® - **Ownership:** NYSE: SMWB #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 56% Large, 33% Medium #### What Are Recent G2 Reviews of Similarweb Retail Intelligence? **["Similarweb makes competitor pricing on Amazon easy to track"](https://www.g2.com/survey_responses/similarweb-retail-intelligence-review-12640964)** **Rating:** 4.0/5.0 stars _— Pranav S._ [Read full review](https://www.g2.com/survey_responses/similarweb-retail-intelligence-review-12640964) **["Deep Competitive & Retail Market Data in One Easy-to-Navigate Platform"](https://www.g2.com/survey_responses/similarweb-retail-intelligence-review-12772001)** **Rating:** 4.0/5.0 stars _— Verified User in Real Estate_ [Read full review](https://www.g2.com/survey_responses/similarweb-retail-intelligence-review-12772001) ### [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) Hotjar by Contentsquare is a digital experience insights platform designed to help individuals, startups, and growing businesses understand what their website or web app visitors are doing — and why. Trusted by over 1 million websites across 180+ countries, it is the go-to behavior analytics tool for teams who want fast, actionable insights without needing a data analyst or a complex setup. At the core of the platform are three product areas: Observe, Ask, and Engage. Observe tools — including Heatmaps and Session Recordings — let you see exactly how users interact with your website. Heatmaps visualize where people click, scroll, and move, helping you spot areas of friction or missed opportunity at a glance. Session Recordings capture real user journeys so you can watch individual visits, identify behavior trends, and uncover bugs with console tracking. Ask tools — including Surveys and a Feedback Widget — bring the voice of your customers directly into the product experience. Run on-site or external surveys, trigger them at the right moment in the user journey, and choose from 30+ pre-built templates covering topics like churn, NPS, product satisfaction, and content relevance. Engage streamlines the entire user research process from end to end: recruit participants, schedule sessions, conduct interviews, and get automatic recordings and transcripts — all in one place. What sets Hotjar by Contentsquare apart is its combination of depth and simplicity. The tools are intuitive enough for marketers, designers, and product managers to use independently, yet powerful enough to surface meaningful insights that drive real decisions. Hotjar complements your existing analytics stack — tools like Google Analytics or Mixpanel — by adding the qualitative layer that explains the numbers. **Average Rating:** 4.3/5.0 **Total Reviews:** 332 #### How Do G2 Users Rate Hotjar by Contentsquare? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10) - **Reports:** 7.8/10 (Category avg: 8.8/10) - **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10) - **Web Analytics:** 9.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Hotjar by Contentsquare? - **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare) - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @Contentsquare 6,548 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fbd69b63f9f068bc7214031737b0c8a00f8bbf6e088491795d42de1f1d27d33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2566485%2F&secure%5Burl_type%5D=linkedin_company_website) 1,687 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 52% Small, 37% Medium #### What Do G2 Reviewers Say About Hotjar by Contentsquare? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Hotjar, finding it straightforward to set up and understand for improving UX. - Users value the **easy setup and insightful features** of Hotjar, significantly enhancing their understanding of user experience. - Users value the **comprehensive heatmaps** of Hotjar, which provide crucial visual insights into user interactions and issues. - Users find **Hotjar's helpful insights** essential for identifying UX issues and improving website performance effectively. - Users find the **easy setup** of Hotjar beneficial for quickly gaining insights into user behavior and experience. ##### Cons - Users often face a **steep learning curve** with Hotjar, which can hinder initial adoption and feature utilization. - Users experience **missing features** in Hotjar, with inaccurate heatmaps and limited analytics hindering overall effectiveness. - Users find the **difficult filtering** options in Hotjar frustrating, particularly when managing high volumes of recordings. - Users note that Hotjar can be quite **expensive** , especially with pricing based on individual features for growing businesses. - Users experience **filtering issues** with Hotjar, as data segmentation can be complicated and less intuitive. #### What Are Recent G2 Reviews of Hotjar by Contentsquare? **["Hotjar Makes Understanding User Behavior Fast and Intuitive"](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12902944)** **Rating:** 4.5/5.0 stars _— Natanael G._ [Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-12902944) **["Robust Insights, Exceptional Support"](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-13229455)** **Rating:** 5.0/5.0 stars _— Tiberiu A._ [Read full review](https://www.g2.com/survey_responses/hotjar-by-contentsquare-review-13229455) #### What Are G2 Users Discussing About Hotjar by Contentsquare? - [What is Hotjar used for?](https://www.g2.com/discussions/what-is-hotjar-used-for) - 1 upvote ### [Dot Insights](https://www.g2.com/products/dot-insights/reviews) Usersdot is a SaaS platform with AI Agents, founded in 2020 to help brands thrive in today’s dynamic commerce landscape. Usersdot empowers brand teams with autonomous intelligence to make smarter, faster decisions and drive sustained growth. We accelerate brand growth through autonomous AI Agents, Dot Insights and Dot Assist, built to analyze market trends, understand shopper insights, monitor competitors, optimize retail media, and deliver 24/7 personalized answers to every customer inquiry. Empowering brand teams to sell more, boost ROI, save time, and act faster with AI-based insights. Dot Insights, our AI Insight Agent, analyzes market trends, understands shopper behavior, monitors competitors and digital shelves, and optimizes retailer media strategies. This autonomous agent continuously delivers actionable insights that drive growth and sharpen your competitive edge. On the other side, Dot Assist, our AI Customer Agent, instantly learns each brand’s tone, store operations, and products to deliver 24/7 personalized answers to every customer inquiry. Dot responds with speed and accuracy, boosting satisfaction and increasing conversion rates. Today, we monitor millions of products across 300+ retailer websites and mobile apps in over 20 countries, helping more than 2,000 brands stay ahead in an ever-evolving market. Trusted by industry leaders like L'Oréal, Henkel, Reckitt, Mavi, Adidas, Skechers, Haleon, Beiersdorf, Kiko Milano, Yves Rocher, The Purest Solutions, Groupe SEB, Estée Lauder, Eczacıbaşı, Kahve Dünyası, Pandora, Penti, Vestel, Flormar, Philips, Altınyıldız Classics and more. We love working together with our partners to shape the future of intelligent decision-making. At Usersdot, we are open we are partner-obsessed we are innovators we are experts we are doers. We love data and we are here to turn it into your competitive edge. Our mission is to empower every brand team with AI Agents and support transforming decision-making across industries. Following our Series A investment in 2021, Usersdot reached an $11 million valuation in 2023, with Arya Ventures leading the investment round alongside notable investors Nuwa Capital and ÜNLÜ & Co. Usersdot isn’t just a platform, it’s your all-in-one AI Agents built for smarter, faster brand growth. **Average Rating:** 4.9/5.0 **Total Reviews:** 39 #### How Do G2 Users Rate Dot Insights? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Reports:** 9.4/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.7/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Dot Insights? - **Seller:** [Usersdot](https://www.g2.com/sellers/usersdot) - **Year Founded:** 2020 - **HQ Location:** Sarıyer, İstanbul - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2a879f63d43c0ef63878f6f2cba0c1230d90dd9571e13ae1902513987984fbda&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fusersdot&secure%5Burl_type%5D=linkedin_company_website) 27 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Cosmetics, Consumer Goods - **Company Size:** 57% Medium, 30% Small #### What Do G2 Reviewers Say About Dot Insights? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **instant insights and actionable data** provided by Dot Insights, enhancing their decision-making efficiency. - Users appreciate the **instant actionable insights** from Dot Insights, significantly enhancing their strategic decision-making processes. - Users find the **insightful results** from Dot Insights invaluable for data-driven decision-making and swift adaptations in e-commerce. - Users appreciate the **instant, actionable AI insights** from Dot Insights, enhancing decision-making and teamwork in e-commerce. - Users appreciate the **instant decision-making capabilities** of Dot Insights, enabling data-driven strategies and actionable insights. ##### Cons - Users face a **difficult learning curve** initially, but later find Dot Insights becomes intuitive and user-friendly. - Users note a slight **learning curve** with Dot Insights initially, but find it becomes intuitive over time. - Users note a **steep learning curve** initially, but find the insights intuitive once accustomed to the system. - Users suggest that **improvements in user-friendly design** are needed to enhance overall experience and efficiency. - Users feel the platform needs a **more user-friendly design** , especially regarding the panel interface and filter usage. #### What Are Recent G2 Reviews of Dot Insights? **["All-around platform with seamless experience."](https://www.g2.com/survey_responses/dot-insights-review-13386044)** **Rating:** 5.0/5.0 stars _— Can U._ [Read full review](https://www.g2.com/survey_responses/dot-insights-review-13386044) **["Dot Insights Makes It Easy to Uncover the “Why” Behind Performance Changes"](https://www.g2.com/survey_responses/dot-insights-review-12624359)** **Rating:** 4.5/5.0 stars _— Naz Y._ [Read full review](https://www.g2.com/survey_responses/dot-insights-review-12624359) ### [mindsite](https://www.g2.com/products/mindsite/reviews) Mindsite is a digital shelf analytics software solution that helps e-commerce teams monitor, analyze, and optimize product performance across online retailers and marketplaces. The platform collects and processes structured and unstructured data from multiple e-commerce channels, enabling brands and retailers to understand how products perform in terms of pricing, visibility, content quality, availability, and customer feedback. Mindsite is designed for e-commerce managers, category managers, digital commerce teams, and retail analysts who need consistent visibility into online execution and competitive positioning. The software aggregates data from hundreds of retailers across multiple countries and presents it through dashboards and analytical tools that support operational and strategic decision-making. By centralizing digital shelf data, users can track performance trends, identify operational gaps, and respond to market changes without relying on manual data collection or fragmented reporting processes. Mindsite is typically used by organizations managing large product catalogs or operating across multiple online sales channels. Common use cases include monitoring competitor activity, improving product listing quality, maintaining pricing consistency, and analyzing customer sentiment to support product and marketing decisions. Key capabilities include: Price and Promotion Monitoring: Tracks product prices, discounts, and buy box ownership across retailers, allowing teams to observe pricing movements and evaluate promotional activity over time. Search and Category Visibility Analysis: Measures product rankings and category positioning to help teams understand discoverability and identify visibility gaps compared to competitors. Content Compliance and Optimization: Evaluates product titles, descriptions, and media assets to ensure consistency, accuracy, and alignment with retailer requirements. Ratings and Reviews Analysis: Aggregates customer feedback from multiple sources and analyzes sentiment to highlight recurring product or experience issues. Availability and Distribution Monitoring: Tracks stock availability and fulfillment status across locations to help reduce stockout risks and maintain consistent product presence online. By combining monitoring, analytics, and reporting within a single platform, Mindsite enables e-commerce teams to maintain oversight of digital shelf performance and make data-informed decisions across pricing, content, and operational execution. **Average Rating:** 4.8/5.0 **Total Reviews:** 39 #### How Do G2 Users Rate mindsite? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) - **Reports:** 9.2/10 (Category avg: 8.8/10) - **Campaign Tracking:** 9.0/10 (Category avg: 8.3/10) - **Web Analytics:** 9.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind mindsite? - **Seller:** [mindsite](https://www.g2.com/sellers/mindsite) - **Year Founded:** 2019 - **HQ Location:** Istanbul, Turkey - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f351a099eee96fbb8c2cda0b9354fe4b05f7550ae47cf9f052ad55f2c5295bc5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthemindsite%2F&secure%5Burl_type%5D=linkedin_company_website) 62 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Food & Beverages - **Company Size:** 46% Medium, 33% Large #### What Do G2 Reviewers Say About mindsite? _AI-generated summary from verified user reviews_ ##### Pros - Users admire the **ease of use** of Mindsite, simplifying data access and enhancing decision-making efficiency. - Users commend the **responsive customer support** of Mindsite, providing quick and effective solutions for e-commerce challenges. - Users appreciate the **real-time pricing insights** from Mindsite, enhancing decision-making and improving competitiveness effortlessly. - Users value the **real-time insights** of Mindsite, enabling quick decisions and enhancing competitiveness in price management. - Users appreciate the **efficiency** of Mindsite, enabling quick decisions and streamlined analysis for better strategy development. ##### Cons - Users note **limited customization** options which require team coordination, hindering self-serve configuration for advanced insights. - Users express concern over the **lack of customization** , which hinders self-serve configuration and requires team coordination. - Users note a significant **initial learning curve** , requiring time to fully grasp Mindsite's features and functionalities. - Users find the **infrequent pricing updates** problematic, alongside a lack of significant feature improvements in Mindsite. - Users find the **time-consuming nature** of advanced insights challenging, particularly for teams unfamiliar with digital shelf analytics. #### What Are Recent G2 Reviews of mindsite? **["Essential Digital Shelf Platform for Multi-Market E-Commerce Operations"](https://www.g2.com/survey_responses/mindsite-review-13356229)** **Rating:** 5.0/5.0 stars _— Ali E._ [Read full review](https://www.g2.com/survey_responses/mindsite-review-13356229) **["Mindsite Streamlines Retail Media Monitoring and Reveals Market Patterns Fast"](https://www.g2.com/survey_responses/mindsite-review-12911334)** **Rating:** 5.0/5.0 stars _— Ömer T._ [Read full review](https://www.g2.com/survey_responses/mindsite-review-12911334) ### [Rapid Search](https://www.g2.com/products/rapid-search/reviews) Turn Search Into Sales with AI-Powered Product Discovery for Shopify Stores 🚀 Rapid Search helps Shopify merchants unlock higher conversions, lower bounce rates, and better user experience with upgraded on-site search and filtering. Trusted by over 4,000 stores worldwide, our app offers typo-tolerant search, predictive autocomplete, customizable filters, built-in merchandising tools, and other smart features that feel native to your store. Whether you're just getting started or scaling up to a million products, Rapid Search delivers seamless, reliable discovery that drives results — all without any coding needed. FEATURES FOR INCREASING YOUR CONVERSION RATE: ✅ AI-powered autocomplete with typo tolerance ✅ Predictive, zero-character search results ✅ Fully customizable filters for size, color, tags, and more ✅ Built-in merchandising: pin, demote, or hide products ✅ Seamless theme integration ✅ Blazing-fast performance without slowing down your store ✅ One-click setup — live in minutes, no developers needed ✅ Search analytics to identify high-intent queries and no-result gaps ✅ Optimized for Shopify — works out of the box, scales effortlessly Whether you're looking to improve your product discovery, boost conversions, or give your customers a smoother path to checkout, Rapid Search gives you the tools to make every search count. Start your 14-day FREE trial on Shopify! **Average Rating:** 4.9/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Rapid Search? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.2/10) - **Reports:** 9.6/10 (Category avg: 8.8/10) - **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Rapid Search? - **Seller:** [Rapid Search](https://www.g2.com/sellers/rapid-search) - **Year Founded:** 2019 - **HQ Location:** Debrecen, HU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7805ab7a23302d748821639a993c2d7ba0916e98311f36f5508c800f13d7d52&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frapidsearch&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Rapid Search? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Rapid Search, enhancing the shopping experience and boosting conversions effortlessly. - Users praise the **search efficiency** of Rapid Search, enhancing product discovery and significantly boosting conversions. - Users rave about the **fast and accurate search functionality** of Rapid Search, enhancing customer experience and boosting conversions. - Users commend the **fast and powerful search functionality** of Rapid Search, significantly enhancing user experience and boosting sales. - Users praise Rapid Search for its **fast and intuitive search capabilities** , significantly enhancing customer experience and boosting conversions. ##### Cons - Users find the **time-consuming processing** of changes in Rapid Search to be a notable drawback, despite manual refresh options. #### What Are Recent G2 Reviews of Rapid Search? **["Rapid Search: Fast, Accurate Product Discovery That Boosts Conversions"](https://www.g2.com/survey_responses/rapid-search-review-12981958)** **Rating:** 5.0/5.0 stars _— Ildikó B._ [Read full review](https://www.g2.com/survey_responses/rapid-search-review-12981958) **["Lightning-Fast, Accurate Search with a Clean, User-Friendly Interface"](https://www.g2.com/survey_responses/rapid-search-review-13035451)** **Rating:** 5.0/5.0 stars _— gabor v._ [Read full review](https://www.g2.com/survey_responses/rapid-search-review-13035451) - ‹ Prev ‹ Prev - 1 - [2](/categories/e-commerce-analytics?order=g2_score&page=2#product-list) - [3](/categories/e-commerce-analytics?order=g2_score&page=3#product-list) - [4](/categories/e-commerce-analytics?order=g2_score&page=4#product-list) - [5](/categories/e-commerce-analytics?order=g2_score&page=5#product-list) - … - [23](/categories/e-commerce-analytics?order=g2_score&page=23#product-list) - [24](/categories/e-commerce-analytics?order=g2_score&page=24#product-list) - [Next › Next ›](/categories/e-commerce-analytics?order=g2_score&page=2#product-list) Spotlight Categories [ETL Tools](https://www.g2.com/categories/etl-tools) [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [SaaS Backup Software](https://www.g2.com/categories/saas-backup) [Professional Services Automation Software](https://www.g2.com/categories/professional-services-automation) [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) Similar Categories - [Catalog Management](/categories/catalog-management) - [E-Commerce Platforms](/categories/e-commerce-platforms) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [E-Merchandising](/categories/e-merchandising) - [Multichannel Retail](/categories/multichannel-retail) - [Review Management](/categories/review-management-software) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) - [Live Commerce](/categories/live-commerce) [Browse E-Commerce Analytics Themes](/categories/e-commerce-analytics/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated October 3, 2024 E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability. While most [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some [analytics software](https://www.g2.com/categories/analytics) providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category. To qualify for inclusion in the E-Commerce Analytics category, a product must: - Provide KPIs and analytics that are specific to e-commerce - Integrate with e-commerce software out of the box or through APIs - Deliver dashboards that display e-commerce KPIs and analytics - Analyze e-commerce sales on multiple channels - Utilize web analytics to monitor user behavior - Track the performance of campaigns and promotions Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7c9a73590d298181d8d2df5c933c8f93/fullstory.png "Product Avatar Image")](https://www.g2.com/products/fullstory/reviews)[Fullstory](https://www.g2.com/products/fullstory/reviews)[4.5/5(1,052)](https://www.g2.com/products/fullstory/reviews) | Session-replay-anchored ecommerce funnel diagnostics | "An useful tool to track your users' journey" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77758a7bae4e541efcd6b355daa66247/stackline.jpg "Product Avatar Image")](https://www.g2.com/products/stackline/reviews)[Stackline](https://www.g2.com/products/stackline/reviews)[4.4/5(245)](https://www.g2.com/products/stackline/reviews) | Amazon category intelligence and competitive share tracking | "Integrating Stackline into our Walmart eCommerce strategy has been transformative" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_526503459c23a2b855b4fe2a0526aa48/glassbox.png "Product Avatar Image")](https://www.g2.com/products/glassbox/reviews)[Glassbox](https://www.g2.com/products/glassbox/reviews)[4.9/5(809)](https://www.g2.com/products/glassbox/reviews) | Tagless session replay with conversion funnel analytics | "Glassbox:Transforms Digital Insights with Powerful Analytics and Seamless Session Replays" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8a377e0b133b071177863cfdf578b927/luigi-s-box.jpg "Product Avatar Image")](https://www.g2.com/products/luigi-s-box/reviews)[Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews)[4.8/5(433)](https://www.g2.com/products/luigi-s-box/reviews) | E-commerce search analytics with behavioral insights | "Like a Good Salesperson for My Online Store" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bf73f07ed4b3444d838985b680476581/decodo-formerly-smartproxy.png "Product Avatar Image")](https://www.g2.com/products/decodo-formerly-smartproxy/reviews)[Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews)[4.6/5(731)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews) | Rotating-IP e-commerce scraping without blocks | "Great IP quality and reliable support" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_39a29cd2072eb64f285afe0cbc1872fe/lucky-orange.png "Product Avatar Image")](https://www.g2.com/products/lucky-orange/reviews)[Lucky Orange](https://www.g2.com/products/lucky-orange/reviews)[4.6/5(382)](https://www.g2.com/products/lucky-orange/reviews) | Shopify-native session recording and CRO | "Lucky Orange Makes User Tracking and Ad Spend Optimization Effortless" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image")](https://www.g2.com/products/mixpanel/reviews)[Mixpanel](https://www.g2.com/products/mixpanel/reviews)[4.5/5(1,372)](https://www.g2.com/products/mixpanel/reviews) | Event-based funnel and retention analytics | "Powerful and User-Friendly Analytics Platform for Product & User Insights" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_777e56674a33ae074d982ff3e032d7db/yottaa.jpg "Product Avatar Image")](https://www.g2.com/products/yottaa/reviews)[Yottaa](https://www.g2.com/products/yottaa/reviews)[4.6/5(55)](https://www.g2.com/products/yottaa/reviews) | Third-party script sequencing with Core Web Vitals analytics | "Seamless Site Optimization, Requires Thoughtful Setup" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2cb81ab2f9a943ec1bb9eb4ed3ae0e94/experro.jpg "Product Avatar Image")](https://www.g2.com/products/experro/reviews)[Experro](https://www.g2.com/products/experro/reviews)[4.8/5(48)](https://www.g2.com/products/experro/reviews) | AI-powered search and merchandising analytics | "Transforms Digital Experiences with Speed and Precision" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bce32b88c28fa8605c920907dd632572/edrone.png "Product Avatar Image")](https://www.g2.com/products/edrone/reviews)[edrone](https://www.g2.com/products/edrone/reviews)[4.8/5(242)](https://www.g2.com/products/edrone/reviews) | Abandoned-cart recovery with behavioral email automation | "Smart Marketing Automation Platform" | * * * Show More ### E-Commerce Analytics Topics - [What is E-Commerce Analytics Software?](#what-is-e-commerce-analytics-software) - [Why Use E-Commerce Analytics Software?](#why-use-e-commerce-analytics-software) - [Who Uses E-Commerce Analytics Software?](#who-uses-e-commerce-analytics-software) - [E-Commerce Analytics Software Features](#e-commerce-analytics-software-features) - [Trends Related to E-Commerce Analytics Software](#trends-related-to-e-commerce-analytics-software) - [Software and Services Related to E-Commerce Analytics Software](#software-and-services-related-to-e-commerce-analytics-software) [ ### E-Commerce Analytics Topics Expand/Collapse ](#) - [What is E-Commerce Analytics Software?](#what-is-e-commerce-analytics-software) - [Why Use E-Commerce Analytics Software?](#why-use-e-commerce-analytics-software) - [Who Uses E-Commerce Analytics Software?](#who-uses-e-commerce-analytics-software) - [E-Commerce Analytics Software Features](#e-commerce-analytics-software-features) - [Trends Related to E-Commerce Analytics Software](#trends-related-to-e-commerce-analytics-software) - [Software and Services Related to E-Commerce Analytics Software](#software-and-services-related-to-e-commerce-analytics-software) ## Learn More About E-Commerce Analytics Software ### What is E-Commerce Analytics Software? Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels. By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working. Key Benefits of E-Commerce Analytics Software - Real-time data from a variety of sources related to an e-commerce business - Insight into customer behavior and demographics - Website data based on how users interact with the e-commerce store itself - Data to help refine personalization algorithms to better cater to individual customers ### Why Use E-Commerce Analytics Software? Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data. **Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers. **Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue. **Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate. ### Who Uses E-Commerce Analytics Software? **E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide. **Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so. **Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials. ### E-Commerce Analytics Software Features **Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance. **Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user. **Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately. **Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that. **Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics. **Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying. ### Trends Related to E-Commerce Analytics Software **E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner. **Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud. ### Software and Services Related to E-Commerce Analytics Software [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data. [**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well. [**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps. [**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.