# Best E-Commerce Analytics Software - Page 2

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability.

While most [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some [analytics software](https://www.g2.com/categories/analytics) providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category.

To qualify for inclusion in the E-Commerce Analytics category, a product must:

- Provide KPIs and analytics that are specific to e-commerce
- Integrate with e-commerce software out of the box or through APIs
- Deliver dashboards that display e-commerce KPIs and analytics
- Analyze e-commerce sales on multiple channels
- Utilize web analytics to monitor user behavior
- Track the performance of campaigns and promotions




  
## How Many E-Commerce Analytics Software Products Does G2 Track?
**Total Products under this Category:** 292

### Category Stats (Jun 2026)
- **Average Rating**: 4.57/5 The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 115
- **Buyer Segments**: Small-Business 47% │ Mid-Market 30% │ Enterprise 23% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: Prefixbox (+0.333) - Among all products in this category, Prefixbox recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank E-Commerce Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,200+ Authentic Reviews
- 292+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which E-Commerce Analytics Software Is Best for Your Use Case?

- **Leader:** [Stackline](https://www.g2.com/products/stackline/reviews)
- **Highest Performer:** [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews)
- **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews)
- **Best Free Software:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews)

  
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---

  ## What Are the Top-Rated E-Commerce Analytics Software Products in 2026?
### 1. [Shoppable Where to Buy](https://www.g2.com/products/shoppable-where-to-buy/reviews)
  They say you have to crawl before you can walk. But with PriceSpider’s proprietary crawl tech, brands sprint toward higher revenue and profit margins by gaining access to every data point they need. The driving purpose of every component of PriceSpider’s Brand Commerce Platform is to help brands big and small build long-lasting relationships with shoppers across the globe by enriching the consumer journey. PriceSpider’s Where To Buy solution allows brands to provide consumers with store location, real-time pricing, stock availability, ratings & reviews, and product bundling for online and local retailers. It allows brands to leverage full-cart visibility, receipt-level data, widgets, and campaign performance to measure marketing ROI and optimize their customer experience. The soul of this technology lies in its powerful data and insights. It empowers brands to present their products at the moment of desire, across all possible digital touchpoints to close sales without friction. Shoppers get a 360 experience at every possible touchpoint; brands get to take back control of the customer journey and drive more sales with global reach and local precision.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 37
**How Do G2 Users Rate Shoppable Where to Buy?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Shoppable Where to Buy?**

- **Seller:** [Wayvia](https://www.g2.com/sellers/wayvia)
- **Company Website:** https://wayvia.com/
- **Year Founded:** 2004
- **HQ Location:** Irvine, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/wayvia/ (220 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods
  - **Company Size:** 59% Enterprise, 30% Mid-Market


#### What Are Shoppable Where to Buy's Pros and Cons?

**Pros:**

- Comprehensive (1 reviews)
- Features (1 reviews)
- Powerful Capabilities (1 reviews)
- Product Development (1 reviews)


### 2. [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews)
  Syndigo is a leader in AI-first PXM, MDM, and PIM, empowering brands, retailers, and distributors to create winning product experiences. Syndigo offers the most extensive brand-retail network, the leading commerce data pool, and automated recommendations that incorporate user-generated content. With Syndigo’s solutions, companies can reach more customers, dynamically optimize shopping experiences, and achieve more control of their commerce with trusted data, software, and connections. Syndigo serves over 18,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. Learn more at www.syndigo.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 189
**How Do G2 Users Rate Syndigo?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.2/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Syndigo?**

- **Seller:** [Syndigo](https://www.g2.com/sellers/syndigo)
- **Company Website:** https://www.syndigo.com
- **Year Founded:** 2017
- **HQ Location:** Chicago, Illinois
- **Twitter:** @syndigoLLC (281 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/28625135/ (1,454 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Retail
  - **Company Size:** 40% Mid-Market, 31% Small-Business


#### What Are Syndigo's Pros and Cons?

**Pros:**

- Customer Support (28 reviews)
- Ease of Use (28 reviews)
- Helpful (18 reviews)
- Quick Response (12 reviews)
- Features (11 reviews)

**Cons:**

- Data Management Issues (13 reviews)
- Learning Curve (9 reviews)
- Poor Usability (9 reviews)
- Complexity (8 reviews)
- Not User-Friendly (8 reviews)

### 3. [CAKE](https://www.g2.com/products/cake/reviews)
  CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 60
**How Do G2 Users Rate CAKE?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind CAKE?**

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus (3,399 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25050544/ (3,919 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 70% Small-Business, 25% Mid-Market


#### What Are CAKE's Pros and Cons?

**Pros:**

- Customization (5 reviews)
- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Customizability (4 reviews)
- Data Management (4 reviews)

**Cons:**

- Complex Reporting (4 reviews)
- Inadequate Reporting (4 reviews)
- Poor Reporting (3 reviews)
- Slow Reporting (3 reviews)
- Complexity (2 reviews)

### 4. [CartInsight](https://www.g2.com/products/cartinsight/reviews)
  CartInsight curates millions of online stores & delivers a comprehensive database of e-commerce leads globally with deep intelligence about their traffic, industry, technology usage, key decision makers and a lot more.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 37
**How Do G2 Users Rate CartInsight?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 9.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind CartInsight?**

- **Seller:** [ReadyContacts](https://www.g2.com/sellers/readycontacts-e54f57f4-bcab-496c-86ba-e62a1b4adef9)
- **Year Founded:** 2006
- **HQ Location:** Santa Clara, US
- **Twitter:** @ReadyContacts (532 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1094414/ (69 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 68% Small-Business, 27% Mid-Market


### 5. [Flipkart Commerce Cloud Selection Manager](https://www.g2.com/products/flipkart-commerce-cloud-selection-manager/reviews)
  Flipkart Commerce Cloud is a global enterprise intelligence solution provider for retailers and e-commerce businesses. Our solutions are built with Flipkart’s extensive knowledge of the e-commerce market, voluminous data from e-commerce events, and scale tested on billions of transactions. Our sophisticated AI/ML models deliver the best-in-class customer experience & business impact. Our comprehensive solutions are beyond the basic building blocks for online commerce, and solve for more complex retail needs such as Pricing optimisation, Ads management, Fraud detection and many more critical streams in the growth journey of an e-commerce platform. AI powered business intelligence is essential for success online, and FCC can bootstrap this journey for you - Quickly. FCC is headquartered in India and deploys solutions across the world. Our team collaborates with our customers to create a sustainable impact for their businesses, the industry, and the people we serve. To learn more about Flipkart Commerce Cloud, visit cloud.flipkart.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 24
**How Do G2 Users Rate Flipkart Commerce Cloud Selection Manager?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Flipkart Commerce Cloud Selection Manager?**

- **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud)
- **Year Founded:** 2007
- **HQ Location:** Bangalore, IN
- **Twitter:** @Flipkart (2,865,974 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flipkart/ (91,898 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 58% Small-Business, 25% Mid-Market


#### What Are Flipkart Commerce Cloud Selection Manager's Pros and Cons?

**Pros:**

- Data Accuracy (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Learning Curve (1 reviews)
- Metrics Issues (1 reviews)

### 6. [Metrilo](https://www.g2.com/products/metrilo/reviews)
  Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 23
**How Do G2 Users Rate Metrilo?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Reports:** 5.8/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Metrilo?**

- **Seller:** [Metrilo](https://www.g2.com/sellers/metrilo)
- **Year Founded:** 2014
- **HQ Location:** Sofia, Bulgaria
- **Twitter:** @GetMetrilo (368 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/metrilo/ (3 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Health, Wellness and Fitness
  - **Company Size:** 92% Small-Business, 8% Mid-Market


### 7. [Profitero+](https://www.g2.com/products/profitero/reviews)
  Profitero+ is the leading digital commerce company, trusted by more than 9,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth. Learn more at profitero.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 26
**How Do G2 Users Rate Profitero+?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.2/10)
- **Reports:** 8.2/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Profitero+?**

- **Seller:** [Profitero+](https://www.g2.com/sellers/profitero)
- **Year Founded:** 2010
- **HQ Location:** Boston, MA
- **LinkedIn® Page:** https://www.linkedin.com/company/1509232 (439 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Food & Beverages
  - **Company Size:** 52% Enterprise, 30% Mid-Market


#### What Are Profitero+'s Pros and Cons?

**Pros:**

- Advertising Optimization (1 reviews)
- Campaign Management (1 reviews)
- Comprehensive (1 reviews)
- Customizability (1 reviews)
- Data Accuracy (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Management Issues (1 reviews)
- Difficult Learning (1 reviews)
- Integration Issues (1 reviews)

### 8. [Conjura](https://www.g2.com/products/conjura/reviews)
  Profit powered by data. Let Conjura optimise your eCommerce performance by taking out the guesswork with our recommendation engine. Take action with Conjura to make your business profitable.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 22
**How Do G2 Users Rate Conjura?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Conjura?**

- **Seller:** [Conjura](https://www.g2.com/sellers/conjura)
- **Year Founded:** 2018
- **HQ Location:** London, England
- **Twitter:** @Conjura_ (232 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13427722 (30 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 59% Small-Business, 27% Mid-Market


### 9. [Etail Solutions](https://www.g2.com/products/etail-solutions/reviews)
  Etail Solutions helps brands, distributors, 3PLs, and retailers optimize ecommerce fulfillment across multiple sales channels, fulfillment locations, and existing software systems and platforms. Etail combines real-time inventory visibility, intelligent order routing, and deep integration capabilities to cut ecommerce fulfillment costs and scale profitably. In 2025, Etail introduced its latest innovation, The Distribution Network. Etail’s latest innovation turns regional distributors into D2C fulfillment hubs by connecting their inventory to brands’ ecommerce channels. Orders are automatically routed to the closest distributor, optimizing for speed, cost, and availability. Distributors unlock new revenue. Brands get fast, nationwide delivery with less overhead, using partners they already know and trust. Founded in 2010, Etail is designed to simplify complex ecommerce fulfillment challenges. The platform supports distributed inventory and order management, multi-vendor sourcing, cartonization, rate shopping, and native shipping – all powered by automation and real-time data. With flexible integrations, it adapts to even the most complex fulfillment setups. Etail is the operating system for modern ecommerce fulfillment – engineered for flexibility, built to handle complexity, and ready to scale with you. WHAT SETS US APART? Lower Costs: Automate routing for the most cost-effective delivery and reduce shipping expenses. Scalable Growth: Easily onboard vendors, manage catalogs, and scale profitably with drop shipping support. Flexible Integration: Connect with any system via EDI, APIs, or custom integrations—no replacement needed. Accurate Data: Sync inventory and pricing across channels and build custom reports effortlessly. READY TO SCALE SMARTER? Follow us for insights or visit our website to learn more.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 41
**How Do G2 Users Rate Etail Solutions?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 6.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Etail Solutions?**

- **Seller:** [Etail Solutions](https://www.g2.com/sellers/etail-solutions)
- **Company Website:** https://www.etailsolutions.com
- **Year Founded:** 2010
- **HQ Location:** Minneapolis, MN
- **Twitter:** @TeamEtail (615 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/etail-solutions (21 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Retail
  - **Company Size:** 46% Small-Business, 44% Mid-Market


#### What Are Etail Solutions's Pros and Cons?

**Pros:**

- Attentive (1 reviews)
- Communication (1 reviews)
- Customer Support (1 reviews)
- Helpful (1 reviews)
- Response Time (1 reviews)

**Cons:**

- Delay Issues (1 reviews)
- Delivery Delays (1 reviews)
- Time-Consuming (1 reviews)
- Time-Consuming Tasks (1 reviews)
- Time Consumption (1 reviews)

### 10. [Bright Data](https://www.g2.com/products/bright-data/reviews)
  Bright Data is the industry’s leading web data, proxy, and AI infrastructure platform—trusted by 20,000+ organizations, with solutions for companies of any size, from startup through enterprise, including Fortune 500s, leading AI companies, and innovators across every industry. Bright Data is the platform of choice for organizations seeking data for AI, eCommerce, marketing, travel, market research, SERP tracking, financial services, data security, real estate analytics, ad tech, brand protection, and more. From risk mitigation and audience insights to LLM training and competitor intelligence, Bright Data delivers compliant, real-time web data at scale for any business need. Our comprehensive suite empowers businesses, developers, and data teams to seamlessly collect, unlock, and operationalize web-scale data for every workflow. Core Solutions & Capabilities Web Access APIs: - Unlocker API: Access blocked content and bypass CAPTCHAs - Crawl API: Extract entire websites into AI-ready data - SERP API: Multi-engine search data on demand - Browser API: Remote browsing with advanced stealth Data Feeds: - Pre-built Scrapers: Real-time data from 100+ major websites - AI-powered Custom Scraper for any site - Curated Datasets covering 100+ domains - Serverless Functions for scalable, event-driven data workflows Proxy Services: - 150M+ ethically sourced residential IPs, 7M+ mobile proxies, 1.3M+ ISP proxies, 1.3M+ datacenter proxies - Granular city/state/ASN targeting, rotating or sticky sessions, and industry-leading proxy performance with 99.9% uptime - Global access across 195+ countries AI Solutions: - Data for AI: Infrastructure for LLMs, AI models, apps, and agents - Video & Media Data: Extract video, images, and multimedia at scale - Data Packages: Ready-to-use LLM datasets for any industry - Search & Extract: Real-time web search and crawl for AI apps and agents - Agent Browser: Let autonomous agents browse and take action - The Web MCP (Free): Unified AI toolkit for web data extraction and interaction Why Bright Data: - Direct API and webhook integration, no-code dashboard, and support for all major frameworks (Python, Node.js, Puppeteer, Playwright, Scrapy, Selenium, LangChain, LlamaIndex, and more) - Global coverage from 195+ locations; reliable 99.99% uptime and 99.95%+ network success rate - 24/7 live support, dedicated account managers, and award-winning service with under-10-minute average response - Rigorous commitment to compliance and ethics: GDPR & CCPA adherence, resource-sharing community, opt-in proxy network, and transparent trust management - Cost-effective, flexible pricing—free trials and pay-as-you-go options available - Power real-time data enrichment, AI/ML model training, agentic workflows, price intelligence, risk monitoring, ad verification, research, and more Whether you need to feed LLMs, empower AI agents, fuel data analytics at scale, or access rich, ready-to-use datasets, Bright Data’s infrastructure delivers reliable, secure, and future-ready solutions with simple integration for every data-driven organization.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 324
**How Do G2 Users Rate Bright Data?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10)
- **Reports:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind Bright Data?**

- **Seller:** [bright data](https://www.g2.com/sellers/bright-data)
- **Company Website:** https://brightdata.com/
- **Year Founded:** 2014
- **HQ Location:** Greater Tel Aviv, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/bright-data/ (329 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Data Scientist
  - **Top Industries:** Information Technology and Services, Research
  - **Company Size:** 60% Small-Business, 20% Mid-Market


#### What Are Bright Data's Pros and Cons?

**Pros:**

- Customer Support (48 reviews)
- Ease of Use (40 reviews)
- Helpful (37 reviews)
- Data Collection (33 reviews)
- Response Time (28 reviews)

**Cons:**

- Limitations (10 reviews)
- Expensive (8 reviews)
- Learning Difficulty (8 reviews)
- Pricing Issues (8 reviews)
- Difficult Learning (7 reviews)

### 11. [Experro](https://www.g2.com/products/experro/reviews)
  Experro is a one-of-a-kind agentic product discovery and personalization platform built to optimize eCommerce experiences. Powered by Generative AI, it’s redefining how brands deliver search, discovery, and content — hyper-personalized for every shopper and automatically optimized to drive key business KPIs. Trusted by leading B2C, B2B, and DTC brands, Experro creates intelligent, intent-driven journeys by analyzing real-time shopper behavior and surfacing high-performing products through advanced text and image search. Built to maximize AOV, profitability, and customer satisfaction, Experro empowers eCommerce teams with AI-driven tools and automation, eliminating busywork and accelerating growth.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 47
**How Do G2 Users Rate Experro?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 10.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Experro?**

- **Seller:** [RapidOps, Inc.](https://www.g2.com/sellers/rapidops-inc)
- **Year Founded:** 2008
- **HQ Location:** Charlotte, North Carolina
- **Twitter:** @rapid_ops (993 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/rapidops-inc (321 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Apparel & Fashion
  - **Company Size:** 62% Mid-Market, 21% Small-Business


#### What Are Experro's Pros and Cons?

**Pros:**

- Ease of Use (35 reviews)
- Features (21 reviews)
- Search Functionality (19 reviews)
- Analytics (18 reviews)
- Results (18 reviews)

**Cons:**

- Learning Curve (11 reviews)
- Learning Difficulty (10 reviews)
- Poor Documentation (9 reviews)
- High Learning Curve (8 reviews)
- Steep Learning Curve (8 reviews)

### 12. [Polar Analytics](https://www.g2.com/products/polar-analytics/reviews)
  Polar Analytics is the easiest way for brands to dig into their data and understand how their business is doing. No migration or setup is required. We do all the heavy lifting for you. Connect all your data sources in one click, make informed decisions in minutes, and say goodbye to manual reporting. Polar is equivalent to having Supermetrics + Data Studio + A Data-Scientist into one app. Trusted by over 1500+ Shopify stores including Fanjoy, Hero Cosmetics, Soko Glam, AYBL, and From Future. You can use the platform to: - Optimize Customer Acquisition and manage performance marketing more effectively - Automate your Reporting and never download CSVs again - Increase Retention and LTV with the most robust views on retention and repeat orders for Shopify Stores - Improve merchandising with advanced reports on Product Analytics - Improve Engagement marketing with advanced email marketing reports Here's what you get: 10+ Data Connectors Unlock the full potential of your eCommerce and marketing data with pre-built integrations for Shopify, Google Analytics, Google Ads, Facebook Ads, Bing Ads, Pinterest Ads, Tiktok Ads, Snapchat Ads, Klaviyo, and Google Sheets. All-in-one Actionable Analytics Dashboard Get all the key advanced reports you need to monitor and improve your marketing spend, CAC (Acquisition Costs), LTV (Customer Lifetime Value), Cohorts, ROAS, and more. Multi Brands and Multi Shopify Stores capabilities Aggregate data from all your Shopify stores in the app. Create views to segment this data by Country or by brand if you are an agency or an e-commerce venture studio Smart Alerts and Insights You can set smart alerts on your most important KPIs: drop in conversion rate, increase in Customer Acquisition Cost, etc. Get notified immediately via e-mail or Slack. Email and Slack Snapshots reports Schedule Email or Slack Snapshots. Choose the metrics and frequency you want and share them with your team. Unlimited Users Share the dashboard with team members, contractors, or investors. Give visibility on your most important KPIs and align your team on what's next. Agency Plans Provide analytics and Reporting as part of your agency services. Centralize all your clients in one place to improve Customer retention and save time doing manual reporting.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 21
**How Do G2 Users Rate Polar Analytics?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 9.4/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Polar Analytics?**

- **Seller:** [Polar Analytics](https://www.g2.com/sellers/polar-analytics)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **Twitter:** @polar_analytics (478 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/polaranalytics/ (38 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 86% Small-Business, 14% Mid-Market


#### What Are Polar Analytics's Pros and Cons?

**Pros:**

- Customer Support (4 reviews)
- Ease of Use (4 reviews)
- Analytics (3 reviews)
- Easy Setup (3 reviews)
- Reporting (3 reviews)

**Cons:**

- Integration Issues (3 reviews)
- API Issues (1 reviews)
- Connector Issues (1 reviews)
- Data Management Issues (1 reviews)
- Expensive (1 reviews)

### 13. [Similarweb Retail Intelligence](https://www.g2.com/products/similarweb-retail-intelligence/reviews)
  The Premier Solution for Marketplace Intelligence! With Shopper Intelligence, you can track consumer demand with unparalleled granularity, boost product visibility, and optimize your products for high traffic on Amazon. Convert these data points into insights, and furthermore convert the insights into actionable strategies that increase your market share and overall sales.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate Similarweb Retail Intelligence?**

- **Reports:** 9.6/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 6.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Similarweb Retail Intelligence?**

- **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb)
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @Similarweb (62,538 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/429838/ (1,284 employees on LinkedIn®)
- **Ownership:** NYSE: SMWB

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 56% Enterprise, 33% Mid-Market


### 14. [MonkeyData](https://www.g2.com/products/monkeydata/reviews)
  Powerful eCommerce Analytics for Growth MonkeyData is the best analytics solution for your online store. It gives you the perfect insights on how all areas of your business are performing - in one place. This must-have app will change your attitude towards data analytics forever. We’ve made this tool both sophisticated in terms of analysis and easy to use, just the way you need it! Gain Deeper Insights Go one deeper with MonkeyData and truly understand your business. Use all the information we give you to determine which campaigns are working. Watch metrics from Adwords, Amazon, eBay, Facebook and more in clear dashboards. Discover the power of your data thanks to our smart features. You Will Love: - The most important ecommerce metrics & KPIs. - Valuable insights thanks to our smart metrics (predictions, real-time analytics, time period comparison, etc.). - Automated reports that allow you to stay updated on your business. - Sharing for your colleagues. - The absolute security of your data.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate MonkeyData?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 9.5/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind MonkeyData?**

- **Seller:** [MonkeyData](https://www.g2.com/sellers/monkeydata)
- **Year Founded:** 2014
- **HQ Location:** Austin, TX
- **Twitter:** @Monkey_Data (543 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5135140/ (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 44% Small-Business, 44% Mid-Market


### 15. [Peel Analytics](https://www.g2.com/products/peel-analytics/reviews)
  Peel automates data analysis for ecommerce stores on Shopify, helping brands get more of those crucial 2nd and 3rd purchases from their customers. The platform provides a full suite of retention-focused metrics and reports that are easily available in a visual format for every stakeholder in your organization – from marketing operators all the way to leadership. Peel Analytics provides a range of Revenue and Retention Metrics, including Cohort Analysis, Product Analytics, Order Analytics, Subscription Analytics, Ad Performance, and more. In just a couple of clicks, any of these analyses can be saved as a report and added to a custom analytics dashboard that’s easy to read and gain insights from at a glance. Users can segment those analyses in Peel by dozens of easy-to-use filters with dimensions pulled directly from Shopify – like customer tags, product types, discount codes, cities, UTM parameters, etc. – to get down to the most revealing customer behavior patterns. Get deeper analytics with unlimited customization for Shopify, build detailed customer Audiences, and find the insights you need to retain more customers and grow, all in a single platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 30
**How Do G2 Users Rate Peel Analytics?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Peel Analytics?**

- **Seller:** [Peel Insights](https://www.g2.com/sellers/peel-insights)
- **HQ Location:** New York, New York
- **Twitter:** @peelinsights (763 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/peel-insights (19 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Marketing and Advertising
  - **Company Size:** 65% Small-Business, 32% Mid-Market


### 16. [Sellerise](https://www.g2.com/products/sellerise/reviews)
  Sellerise is a comprehensive amazon seller software solution designed specifically for amazon sellers. Our goal is to help fba and fbm sellers increase their efficiency and effectiveness by providing them with a range of powerful tools, including: \* Financial analytics, \* Keyword optimization, \* Instant notifications about product listing changes, \* Review and rating management, \* Inventory management, \* FBA reimbursement, \* And many more advanced tools. Sellerise is an official Amazon software partner and helps sellers to: \* Better understand and optimize their business performance, \* Improve their ranking on Amazon, \* Manage customer feedback and ratings, \* Avoid overselling, \* Recover fees and expenses, \* Manage their listings and orders on the platform. To manage and scale your business on Amazon, feel free to learn more at: https://sellerise.com/.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate Sellerise?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Sellerise?**

- **Seller:** [Sellerise](https://www.g2.com/sellers/sellerise)
- **HQ Location:** Fort Lauderdale, Florida
- **LinkedIn® Page:** https://www.linkedin.com/company/sellerise/ (11 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 100% Small-Business


### 17. [Sweet Analytics](https://www.g2.com/products/sweet-analytics/reviews)
  Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 18
**How Do G2 Users Rate Sweet Analytics?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.6/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Sweet Analytics?**

- **Seller:** [Sweet Analytics](https://www.g2.com/sellers/sweet-analytics)
- **Year Founded:** 2018
- **HQ Location:** Avaland House, 110 London Road, Apsley, Hemel Hempstead, England, HP3 9SD
- **LinkedIn® Page:** https://www.linkedin.com/company/sweetanalytics/ (17 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 67% Small-Business, 28% Mid-Market


#### What Are Sweet Analytics's Pros and Cons?

**Pros:**

- AI Technology (1 reviews)
- Alerts (1 reviews)
- Analytics (1 reviews)
- Analytics Expertise (1 reviews)
- Customer Engagement (1 reviews)

**Cons:**

- Bug Issues (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Inconsistency (1 reviews)
- Data Management (1 reviews)
- Inaccuracy (1 reviews)

### 18. [daasity](https://www.g2.com/products/daasity/reviews)
  Daasity enables omnichannel consumer brands to be data-driven. Built by analysts and engineers, the Daasity platform supports the varied data architecture, analytics, and reporting needs of consumer brands selling via eCommerce, Amazon, retail, and wholesale. Using Daasity, teams across the organization get a centralized and normalized view of all their data, regardless of the tools in their tech stack and how their future data needs may change. For more information about Daasity, our 60+ integrations, and how the platform drives more profitable growth for 1600+ brands, visit us at Daasity.com.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate daasity?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 9.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind daasity?**

- **Seller:** [daasity](https://www.g2.com/sellers/daasity)
- **Year Founded:** 2017
- **HQ Location:** San Diego, US
- **Twitter:** @Daasity (186 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18214289 (38 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods
  - **Company Size:** 47% Mid-Market, 47% Small-Business


#### What Are daasity's Pros and Cons?

**Pros:**

- Comprehensive (1 reviews)
- Customer Support (1 reviews)
- Data Visualization (1 reviews)
- Documentation (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Dashboard Usability (1 reviews)
- Data Management (1 reviews)
- Data Management Issues (1 reviews)
- Feature Issues (1 reviews)

### 19. [Hotjar](https://www.g2.com/products/hotjar/reviews)
  Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 329
**How Do G2 Users Rate Hotjar?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.2/10)
- **Reports:** 7.8/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.1/10 (Category avg: 8.7/10)

**Who Is the Company Behind Hotjar?**

- **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare)
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @Contentsquare (6,557 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,723 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Product Manager, Digital Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 52% Small-Business, 37% Mid-Market


#### What Are Hotjar's Pros and Cons?

**Pros:**

- Ease of Use (12 reviews)
- Features (10 reviews)
- Heatmaps (9 reviews)
- Helpful (8 reviews)
- Session Replay (8 reviews)

**Cons:**

- Limitations (5 reviews)
- Missing Features (4 reviews)
- Difficult Filtering (3 reviews)
- Expensive (3 reviews)
- Filtering Issues (3 reviews)

### 20. [Webeyez](https://www.g2.com/products/webeyez/reviews)
  Webeyez is the secret weapon that online businesses use to immediately fix leaky funnels and grow revenue. The platform illuminates every step of the onsite consumer journey and uses machine learning to surface and prioritize points of hidden friction – giving revenue leaders a heat-seeking missile to instantly identify issues causing conversion drops and revenue loss. • Identify critical issues hurting online conversions (real time) • Prioritize the items that require immediate attention (based on revenue loss and users affected) • Execute quickly using Webeyez’ data based insights The SaaS platform provides real time reporting and alerts on each event while also measuring the financial impact to online conversions and actual revenue loss ($$). Webeyez provides Session Recordings and full tech details of each event. Webeyez implementation is seamless and results are immediate (single click plugins for Magento, WooCommerce and Google Tag Manager (GTM) and any JavaScript based site).


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate Webeyez?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.0/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Webeyez?**

- **Seller:** [Webeyez](https://www.g2.com/sellers/webeyez)
- **Year Founded:** 2018
- **HQ Location:** Caesarea, Hefa, Israel
- **Twitter:** @WebeyezHQ (93 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/webeyez/ (16 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 44% Mid-Market, 38% Small-Business


#### What Are Webeyez's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Alerts (2 reviews)
- Real-time Updates (2 reviews)
- Analytics (1 reviews)
- Automation (1 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Complex Usability (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Management Issues (1 reviews)
- Difficulty (1 reviews)

### 21. [Exatom](https://www.g2.com/products/exatom/reviews)
  Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost. ❌ GA4 can’t help you here. ✅ Exatom can. Used by top brands like BMW, Kia, Hema, and Brooks Running, Exatom gives you: • Instant clarity on where users drop off • Actionable insights to fix friction fast • No developers needed (no-code implementation, cookieless) 💡 Try it free and get a custom revenue loss assessment—see what your forms are costing you right now. Stop leaking conversions. Start hitting your targets with forms that actually convert. What insights do our FORM ANALYTICS offer you? - quantifying the happy path: form view -\> start -\> submit -\> convert - quantifying the drop-offs: not starting - start but not submitting - submitting but failed - UX experiences like autofill rates, error rates, duration to complete - analysis by browser, by device, by UTM - for each form field: drop-offs, interactions, interaction time, hesitation time, error rate and error messages, corrections, autofill rate, blank rate, rage clicks - instant view of form SESSION REPLAYS, linked to the analytics (no sampling) - INDUSTRY BENCHMARKING to understand your performance compared to the industry and same type of form - CRO PULSE, out Chrome Extension to view your analytics directly on your website What does FORM MONITORING do? - weekly overview by email showing the 6 key metrics and its trends for each form - alert notifications when your form or check-out performance deviates from the past - alert notifications when the situation is back to normal How will SMART TOOLTIPS help you? - digital marketers can create and manage their own tooltip campaigns - personalised and triggered upon user behaviour - functional messages, i.e. to help to create a correct password - motivational messages, i.e. to provide more info and nudge a user to continue - testing and preview before publishing - A/B testing within the platform - form optimisation without the need of developers


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 44
**How Do G2 Users Rate Exatom?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Exatom?**

- **Seller:** [Exatom](https://www.g2.com/sellers/exatom)
- **Year Founded:** 2021
- **HQ Location:** Leuven, BE
- **Twitter:** @Exatom_io (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/exatom/ (9 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive, Marketing and Advertising
  - **Company Size:** 48% Mid-Market, 30% Small-Business


#### What Are Exatom's Pros and Cons?

**Pros:**

- Helpful (14 reviews)
- Insights (13 reviews)
- Ease of Use (10 reviews)
- Analytics (9 reviews)
- Conversion Optimization (8 reviews)

**Cons:**

- Complexity (6 reviews)
- Learning Curve (6 reviews)
- Steep Learning Curve (6 reviews)
- Complex Usability (3 reviews)
- Lack of Information (3 reviews)

### 22. [Out Of The Blue](https://www.g2.com/products/out-of-the-blue/reviews)
  Out Of The Blue is an AI-powered health-monitoring platform for eCommerce brands to drive top-line revenue growth and drive down costs. We do this by reducing revenue loss, leakages and missed revenue capture by monitoring site errors across your tech stack We also improve conversion by highlighting revenue-impacting CX issues and opportunities across the buyer journey. In short, we work 24\*7 behind the scenes to drive time-critical interventions by detecting, diagnosing, and explaining why metrics are moving to be able to take proactive rather than reactive actions. In just 3 simple steps, you can gain valuable insights from your data and keep your business on track. -You choose Out Of The Blue with any Data Source- We provide support for all major Shopify brand connectors- across marketing, sales, and analytics. -Next, you onboard your data into our Metrics Hub, where you refine your KPIs and business metrics with our Semantic Layer, set extraction preferences, and let us handle the rest. -You are now live & will start getting insights in your mail, on Slack, or through other channels via webhooks. With Out Of The Blue, ecommerce growth teams can finally: -Gain the insights they need to improve your eCommerce site experience and product category performance. -Get alerted within minutes when customers aren’t having a broken experience related to purchasing, finding items, registering, or logging in, so you can fix it before your revenue is impacted. -Uncover outperforming and soft categories across your products. -Automate analyzing your data at a granular level by county, channel, and product category or more. -Get a weekly digest that includes a list of issues stack-ranked by their revenue impact, so you can refocus on what isn’t important—rather than what’s urgent. Our customers include growth oriented brands like Poshmark, True Classic, Abbott Lyon and more


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 24
**How Do G2 Users Rate Out Of The Blue?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.9/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Out Of The Blue?**

- **Seller:** [Out of the Blue](https://www.g2.com/sellers/out-of-the-blue)
- **Year Founded:** 2021
- **HQ Location:** San Carlos, US
- **Twitter:** @OutoftheblueAI (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/outoftheblueai (47 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software
  - **Company Size:** 88% Small-Business, 8% Enterprise


#### What Are Out Of The Blue's Pros and Cons?

**Pros:**

- Ease of Use (5 reviews)
- Time-saving (5 reviews)
- Error Tracking (4 reviews)
- Insights (4 reviews)
- Customer Support (3 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Learning Curve (2 reviews)
- Setup Difficulty (2 reviews)
- Complexity (1 reviews)
- Complex Setup (1 reviews)

### 23. [Springbot](https://www.g2.com/products/springbot/reviews)
  Springbot is the ultimate all-in-one solution for small eCommerce businesses. Our platform simplifies your marketing efforts: helping you focus on site traffic, engage with shoppers, and measure revenue throughout the entire funnel. With pre-made templates, easy drag-and-drop editors, and automated features, you can effortlessly optimize your marketing strategy. Experience the power of Springbot today and watch your eCommerce business thrive.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 19
**How Do G2 Users Rate Springbot?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 7.6/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Springbot?**

- **Seller:** [Springbot](https://www.g2.com/sellers/springbot)
- **Year Founded:** 2012
- **HQ Location:** Atlanta, GA
- **Twitter:** @springbot (4,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2881053 (11 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 53% Small-Business, 42% Mid-Market


#### What Are Springbot's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)
- Feature Variety (1 reviews)
- User-Friendly (1 reviews)


### 24. [Adverity](https://www.g2.com/products/adverity/reviews)
  Centralized Data Management for the Modern Marketer Adverity is the marketing intelligence platform that empowers agencies and enterprises to transform complex data into confident, AI-powered decisions. Through automated connectivity to 600+ data sources and destinations, unrivalled data transformation capabilities, powerful data governance, and built-in agentic and conversational AI for streamlined data access and insight activation, Adverity enables smarter, faster decision-making. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 258
**How Do G2 Users Rate Adverity?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Reports:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 8.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Adverity?**

- **Seller:** [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh)
- **Company Website:** https://www.adverity.com
- **Year Founded:** 2015
- **HQ Location:** Vienna, Austria
- **Twitter:** @myadverity (1,760 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5340622/ (292 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Data Analyst, Data Engineer
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 43% Small-Business, 41% Mid-Market


#### What Are Adverity's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Integrations (11 reviews)
- Data Management (10 reviews)
- Easy Integrations (10 reviews)
- User Interface (10 reviews)

**Cons:**

- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)
- Data Management (4 reviews)
- Difficult Learning (4 reviews)
- Limited Customization (4 reviews)

### 25. [Air360](https://www.g2.com/products/air360/reviews)
  The go-to-platform for an easy to start, conversion rate optimization. Air360 is a AI-powered digital experience analytics software that uncovers user behavior and optimizes conversion rates of your website and mobile app. It uncovers hidden user behaviors across customer journeys.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate Air360?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Reports:** 9.7/10 (Category avg: 8.7/10)
- **Campaign Tracking:** 9.4/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.4/10 (Category avg: 8.7/10)

**Who Is the Company Behind Air360?**

- **Seller:** [Air360](https://www.g2.com/sellers/air360)
- **Year Founded:** 2016
- **HQ Location:** Tokyo, Japan
- **Twitter:** @weareair360 (203 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/air360/ (13 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 65% Small-Business, 29% Mid-Market


#### What Are Air360's Pros and Cons?

**Pros:**

- Helpful (4 reviews)
- Conversion Optimization (3 reviews)
- Ease of Use (3 reviews)
- Insights (3 reviews)
- Analytics (2 reviews)

**Cons:**

- Complexity (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Feature Overload (1 reviews)
- Filtering Issues (1 reviews)


    ## What Is E-Commerce Analytics Software?
  [E-Commerce Software](https://www.g2.com/categories/e-commerce)
  ## What Software Categories Are Similar to E-Commerce Analytics Software?
    - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
    - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
    - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence)

  
---

## How Do You Choose the Right E-Commerce Analytics Software?

### What You Should Know About E-Commerce Analytics Software

### What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

- Real-time data from a variety of sources related to an e-commerce business
- Insight into customer behavior and demographics
- Website data based on how users interact with the e-commerce store itself
- Data to help refine personalization algorithms to better cater to individual customers

### Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

**Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

**Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

**Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

### Who Uses E-Commerce Analytics Software?

**E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

**Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

**Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

### E-Commerce Analytics Software Features

**Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

**Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

**Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

**Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

**Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

**Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.

### Trends Related to E-Commerce Analytics Software

**E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner.

**Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud.

### Software and Services Related to E-Commerce Analytics Software

[**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data.

[**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well.

[**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps.

[**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.