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Sales Coaching reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Sales Coaching Software for Small Businesses

    Products classified in the overall Sales Coaching category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Sales Coaching to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Sales Coaching category.

    In addition to qualifying for inclusion in the Sales Coaching Software category, to qualify for inclusion in the Small Business Sales Coaching Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Sales Coaching Software for Small Businesses

    • Gong
    • SalesLoft
    • MindTickle
    • Jiminny
    • Kixie PowerCall
    • RingDNA
    • Ambition
    • Balto
    • Lessonly

    Compare Small Business Sales Coaching Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (2,742)4.7 out of 5
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    Gong's Revenue Intelligence platform captures your customer interactions across phone, web conferencing, and email, understands what was said in these interactions, and delivers insights to help your team win more deals. Grow your business like companies such as LinkedIn, HubSpot, Shopify, SurveyMonkey, and SproutSocial, which have transformed their revenue strategy by using Gong. G2's audience of software users has ranked Gong #1 on the ‘Top 100 Best Software Products’ list for 2021. Gong

    (2,356)4.5 out of 5
    Optimized for quick response

    SalesLoft is a critical component of any winning sales strategy, the platform creates an engine for revenue teams to communicate with customers, navigate the sales process, and replicate success. SalesLoft guides and automates dynamic sales plays, facilitates coaching, and provides the dashboards and insights needed to achieve exceptional outcomes. It's not a CRM or marketing automation tool, it’s Sales Engagement - done right. Orchestrate every email, call, meeting, and interaction from anyw

    (2,279)4.5 out of 5
    Optimized for quick response is a conversation intelligence platform that helps sales teams win more deals and coach reps to become top performers. With all your calls and video conference get automatically recorded and accurately transcribed in real-time. Sales teams leverage conversation data for note-taking, follow-ups, coaching, and onboarding. AI-based insights help track deal risks, next steps, talk track adoption, and surfaces what works or doesn’t work for a specific company’s sales cycle. Compan

    (822)4.7 out of 5
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    MindTickle is defining what great Sales Readiness looks like. By leveraging the most comprehensive data-driven Sales Readiness platform on the market, you will gain the ability to develop, coach and improve the performance of your sales reps independent of their location. Reduce sales ramp by 60%, double competitive win-rates & increase deal sizes w/MindTickle. This solution correlates sales capabilities to business outcomes, so you can directly tie sale enablement impact to revenue.

    (108)4.7 out of 5

    If you’re building a team with ambitious targets, then we believe you need tools designed especially for the way they work to improve performance. Jiminny is the Platform for all your customer conversations. We record, transcribe and analyze your calls & meetings in real-time so you can capture every data point important to your business and have the insights to help your team win together By leading with communication, we capture every interaction across the buyer and customer lifecycle t

    (172)4.6 out of 5
    Entry Level Price:$29 user/month

    Kixie is the sales engagement platform that boosts sales team performance with ultra-reliable, easily automated calling and texting for HubSpot, Salesforce, Pipedrive, Zoho, and other leading CRMs. Kixie connects agents to prospects naturally and automatically, reveals valuable insights about conversations and provides truly dependable service. The platform includes the PowerCall dialer & mobile apps, Automations, Analytics and Contact Center. With Kixie, sales teams have the power to achi

    (195)4.5 out of 5

    ringDNA is a sales engagement platform that helps businesses scale revenue growth through AI. The leading choice for Salesforce customers, ringDNA offers a complete solution for sales engagement, sales playbook execution, performance insight, conversation intelligence and much more. Backed by Goldman Sachs, Bryant Stibel and Palisades Growth Capital, ringDNA was named one of the "Best Places to Work" by BuiltinLA and Comparably, as featured in USA Today, and "One of The Best Privately Owned Comp

    (340)4.5 out of 5
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    Ambition is industry-leading coaching and gamification software for the world’s smartest sales teams. Whether you’re sitting across the sales floor or across the globe, we give sales leaders the tools they need to coach their teams, motivate performance, and hold their reps accountable to goals — all in real time. Run structured 1:1 and team coaching sessions Display the metrics that matter on centralized dashboards and TVs Set Slack and email alerts that trigger immediate action -- proactiv

    (74)4.6 out of 5

    Increase conversions, deliver a world-class customer experience, and decrease ramp time with Balto’s Real-Time Guidance for contact centers. Balto is the #1 Real-Time Guidance for contact centers. Powered by AI, Balto listens to both sides of a conversation and visually prompts agents with the best things to say, live on every call. Scale “perfect” to thousands of agents with the push of a button and get immediate insight into what’s working and what’s not. Balto is trusted by top contact ce

    (383)4.7 out of 5
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    Lessonly is powerfully simple training software that helps teams learn, practice, and do better work. We are used by over 3 million learners at over 1000 leading companies including Trunk Club, Ibotta, U.S. Cellular, and Zendesk to share knowledge, develop skills, and reinforce best practices. The result is faster onboarding, higher NPS scores, more closed deals, and a superior customer experience.

    (1,912)4.3 out of 5
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    Outreach, the system of action for sales teams, delivers performance and insights that result in higher velocity and more efficient selling. By automating and prioritizing all customer touch points throughout the sales process, Outreach triples the productivity of sales teams, and empowers them to drive more pipeline, book more meetings and exceed revenue goals. Outreach places actionable data intelligence at the fingertips of sales reps through a single, integrated view of all prospect-related

    (235)4.4 out of 5
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    ExecVision is a conversation intelligence platform built on a simple, almost inarguable premise: Insights mined from customer interactions are exponentially more valuable when you can translate them into performance improvements in your marketing, support, sales, and product teams. We shine where other conversation intelligence software falls short: Improving performance by changing human behaviors. The fact is, insights don’t do you any good when they’re stuck in a dashboard…no matter how sli

    (470)4.4 out of 5

    Brainshark’s data-driven sales readiness platform provides the tools to prepare client-facing teams with the knowledge and skills they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps r

    (113)4.6 out of 5
    Entry Level Price:$500 user/year

    Wingman is a real-time sales coaching tool that gives sales reps the right information at the right time, while they are on a call. Wingman automatically joins sales calls and based on the conversation, cue-cards show up to help sales reps with customer objections, questions, and behavior suggestions. It also assists reps in taking better notes and summarize calls by allowing them to bookmark key moments during the call, in real-time.

    (117)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$49 Per User / Month

    Membrain is the award-winning Sales Enablement CRM that makes it easier for sales teams to execute their process, coach better and continually improve. It helps drive the behaviors needed in complex B2B sales to increase sales effectiveness and achieve consistent performance. Membrain can replace or complement traditional CRM systems. Trusted by clients in over 80 countries, a two-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology i

    (194)4.6 out of 5
    Optimized for quick response

    SalesHood is the all-in-one sales enablement platform that combines learning, coaching and selling into a streamlined system for remote teams. The Platform helps revenue teams and partners collaborate virtually to improve time to ramp, quota attainment and sales velocity. LEARNING: Optimize your training and onboarding processes with our learning management system. Prescribe learning paths by role and automate just-in-time learning. Make learning fun with pitch practice and micro-assessments.

    (96)4.2 out of 5
    Entry Level Price:$75 USD/Month

    Salesforce High Velocity Sales (HVS), a Sales Cloud add-on product, is a streamlined Salesforce solution tailored to inside sales teams and designed to improve their sales processes. HVS gives teams insights and automation to prospect smarter and faster, integrated tools to eliminate busy work and multiple logins, and best-practice automation for scalable, repeatable success. It's driving performance through digital selling. And it's enabling teams to be agile. All on the powerful Salesforce pl

    (172)4.4 out of 5
    Optimized for quick response

    Showpad Coach (formerly LearnCore) delivers onboarding, sales training, and video coaching solutions for a fully-trained sales team that exceeds quota. Showpad Coach is part of the Showpad Sales Enablement Platform, combining industry-leading sales coaching with interactive selling experiences, Showpad empowers the modern consultative seller to engage with buyers as a trusted advisor. Our teams drive rapid deployment and adoption with best-in-class technology and practices based on the succe

    (414)4.5 out of 5
    Optimized for quick response

    LevelJump is the only Outcome-Based Enablement solution that ties programs to revenue outcomes, automatically and from within Salesforce. Join companies like Compass, Hudl, Shopify, and TELUS to guide sellers, show revenue impact, and optimize performance to deliver better enablement programs at scale. Become part of a community of enablers around the world making an impact in the boardroom and use LevelJump’s Outcome-Based Enablement to tie readiness to revenue KPIs.

    (200)4.4 out of 5
    Optimized for quick response

    WorkRamp is the enterprise learning platform for educating employees and customers at scale. See why brands like Zoom, Box and Workiva trust WorkRamp to power their corporate training strategy by visiting

    (271)4.4 out of 5
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    LevelEleven is the leading Performance Management System for customer-facing teams to motivate, engage, and coach around key behaviors that drive results. Reps understand goals and activity. Managers coach with consistency using actionable data. Executives understand what's working, or not working. Motivate what matters with LevelEleven.

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    Check out the G2 Grid® for the top Sales Coaching Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Showpad Coach
    Kixie PowerCall
    Salesforce High Velocity Sales
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    Learn More About Sales Coaching Software

    What is Sales Coaching Software?

    A sales coaching software allows executive sales teams to analyze sales calls and identify proactive ways to improve both general sales tactics and the overall relationship with a particular client. This software allows users to improve their technique with two main features: call audio recordings and call video recordings. 

    Call audio recordings generally come with call transcriptions that allow users to identify critical talking points they brought up during a call or points they missed. This allows sales representatives to identify what talking points were effective. Video recordings can be equally effective as it can allow sales representatives to analyze their body language or general cadence as they pitch to potential clients. Used together, both video recordings and audio recordings allow sales representatives to consistently refine their technique and see success through more effective sales pitches.

    What Types of Sales Coaching Software Exist?

    Standalone sales coaching software

    Standalone sales coaching software is often a point solution that is intended specifically for the use case of sales coaching. These solutions often come with video coaching, audio recording, and call transcription features but not much else.

    All-encompassing sales solutions

    Some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These all-encompassing solutions generally have features for sales enablement, sales engagement, sales training and onboarding, email tracking, and any additional features that can accelerate sales.

    What are the Common Features of Sales Coaching Software?

    The following are some core features within sales coaching software:

    Sales pipeline: A core feature of most sales coaching software is sales pipeline features. Sales pipeline features allow users to see all sales deals that are currently in the pipeline. If a sales representative sees a deal in the pipeline they may go back to past conversations with that customer or prospect and identify what matters the most to the customer as well as the most obvious pain points. This makes conversations much more effective with customers.

    Video coaching: Video coaching features allow users to coach sales representatives by assigning them video assessments. Video assessments prompt sales representatives to record themselves on video while they perform a mock pitch. After recording themselves, sales representatives send the video over to their managers to be assessed. Video coaching features provide managers with an easy way to score the sales representative’s pitch and provide feedback.

    Machine scoring: Machine scoring is an artificial intelligence (AI) embedded feature that automatically scores the overall performance of a sales call or video coaching assessment. Machine scoring features automatically transcribe a sales call and identify if key topics were covered, or if the speaking rate was good, and that all emotions exhibited were positive throughout a call.

    Sales call library: Sales coaching solutions generally provide a library or repository of past recorded sales calls. By having access to a wide range of past sales calls, new sales representatives easily access calls that were successful and use them to improve their overall sales pitches.

    Conversation intelligence (CI): CI features are almost always found in a sales coaching solution. CI records, transcribes, and analyzes sales calls. By analyzing sales calls, it identifies keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further derive valuable insights.

    What are the Benefits of Sales Coaching Software?

    Increase sales revenue: One of the main goals of deploying sales coaching software is to increase overall sales revenue. By analyzing past calls and identifying what worked and what didn’t, sales representatives can refine their sales tactics and strategies. This improves the overall success of future sales calls and potentially increases overall sales revenue.

    Onboarding: Sales coaching software makes onboarding more efficient for new sales representatives. Sales coaching software provides a repository of recorded sales calls that new sales representatives can take a look at during their onboarding process. By looking through these recorded sales calls, new sales representatives see how seasoned sales representatives at a company pitch the product and, which tactics were the most effective. This reduces onboarding time for new sales representatives and increases the chances of their first few calls being more successful.

    Consistent messaging: Sales coaching software helps to establish consistent messaging across all sales calls. One of the key ways to improve sales strategies is to establish a common message across all sales calls. This common message allows all sales representatives to pitch the product they are selling with consistent brand messaging that has been proven to be successful in the past. Having a consistent message also allows sales representatives to come prepared for every sales pitch without having to change up messaging every single time.

    Who Uses Sales Coaching Software?

    Sales coaching software helps unify sales managers or top sellers with the sales representatives who are still perfecting their craft:

    Sales managers: For managers or team leads, sales coaching software offers timely insights and metrics to shape feedback for specific employees and the team as a whole. With instructor-led training, managers provide the necessary feedback to strengthen team performance and see improved customer satisfaction and revenue growth.

    Sales representatives: For the general sales team, ongoing sales training is the ideal way to improve confidence and technique en route to hitting sales goals and collecting higher commissions. With features such as voice transcription and recorded sales calls, sales representatives can review their sales pitches and continuously improve their sales techniques.

    Software Related to Sales Coaching Software

    A well-oiled sales floor often involves several solutions built around sales training, performance measurement, and timely assistance. This is in addition to basics like CRM software. Below are some examples of software that supplement sales coaching software at one or more points in the journey:

    Sales training and onboarding software: Sales training and onboarding software is designed for the education and ramping of new hires. These involve components, such as product or brand messaging, sales call scripts, and virtual role playing, that help sales representatives get comfortable selling a particular offering. Though there will inevitably be pain points and opportunities for coaching, these learning applications can get new hires up to speed and prepared to hit the floor running.

    Sales analytics software: Sales analytics software provides an up-to-date perspective on sales goals, general efficiency, and other aspects of the business process. The dashboards that are assembled in these programs are valuable for managers to gauge the health of the operation and adjust the strategy or staffing as necessary. Dashboards are also displayed on sales floors to give the entire team an updated view of their critical numbers so they know where they stand, when or where to improve, and when to celebrate.

    Sales enablement software: Marketing collateral is an important tool for any salesperson. Sales enablement software gives salespeople easy access to playbooks, product descriptions, and scripts so they can study and practice their sales techniques around this company knowledge. These tools are also useful during sales meetings or pitches with customers to help present the most valuable information and bolster product knowledge during critical moments.

    Challenges with Sales Coaching Software

    Time spent on building playbooks: One of the major features that get included with most sales coaching software is the ability to create sales playbooks. This allows users to create a step-by-step process for pitching to a client. A potential pitfall is creating too many playbooks which makes it very easy to become disorganized and buried under overdue tasks and activities. Every pitch does not need a fully fleshed-out playbook which may take up a lot of a sales representatives’ time.

    Protecting buyer privacy: A lot of sales coaching solutions offer video recording, which allows users to record every sales call with a potential buyer. This may feel invasive to the client, especially if they don’t know they’re being recorded. The wise thing to do is choose a solution that allows users to clearly state that the buyer is being recorded so they are aware of the situation and can opt out of the call. 

    Which Companies Should Buy Sales Coaching Software?

    Companies that have enterprise sales teams: The most common use case for sales coaching software is for companies that have enterprise sales teams. Enterprise sales teams generally sell over video calls or audio conference calls, as a part of a long sales cycle. This sales cycle can take anywhere from one month to a whole year. Sales coaching software can help these teams constantly refine their sales technique as they analyze their cadence over sales calls.

    How to Buy Sales Coaching Software

    Requirements Gathering (RFI/RFP) for Sales Coaching Software

    While there aren’t necessarily stark differences between any two sales coaching software, some offerings do provide more or less functionality, and some software are geared towards certain industries. Buyers can narrow down their choices to choose the software that best suits their needs. 

    Compare Sales Coaching Software Products

    Create a long list

    Long lists are created by eliminating software options that do not provide critical functionality. To make a long list for a sales coaching software, a buyer should look at the following functionalities and deem which products provide the necessary functionality:

    • Video recordings
    • Audio recordings
    • Machine scoring
    • Sales pipeline tracking
    • Call transcriptions
    • Sales onboarding and training
    • Sales playbook creation
    • Manager review scorecards
    • Sales rep gamification and leaderboards
    • Sales coaching knowledgebase

    Create a short list

    Once a buyer has narrowed down their list from the following functionality above, it’s then important to get even more specific requirements. For example, some sales coaching software are intended for financial or high tech sales, while others are for insurance sales, travel sales, etc. If the company is in a very specific vertical, the buyer must look for a solution that caters to their specific needs. 

    Conduct demos

    Demos are one of the most important stages in the buying journey. This allows a buyer to sit through an actual product demo and see if the product matches all of the requirements. To make sure the demo runs smoothly, buyers must ensure that the vendor has all of their requirements beforehand so they can showcase their features properly. Some of the critical features that should be showcased in a product demo include video recording, call transcriptions, and audio recording, as these are the cornerstones of any sales coaching software

    Selection of Sales Coaching Software

    Choose a selection team

    It’s essential to have input from the end users of the software before making any purchasing decisions. Businesses must create a small selection team for sales coaching software. It’s important to get input from sales managers as team leads understand what’s critical for the training of the sales representatives they manage. It’s also important for a few sales representatives to demo some potential products and get their input on what features they like or what they need to improve their selling skills. This will allow a conversation where people can voice their concerns and conclude on the software that best fits the team’s needs.


    When it comes down to the negotiation stage it’s important to consider implementation and training costs. Once a buyer ensures that all other requirements are met, the last stage is ensuring that workers are properly trained on the new software. This should be included in the price of the software, especially if it’s a recurring revenue cost. 

    Final decision

    After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection team. It’s important to get everyone on the same page to ensure that all requirements are met and the final decision is supported by everyone involved.

    What Does Sales Coaching Software Cost?

    There are a few factors to note when it comes to the cost of sales coaching software. The pricing of sales coaching software is generally run on a software as a service (SaaS) model. This means that the software is a subscription, and businesses must pay a monthly fee to use it. Pricing also depends on the number of seats being purchased. This is generally dictated by the number of sales representatives that have their login and account on the software. The more seats purchased, the higher the price will be every month. The price of a sales coaching software varies heavily depending on if it is a standalone product that focuses only on sales coaching versus a product that offers sales coaching features as a part of a larger sales enablement solution. 

    Standalone sales coaching solution pricing: Since these are point solutions they are often cheaper than all-encompassing sales solutions. Generally, the price of a standalone solution is anywhere from $300-$2,000 a month depending on the number of seats purchased.

    All-in-one sales coaching solution pricing: As stated previously, some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These solutions can cost anywhere from $800-$5,000 a month depending on the number of seats needed. 

    Return on Investment (ROI)

    Businesses that implement sales coaching software generally see a return on their investment within a year. After a year. Below is the breakdown of the estimated time to ROI according to our review data on G2 as of December 4, 2020:

    • 41% of buyers see an ROI in 6 months or less
    • 31% of buyers see an ROI in 7-12 months
    • 17% of buyers see an ROI in 13-24 months
    • 11% of all other buyers see an ROI from 24 months onwards