# Best Sales Coaching Software - Page 9

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Sales coaching software gives salespeople and managers the ability to analyze sales calls to help refine technique, establish best practices, and improve sales close rates. Sales coaching tools enable continuous training with features such as conversation intelligence, live feedback from observers, and the signalling of upsell or close opportunities. These platforms may also provide a repository of previously recorded sales calls, as well as a list of upcoming sales deals in the pipeline. This provides greater visibility over which sales calls may have a direct influence over revenue. In some cases, live feedback or review is offered by a third-party representative or artificial intelligence. With help from these tools, teams can reduce ramp time by quickly identifying areas for improvement and aligning the messaging and approach among client-facing salespeople.

Sales coaching software is a natural complement to [sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) which trains new hires and provides continual training through role playing, skills assessments, and microcourses. Sales coaching software may integrate with [outbound call tracking software](https://www.g2.com/categories/outbound-call-tracking) to streamline cold dialing and lead follow-up calls, and integrate with or share features of [video conferencing software](https://www.g2.com/categories/video-conferencing) for joint or observed calls with clients. These tools may also integrate with [sales enablement software](https://www.g2.com/categories/sales-enablement) and [sales performance management software](https://www.g2.com/categories/sales-performance-management) so sellers can access relevant resources and receive feedback on their overall success respectively. Emails and calls captured within a sales coaching platform will often be tied to customer data in the company’s [CRM software](https://www.g2.com/categories/crm).

To qualify for inclusion in the Sales Coaching category, a product must:

- Offer capture, analysis, and feedback tools related to sales calls
- Help identify pivotal moments or opportunities in conversations, as well as areas for improvement, to share with the corresponding salesperson
- Integrate with call dialers, CRM software, or both to pull and store sales call information




  
## How Many Sales Coaching Software Products Does G2 Track?
**Total Products under this Category:** 215

### Category Stats (May 2026)
- **Average Rating**: 4.63/5
- **New Reviews This Quarter**: 243
- **Buyer Segments**: Mid-Market 50% │ Small-Business 32% │ Enterprise 18%
- **Top Trending Product**: Trellus - Real-time cold call AI assistant (+0.125)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Sales Coaching Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 102,500+ Authentic Reviews
- 215+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Sales Coaching Software Is Best for Your Use Case?

- **Leader:** [Gong](https://www.g2.com/products/gong/reviews)
- **Highest Performer:** [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
- **Easiest to Use:** [SmartWinnr](https://www.g2.com/products/smartwinnr/reviews)
- **Top Trending:** [Nooks](https://www.g2.com/products/nooks/reviews)
- **Best Free Software:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

  
---

**Sponsored**

### Fathom

Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1034&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156120&secure%5Bresource_id%5D=1034&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-coaching%2Fsmall-business&secure%5Btoken%5D=2f9f4ae33439447bd7e9693a653dbb8bcbaa912717a319559a55643cb1423112&secure%5Burl%5D=https%3A%2F%2Ffathom.video%2Fpricing&secure%5Burl_type%5D=paid_promos)

---

  ## What Are the Top-Rated Sales Coaching Software Products in 2026?
### 1. [Sellerz.io](https://www.g2.com/products/sellerz-io/reviews)
  Inbound Sales engagement platform, built for fast moving revenue teams Forget call scheduling and reply to emails hours, or days, later. The Sellerz.io platform enables inbound sales teams to engage with inbound leads in real-time. Increase the win rate through instant engagement with prospects, data enrichment, live coaching, and automated tasks.



**Who Is the Company Behind Sellerz.io?**

- **Seller:** [Commerce.live](https://www.g2.com/sellers/commerce-live)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 2. [SimplyCue](https://www.g2.com/products/simplycue/reviews)
  Simply Cue is an all-in-one platform that helps creators and small content-led businesses monetize their skills and content without technical hassle. Whether you're launching a course, selling an e-book, hosting webinars or offering 1:1 sessions, Simply Cue lets you do it all from one place. This is a simple, reliable platform that is affordable, transparent and compliant with government regulations. From localized payments and customer management, it’s tailored to meet the unique needs of Indian creators. Plus, our human-centric support ensures creators have guidance every step of the way.Simply Cue understands the creator’s needs. It’s designed to be straightforward, accessible and supportive - not just another platform but a partner in your creative journey.



**Who Is the Company Behind SimplyCue?**

- **Seller:** [SimplyCue](https://www.g2.com/sellers/simplycue)
- **Year Founded:** 2023
- **HQ Location:** Lucknow, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/simplycue (8 employees on LinkedIn®)



### 3. [Skillibrium](https://www.g2.com/products/skillibrium/reviews)
  Skillibrium is a SaaS platform designed to help Go-To-Market (GTM) leaders and sales teams improve their performance and productivity. The platform offers tools for performance management, coaching, personalized learning, and team collaboration. It aims to align teams, track individual skills and willingness, and support high-performing sales teams1.



**Who Is the Company Behind Skillibrium?**

- **Seller:** [Skillibrium](https://www.g2.com/sellers/skillibrium)
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** https://www.linkedin.com/company/skillibrium/ (29 employees on LinkedIn®)



### 4. [Supervisor AI](https://www.g2.com/products/supervisor-ai/reviews)
  Supervisor AI is an artificial intelligence-driven platform that analyzes all the conversations from your digital meetings, extracting useful information such as opportunities and risks for your business.



**Who Is the Company Behind Supervisor AI?**

- **Seller:** [Supervisor AI](https://www.g2.com/sellers/supervisor-ai)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/supervisor-ai (1 employees on LinkedIn®)



### 5. [Syandus Virtual Coaching Platform](https://www.g2.com/products/syandus-virtual-coaching-platform/reviews)
  Syandus’ platform is the “flight simulator” for L&D and sales to improve situational learning skills via virtual practice with expert coaching. The platform brings customer’s proprietary content to life by combining cognitive science and virtual game technology in a scalable, measurable platform. Virtual practice modules are cloud-based for easy deployment, fully trackable with embedded analytics, and can be used on any web-enabled device.



**Who Is the Company Behind Syandus Virtual Coaching Platform?**

- **Seller:** [Syandus](https://www.g2.com/sellers/syandus)
- **HQ Location:** Exton, US
- **Twitter:** @syandus (72 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/syandus (11 employees on LinkedIn®)



### 6. [TalentIQ](https://www.g2.com/products/talentiq/reviews)
  TalentIQ is the #1 sales assessment to evaluate the talent and readiness of your sales team — both sellers and sales managers. The essence of TalentIQ is understanding the whole person. To run a successful sales team, you need to understand what differentiates your high-performing sellers. As well as define the activities and coaching strategies that will accelerate the performance of your low-to-medium performers. The TalentIQ sales team assessment uses a proven and validated approach to measure talent match per role, map your chosen sales roles to critical talents and competencies, and provide you with a success profile playbook of each seller. This scientific approach delivers laser precision to hiring, accelerating performance, and the art of matching sellers to deals. Plus, it’s the basis for applying performance and a measurement-based approach to your selling system and coaching techniques — allowing you to increase performance at an accelerated pace.



**Who Is the Company Behind TalentIQ?**

- **Seller:** [AuctusIQ](https://www.g2.com/sellers/auctusiq)
- **Year Founded:** 2017
- **HQ Location:** Lincoln , US
- **LinkedIn® Page:** https://www.linkedin.com/company/auctusiq/ (20 employees on LinkedIn®)



### 7. [TalkPro](https://www.g2.com/products/talkpro/reviews)
  AI-powered roleplay for high-stakes conversations: job interviews, investor pitches, business negotiations (B2B/B2C), Live Q&A sessions with five different AI-counterparts simultaneously



**Who Is the Company Behind TalkPro?**

- **Seller:** [TalkPro](https://www.g2.com/sellers/talkpro)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 8. [TilBoard](https://www.g2.com/products/tilboard/reviews)
  Enhance your field sales strategy with TilBoard™, Tilbury's advanced Sales Enablement solution. TilBoard™ is designed to streamline your sales processes, boost productivity, and drive revenue growth by integrating seamlessly with your existing CRM systems and providing a comprehensive suite of automation tools.



**Who Is the Company Behind TilBoard?**

- **Seller:** [TILBURY](https://www.g2.com/sellers/tilbury)
- **Year Founded:** 1998
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/tilbury (23 employees on LinkedIn®)



### 9. [Unique](https://www.g2.com/products/unique/reviews)
  Unique’s AI-driven sales platform records and analyses sales conversations delivering real-time insights and coaching to sales teams helping them win more deals. It supports sales people and customers understand each other better and build deeper, more meaningful relationships.



**Who Is the Company Behind Unique?**

- **Seller:** [Unique](https://www.g2.com/sellers/unique)
- **Year Founded:** 2021
- **HQ Location:** Zurich, Zurich, Switzerland
- **LinkedIn® Page:** https://www.linkedin.com/company/unique-zurich (123 employees on LinkedIn®)



### 10. [Verbaly](https://www.g2.com/products/verbaly/reviews)
  Verbaly is like having a personal speech coach that guides you to enhance your communication skills.



**Who Is the Company Behind Verbaly?**

- **Seller:** [Verbaly](https://www.g2.com/sellers/verbaly)
- **Year Founded:** 2023
- **HQ Location:** Mountain View, US
- **LinkedIn® Page:** https://www.linkedin.com/company/verbaly/ (1 employees on LinkedIn®)



### 11. [Vertriebs-AI](https://www.g2.com/products/vertriebs-ai/reviews)
  Vertriebs-AI.de ist eine WebApp, die Vertrieblern hilft, ihre Telefonakquise-Fähigkeiten durch KI-gestütztes Training zu verbessern. Kernfunktionen: - KI-basierte Verkaufsgespräche, detailliertes Feedback nach jedem Gespräch, individuelles Training. - Die App bietet effektives Skill-Training, um Vertriebler selbstbewusster in echte Akquise-Gespräche zu schicken und ihre Conversion-Rate zu steigern.



**Who Is the Company Behind Vertriebs-AI?**

- **Seller:** [Vertriebs-ai](https://www.g2.com/sellers/vertriebs-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://linkedin.com/company/vertriebs-ai (1 employees on LinkedIn®)



### 12. [Voiceops](https://www.g2.com/products/voiceops-voiceops/reviews)
  Voiceops is an NYC-based generative AI startup that transforms every customer call into real-time, actionable intelligence for sales, marketing, product, and compliance teams. Voiceops helps businesses move beyond guesswork—giving companies a holistic real-time view of what their buyers want, why they churn, and how teams can improve. The result: revenue teams stop operating on hunches and start running on data, consistently delivering better experiences for customers.



**Who Is the Company Behind Voiceops?**

- **Seller:** [Voiceops](https://www.g2.com/sellers/voiceops-e8e79436-d284-4719-b337-f596fa21afee)
- **Year Founded:** 2023
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/voiceops/ (15 employees on LinkedIn®)



### 13. [Winn](https://www.g2.com/products/winn/reviews)
  WINN.AI is an AI-powered sales assistant designed to enhance sales team performance by automating administrative tasks and providing real-time guidance during sales calls. By integrating seamlessly with existing sales tools and methodologies, WINN.AI enables sales professionals to focus on building relationships and closing deals, rather than managing manual processes. Key Features and Functionality: - Real-Time Data Capture: Automatically records and structures prospect responses during meetings, ensuring accurate and comprehensive data collection. - Automated CRM Updates: Seamlessly integrates with CRM systems like Salesforce and HubSpot, updating records with minimal manual input. - Playbook Reinforcement: Provides live guidance to sales representatives, reinforcing adherence to established sales methodologies such as MEDDIC, SPICED, and BANT. - AI-Generated Summaries and Follow-Ups: Creates detailed call summaries and personalized follow-up emails, streamlining post-meeting workflows. - Real-Time Coaching: Offers immediate insights and information during sales calls, assisting reps in addressing client queries effectively. Primary Value and Solutions Provided: WINN.AI addresses common challenges in sales processes by reducing administrative burdens, enhancing data accuracy, and ensuring consistent application of sales strategies. By automating tasks such as note-taking, CRM updates, and follow-up communications, it allows sales teams to dedicate more time to engaging with clients and closing deals. The platform's real-time guidance and playbook reinforcement lead to improved sales performance, higher win rates, and more efficient onboarding of new representatives.



**Who Is the Company Behind Winn?**

- **Seller:** [Winn](https://www.g2.com/sellers/winn)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/winnai (62 employees on LinkedIn®)



### 14. [WinOver](https://www.g2.com/products/winover/reviews)
  WinOver transforms static competitive battlecards into live, AI-powered practice sessions for sales teams. Upload a competitive battlecard PDF, and WinOver's AI generates three distinct buyer personas with role-specific objections, trap questions, and pushback patterns calibrated to real competitive scenarios. Reps practice by voice against these AI opponents in 5-15 minute sessions. The AI evaluates their performance across six conversation stages (opening, discovery, objection handling, kill shot delivery, and closing), tracking which competitive talking points they nailed and which they missed. Sales enablement leaders get a competitive readiness scorecard showing exactly which reps are prepared for specific competitive deals, and which need more practice, before anyone picks up the phone. WinOver works with battlecards from any source (Klue, Crayon, Highspot, Confluence, or custom PDFs). It doesn't replace your competitive intelligence platform. It activates it, turning reference documents into muscle memory.



**Who Is the Company Behind WinOver?**

- **Seller:** [Winover.co](https://www.g2.com/sellers/winover-co)
- **Year Founded:** 2026
- **HQ Location:** Palo Alto, US
- **LinkedIn® Page:** https://www.linkedin.com/company/winover-studio/ (1 employees on LinkedIn®)



### 15. [Zime](https://www.g2.com/products/zime/reviews)
  Sales leaders face revenue leaks from inconsistent play adoption. Even top teams miss insights that could close deals. Zime solves this with AI-driven sales playbooks that deliver personalized guidance, objection handling, and just-in-time prep notes. By learning your products, messaging, and customer needs, Zime ensures every rep has the right play in every interaction. Companies like Versa Networks and IT Solutions achieved 8–12% sales growth in the first quarter. Transform your sales process with Zime—your AI sales solution. www.zime.ai


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate Zime?**

- **Ease of Use:** 8.3/10 (Category avg: 9.2/10)

**Who Is the Company Behind Zime?**

- **Seller:** [Zime](https://www.g2.com/sellers/zime)
- **Year Founded:** 2023
- **HQ Location:** San Jose, California, US
- **Twitter:** @zimeai (15 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zime-ai/

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market, 33% Small-Business


#### What Are Zime's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Helpful (1 reviews)
- Organization (1 reviews)
- Sales Improvement (1 reviews)

**Cons:**

- Missing Features (1 reviews)


    ## What Is Sales Coaching Software?
  [Sales Acceleration Software](https://www.g2.com/categories/sales-acceleration)
  ## What Software Categories Are Similar to Sales Coaching Software?
    - [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)
    - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)
    - [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

  
---

## How Do You Choose the Right Sales Coaching Software?

### What You Should Know About Sales Coaching Software

### What is Sales Coaching Software?

A sales coaching software allows executive sales teams to analyze sales calls and identify proactive ways to improve both general sales tactics and the overall relationship with a particular client. This software allows users to improve their technique with two main features: call audio recordings and call video recordings. 

Call audio recordings generally come with call transcriptions that allow users to identify critical talking points they brought up during a call or points they missed. This allows sales representatives to identify what talking points were effective. Video recordings can be equally effective as it can allow sales representatives to analyze their body language or general cadence as they pitch to potential clients. Used together, both video recordings and audio recordings allow sales representatives to consistently refine their technique and see success through more effective sales pitches.

#### What Types of Sales Coaching Software Exist?

**Standalone sales coaching software**

Standalone sales coaching software is often a point solution that is intended specifically for the use case of sales coaching. These solutions often come with video coaching, audio recording, and call transcription features but not much else.

**All-encompassing sales solutions**

Some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These all-encompassing solutions generally have features for sales enablement, sales engagement, sales training and onboarding, email tracking, and any additional features that can accelerate sales.

### What are the Common Features of Sales Coaching Software?

The following are some core features within sales coaching software:

**Sales pipeline:** A core feature of most sales coaching software is sales pipeline features. Sales pipeline features allow users to see all sales deals that are currently in the pipeline. If a sales representative sees a deal in the pipeline they may go back to past conversations with that customer or prospect and identify what matters the most to the customer as well as the most obvious pain points. This makes conversations much more effective with customers.

**Video coaching:** Video coaching features allow users to coach sales representatives by assigning them video assessments. Video assessments prompt sales representatives to record themselves on video while they perform a mock pitch. After recording themselves, sales representatives send the video over to their managers to be assessed. Video coaching features provide managers with an easy way to score the sales representative’s pitch and provide feedback.

**Machine scoring:** Machine scoring is an artificial intelligence (AI) embedded feature that automatically scores the overall performance of a sales call or video coaching assessment. Machine scoring features automatically transcribe a sales call and identify if key topics were covered, or if the speaking rate was good, and that all emotions exhibited were positive throughout a call.

**Sales call library:** Sales coaching solutions generally provide a library or repository of past recorded sales calls. By having access to a wide range of past sales calls, new sales representatives easily access calls that were successful and use them to improve their overall sales pitches.

**Conversation intelligence (CI):** CI features are almost always found in a sales coaching solution. CI records, transcribes, and analyzes sales calls. By analyzing sales calls, it identifies keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further derive valuable insights.

Other Features of Sales Coaching Software: [Coaching Card Capabilities](https://www.g2.com/categories/sales-coaching/f/coaching-card), [Competition Capabilities](https://www.g2.com/categories/sales-coaching/f/competition), [Playbook Creation Capabilities](https://www.g2.com/categories/sales-coaching/f/playbook-creation)

### What are the Benefits of Sales Coaching Software?

**Increase sales revenue:** One of the main goals of deploying sales coaching software is to increase overall sales revenue. By analyzing past calls and identifying what worked and what didn’t, sales representatives can refine their sales tactics and strategies. This improves the overall success of future sales calls and potentially increases overall sales revenue.

**Onboarding:** Sales coaching software makes onboarding more efficient for new sales representatives. Sales coaching software provides a repository of recorded sales calls that new sales representatives can take a look at during their onboarding process. By looking through these recorded sales calls, new sales representatives see how seasoned sales representatives at a company pitch the product and, which tactics were the most effective. This reduces onboarding time for new sales representatives and increases the chances of their first few calls being more successful.

**Consistent messaging:** Sales coaching software helps to establish consistent messaging across all sales calls. One of the key ways to improve sales strategies is to establish a common message across all sales calls. This common message allows all sales representatives to pitch the product they are selling with consistent brand messaging that has been proven to be successful in the past. Having a consistent message also allows sales representatives to come prepared for every sales pitch without having to change up messaging every single time.

### Who Uses Sales Coaching Software?

Sales coaching software helps unify sales managers or top sellers with the sales representatives who are still perfecting their craft:

**Sales managers:** For managers or team leads, sales coaching software offers timely insights and metrics to shape feedback for specific employees and the team as a whole. With instructor-led training, managers provide the necessary feedback to strengthen team performance and see improved customer satisfaction and revenue growth.

**Sales representatives:** For the general sales team, ongoing sales training is the ideal way to improve confidence and technique en route to hitting sales goals and collecting higher commissions. With features such as voice transcription and recorded sales calls, sales representatives can review their sales pitches and continuously improve their sales techniques.

#### Software Related to Sales Coaching Software

A well-oiled sales floor often involves several solutions built around sales training, performance measurement, and timely assistance. This is in addition to basics like CRM software. Below are some examples of software that supplement sales coaching software at one or more points in the journey:

[Sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) **:** Sales training and onboarding software is designed for the education and ramping of new hires. These involve components, such as product or brand messaging, sales call scripts, and virtual role playing, that help sales representatives get comfortable selling a particular offering. Though there will inevitably be pain points and opportunities for coaching, these learning applications can get new hires up to speed and prepared to hit the floor running.

[Sales analytics software](https://www.g2.com/categories/sales-analytics) **:** Sales analytics software provides an up-to-date perspective on sales goals, general efficiency, and other aspects of the business process. The dashboards that are assembled in these programs are valuable for managers to gauge the health of the operation and adjust the strategy or staffing as necessary. Dashboards are also displayed on sales floors to give the entire team an updated view of their critical numbers so they know where they stand, when or where to improve, and when to celebrate.

[Sales enablement software](https://www.g2.com/categories/sales-enablement) **:** Marketing collateral is an important tool for any salesperson. Sales enablement software gives salespeople easy access to playbooks, product descriptions, and scripts so they can study and practice their sales techniques around this company knowledge. These tools are also useful during sales meetings or pitches with customers to help present the most valuable information and bolster product knowledge during critical moments.

### Challenges with Sales Coaching Software

**Time spent on building playbooks:** One of the major features that get included with most sales coaching software is the ability to create sales playbooks. This allows users to create a step-by-step process for pitching to a client. A potential pitfall is creating too many playbooks which makes it very easy to become disorganized and buried under overdue tasks and activities. Every pitch does not need a fully fleshed-out playbook which may take up a lot of a sales representatives’ time.

**Protecting buyer privacy:** A lot of sales coaching solutions offer video recording, which allows users to record every sales call with a potential buyer. This may feel invasive to the client, especially if they don’t know they’re being recorded. The wise thing to do is choose a solution that allows users to clearly state that the buyer is being recorded so they are aware of the situation and can opt out of the call. 

### Which Companies Should Buy Sales Coaching Software?

**Companies that have enterprise sales teams:** The most common use case for sales coaching software is for companies that have enterprise sales teams. Enterprise sales teams generally sell over video calls or audio conference calls, as a part of a long sales cycle. This sales cycle can take anywhere from one month to a whole year. Sales coaching software can help these teams constantly refine their sales technique as they analyze their cadence over sales calls.

### How to Buy Sales Coaching Software

#### Requirements Gathering (RFI/RFP) for Sales Coaching Software

While there aren’t necessarily stark differences between any two sales coaching software, some offerings do provide more or less functionality, and some software are geared towards certain industries. Buyers can narrow down their choices to choose the software that best suits their needs. 

#### Compare Sales Coaching Software Products

**Create a long list**

Long lists are created by eliminating software options that do not provide critical functionality. To make a long list for a sales coaching software, a buyer should look at the following functionalities and deem which products provide the necessary functionality:

- Video recordings
- Audio recordings
- Machine scoring
- Sales pipeline tracking
- Call transcriptions
- Sales onboarding and training
- Sales playbook creation
- Manager review scorecards
- Sales rep gamification and leaderboards
- Sales coaching knowledgebase

**Create a short list**

Once a buyer has narrowed down their list from the following functionality above, it’s then important to get even more specific requirements. For example, some sales coaching software are intended for financial or high tech sales, while others are for insurance sales, travel sales, etc. If the company is in a very specific vertical, the buyer must look for a solution that caters to their specific needs. 

**Conduct demos**

Demos are one of the most important stages in the buying journey. This allows a buyer to sit through an actual product demo and see if the product matches all of the requirements. To make sure the demo runs smoothly, buyers must ensure that the vendor has all of their requirements beforehand so they can showcase their features properly. Some of the critical features that should be showcased in a product demo include video recording, call transcriptions, and audio recording, as these are the cornerstones of any sales coaching software

#### Selection of Sales Coaching Software

**Choose a selection team**

It’s essential to have input from the end users of the software before making any purchasing decisions. Businesses must create a small selection team for sales coaching software. It’s important to get input from sales managers as team leads understand what’s critical for the training of the sales representatives they manage. It’s also important for a few sales representatives to demo some potential products and get their input on what features they like or what they need to improve their selling skills. This will allow a conversation where people can voice their concerns and conclude on the software that best fits the team’s needs.

**Negotiation**

When it comes down to the negotiation stage it’s important to consider implementation and training costs. Once a buyer ensures that all other requirements are met, the last stage is ensuring that workers are properly trained on the new software. This should be included in the price of the software, especially if it’s a recurring revenue cost. 

**Final decision**

After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection team. It’s important to get everyone on the same page to ensure that all requirements are met and the final decision is supported by everyone involved.

### What Does Sales Coaching Software Cost?

There are a few factors to note when it comes to the cost of sales coaching software. The pricing of sales coaching software is generally run on a software as a service (SaaS) model. This means that the software is a subscription, and businesses must pay a monthly fee to use it. Pricing also depends on the number of seats being purchased. This is generally dictated by the number of sales representatives that have their login and account on the software. The more seats purchased, the higher the price will be every month. The price of a sales coaching software varies heavily depending on if it is a standalone product that focuses only on sales coaching versus a product that offers sales coaching features as a part of a larger sales enablement solution. 

**Standalone sales coaching solution pricing:** Since these are point solutions they are often cheaper than all-encompassing sales solutions. Generally, the price of a standalone solution is anywhere from $300-$2,000 a month depending on the number of seats purchased.

**All-in-one sales coaching solution pricing:** As stated previously, some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These solutions can cost anywhere from $800-$5,000 a month depending on the number of seats needed. 

#### Return on Investment (ROI)

Businesses that implement sales coaching software generally see a return on their investment within a year. After a year. Below is the breakdown of the estimated time to ROI according to our review data on G2 as of December 4, 2020:

- 41% of buyers see an ROI in 6 months or less
- 31% of buyers see an ROI in 7-12 months
- 17% of buyers see an ROI in 13-24 months
- 11% of all other buyers see an ROI from 24 months onwards