Top Free Sales Coaching Software

Check out our list of free Sales Coaching Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Sales Coaching Software to ensure you get the right product.

Results: 20
(2,615)4.7 out of 5
Optimized for quick response

Gong's Revenue Intelligence platform captures your customer interactions across phone, web conferencing, and email, understands what was said in these interactions, and delivers insights to help your team win more deals. Grow your business like companies such as LinkedIn, HubSpot, Shopify, SurveyMonkey, and SproutSocial, which have transformed their revenue strategy by using Gong. For more information, visit

Coburn C.
I love that I can go back almost immediately after recording a Zoom call, and that I can see what I did well / didn't do well. The fact that it... Read review
Donald M.
Analytics of the call automatically generated and measure you're performance against your peers Read review
(2,277)4.5 out of 5
Optimized for quick response is a conversation intelligence platform that helps sales teams win more deals and coach reps to become top performers. With all your calls and video conference get automatically recorded and accurately transcribed in real-time. Sales teams leverage conversation data for note-taking, follow-ups, coaching, and onboarding. AI-based insights help track deal risks, next steps, talk track adoption, and surfaces what works or doesn’t work for a specific company’s sales cycle. Compan

Brian L.
We're a relatively small organization 10 in sales 50 in the whole company. While I really like the features of being able to trust as our... Read review
Chorus integrates quite seamlessly into Zoom. It's easy / seamless to record meetings and refer back to them later. The speech to text transcript... Read review
(1,903)4.3 out of 5
Optimized for quick response

Outreach, the system of action for sales teams, delivers performance and insights that result in higher velocity and more efficient selling. By automating and prioritizing all customer touch points throughout the sales process, Outreach triples the productivity of sales teams, and empowers them to drive more pipeline, book more meetings and exceed revenue goals. Outreach places actionable data intelligence at the fingertips of sales reps through a single, integrated view of all prospect-related

I love outreaches task workflow and also their sequences. It allows you to set your workflow and fly through high volumes of activity without... Read review
I love the ability to sequence multiple users. Read review
(158)4.3 out of 5

ExecVision is a conversation intelligence platform built on a simple, almost inarguable premise: Insights mined from customer interactions are exponentially more valuable when you can translate them into performance improvements in your marketing, support, sales, and product teams. We shine where other conversation intelligence software falls short: Improving performance by changing human behaviors. The fact is, insights don’t do you any good when they’re stuck in a dashboard…no matter how sli

Rachel H.
that i can share my calls with my supervisor and team mates for review Read review
(331)4.5 out of 5
Optimized for quick response

Ambition is industry-leading coaching and gamification software for the world’s smartest sales teams. Whether you’re sitting across the sales floor or across the globe, we give sales leaders the tools they need to coach their teams, motivate performance, and hold their reps accountable to goals — all in real time. Run structured 1:1 and team coaching sessions Display the metrics that matter on centralized dashboards and TVs Set Slack and email alerts that trigger immediate action -- proactiv

Eric W.
The UI/UX is spot on with Ambition. When I was first implementing it a few months back, I likened the setup to an 'Apple-esque' experience where... Read review
i like the Interface,looks pretty sharp. Integration with our system was pretty easy Read review
(194)4.6 out of 5
Optimized for quick response

SalesHood is the all-in-one sales enablement platform that combines learning, coaching and selling into a streamlined system for remote teams. The Platform helps revenue teams and partners collaborate virtually to improve time to ramp, quota attainment and sales velocity. LEARNING: Optimize your training and onboarding processes with our learning management system. Prescribe learning paths by role and automate just-in-time learning. Make learning fun with pitch practice and micro-assessments.

I love the ease of use and video training sessions Read review
Amy B.
Customer support. Saleshood believes in itself and the employees do too. Read review
(107)4.7 out of 5

If you’re building a team with ambitious targets, then we believe you need tools designed especially for the way they work to improve performance. Jiminny is the Platform for all your customer conversations. We record, transcribe and analyze your calls & meetings in real-time so you can capture every data point important to your business and have the insights to help your team win together By leading with communication, we capture every interaction across the buyer and customer lifecycle t

Jiminny is a tool that provides great potential for sales teams to work efficiently and solidly, the service is excellent for increasing team... Read review
I like that the Jiminny team can be reached easily (and quickly) to help with questions/issues being faced Easy to read stats/performance board... Read review
(117)4.5 out of 5
Optimized for quick response
Entry Level Price:$49 Per User / Month

Membrain is the award-winning Sales Enablement CRM that makes it easier for sales teams to execute their process, coach better and continually improve. It helps drive the behaviors needed in complex B2B sales to increase sales effectiveness and achieve consistent performance. Membrain can replace or complement traditional CRM systems. Trusted by clients in over 80 countries, a two-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology i

Membrain is super easy to use. It is evident that the product team has usability in mind. Everything is fast and done with as few clicks as... Read review
First off, the implementation is hassle free, you pretty much dont need any help, the interface is very user friendly and very intuitive almost no... Read review
(220)4.3 out of 5
Optimized for quick response
Entry Level Price:$3 User/Month

Bridge is an employee development platform that combines learning management, performance management, career development, and engagement measurement into one unified experience. Bridge enables remote workers to stay connected and companies to develop their people with virtual training, manager/employees 1:1s, and career development plans. Used by more than 800 companies worldwide, Bridge helps companies achieve their strategic people development goals by facilitating connection, alignment, and

Tyler R.
Bridge Learn is simple to use and allows for multimedia integration flexibility. Read review
I love the new features of performance visibility. This allows my managers to comb through the information quickly so that they can focus on... Read review
(171)4.6 out of 5
Entry Level Price:$29 user/month

Kixie is the sales engagement platform that boosts sales team performance with ultra-reliable, easily automated calling and texting for HubSpot, Salesforce, Pipedrive, Zoho, and other leading CRMs. Kixie connects agents to prospects naturally and automatically, reveals valuable insights about conversations and provides truly dependable service. The platform includes the PowerCall dialer & mobile apps, Automations, Analytics and Contact Center. With Kixie, sales teams have the power to achi

I like the fact the Kixie is easy to use. When I train new callers I feel more comfortable teaching them the Kixie. I love the fact my calls are... Read review
We're able to call by the click of a button on our google doc where the leads come in and we're able to send text too. Read review
(95)4.2 out of 5
Entry Level Price:$75 USD/Month

Salesforce High Velocity Sales (HVS), a Sales Cloud add-on product, is a streamlined Salesforce solution tailored to inside sales teams and designed to improve their sales processes. HVS gives teams insights and automation to prospect smarter and faster, integrated tools to eliminate busy work and multiple logins, and best-practice automation for scalable, repeatable success. It's driving performance through digital selling. And it's enabling teams to be agile. All on the powerful Salesforce pl

Joe S.
The reminders to track my follow ups , information at a touch of my finger Read review
Doug T.
Easy to setup by drag and drop patterns for contact, creating consistent processes for follow up allowing you to prove out a process and free up... Read review
(39)4.9 out of 5

SmartWinnr is a comprehensive platform that keeps your sales teams up-to-date with product knowledge, guarantees uniform messaging during customer interactions, and increases sales at the same time. We use - Gamified KPIs to boost sales - AI-driven quizzes and regular reinforcements to drive knowledge - Continuous coaching to improve customer interactions

Is to you practical knowledge delignce Read review
Easy use,easy understanding to new one also Read review
(102)4.6 out of 5
Entry Level Price:$500 user/year

Wingman is a real-time sales coaching tool that gives sales reps the right information at the right time, while they are on a call. Wingman automatically joins sales calls and based on the conversation, cue-cards show up to help sales reps with customer objections, questions, and behavior suggestions. It also assists reps in taking better notes and summarize calls by allowing them to bookmark key moments during the call, in real-time.

Damian M.
The software works seamlessly, and intuitively. Most of all, I appreciate the responsiveness and guidance their team offers. We're a smaller, but... Read review
Jesse K.
The fast transcription of video call to text. Happens within minutes after call. Read review
(25)4.5 out of 5
Optimized for quick response

Dialpad Sell is an effective sales dialer that speeds up ramp time and makes reps more productive using Voice Intelligence technology and an easy CRM integration in a best-in-breed communications solution.

I like the call recap functionality best. I tend to be on a lot of long calls, and it's really nice to be able to scroll back through the... Read review
(32)4.7 out of 5
Optimized for quick response

Spekit is an in-app learning and digital companion that helps employees learn their tools and navigate process changes by accessing answers and enablement resources in real-time, everywhere they work. Built by sales ops professionals for growing & remote teams, Spekit blends the sophistication of a modern digital adoption platform with the simplicity of a contextual knowledge base for a lightweight yet powerful solution to continuous employee training. As the only Salesforce Certified Pa

Trent M.
I immediately learned some things about Salesforce I didn't yet know (although I've used it for years). It was also easy to get Speks built out and... Read review
Increasing my sales always turns out to be a complex and long process, however with Spekit this has changed radically, because it has allowed me to... Read review
(12)4.6 out of 5

Raven360 is an enterprise-grade LMS that helps organizations grow sales and increase customer loyalty through training and coaching. Our tool is a great fit for companies with complex products and distributed teams. Companies like Google, Pearson, Mondelēz International, and Juniper Networks use our LMS platform. Drive employee, sales, customer, and partner training and certification with Raven360. Keep your content free or monetize it. Your choice. Do it all from one single place. Employee T

The team at Content Raven is very supportive of new initiatives and how we can make Raven 360 perform the desired functions given the stated... Read review
Ashley W.
I really like the people at Raven360 and their ability to partner. I like the visual interface of the platform and the options of various learning... Read review
(204)4.4 out of 5
Entry Level Price:Free

Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them and support your customers in real time. Here's how SalesIQ facilitates better customer engagement.  Segment your website visitors  SalesIQ gives you a real-time ordered visitor list, based on the criteria you select, with data such as their location, behaviour and time spent on site, etc, and also assigns them a lead score as per yo

Low cost and easy to setup. The system works, and it works well - but it's just a bit basic (in terms of visual) and clunky (in terms of admin). Read review
The support I've received has been terrific. Even when I was on the free product, the support guy Naveen was very helpful. And fast. He spent time... Read review
(58)5.0 out of 5 is a conversational intelligence platform that helps sales teams, improve performance, and reduce acquisition costs. The platform gives managers and sales reps visibility into every call, via detailed Call Analytics including emotions, objections, intent etc. The tool also gives sales reps real-time cues during their conversation to help them engage their customers better.

The talking points which come up in cues. Its become easier to handle customers because Salesken will tell me what I should say when objections... Read review
I like how the platform helps me answer questions about the price, curriculum, competitors etc. through real-time cues. It helps you screen each... Read review
(4)4.8 out of 5
Optimized for quick response

Cien is used by technology sales leaders to understand the cause of low quota attainment. Cien quantifies the intangible factors that prevent reps from achieving their numbers. Using AI, Cien delivers free assessments that typically reveal 20-40% of hidden revenue, even for companies with imperfect CRM data. For a free AI assessment of your sales team, visit "Cien helps sales teams use AI to fix performance, improve motivation and increase sales effectiveness.” / The Huffington Po

- the daily pulse feature is useful and highly addictive, - the true pipeline view let's you see leads and contacts even when you've moved from... Read review
Ed A.
We like that we're able to quickly and easily see all of our open opportunities and more importantly, the ones that are predicted to close this... Read review
(49)4.5 out of 5
Optimized for quick response
Entry Level Price:$50 per user/per month

Ebsta's Revenue Intelligence Platform helps B2B sales teams build better relationships to drive predictable revenue growth. With Ebsta, Sales Teams can now : ✓ Improve Sales Forecasting by proactively identifying opportunities at risk ✓ Have better visibility of your pipeline with accurate, up-to-date insights. ✓ Quickly spot the opportunities that have low engagement and need attention. ✓ Monitor activity levels and their effectiveness to help your team close more deals. ✓ Ensure relationship

Will R.
I know all our data and info is up to date, and can run reports on the data in Salesforce knowing what our sales teams have been up to etc. We have... Read review
Asher O.
It scans highlighted text to determine if prospects are already in Salesforce, making it easier to search for leads on all platforms. We're also... Read review

Top 10 Free Sales Coaching Software in 2021

  • Gong
  • Outreach
  • ExecVision
  • Ambition

Learn More About Sales Coaching Software

What is Sales Coaching Software?

A sales coaching software allows executive sales teams to analyze sales calls and identify proactive ways to improve both general sales tactics and the overall relationship with a particular client. This software allows users to improve their technique with two main features: call audio recordings and call video recordings. 

Call audio recordings generally come with call transcriptions that allow users to identify critical talking points they brought up during a call or points they missed. This allows sales representatives to identify what talking points were effective. Video recordings can be equally effective as it can allow sales representatives to analyze their body language or general cadence as they pitch to potential clients. Used together, both video recordings and audio recordings allow sales representatives to consistently refine their technique and see success through more effective sales pitches.

What Types of Sales Coaching Software Exist?

Standalone sales coaching software

Standalone sales coaching software is often a point solution that is intended specifically for the use case of sales coaching. These solutions often come with video coaching, audio recording, and call transcription features but not much else.

All-encompassing sales solutions

Some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These all-encompassing solutions generally have features for sales enablement, sales engagement, sales training and onboarding, email tracking, and any additional features that can accelerate sales.

What are the Common Features of Sales Coaching Software?

The following are some core features within sales coaching software:

Sales pipeline: A core feature of most sales coaching software is sales pipeline features. Sales pipeline features allow users to see all sales deals that are currently in the pipeline. If a sales representative sees a deal in the pipeline they may go back to past conversations with that customer or prospect and identify what matters the most to the customer as well as the most obvious pain points. This makes conversations much more effective with customers.

Video coaching: Video coaching features allow users to coach sales representatives by assigning them video assessments. Video assessments prompt sales representatives to record themselves on video while they perform a mock pitch. After recording themselves, sales representatives send the video over to their managers to be assessed. Video coaching features provide managers with an easy way to score the sales representative’s pitch and provide feedback.

Machine scoring: Machine scoring is an artificial intelligence (AI) embedded feature that automatically scores the overall performance of a sales call or video coaching assessment. Machine scoring features automatically transcribe a sales call and identify if key topics were covered, or if the speaking rate was good, and that all emotions exhibited were positive throughout a call.

Sales call library: Sales coaching solutions generally provide a library or repository of past recorded sales calls. By having access to a wide range of past sales calls, new sales representatives easily access calls that were successful and use them to improve their overall sales pitches.

Conversation intelligence (CI): CI features are almost always found in a sales coaching solution. CI records, transcribes, and analyzes sales calls. By analyzing sales calls, it identifies keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further derive valuable insights.

What are the Benefits of Sales Coaching Software?

Increase sales revenue: One of the main goals of deploying sales coaching software is to increase overall sales revenue. By analyzing past calls and identifying what worked and what didn’t, sales representatives can refine their sales tactics and strategies. This improves the overall success of future sales calls and potentially increases overall sales revenue.

Onboarding: Sales coaching software makes onboarding more efficient for new sales representatives. Sales coaching software provides a repository of recorded sales calls that new sales representatives can take a look at during their onboarding process. By looking through these recorded sales calls, new sales representatives see how seasoned sales representatives at a company pitch the product and, which tactics were the most effective. This reduces onboarding time for new sales representatives and increases the chances of their first few calls being more successful.

Consistent messaging: Sales coaching software helps to establish consistent messaging across all sales calls. One of the key ways to improve sales strategies is to establish a common message across all sales calls. This common message allows all sales representatives to pitch the product they are selling with consistent brand messaging that has been proven to be successful in the past. Having a consistent message also allows sales representatives to come prepared for every sales pitch without having to change up messaging every single time.

Who Uses Sales Coaching Software?

Sales coaching software helps unify sales managers or top sellers with the sales representatives who are still perfecting their craft:

Sales managers: For managers or team leads, sales coaching software offers timely insights and metrics to shape feedback for specific employees and the team as a whole. With instructor-led training, managers provide the necessary feedback to strengthen team performance and see improved customer satisfaction and revenue growth.

Sales representatives: For the general sales team, ongoing sales training is the ideal way to improve confidence and technique en route to hitting sales goals and collecting higher commissions. With features such as voice transcription and recorded sales calls, sales representatives can review their sales pitches and continuously improve their sales techniques.

Software Related to Sales Coaching Software

A well-oiled sales floor often involves several solutions built around sales training, performance measurement, and timely assistance. This is in addition to basics like CRM software. Below are some examples of software that supplement sales coaching software at one or more points in the journey:

Sales training and onboarding software: Sales training and onboarding software is designed for the education and ramping of new hires. These involve components, such as product or brand messaging, sales call scripts, and virtual role playing, that help sales representatives get comfortable selling a particular offering. Though there will inevitably be pain points and opportunities for coaching, these learning applications can get new hires up to speed and prepared to hit the floor running.

Sales analytics software: Sales analytics software provides an up-to-date perspective on sales goals, general efficiency, and other aspects of the business process. The dashboards that are assembled in these programs are valuable for managers to gauge the health of the operation and adjust the strategy or staffing as necessary. Dashboards are also displayed on sales floors to give the entire team an updated view of their critical numbers so they know where they stand, when or where to improve, and when to celebrate.

Sales enablement software: Marketing collateral is an important tool for any salesperson. Sales enablement software gives salespeople easy access to playbooks, product descriptions, and scripts so they can study and practice their sales techniques around this company knowledge. These tools are also useful during sales meetings or pitches with customers to help present the most valuable information and bolster product knowledge during critical moments.

Challenges with Sales Coaching Software

Time spent on building playbooks: One of the major features that get included with most sales coaching software is the ability to create sales playbooks. This allows users to create a step-by-step process for pitching to a client. A potential pitfall is creating too many playbooks which makes it very easy to become disorganized and buried under overdue tasks and activities. Every pitch does not need a fully fleshed-out playbook which may take up a lot of a sales representatives’ time.

Protecting buyer privacy: A lot of sales coaching solutions offer video recording, which allows users to record every sales call with a potential buyer. This may feel invasive to the client, especially if they don’t know they’re being recorded. The wise thing to do is choose a solution that allows users to clearly state that the buyer is being recorded so they are aware of the situation and can opt out of the call. 

Which Companies Should Buy Sales Coaching Software?

Companies that have enterprise sales teams: The most common use case for sales coaching software is for companies that have enterprise sales teams. Enterprise sales teams generally sell over video calls or audio conference calls, as a part of a long sales cycle. This sales cycle can take anywhere from one month to a whole year. Sales coaching software can help these teams constantly refine their sales technique as they analyze their cadence over sales calls.

How to Buy Sales Coaching Software

Requirements Gathering (RFI/RFP) for Sales Coaching Software

While there aren’t necessarily stark differences between any two sales coaching software, some offerings do provide more or less functionality, and some software are geared towards certain industries. Buyers can narrow down their choices to choose the software that best suits their needs. 

Compare Sales Coaching Software Products

Create a long list

Long lists are created by eliminating software options that do not provide critical functionality. To make a long list for a sales coaching software, a buyer should look at the following functionalities and deem which products provide the necessary functionality:

  • Video recordings
  • Audio recordings
  • Machine scoring
  • Sales pipeline tracking
  • Call transcriptions
  • Sales onboarding and training
  • Sales playbook creation
  • Manager review scorecards
  • Sales rep gamification and leaderboards
  • Sales coaching knowledgebase

Create a short list

Once a buyer has narrowed down their list from the following functionality above, it’s then important to get even more specific requirements. For example, some sales coaching software are intended for financial or high tech sales, while others are for insurance sales, travel sales, etc. If the company is in a very specific vertical, the buyer must look for a solution that caters to their specific needs. 

Conduct demos

Demos are one of the most important stages in the buying journey. This allows a buyer to sit through an actual product demo and see if the product matches all of the requirements. To make sure the demo runs smoothly, buyers must ensure that the vendor has all of their requirements beforehand so they can showcase their features properly. Some of the critical features that should be showcased in a product demo include video recording, call transcriptions, and audio recording, as these are the cornerstones of any sales coaching software

Selection of Sales Coaching Software

Choose a selection team

It’s essential to have input from the end users of the software before making any purchasing decisions. Businesses must create a small selection team for sales coaching software. It’s important to get input from sales managers as team leads understand what’s critical for the training of the sales representatives they manage. It’s also important for a few sales representatives to demo some potential products and get their input on what features they like or what they need to improve their selling skills. This will allow a conversation where people can voice their concerns and conclude on the software that best fits the team’s needs.


When it comes down to the negotiation stage it’s important to consider implementation and training costs. Once a buyer ensures that all other requirements are met, the last stage is ensuring that workers are properly trained on the new software. This should be included in the price of the software, especially if it’s a recurring revenue cost. 

Final decision

After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection team. It’s important to get everyone on the same page to ensure that all requirements are met and the final decision is supported by everyone involved.

What Does Sales Coaching Software Cost?

There are a few factors to note when it comes to the cost of sales coaching software. The pricing of sales coaching software is generally run on a software as a service (SaaS) model. This means that the software is a subscription, and businesses must pay a monthly fee to use it. Pricing also depends on the number of seats being purchased. This is generally dictated by the number of sales representatives that have their login and account on the software. The more seats purchased, the higher the price will be every month. The price of a sales coaching software varies heavily depending on if it is a standalone product that focuses only on sales coaching versus a product that offers sales coaching features as a part of a larger sales enablement solution. 

Standalone sales coaching solution pricing: Since these are point solutions they are often cheaper than all-encompassing sales solutions. Generally, the price of a standalone solution is anywhere from $300-$2,000 a month depending on the number of seats purchased.

All-in-one sales coaching solution pricing: As stated previously, some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These solutions can cost anywhere from $800-$5,000 a month depending on the number of seats needed. 

Return on Investment (ROI)

Businesses that implement sales coaching software generally see a return on their investment within a year. After a year. Below is the breakdown of the estimated time to ROI according to our review data on G2 as of December 4, 2020:

  • 41% of buyers see an ROI in 6 months or less
  • 31% of buyers see an ROI in 7-12 months
  • 17% of buyers see an ROI in 13-24 months
  • 11% of all other buyers see an ROI from 24 months onwards