Brand protection software manages online information about a company’s products and services, analyzing online product and pricing details to ensure information is accurate and complies with corporate standards. Brand protection software is used by companies that work with resellers, where it is normally difficult to control product and brand information on partner websites. These systems are used by product managers to monitor resellers, identify violations, and enforce brand rules and policies.
Brand protection software is delivered as a standalone product and integrates with pricing software or e-commerce platforms. Integration with product information management (PIM) software is also important to provide product and pricing details.
To qualify for inclusion in the Brand Protection category, a product must:
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