Best E-commerce Analytics Software

E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most e-commerce platforms provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some analytics software providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

  • Provide KPIs and analytics that are specific to e-commerce
  • Integrate with e-commerce software out of the box or through APIs
  • Deliver dashboards that display e-commerce KPIs and analytics
  • Analyze e-commerce sales on multiple channels
  • Utilize web analytics to monitor user behavior
  • Track the performance of campaigns and promotions
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E-commerce Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams. As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support. Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data. Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time. With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

    Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available.

    Magento Business Intelligence module is to acquire, convert, and retain more buyers through BI.

    Mixpanel
    (16)4.1 out of 5
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    Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers data-driven professionals across product, marketing, analytics, UX, and engineering teams to make smarter decisions, faster. Customers include: DocuSign, OpenTable, BMW, Microsoft, Hinge, Clorox, STARZ.

    Streamline with our pre-built commerce integrations.​ Connect systems, sync data, automate processes, grow your business. * Inventory Management * List products on multiple channels from a single catalog. * Order Management * Sync orders from all channels into ChannelApe. * ERP Integration * Customized connections to keep your single source of truth in sync. * Rate Shopping * Make sure you always ship via the best shipping method. * WMS Integration * Send orders to warehouse for shipment and return fulfillment info. * Native EDI * EDIFACT, X12, IDoc (SAP), XML & many more formats. * B2B Support * Expand your market and connect to high-volume partners. * Open API * Simple REST APIs to extend the platform to do whatever you need.

    Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.

    Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies, retailers and B2B sellers. With 40+ integrations, Glew lets you see all your data in one place - and get meaningful insights to grow your business through beautiful visualizations, scheduled and automated reports, alerts and more.

    Plerdy is a SaaS solution for your website and/or online store conversion rate increase. The product consists of tools for collecting and processing data, complete analysis and analytics.

    Google Analytics Enhanced Ecommerce for WHMCS implement Universal Analytics Enhanced Ecommerce features using Google Tag Manager on WHMCS. With this module you now can track all orders in Google Analytics and Goals Conversion. Optimize your Adwords Campaings with informations about sales orders, revenue and CPA.

    Powerful eCommerce Analytics for Growth MonkeyData is the best analytics solution for your online store. It gives you the perfect insights on how all areas of your business are performing - in one place. This must-have app will change your attitude towards data analytics forever. We’ve made this tool both sophisticated in terms of analysis and easy to use, just the way you need it! Gain Deeper Insights Go one deeper with MonkeyData and truly understand your business. Use all the information we give you to determine which campaigns are working. Watch metrics from Adwords, Amazon, eBay, Facebook and more in clear dashboards. Discover the power of your data thanks to our smart features. You Will Love: - The most important ecommerce metrics & KPIs. - Valuable insights thanks to our smart metrics (predictions, real-time analytics, time period comparison, etc.). - Automated reports that allow you to stay updated on your business. - Sharing for your colleagues. - The absolute security of your data.

    Putler analyzes billions of dollars for people who want freedom, clarity and results.

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    TrackStreet™ monitors what’s happening with your brand across the Internet and delivers actionable sales intelligence to protect + grow your brand.. **What TrackStreet Does** TrackStreet is a true brand partner. We leverage deep industry expertise and artificial intelligence to help automate MAP (Minimum Advertised Price) Policy Enforcement to give you a significant competitive edge. Our platform saves you time and money and helps protect your established resale channel from unauthorized or unknown sellers on sites like Amazon, who may be hurting your brand and margins. ***Our clients use our services to:*** • Gain deep insights into their online sales channel • Assess market opportunities for new products and brands • Manage and enforce MAP programs • Understand market feedback and catch product issues before they snowball *** TrackStreet Services*** - Market Visibility TrackStreet monitors Internet marketplaces and free-standing websites to track who’s selling your products, where they’re selling them, their price, and gives you tools to understand sales and distribution trends that drive data-based market decisions. - Minimum Advertised Price (MAP) Compliance With the most powerful and effective MAP enforcement platform in the industry, TrackStreet automates many otherwise manual processes such as the sending of MAP violation notices, tracking policy compliance, and the creation and distribution of customized Do-Not-Sell lists. - Product Review Tracking and Aggregation TrackStreet Review Tracking is a proactive monitoring service that tracks all your Internet sales channels for new or updated reviews, and then compiles your consumer feedback in one easy to access interface where you can run detailed analysis and enable automated alerts that inform you to new reviews that need your attention. - Dealer Portal and other modules to help you improve management of your existing network of authorized dealers and sellers and drive more revenue from your resale channel. ***How can we best help you? Call us to schedule a free consultation or find more information at TrackStreet.com***

    Algopix provides ecommerce merchants with actionable purchasing insights. By analyzing products automatically, Algopix reduces the time merchants spend on tedious manual processes to determine what to buy, where to sell and at what price. No more wishing, no more hoping - just smart, data-driven analysis to help merchants make the best business decisions possible.

    Content Analytics is the only end-to-end eCommerce solution combining analytics, content management and reporting all in one platform.

    OnlineSales.ai is an AI-driven cross-channel marketing platform for eCommerce businesses. The platform provides detailed analytics for dollar-level insights, and intelligent suggestions for optimized performance.

    Second Measure transforms credit card transactions into actionable insights for investors.

    Springbot is an eCommerce marketing automation platform.

    StackTome is a tool designed to automate customer management for eCommerce businesses.

    YoGrow is a growth accelerator for e-commerce sites. They help store owners understand their data, set targets and find experts that can grow their revenue. Forget the data overload of other analytics packages and clumsy spreadsheets. Their monthly service makes it simple and effective to grow your business.

    Assortify is a software that provides actionable, competitive intelligence that focuses on product assortment comparisons within the online retail industry, it help online retailers to measure the effectiveness of the product assortment by comparing it to their competitors and analyzing trends in the marketplace.

    CAKE provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.

    CanisHub uses advanced machine learning engine to analyze millions of data points to recommend most accurate and relevant products to each customer consistently.

    Clicksco analyzes data from a wide range of sources, on and offline, to precisely understand who these people are and what they’re interested in buying.

    DataFeedWatch enables merchants and agencies to optimize product data feeds for Google Shopping and other shopping channels in different countries.

    Datagram is an e-commerce analytics solution.

    Profitero's Digital Shelf 360 eCommerce analytics provide a unique, 360-degree view of your eCommerce performance, from sales & share measurement to product page content, pricing, search rankings, and reviews. Target the retailers and products that matter most, prioritize the actions with the highest ROI based on Profitero's causal analytics, and measure your improvements.

    E-commerce analytics is your ground floor window onto the answer. With the SellPoints solution, you get the best reporting tools available, with insights into add to cart rates and the resulting conversion lift, so you can make smart choices with your marketing dollars.

    Using E Fundamentals' insights and tools, brand owners are able to gain significant competitive advantage by optimising online ranging, pricing, positioning, promotion and from executing their category strategy with real-time insight.

    Elevar surfaces insights across your marketing and analytics data instantly. Specialists in eCommerce and marketing analytics.

    Import.io Insights: Analyze and Share Data.

    InsiteAnalytics for eCommerce combines analytics data for sales, customers, users, and sites, creating a dynamic perspective of how your online presence is performing alongside your traditional sales.

    Littledata provides a seamless connection between your website, marketing channels and Google Analytics. Integrate Google AdWords and Facebook Ads for even more marketing data.

    Mamaya is an easy way to promote your products on Facebook and win back lost customers.

    Metorik is an analytics solution for WooCommerce stores, unifying store's orders, customers, and products through reports.

    Miipharos is an in-store analytics and marketing platform.

    With MOVEX Analytics, provides a flexible tool that brings structure and meaningfulness to large data quantities behind the omnichannel processes.

    Order Metrics is a Profit Analytics for E‑Commerce that Monitorates profit & marketing and allow clients to make profitable decisions.

    Plytix Scope is a product based e-commerce analytics platform that accurately tracks product performance across domains on one centralized dashboard.

    We help manufacturer brands monitor key e-commerce data on Amazon, Walmart, and other major retail sites. Our software will track the following information daily on a per SKU level: * Product reviews on Amazon and most other major retail sites * User questions on Amazon and most other major retail sites * Buy box (merchant, availability), 3P prices, and sales rank * Product content (title, images, bullet features, A+ status) * Search rank position Once signed up, you'll be able to access the raw data and also get timely notifications. Key features include: * Email alerts for new reviews and questions with ability to filter reviews by stars for the entire team * Ability to set MAP prices and get alerts when prices are violated * Ability to export all data (reviews, questions, prices, search) Contact us for a demo to learn more and start your free trial!

    RJMetrics consolidates all your data into a single warehouse and allows you to perform sophisticated analysis.

    SavvyCube provides you with simple yet powerful insights into your past, present and future business performance based on data from Magento, PayPal and Google Analytics. SavvyCube is a division of Webtex Solutions, a Minneapolis-based software development company.

    Seg provides the ability for an online retailer to understand their customers preferences automatically and then connects this data to email

    Slice Intelligence lets you zoom into your online retail strategy. Get a closer look at the online shopper, faster.

    Velocity empowers retailers and their retail suppliers to gain even greater insights into shoppers’ behavior and emerging trends by integrating an unlimited number of data streams into a library of over 400 retailer data sources.

    Yaguara is the growth management platform that integrates with existing business tools and allows teams to confidently set and meet organizational goals. Reporting with aggregated, real-time data, Yaguara’s platform is a single solution that helps align and empower teams to achieve business objectives and rapid growth.