Brand protection software manages online information about a company’s products and services, analyzing online product and pricing details to ensure information is accurate and complies with corporate standards. Brand protection software is used by companies that work with resellers, where it is normally difficult to control product and brand information on partner websites. These systems are used by product managers to monitor resellers, identify violations, and enforce brand rules and policies.
Brand protection software is delivered as a standalone product and integrates with pricing software or e-commerce platforms. Integration with product information management (PIM) software is also important to provide product and pricing details.
To qualify for inclusion in the Brand Protection category, a product must:
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Wiser Solutions helps retailers and brands turn omnichannel data into action that increases revenue, reduces costs, and improves marketing effectiveness. Wiser's services span brick-and-mortar retail and e-Commerce to include pricing intelligence, repricing, MAP monitoring, brick-and-mortar retail auditing, and more. Wiser gathers and analyzes billions of data points using a unique combination of data science and human validation, so Wiser data is high-quality, accurate, and near-real-time.
Numerator, formerly InfoScout and Market Track, is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Owned by Vista Equity Partners, Numerator is uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel and the advertising, promotion, ecommerce pricing, and digital shelf messaging that influence the path to purchase. As America's largest and most representative purchase panel, the InfoScout OmniPanel captures nearly 1 out of every 360 shopping trips made across the country. These shoppers also complete in-the-moment surveys to more fully explain the ‘why behind the buy.’ With more than 100 million brick-and-mortar and ecommerce receipts captured annually, Numerator has rapidly become a primary source of real-time, omnichannel behavioral insights for industry leaders such as Procter & Gamble, J&J, Chobani, Red Bull, Kroger, The Marketing Arm, and Samsung. For more information, please visit www.numerator.com.
PriceSpiders conversion optimization platform includes a unique set of tools focused on Consumer Conversion, Brand Integrity and Conversion Intelligence. PriceSpiders proprietary software offers real-time data and actionable insights to help brand manufacturers sell more online.
TrackStreet™ monitors what’s happening with your brand across the Internet and delivers actionable sales intelligence to protect + grow your brand.. **What TrackStreet Does** TrackStreet is a true brand partner. We leverage deep industry expertise and artificial intelligence to help automate MAP (Minimum Advertised Price) Policy Enforcement to give you a significant competitive edge. Our platform saves you time and money and helps protect your established resale channel from unauthorized or unknown sellers on sites like Amazon, who may be hurting your brand and margins. ***Our clients use our services to:*** • Gain deep insights into their online sales channel • Assess market opportunities for new products and brands • Manage and enforce MAP programs • Understand market feedback and catch product issues before they snowball *** TrackStreet Services*** - Market Visibility TrackStreet monitors Internet marketplaces and free-standing websites to track who’s selling your products, where they’re selling them, their price, and gives you tools to understand sales and distribution trends that drive data-based market decisions. - Minimum Advertised Price (MAP) Compliance With the most powerful and effective MAP enforcement platform in the industry, TrackStreet automates many otherwise manual processes such as the sending of MAP violation notices, tracking policy compliance, and the creation and distribution of customized Do-Not-Sell lists. - Product Review Tracking and Aggregation TrackStreet Review Tracking is a proactive monitoring service that tracks all your Internet sales channels for new or updated reviews, and then compiles your consumer feedback in one easy to access interface where you can run detailed analysis and enable automated alerts that inform you to new reviews that need your attention. - Dealer Portal and other modules to help you improve management of your existing network of authorized dealers and sellers and drive more revenue from your resale channel. ***How can we best help you? Call us to schedule a free consultation or find more information at TrackStreet.com***
ORIS Intelligence delivers actionable insights that preserve pricing integrity for product manufacturers, helping them better support trusted retailers and focus on selling. Built from the inside-out, ORIS's cloud-based platform helps solve the real problems of todays product manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their product is sold online, including unknown sellers.