# Best Sales Coaching Software - Page 2

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Sales coaching software gives salespeople and managers the ability to analyze sales calls to help refine technique, establish best practices, and improve sales close rates. Sales coaching tools enable continuous training with features such as conversation intelligence, live feedback from observers, and the signalling of upsell or close opportunities. These platforms may also provide a repository of previously recorded sales calls, as well as a list of upcoming sales deals in the pipeline. This provides greater visibility over which sales calls may have a direct influence over revenue. In some cases, live feedback or review is offered by a third-party representative or artificial intelligence. With help from these tools, teams can reduce ramp time by quickly identifying areas for improvement and aligning the messaging and approach among client-facing salespeople.

Sales coaching software is a natural complement to [sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) which trains new hires and provides continual training through role playing, skills assessments, and microcourses. Sales coaching software may integrate with [outbound call tracking software](https://www.g2.com/categories/outbound-call-tracking) to streamline cold dialing and lead follow-up calls, and integrate with or share features of [video conferencing software](https://www.g2.com/categories/video-conferencing) for joint or observed calls with clients. These tools may also integrate with [sales enablement software](https://www.g2.com/categories/sales-enablement) and [sales performance management software](https://www.g2.com/categories/sales-performance-management) so sellers can access relevant resources and receive feedback on their overall success respectively. Emails and calls captured within a sales coaching platform will often be tied to customer data in the company’s [CRM software](https://www.g2.com/categories/crm).

To qualify for inclusion in the Sales Coaching category, a product must:

- Offer capture, analysis, and feedback tools related to sales calls
- Help identify pivotal moments or opportunities in conversations, as well as areas for improvement, to share with the corresponding salesperson
- Integrate with call dialers, CRM software, or both to pull and store sales call information




  
## How Many Sales Coaching Software Products Does G2 Track?
**Total Products under this Category:** 218

### Category Stats (Jun 2026)
- **Average Rating**: 4.63/5 The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 313
- **Buyer Segments**: Mid-Market 50% │ Small-Business 30% │ Enterprise 20% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: Trellus - Real-time cold call AI assistant (+0.286) - Among all products in this category, Trellus - Real-time cold call AI assistant recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank Sales Coaching Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 104,100+ Authentic Reviews
- 218+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Sales Coaching Software Is Best for Your Use Case?

- **Leader:** [Gong](https://www.g2.com/products/gong/reviews)
- **Highest Performer:** [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
- **Easiest to Use:** [SmartWinnr](https://www.g2.com/products/smartwinnr/reviews)
- **Top Trending:** [Nooks](https://www.g2.com/products/nooks/reviews)
- **Best Free Software:** [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)

  
---

**Sponsored**

### Fathom

Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster.



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---

  ## What Are the Top-Rated Sales Coaching Software Products in 2026?
### 1. [Paperflite](https://www.g2.com/products/paperflite/reviews)
  Paperflite is an end-to-end content management and sales enablement software that allows sales and marketing teams to store, organize, distribute and track their content while also giving you the ability to create and deliver stunning content experiences (custom microsites, landing pages, resources hubs, interactive experiences). Paperflite's Seek: Reinventing how revenue teams find information to sell without spending hours searching for answers. Like an all-knowing librarian for your content repositories showing you exactly what you want to see. Paperflite's heysales- Sales coaching. Disrupted. With heysales you can -build your buyer personas -create challenging scenarios -bring-in an AI expert to handle difficult questions -craft adaptive coaching Learn more at heysales.ai


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 325
**How Do G2 Users Rate Paperflite?**

- **Ease of Use:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Paperflite?**

- **Seller:** [Paperflite](https://www.g2.com/sellers/paperflite)
- **Year Founded:** 2016
- **HQ Location:** Wyoming, Delaware
- **Twitter:** @paperflite (493 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13177578/ (146 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Manager, Digital Marketing Executive
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 50% Mid-Market, 30% Small-Business


#### What Are Paperflite's Pros and Cons?

**Pros:**

- Ease of Use (82 reviews)
- Easy Sharing (42 reviews)
- Sharing (42 reviews)
- Content Management (31 reviews)
- Helpful (31 reviews)

**Cons:**

- Limitations (20 reviews)
- Missing Features (20 reviews)
- Content Management (12 reviews)
- Layout Issues (10 reviews)
- Slow Loading (10 reviews)

### 2. [Proshort](https://www.g2.com/products/proshort/reviews)
  Proshort (https://proshort.ai/) is a contextual rep empowerment platform designed to supercoach your sales team using the behaviors of your best performers. Instead of relying on generic training or static playbooks, Proshort uses AI to analyze your sales calls, emails, CRM notes, and workflows to identify what’s actually working in your organization. It then delivers these winning behaviors directly to reps through personalized views, short video learning, and AI-driven playbooks. This means reps don’t just learn more they learn what works for your buyers, your product, and your sales motion. For managers, Proshort brings clarity to what drives performance. It highlights how top reps operate, what’s really happening inside deals, and where targeted coaching can have the biggest impact. Proshort isn’t another LMS or call recorder. It’s a supercoach that helps you scale the impact of your best reps and systematically raise the bar for everyone else.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 62
**How Do G2 Users Rate Proshort?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.8/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Proshort?**

- **Seller:** [Proshort](https://www.g2.com/sellers/proshort)
- **Company Website:** https://proshort.ai/
- **Year Founded:** 2022
- **HQ Location:** Cupertino, US
- **LinkedIn® Page:** https://www.linkedin.com/company/proshort/ (42 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 77% Mid-Market, 19% Small-Business


#### What Are Proshort's Pros and Cons?

**Pros:**

- AI Summary (22 reviews)
- Ease of Use (22 reviews)
- Helpful (21 reviews)
- Accuracy (18 reviews)
- Call Recording (12 reviews)

**Cons:**

- Limited Customization (7 reviews)
- Call Issues (6 reviews)
- Missing Features (6 reviews)
- Summary Quality (6 reviews)
- Accuracy Issues (5 reviews)

### 3. [Dialpad Support](https://www.g2.com/products/dialpad-support/reviews)
  Dialpad elevates every conversation with the leading Ai-powered customer communications platform. Tap into real-time Ai insights to enhance and streamline every interaction. Dialpad Support modernizes your inbound contact center with Ai agents, assistants, real-time guidance, and coaching. Dialpad Sell is the outbound solution that guides your sales reps with real-time Ai coaching, automation, and insights. Together Dialpad Support and Dialpad Sell are the leading contact center solution. You can: - Call, message, and meet in a single app - Focus on the conversation with real-time call transcriptions, Ai summaries, and action items - Provide real-time guidance and instant knowledge to agents - Empower supervisors to coach and monitor teams with live sentiment and automated quality management - Deflect simple customer inquiries 24/7 with our Ai Agent


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 669
**How Do G2 Users Rate Dialpad Support?**

- **Ease of Use:** 8.9/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.8/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.7/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind Dialpad Support?**

- **Seller:** [Dialpad](https://www.g2.com/sellers/dialpad)
- **Company Website:** https://Dialpad.com
- **Year Founded:** 2011
- **HQ Location:** San Ramon, California
- **Twitter:** @DialpadHQ (61 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3967399/ (1,475 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Manager, Customer Service Rep
  - **Top Industries:** Financial Services, Consumer Services
  - **Company Size:** 45% Mid-Market, 31% Small-Business


#### What Are Dialpad Support's Pros and Cons?

**Pros:**

- Helpful (89 reviews)
- Ease of Use (62 reviews)
- Customer Support (50 reviews)
- Features (32 reviews)
- Call Recording (23 reviews)

**Cons:**

- Poor Customer Support (34 reviews)
- Call Issues (32 reviews)
- Dialer Issues (24 reviews)
- Long Wait Times (22 reviews)
- Delayed Support (21 reviews)

### 4. [Spekit](https://www.g2.com/products/spekit/reviews)
  Spekit is the Rep Acceleration Platform that turns GTM knowledge and unified deal intelligence into in-workflow insights, coaching, actions and buyer-ready experiences, so revenue teams can ramp fast, stay fast, and win more.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 296
**How Do G2 Users Rate Spekit?**

- **Ease of Use:** 9.1/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.4/10 (Category avg: 8.8/10)
- **Leaderboard:** 5.0/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind Spekit?**

- **Seller:** [Spekit Inc.](https://www.g2.com/sellers/spekit-inc)
- **Company Website:** https://spekit.com/
- **Year Founded:** 2018
- **HQ Location:** Denver, Colorado
- **Twitter:** @spekitapp (1,168 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18421890/ (97 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Salesforce Administrator, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 68% Mid-Market, 20% Enterprise


#### What Are Spekit's Pros and Cons?

**Pros:**

- Ease of Use (65 reviews)
- Helpful (37 reviews)
- Integrations (33 reviews)
- Navigation Ease (27 reviews)
- Time-saving (27 reviews)

**Cons:**

- Navigation Difficulties (11 reviews)
- Inefficient Search Functionality (10 reviews)
- Learning Curve (9 reviews)
- Inadequate Search Functionality (8 reviews)
- Missing Features (8 reviews)

### 5. [Clari](https://www.g2.com/products/clari/reviews)
  Clari+Salesloft is a category-transforming AI company architecting the future of revenue. By building the world’s first Predictive Revenue System, we help organizations move beyond fragmented applications and systems of record to a model that continuously drives and adapts revenue execution. Our platform captures deal data signals, and uses tailor-built AI to create the right context and drive action across sales teams. Instead of disconnected insights and siloed workflows, sales teams operate with shared understanding, faster decisions, and execution that stays aligned to the business. Trusted by thousands of enterprises including Adobe, 3M, IBM, and Zoom, Clari+Salesloft powers the forecast, surfaces pipeline risk, and drives proactive execution—returning thousands of hours to the field and enabling predictable, scalable growth.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5,498
**How Do G2 Users Rate Clari?**

- **Ease of Use:** 9.1/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.3/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind Clari?**

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Company Website:** https://salesloft.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft (18,437 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2296178/ (1,101 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 47% Mid-Market, 41% Enterprise


#### What Are Clari's Pros and Cons?

**Pros:**

- Ease of Use (722 reviews)
- Forecasting (486 reviews)
- Features (365 reviews)
- Salesforce Integration (326 reviews)
- Helpful (287 reviews)

**Cons:**

- Limitations (186 reviews)
- Limited Customization (150 reviews)
- Learning Curve (147 reviews)
- Missing Features (147 reviews)
- Salesforce Integration (131 reviews)

### 6. [Demodesk Coaching & AI](https://www.g2.com/products/demodesk-coaching-ai/reviews)
  Demodesk Coaching & AI turns sales conversations into revenue. Four AI agents handle the work reps have always hated: notes, CRM updates, coaching, deal risk. \*\*AI Assistant\*\* records and transcribes every sales call in 98 languages. It writes the summary, drafts the follow-up, and fills the CRM. Reps save 30 minutes per call on admin. \*\*AI Coach\*\* scores every conversation against MEDDIC, BANT, Challenger, or your own scorecard. Feedback lands seconds after the call ends. One manager can coach 50 reps, not 10. \*\*AI CRM Concierge\*\* keeps Salesforce, HubSpot, and Pipedrive clean. 99% field accuracy. No more pipeline reviews where half the data is missing. \*\*AI Analyst\*\* answers the questions you actually have. Which deals are at risk. Which competitors come up most. Which reps handle objections best. Ask in plain English, get answers from your own call data. \*\*AI Crew\*\* (the in-app section where custom agents live) extends everything. Describe a task like "scan my pipeline daily and post at-risk deals to Slack." Demodesk's AI Agent Builder sets it up. Install from 30+ pre-built agents and 158 marketplace skills. \*\*Why European teams pick Demodesk over Gong, Fathom, and Chorus\*\* Built in Munich. Operated entirely from EU data centers (Azure Frankfurt). ISO 27001:2022 certified. No transatlantic data transfers. Customer conversations and CRM data never train any AI model, including ours. Works council-compatible consent flows built in. Fine-tuned on 10 million real sales conversations. Zero setup. Value on day one, not after a six-month enterprise rollout. \*\*Pricing\*\* EUR 59/user/month monthly. EUR 49/user/month annual. Viewer seats free for managers, RevOps, enablement, and customer success. Compare that to Gong at EUR 108+/user/month plus a mandatory platform fee of EUR 5,000 to 50,000 per year. 14-day free trial. No credit card. Used by 300+ sales teams across Europe and North America: Porsche, OMR Reviews, Bosch, Treatwell, Enpal. Demodesk is the AI that does the job. Not the AI that tells you what to do.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 59
**How Do G2 Users Rate Demodesk Coaching & AI?**

- **Ease of Use:** 9.5/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.3/10 (Category avg: 8.8/10)
- **Leaderboard:** 7.8/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Demodesk Coaching & AI?**

- **Seller:** [Demodesk](https://www.g2.com/sellers/demodesk)
- **Year Founded:** 2018
- **HQ Location:** Munich, Germany
- **Twitter:** @demodesk (257 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25165726/ (20 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Hospital & Health Care
  - **Company Size:** 63% Mid-Market, 37% Small-Business


#### What Are Demodesk Coaching & AI's Pros and Cons?

**Pros:**

- AI Summary (6 reviews)
- Helpful (6 reviews)
- Automation (5 reviews)
- CRM Integration (5 reviews)
- Feedback Management (5 reviews)

**Cons:**

- AI Inaccuracy (3 reviews)
- AI Limitations (3 reviews)
- Integration Issues (3 reviews)
- Accuracy Issues (1 reviews)
- Calendar Issues (1 reviews)

### 7. [Sybill.ai](https://www.g2.com/products/sybill-ai/reviews)
  Sybill is a sophisticated AI solution tailored for sales teams, designed to enhance customer engagement and streamline deal management processes. By leveraging advanced artificial intelligence technologies, Sybill transforms the way sales professionals interact with data and clients, making it an essential tool for modern sales environments. This AI-driven platform is particularly beneficial for sales teams looking to optimize their workflows and improve communication with customers. It caters to a diverse audience, including small businesses and large enterprises, all seeking to enhance their sales strategies. Sybill's features are specifically designed to address common challenges faced by sales professionals, such as managing call notes, follow-ups, and CRM updates, thereby allowing teams to focus on building relationships rather than administrative tasks. One of the standout features of Sybill is 'Ask Sybill', which enables users to quickly understand key details from sales calls, including customer pain points and actionable items. This feature not only saves time but also ensures that critical information is captured accurately. Additionally, the Automated CRM Notes functionality allows sales representatives to have their notes automatically populated into their CRM systems, significantly boosting efficiency and reducing the risk of human error. Sybill also offers AI-Generated Follow-Up Emails, which streamline the communication process by allowing sales teams to spend more time engaging with clients rather than drafting emails. The platform's Automatic CRM updates cover over 30 fields, utilizing data from multiple calls and emails to keep customer records current and comprehensive. These capabilities contribute to enhanced win rates by providing immediate insights into call outcomes, enabling teams to strategize more effectively. Moreover, Sybill facilitates a faster ramp-up for new team members by increasing visibility into past interactions and customer data. This feature shortens the learning curve for new sales representatives, allowing them to become productive more quickly. Trusted by over 450 leading global companies, including industry giants, Sybill is recognized for its ability to elevate customer engagement and drive superior sales performance. By integrating Sybill into their operations, sales teams can harness the power of AI to enhance their effectiveness and achieve their goals.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 146
**How Do G2 Users Rate Sybill.ai?**

- **Ease of Use:** 9.5/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.4/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.5/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Sybill.ai?**

- **Seller:** [Sybill](https://www.g2.com/sellers/sybill)
- **Company Website:** https://www.sybill.ai
- **Year Founded:** 2021
- **HQ Location:** Mountain View, US
- **Twitter:** @sybill_ai (81 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sybill/ (57 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, CEO
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 66% Small-Business, 33% Mid-Market


#### What Are Sybill.ai's Pros and Cons?

**Pros:**

- Ease of Use (3 reviews)
- Time-saving (3 reviews)
- Accuracy (2 reviews)
- Call Recording (2 reviews)
- Customer Support (2 reviews)

**Cons:**

- Recording Issues (3 reviews)
- Accuracy Issues (2 reviews)
- Call Issues (2 reviews)
- Inaccuracy (2 reviews)
- Limited Features (2 reviews)

### 8. [tl;dv](https://www.g2.com/products/tl-dv/reviews)
  tl;dv is an AI meeting assistant and official partner of Anthropic. It automatically records video, transcribes and get AI Insights from Google Meet, Zoom and MS Teams for FREE. With tl;dv you can: 🎥 Video record meetings automatically in top quality 💬 Receive highly accurate transcription with speaker tags 🌎 Transcribe into 40+ languages 📌 Timestamp and highlight important call moments 🔗 Share links to recordings automatically to Slack and e-mail 🔍 Search your call library for any word spoken in meetings 💡 Integrate call insights into CRMs like Salesforce or Hubspot 🎞 Edit recording & create clips ✔ Revisit and edit meeting action points and takeaways 🙋‍♀️ Tag stakeholders and colleagues at any point during call 📝 Generate AI Notes following popular templates (or your own) ✍ Generate insights across 100s of meetings 💡 Improve team performance with BANT/MEDDIC scorecards (or your own) 💡 Improve how your team handles customer objections. At tl;dv we are committed to protecting the confidentiality, integrity, and availability of your data at all times. Our services are designed with a privacy-first approach and are encrypted & GDPR compliant. Keeping your data safe is our priority. Over two million users have already levelled up their calls with tl;dv 🙌 tl;dv is not only a free alternative to other meeting recorders, but also the one that makes the most use of AI to surface insights and help you onboard faster and improve your team performance in an efficient way. tl;dv offers a very generous free plan, as well as a plan for AI enthusiasts and another for scaling Sales & CS teams.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 510
**How Do G2 Users Rate tl;dv?**

- **Ease of Use:** 9.2/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.7/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.1/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind tl;dv?**

- **Seller:** [tldx Solutions GmbH](https://www.g2.com/sellers/tldx-solutions-gmbh)
- **Year Founded:** 2021
- **HQ Location:** Aachen, NRW
- **Twitter:** @tldview (9,798 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/tl-dv (59 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 71% Small-Business, 22% Mid-Market


#### What Are tl;dv's Pros and Cons?

**Pros:**

- Ease of Use (225 reviews)
- AI Summary (170 reviews)
- Meetings (165 reviews)
- Helpful (159 reviews)
- Accuracy (139 reviews)

**Cons:**

- Recording Issues (71 reviews)
- AI Inaccuracy (50 reviews)
- Missing Features (43 reviews)
- Meeting Management (39 reviews)
- Accuracy Issues (35 reviews)

### 9. [Awarathon](https://www.g2.com/products/awarathon/reviews)
  Awarathon is a first-of-its-kind AI-enabled, video roleplay platform that ensures your sales teams make the perfect pitch. Consistently. It is a dynamic tool for video-roleplay-led sales coaching. Its feature-rich platform goes beyond basic video-roleplay functionality to comprehensively address the needs of a fast-growing sales team. How are we different? Our proprietary AI trainer breaks down each element of the perfect sales pitch to provide actionable feedback to sales reps, so that your company’s message is communicated consistently. From body language to gestures to contextual speech intent, the software maps every key knowledge and skill parameter. Robust, customizable reports help you identify critical gaps and improvement areas. At a team as well as rep level, detailed insights help you address learning needs in a clearly targeted manner. What problems do we solve? We assist companies to improve their sales process online, streamline their sales operations, provide robust reports at various levels, manage their content repository properly, track sales quotas, enhance your sale teams knowledge and they practice through assessments. In return, all these will help your organization scale your sales efforts, forecast sales for the next quarter, improve the team’s performance, and close deals effectively than ever before.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 50
**How Do G2 Users Rate Awarathon?**

- **Ease of Use:** 9.5/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.2/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.2/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind Awarathon?**

- **Seller:** [Awarathon](https://www.g2.com/sellers/awarathon)
- **Year Founded:** 2016
- **HQ Location:** Goregaon, Mumbai, Maharashtra
- **Twitter:** @Awarathon (29 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/awarathon/ (58 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Pharmaceuticals, Education Management
  - **Company Size:** 38% Enterprise, 36% Mid-Market


#### What Are Awarathon's Pros and Cons?

**Pros:**

- Helpful (3 reviews)
- AI Integration (2 reviews)
- Coaching (2 reviews)
- Feedback Management (2 reviews)
- AI Summary (1 reviews)

**Cons:**

- Call Issues (2 reviews)
- Login Issues (2 reviews)
- AI Inaccuracy (1 reviews)
- Learning Curve (1 reviews)

### 10. [SellMeThisPen AI](https://www.g2.com/products/sellmethispen-ai/reviews)
  SellMeThisPen AI is an advanced sales coaching platform that leverages artificial intelligence to enhance the performance of sales teams. By providing realistic role-play simulations, real-time call assistance, and automated administrative support, it enables sales professionals to refine their skills, handle objections effectively, and close deals more efficiently. Trusted by over 1,400 companies, SellMeThisPen AI is designed to integrate seamlessly into daily sales processes, fostering continuous improvement and consistent team performance. Key Features and Functionality: - AI Role-Play Simulations: Offers customizable, realistic sales scenarios tailored to specific buyer personas and value propositions, allowing sales representatives to practice and enhance their conversational skills in a risk-free environment. - Real-Time Call Assistance: Provides live guidance during client interactions, including behavioral tips and objection-handling strategies, ensuring reps remain composed and effective throughout the conversation. - Automated Call Summaries and CRM Integration: Generates detailed call notes and action items automatically, syncing them seamlessly with popular CRM platforms like Salesforce and HubSpot, thereby reducing manual data entry and administrative tasks. - Performance Scoring and Feedback: Delivers instant call scoring and actionable feedback, helping identify strengths and areas for improvement to drive continuous development. - Customizable Playbooks: Allows access to pre-built or personalized sales playbooks to guide conversations and ensure adherence to best practices. - Scalable Sales Training: Facilitates efficient onboarding and ongoing skill development for sales teams, saving significant managerial time and resources. Primary Value and Solutions Provided: SellMeThisPen AI addresses several critical challenges faced by sales organizations: - Enhanced Sales Training: By simulating real-world sales conversations, it enables reps to practice and refine their techniques, leading to increased confidence and effectiveness in actual client interactions. - Improved Call Performance: Real-time assistance ensures that sales professionals can navigate complex conversations and objections more successfully, resulting in higher close rates and increased revenue. - Operational Efficiency: Automating administrative tasks such as note-taking and CRM updates allows sales teams to focus more on selling activities, thereby boosting overall productivity. - Consistent Team Performance: The platform's continuous coaching and feedback mechanisms help standardize sales methodologies across the team, ensuring consistent execution and alignment with organizational goals. By integrating these features, SellMeThisPen AI empowers sales teams to achieve higher performance levels, streamline their workflows, and drive sustainable business growth.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 72
**How Do G2 Users Rate SellMeThisPen AI?**

- **Ease of Use:** 9.6/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.2/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.9/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind SellMeThisPen AI?**

- **Seller:** [SellMeThisPen AI](https://www.g2.com/sellers/sellmethispen-ai)
- **Year Founded:** 2022
- **HQ Location:** Toronto
- **LinkedIn® Page:** https://www.linkedin.com/company/sellmethispensoftware/about/ (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Senior Customer Specialist
  - **Top Industries:** Construction, Marketing and Advertising
  - **Company Size:** 52% Small-Business, 45% Mid-Market


#### What Are SellMeThisPen AI's Pros and Cons?

**Pros:**

- Helpful (8 reviews)
- Ease of Use (7 reviews)
- Engagement (5 reviews)
- AI Summary (4 reviews)
- Automation (4 reviews)

**Cons:**

- AI Inaccuracy (1 reviews)
- Call Issues (1 reviews)
- Connectivity Issues (1 reviews)
- Integration Issues (1 reviews)
- Slow Performance (1 reviews)

### 11. [Revenue.io](https://www.g2.com/products/revenue-io/reviews)
  Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictable results and optimize their entire revenue operation. Founded in 2013, Revenue.io is headquartered in Los Angeles and backed by venture funding from Goldman Sachs, Bryant Stibel, and Palisades Capital. Learn more at www.revenue.io.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 566
**How Do G2 Users Rate Revenue.io?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.0/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.2/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind Revenue.io?**

- **Seller:** [Revenue.io](https://www.g2.com/sellers/revenue-io)
- **Year Founded:** 2012
- **HQ Location:** Los Angeles, CA
- **Twitter:** @revenue_io (4,279 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2625815/ (102 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Service Representative, Account Manager
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 59% Mid-Market, 22% Small-Business


#### What Are Revenue.io's Pros and Cons?

**Pros:**

- Customer Support (32 reviews)
- Ease of Use (28 reviews)
- Helpful (28 reviews)
- Easy Setup (25 reviews)
- Salesforce Integration (25 reviews)

**Cons:**

- Call Issues (10 reviews)
- Missing Features (8 reviews)
- Limited Features (7 reviews)
- Connection Issues (6 reviews)
- Dialer Issues (6 reviews)

### 12. [Quantified AI](https://www.g2.com/products/quantified-ai/reviews)
  Power Sales Performance with AI Sales Coaching, Realistic Sales Simulations, and Data-Driven Insights on how your Reps are perceived by your customers.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate Quantified AI?**

- **Ease of Use:** 9.2/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.1/10 (Category avg: 8.8/10)
- **Leaderboard:** 6.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Quantified AI?**

- **Seller:** [Quantified](https://www.g2.com/sellers/quantified)
- **Year Founded:** 2012
- **HQ Location:** Austin, Texas
- **LinkedIn® Page:** http://www.linkedin.com/company/quantified-ai (39 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 56% Small-Business, 25% Enterprise


#### What Are Quantified AI's Pros and Cons?

**Pros:**

- Customer Support (3 reviews)
- Helpful (3 reviews)
- Coaching (2 reviews)
- Ease of Use (2 reviews)
- Engagement (2 reviews)

**Cons:**

- AI Limitations (2 reviews)
- AI Inaccuracy (1 reviews)
- Complexity (1 reviews)
- Integration Issues (1 reviews)
- Lack of Interactivity (1 reviews)

### 13. [Rilla](https://www.g2.com/products/rilla/reviews)
  Leading virtual ridealong software for outside sales and service. Think sales reps in pest, solar, hvac, roofing, windows, siding, baths, pharma, medical. They talk to customers face to face , they record their conversations on the Rilla mobile app, and our AI automatically transcribes, analyzes and gives them feedback to help them improve their sales, and to help their sales managers do what we call virtual ridealongs that are 100x faster, better and more productive than before.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 45
**How Do G2 Users Rate Rilla?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.2/10 (Category avg: 8.7/10)
- **Playbook Creation:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Rilla?**

- **Seller:** [Rilla](https://www.g2.com/sellers/rilla)
- **Year Founded:** 2019
- **HQ Location:** New York, NY
- **LinkedIn® Page:** http://www.linkedin.com/company/rilla-co (135 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Construction
  - **Company Size:** 49% Small-Business, 40% Mid-Market


#### What Are Rilla's Pros and Cons?


**Cons:**

- Connectivity Issues (1 reviews)

### 14. [Salesfinity](https://www.g2.com/products/salesfinity/reviews)
  Salesfinity – The AI Dialer Built for Modern SDR & AE Teams Salesfinity is the AI-powered dialer built for high-performing outbound teams who want more conversations, more meetings, and less grind. Traditional dialers are slow, disconnected, and waste 80% of reps’ time on voicemails, spam numbers, and manual follow-ups. Salesfinity changes that. Our AI Parallel Dialer connects SDRs with 5.2× more prospects by calling multiple validated numbers at once—only transferring live human answers to reps. But speed is just the start. Salesfinity also enriches your contact lists in real time using 6+ data providers to replace bad numbers and recover lost leads. Once a rep speaks with a “good fit, not now” contact, Nurture AI automatically schedules the perfect follow-up, tracks buying signals, and re-engages when timing is right. Remote team? No problem. The Salesfloor feature brings everyone together with live leaderboards, whisper coaching, and call competitions that make dialing exciting again. Meanwhile, AI Call Scoring and 360° Rep Profiles show managers exactly who’s improving and where to coach—no more guessing. Salesfinity integrates natively with HubSpot, Salesforce, Outreach, Salesloft, Amplemarket, and Apollo, auto-logging every call and outcome so your CRM stays clean without manual work. Join fast-growing companies like Coderabbit.ai, Insight Assurance, Qodo AI, and Oligo Security, who doubled their connect rates and slashed calling time by 75%. If your SDRs still spend hours clicking “next call,” it’s time to upgrade. Book a 30-minute demo and see how Salesfinity helps your team 3–5× their live connects—without adding headcount.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 116
**How Do G2 Users Rate Salesfinity?**

- **Ease of Use:** 9.5/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.5/10 (Category avg: 8.8/10)
- **Leaderboard:** 10.0/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Salesfinity?**

- **Seller:** [Salesfinity](https://www.g2.com/sellers/salesfinity)
- **Year Founded:** 2022
- **HQ Location:** San Francisco, California
- **LinkedIn® Page:** https://www.linkedin.com/company/salesfinity-co (19 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** BDR, SDR
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 46% Small-Business, 32% Mid-Market


#### What Are Salesfinity's Pros and Cons?

**Pros:**

- Ease of Use (43 reviews)
- Time-saving (43 reviews)
- Easy Setup (24 reviews)
- Efficiency (22 reviews)
- Helpful (22 reviews)

**Cons:**

- Call Issues (19 reviews)
- Missing Features (7 reviews)
- Audio Issues (5 reviews)
- Connection Issues (5 reviews)
- Learning Curve (5 reviews)

### 15. [Apollo.io](https://www.g2.com/products/apollo-io/reviews)
  Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 9,332
**How Do G2 Users Rate Apollo.io?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.1/10 (Category avg: 8.8/10)
- **Leaderboard:** 7.8/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind Apollo.io?**

- **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io)
- **Company Website:** https://www.apollo.io/
- **Year Founded:** 2015
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Business Development Manager
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 67% Small-Business, 29% Mid-Market


#### What Are Apollo.io's Pros and Cons?

**Pros:**

- Ease of Use (1587 reviews)
- Lead Generation (1349 reviews)
- Features (1321 reviews)
- Helpful (1317 reviews)
- Time-saving (1123 reviews)

**Cons:**

- Missing Features (559 reviews)
- Inaccurate Data (469 reviews)
- Learning Curve (458 reviews)
- Limited Features (431 reviews)
- Data Inaccuracy (420 reviews)

### 16. [Outdoo AI](https://www.g2.com/products/outdoo-ai/reviews)
  Outdoo is a unified AI roleplay and coaching platform that helps customer-facing teams practice, execute, and improve real customer conversations through integrated roleplay, feedback, and performance tracking. Outdoo is designed for sales, customer success, support, and other revenue-generating teams that depend on effective conversations to drive results. The platform connects preparation, live interactions, and post-call evaluation into a single workflow. Teams can rehearse key scenarios before important meetings, apply skills in real customer conversations, and review performance afterward using standardized scoring and reinforcement. The system delivers AI-driven roleplay simulations based on real scenarios and deal context. Users receive structured feedback through unified scorecards that measure competencies across both simulated practice and live calls. Targeted micro-learning modules reinforce specific skill gaps, supporting onboarding, ongoing training, and continuous performance development. For managers and enablement leaders, Outdoo provides visibility into readiness, coaching activity, and skill progression across individuals and teams. Centralized dashboards connect practice data with execution outcomes. The platform integrates with learning management systems (LMS), customer relationship management (CRM) platforms, and conversation intelligence tools. It supports SCORM and xAPI standards and integrates with more than 120 enterprise systems. Key features include: \* AI-powered roleplay simulations grounded in real customer scenarios \* Unified scorecards for both practice sessions and live interactions \* Personalized micro-learning tied to skill gaps \* Manager dashboards for tracking readiness and coaching effectiveness \* Enterprise integrations across LMS, CRM, and conversation intelligence platforms Outdoo is used by organizations seeking structured, measurable coaching processes that link training directly to real-world performance.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 150
**How Do G2 Users Rate Outdoo AI?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.4/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.1/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Outdoo AI?**

- **Seller:** [Outdoo AI](https://www.g2.com/sellers/outdoo-ai)
- **Company Website:** https://www.outdoo.ai/
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **Twitter:** @OutdooAI (68 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/outdooai/ (23 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 49% Mid-Market, 48% Small-Business


#### What Are Outdoo AI's Pros and Cons?

**Pros:**

- Ease of Use (67 reviews)
- Helpful (47 reviews)
- Recording (36 reviews)
- AI Summary (34 reviews)
- Call Recording (30 reviews)

**Cons:**

- AI Inaccuracy (16 reviews)
- Call Issues (16 reviews)
- Accuracy Issues (14 reviews)
- Recording Issues (11 reviews)
- AI Limitations (10 reviews)

### 17. [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews)
  Microsoft Dynamics CRM is our customer relationship management (CRM) business solution that drives sales productivity and marketing effectiveness through social insights, business intelligence, and campaign management in the cloud, on-premises, or with a hybrid combination. Customer relationship management (CRM) can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty in the sales, marketing, and customer service fields. CRM solutions can deliver ROI through marketing automation, customer service, and sales force automation. We also offer mobile CRM apps and platforms that enable you to manage your customer relationships on your mobile devices, along with tools that integrate data and reporting from social media directly into your CRM application. With Microsoft Dynamics CRM, you get powerful CRM software delivered on cloud, hosted or on premises. Our CRM Online service providing instant-on anywhere access, predictable pay-as-you-go pricing, and a financially backed service level agreement (SLA).


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 1,460
**How Do G2 Users Rate Dynamics 365 Sales?**

- **Ease of Use:** 7.4/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.9/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.2/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Dynamics 365 Sales?**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,100,852 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (231,632 employees on LinkedIn®)
- **Ownership:** MSFT

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 40% Mid-Market, 31% Small-Business


#### What Are Dynamics 365 Sales's Pros and Cons?

**Pros:**

- Ease of Use (18 reviews)
- Integrations (11 reviews)
- Helpful (10 reviews)
- Lead Management (10 reviews)
- Customization (9 reviews)

**Cons:**

- Learning Curve (12 reviews)
- Complexity (7 reviews)
- Not Intuitive (7 reviews)
- Time-Consuming (6 reviews)
- Cluttered Interface (5 reviews)

### 18. [Spinify](https://www.g2.com/products/spinify/reviews)
  Spinify: Enterprise Sales Gamification & Performance Platform Spinify is an enterprise sales gamification and performance platform built to drive visibility, accountability, and revenue outcomes at scale. Unlike basic gamification tools, Spinify connects directly to your CRM and business systems to transform real-time data into live performance insights, automated recognition, and actionable coaching. Modern sales teams—especially in remote and hybrid environments—struggle with fragmented data, low visibility, and inconsistent motivation. Spinify solves this by making performance impossible to ignore. Real-time leaderboards, automated achievements, and AI-driven coaching ensure every rep knows where they stand and what to do next. Built for High-Performance Sales Organisations Spinify is designed for mid-market and enterprise sales teams that need to: Drive consistent performance across distributed teams Increase visibility across pipelines, activities, and outcomes Improve accountability without micromanagement Motivate reps with structured, data-driven competition Enable managers to coach using real performance insights From finance and technology to recruiting and B2B services, Spinify supports organisations where performance clarity directly impacts revenue. Core Capabilities Real-Time Sales Visibility Turn CRM data into live dashboards and leaderboards that show exactly how individuals and teams are tracking against targets—no spreadsheets, no delays. Structured Competitions & Incentives Launch fully customizable sales competitions aligned to pipeline, revenue, or activity metrics. Drive the right behaviours—not just vanity metrics. AI-Powered Recognition & Engagement Celebrate wins instantly with achievements, milestones, and rewards. Remove the manual burden from managers while increasing team motivation. AI-Powered Sales Coaching Spinify’s AI Coaching Agent analyses performance data to surface insights, highlight gaps, and guide managers on where to focus coaching efforts. Seamless CRM & Native Data Integration Native integrations with platforms like HubSpot and Salesforce ensure Spinify operates as a real-time performance layer, not another disconnected tool. Why Spinify Wins Built for scale — supports large, distributed teams with complex structures Real-time by default — no lagging reports or static dashboards Actionable, not decorative — every leaderboard and competition ties to outcomes Coaching + performance in one platform — not just gamification Enterprise-ready integrations — sits on top of your existing stack Spinify moves beyond “fun gamification” into a Sales Performance Engine—where visibility, motivation, and coaching combine to drive measurable results. Proven at Scale With over 1,500,000 leaderboards created, Spinify is trusted by global organisations including GE Appliances and RE/MAX to: Increase sales activity and pipeline coverage Improve team engagement and morale Drive consistent execution across regions Enable data-driven coaching at scale.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 940
**How Do G2 Users Rate Spinify?**

- **Ease of Use:** 8.8/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.2/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Spinify?**

- **Seller:** [Spinify](https://www.g2.com/sellers/spinify)
- **Company Website:** https://spinify.com/
- **Year Founded:** 2016
- **HQ Location:** Toronto, Ontario
- **Twitter:** @SpinifyApp (854 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17896285/ (32 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Real Estate, Financial Services
  - **Company Size:** 51% Mid-Market, 40% Small-Business


#### What Are Spinify's Pros and Cons?

**Pros:**

- Ease of Use (104 reviews)
- Engagement (69 reviews)
- Motivation (60 reviews)
- Customer Support (55 reviews)
- Gamification (54 reviews)

**Cons:**

- Learning Curve (20 reviews)
- User Interface (19 reviews)
- Technical Issues (17 reviews)
- Integration Issues (16 reviews)
- Missing Features (16 reviews)

### 19. [Sales Ask](https://www.g2.com/products/sales-ask/reviews)
  SalesAsk is the AI sales coaching platform for outside sales teams. We focus on in-person meetings, not phone calls. Reps record client meetings on mobile, then SalesAsk transcribes, analyzes, and turns every conversation into coaching moments. Coach Dean, our built-in AI sales coach, gives instant feedback, points out missed questions, flags weak framing, and suggests next steps. Leaders get a true view of what is said in the field, without sitting in the truck. Teams use SalesAsk to run virtual ridealongs at scale. Managers review key moments, compare rep talk tracks, and see consistent scorecards across territories. Roleplays are now part of the product. Reps can practice objections, pricing talks, and discovery in a guided session, then receive Coach Dean’s notes on clarity, tone, and outcomes. This tight loop of practice, real-world execution, and feedback helps new reps ramp fast and top reps refine their edge. What you get out of the box: meeting capture for in-person sales, accurate transcription, summaries, action items, and coaching prompts. Conversation analytics show question ratio, talk-listen balance, and topic coverage. Scorecards align to your sales process, so you can track discovery, demo flow, value proof, and close. Leaderboards and rep comparisons highlight coaching priorities. Admins can export insights to the tools you use for reporting and follow-ups. Who we serve: field and showroom teams in home services, construction, remodeling, roofing, HVAC, solar, real estate sales centers, and other high-touch industries. If your reps win or lose in the home or on site, SalesAsk gives you the data and coaching to improve close rates, protect margin, and raise consistency across the team. Why customers choose SalesAsk: simple setup, zero change to the buyer experience, and fast time to value. Record the meeting, get clear insights, and act. Coach Dean keeps coaching active between 1-on-1s, while virtual ridealongs let leaders review more meetings in less time. With SalesAsk, you build a system that trains every rep, every day.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Sales Ask?**

- **Ease of Use:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Sales Ask?**

- **Seller:** [Sales Ask](https://www.g2.com/sellers/sales-ask)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/sales-ask (30 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Construction
  - **Company Size:** 140% Small-Business, 40% Mid-Market


#### What Are Sales Ask's Pros and Cons?

**Pros:**

- Helpful (15 reviews)
- Ease of Use (9 reviews)
- AI Summary (8 reviews)
- CRM Integration (8 reviews)
- Accuracy (7 reviews)

**Cons:**

- Recording Issues (8 reviews)
- Time-Consuming (7 reviews)
- Learning Curve (5 reviews)
- Video Issues (5 reviews)
- AI Limitations (4 reviews)

### 20. [WorkRamp](https://www.g2.com/products/workramp/reviews)
  WorkRamp, a Learning Pool company, is the AI-first LMS built for the modern enterprise. Through self-guided learning modules, interactive coaching functionalities, and robust certification paths, WorkRamp allows teams to build customized learning experiences at scale for employees, customers, and partners. With WorkRamp, training is easy to build and deploy for learning teams--and businesses save on costs and resources by consolidating learning across the entire business. Learn more by visiting workramp.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 617
**How Do G2 Users Rate WorkRamp?**

- **Ease of Use:** 8.8/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.9/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.1/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind WorkRamp?**

- **Seller:** [Learning Pool](https://www.g2.com/sellers/learning-pool)
- **Company Website:** https://learningpool.com/
- **Year Founded:** 2006
- **HQ Location:** Derry, IE
- **Twitter:** @LearningPool (6,584 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/learning-pool-ltd/ (414 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 72% Mid-Market, 16% Enterprise


#### What Are WorkRamp's Pros and Cons?

**Pros:**

- Ease of Use (138 reviews)
- Course Creation (70 reviews)
- Customer Support (61 reviews)
- Intuitive (57 reviews)
- Helpful (51 reviews)

**Cons:**

- Missing Features (47 reviews)
- Limited Features (40 reviews)
- Limited Customization (38 reviews)
- Inadequate Reporting (25 reviews)
- Feature Issues (23 reviews)

### 21. [Avoma](https://www.g2.com/products/avoma/reviews)
  Avoma is the only AI-first Growth Acceleration Platform designed for customer-facing teams at startups and scaleups. By combining AI Meeting Assistance with Conversational Intelligence and Revenue Intelligence, Avoma empowers teams to streamline workflows, enhance customer interactions, and accelerate growth. With Avoma, you can automatically schedule and record meetings, receive full transcripts and AI-generated notes, and sync actionable insights directly to your CRM. Its AI-powered technology helps capture crucial customer information before, during, and after meetings—providing real-time insights and auto-scoring sales and customer calls with AI-powered scorecards. Avoma’s advanced Revenue Intelligence capabilities streamline forecasting and pipeline reviews with deal engagement activity, deal health and risk scores, and automated win/loss analysis. Built to empower both customer-facing reps and leaders, Avoma provides actionable insights at every stage of the customer journey. For more information, visit avoma.com.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,349
**How Do G2 Users Rate Avoma?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.3/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.1/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Avoma?**

- **Seller:** [Avoma](https://www.g2.com/sellers/avoma)
- **Year Founded:** 2017
- **HQ Location:** Palo Alto, California
- **Twitter:** @AvomaInc (391 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18128169/ (66 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Account Executive
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 53% Small-Business, 46% Mid-Market


#### What Are Avoma's Pros and Cons?

**Pros:**

- Helpful (19 reviews)
- Transcripts (18 reviews)
- Accuracy (15 reviews)
- Ease of Use (15 reviews)
- Transcription (15 reviews)

**Cons:**

- Recording Issues (11 reviews)
- AI Inaccuracy (10 reviews)
- Accuracy Issues (9 reviews)
- Transcript Accuracy (9 reviews)
- Inaccurate Transcripts (8 reviews)

### 22. [Membrain](https://www.g2.com/products/membrain/reviews)
  Membrain is a specialized growth platform designed for B2B companies focused on enhancing their sales processes and driving sustainable growth. This comprehensive software solution provides users with the necessary structure, guidance, and insights to foster the right behaviors and effectively execute their sales strategies. With a strong reputation in the industry, Membrain has gained the trust of top sales experts and organizations across more than 80 countries. Targeted primarily at sales teams and management within B2B organizations, Membrain serves as a versatile tool that can either replace or complement traditional CRM systems. Its robust features cater to a variety of use cases, including sales performance management, sales coaching, and sales enablement. By integrating these functionalities, Membrain enables organizations to streamline their sales processes, improve team collaboration, and ultimately drive better results. One of the key features of Membrain is its ability to provide actionable insights through data-driven analytics. Users can track performance metrics, identify trends, and gain a deeper understanding of their sales activities. This level of visibility allows sales teams to make informed decisions, adjust their strategies in real-time, and focus on the activities that yield the highest returns. Additionally, Membrain's sales coaching capabilities empower managers to mentor their teams effectively, ensuring that best practices are shared and adopted across the organization. Membrain stands out in its category due to its unique combination of CRM functionalities and specialized sales tools. Recognized as a G2 Crowd High Performer in multiple categories, including CRM, Sales Performance Management, Sales Coaching, and Sales Enablement, Membrain offers a holistic approach to sales management. This integration of features not only enhances user experience but also ensures that organizations can leverage a single platform to address various aspects of their sales operations. The platform's user-friendly interface and customizable workflows further enhance its appeal, allowing organizations to tailor the system to their specific needs. By providing a comprehensive solution that encompasses both traditional CRM capabilities and advanced sales performance tools, Membrain equips B2B companies with the resources necessary to thrive in a competitive landscape.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 210
**How Do G2 Users Rate Membrain?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.7/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.8/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Membrain?**

- **Seller:** [Membrain](https://www.g2.com/sellers/membrain)
- **Company Website:** https://www.membrain.com/
- **Year Founded:** 2012
- **HQ Location:** Stockholm, Sweden
- **Twitter:** @membrain_com (1,992 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/membraincom/ (39 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 60% Small-Business, 34% Mid-Market


#### What Are Membrain's Pros and Cons?

**Pros:**

- Ease of Use (42 reviews)
- Customization (26 reviews)
- Customizability (23 reviews)
- Easy Customization (21 reviews)
- Intuitive (20 reviews)

**Cons:**

- Missing Features (17 reviews)
- Learning Curve (11 reviews)
- Email Issues (7 reviews)
- Integration Issues (7 reviews)
- Limited Features (7 reviews)

### 23. [Showpad](https://www.g2.com/products/showpad/reviews)
  Showpad is a comprehensive revenue enablement platform designed to enhance the effectiveness of field selling teams. By integrating advanced AI capabilities with robust tools for content management, sales readiness, customer engagement, and actionable intelligence, Showpad provides a unified solution that empowers sales professionals to optimize their performance and drive revenue growth. Targeted at organizations across various industries, including manufacturing, healthcare, consumer packaged goods (CPG), and enterprise technology, Showpad caters to the needs of sales teams looking to streamline their processes and improve their engagement with customers. The platform is particularly beneficial for companies that require a centralized system to manage sales content, track customer interactions, and analyze performance metrics, enabling them to make data-driven decisions that enhance their sales strategies. Key features of Showpad include an intuitive content management system that allows users to easily access and share relevant materials with prospects, ensuring that sales representatives are always equipped with the right information. The platform also offers tools for training and onboarding, helping teams to quickly ramp up new hires and maintain high levels of sales readiness. Additionally, Showpad’s analytics capabilities provide insights into customer engagement and content effectiveness, allowing organizations to refine their approaches and maximize their impact. The unique combination of Showpad and Bigtincan has created a powerful platform that stands out in the revenue enablement category. By leveraging AI technology, Showpad not only enhances the efficiency of sales processes but also fosters a more personalized customer experience. This holistic approach ensures that sales teams can adapt to the evolving needs of their clients, ultimately leading to improved customer satisfaction and loyalty. With a proven track record of success, as evidenced by recognition from industry analysts and positive feedback from users, Showpad is committed to driving the next generation of field selling success. By providing a comprehensive suite of tools and resources, the platform enables organizations to achieve their revenue goals and create lasting value for their customers.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,834
**How Do G2 Users Rate Showpad?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Showpad?**

- **Seller:** [Showpad](https://www.g2.com/sellers/showpad)
- **Company Website:** https://www.showpad.com
- **Year Founded:** 2011
- **HQ Location:** Waltham, MA
- **Twitter:** @showpad (4,249 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2446860/ (452 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 44% Mid-Market, 40% Enterprise


#### What Are Showpad's Pros and Cons?

**Pros:**

- Ease of Use (23 reviews)
- Easy Sharing (13 reviews)
- Content Quality (12 reviews)
- Content Management (11 reviews)
- Sales Efficiency (11 reviews)

**Cons:**

- Limitations (7 reviews)
- Admin Issues (6 reviews)
- Layout Issues (6 reviews)
- Missing Features (6 reviews)
- Content Management (5 reviews)

### 24. [Koncert](https://www.g2.com/products/koncert/reviews)
  Koncert is a B2B Sales Engagement platform designed to enhance the efficiency and effectiveness of sales teams through advanced dialer technology. With over 15 years of experience in the industry, Koncert leverages artificial intelligence to facilitate more meaningful conversations and build robust sales pipelines. The platform automates the traditionally manual process of dialing prospects, allowing users to connect with live prospects more efficiently and significantly increase their conversation rates. Targeted primarily at sales professionals and organizations looking to optimize their outreach efforts, Koncert offers a suite of dialer options tailored to various sales workflows. These include the Multi-line AI Parallel Dialer, Single-line AI Flow Dialer, Agent-Assisted Dialer, and Click-to-Call Dialer. Each option integrates seamlessly with leading Customer Relationship Management (CRM) systems, ensuring that sales teams can streamline their processes without disrupting their existing workflows. This adaptability makes Koncert an ideal solution for businesses of all sizes seeking to enhance their sales engagement strategies. The key features of Koncert's dialer technology include automation capabilities that enable sales teams to connect with prospects at an unprecedented scale. By automating the dialing process, sales representatives can focus on engaging with prospects rather than spending time on manual dialing. This not only increases the number of conversations but also optimizes productivity, allowing teams to allocate their time and resources more effectively. The platform also includes AI PitchLab, which trains representatives in real time with AI-powered feedback on tone, pacing, and talk-to-listen ratios, turning every call into a coaching opportunity. Additionally, Koncert offers Waterfall Data Enrichment, which automates prospect list clean-up and boosts connect rates with accurate, enriched data from multiple sources. This feature enhances the quality of leads that sales teams engage with, further improving the likelihood of successful conversions. The platform also provides valuable insights for coaching and training purposes, enabling sales managers to refine their strategies and improve overall team performance. Koncert's AI-driven auto dialer and cadence platform stand out in the B2B sales tools market by offering a comprehensive solution that enhances both conversation rates and pipeline development. The ability to customize dialing strategies based on specific sales workflows ensures that organizations can implement a solution that meets their unique needs. By empowering sales teams to engage more effectively with prospects, Koncert plays a crucial role in driving business growth and achieving sales objectives.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 387
**How Do G2 Users Rate Koncert?**

- **Ease of Use:** 9.1/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.9/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.8/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind Koncert?**

- **Seller:** [Koncert](https://www.g2.com/sellers/koncert)
- **Company Website:** https://www.koncert.com/
- **Year Founded:** 2004
- **HQ Location:** Windham, NH
- **Twitter:** @koncert (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2590826/ (53 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Sales Development Representative, SDR
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 46% Mid-Market, 35% Small-Business


#### What Are Koncert's Pros and Cons?

**Pros:**

- Time-saving (56 reviews)
- Efficiency (46 reviews)
- Lead Generation (39 reviews)
- Ease of Use (32 reviews)
- Automation (31 reviews)

**Cons:**

- Call Issues (35 reviews)
- Dialer Issues (28 reviews)
- Slow Loading (12 reviews)
- Software Bugs (12 reviews)
- Delays (11 reviews)

### 25. [Bluedot](https://www.g2.com/products/bluedot-bluedot/reviews)
  Bluedot is a privacy-first AI note taker built for clarity, speed, and simplicity - without the bots. Unlike traditional notetakers that rely on intrusive pop-ins, Bluedot captures your Zoom, Google Meet, and Teams calls directly through a Chrome extension. No distractions, just seamless, human-only recordings. It’s a favorite among lean teams, founders, and consultants who need accurate notes fast, all without feature overload. From one-click recording to AI-generated action items, Bluedot turns your calls into searchable insights in minutes. You can clip key moments, track engagement, and integrate with tools like Notion, Slack, HubSpot and Salesforce. What sets Bluedot apart is its bot-free design and focus on usability. It works quietly in the background, delivering smart summaries, custom templates, and highly accurate transcripts that save time and effort. While it lacks some enterprise-level integrations, Bluedot excels where it counts: clean capture, fast summaries, and simple workflows. For light to moderate users, it's a refreshingly effective alternative to bloated meeting tools.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 223
**How Do G2 Users Rate Bluedot?**

- **Ease of Use:** 9.5/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.3/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.5/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind Bluedot?**

- **Seller:** [Twiso](https://www.g2.com/sellers/twiso)
- **HQ Location:** London, United Kingdom
- **LinkedIn® Page:** https://www.linkedin.com/company/bluedotrocks (19 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Recruiter
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 66% Small-Business, 19% Mid-Market


#### What Are Bluedot's Pros and Cons?

**Pros:**

- Ease of Use (121 reviews)
- Helpful (86 reviews)
- Accuracy (85 reviews)
- AI Summary (77 reviews)
- Transcripts (72 reviews)

**Cons:**

- Missing Features (38 reviews)
- Recording Issues (37 reviews)
- Transcript Accuracy (29 reviews)
- AI Inaccuracy (20 reviews)
- Expensive (19 reviews)


    ## What Is Sales Coaching Software?
  [Sales Acceleration Software](https://www.g2.com/categories/sales-acceleration)
  ## What Software Categories Are Similar to Sales Coaching Software?
    - [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)
    - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)
    - [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

  
---

## How Do You Choose the Right Sales Coaching Software?

### What You Should Know About Sales Coaching Software

### What is Sales Coaching Software?

A sales coaching software allows executive sales teams to analyze sales calls and identify proactive ways to improve both general sales tactics and the overall relationship with a particular client. This software allows users to improve their technique with two main features: call audio recordings and call video recordings. 

Call audio recordings generally come with call transcriptions that allow users to identify critical talking points they brought up during a call or points they missed. This allows sales representatives to identify what talking points were effective. Video recordings can be equally effective as it can allow sales representatives to analyze their body language or general cadence as they pitch to potential clients. Used together, both video recordings and audio recordings allow sales representatives to consistently refine their technique and see success through more effective sales pitches.

#### What Types of Sales Coaching Software Exist?

**Standalone sales coaching software**

Standalone sales coaching software is often a point solution that is intended specifically for the use case of sales coaching. These solutions often come with video coaching, audio recording, and call transcription features but not much else.

**All-encompassing sales solutions**

Some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These all-encompassing solutions generally have features for sales enablement, sales engagement, sales training and onboarding, email tracking, and any additional features that can accelerate sales.

### What are the Common Features of Sales Coaching Software?

The following are some core features within sales coaching software:

**Sales pipeline:** A core feature of most sales coaching software is sales pipeline features. Sales pipeline features allow users to see all sales deals that are currently in the pipeline. If a sales representative sees a deal in the pipeline they may go back to past conversations with that customer or prospect and identify what matters the most to the customer as well as the most obvious pain points. This makes conversations much more effective with customers.

**Video coaching:** Video coaching features allow users to coach sales representatives by assigning them video assessments. Video assessments prompt sales representatives to record themselves on video while they perform a mock pitch. After recording themselves, sales representatives send the video over to their managers to be assessed. Video coaching features provide managers with an easy way to score the sales representative’s pitch and provide feedback.

**Machine scoring:** Machine scoring is an artificial intelligence (AI) embedded feature that automatically scores the overall performance of a sales call or video coaching assessment. Machine scoring features automatically transcribe a sales call and identify if key topics were covered, or if the speaking rate was good, and that all emotions exhibited were positive throughout a call.

**Sales call library:** Sales coaching solutions generally provide a library or repository of past recorded sales calls. By having access to a wide range of past sales calls, new sales representatives easily access calls that were successful and use them to improve their overall sales pitches.

**Conversation intelligence (CI):** CI features are almost always found in a sales coaching solution. CI records, transcribes, and analyzes sales calls. By analyzing sales calls, it identifies keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further derive valuable insights.

Other Features of Sales Coaching Software: [Coaching Card Capabilities](https://www.g2.com/categories/sales-coaching/f/coaching-card), [Competition Capabilities](https://www.g2.com/categories/sales-coaching/f/competition), [Playbook Creation Capabilities](https://www.g2.com/categories/sales-coaching/f/playbook-creation)

### What are the Benefits of Sales Coaching Software?

**Increase sales revenue:** One of the main goals of deploying sales coaching software is to increase overall sales revenue. By analyzing past calls and identifying what worked and what didn’t, sales representatives can refine their sales tactics and strategies. This improves the overall success of future sales calls and potentially increases overall sales revenue.

**Onboarding:** Sales coaching software makes onboarding more efficient for new sales representatives. Sales coaching software provides a repository of recorded sales calls that new sales representatives can take a look at during their onboarding process. By looking through these recorded sales calls, new sales representatives see how seasoned sales representatives at a company pitch the product and, which tactics were the most effective. This reduces onboarding time for new sales representatives and increases the chances of their first few calls being more successful.

**Consistent messaging:** Sales coaching software helps to establish consistent messaging across all sales calls. One of the key ways to improve sales strategies is to establish a common message across all sales calls. This common message allows all sales representatives to pitch the product they are selling with consistent brand messaging that has been proven to be successful in the past. Having a consistent message also allows sales representatives to come prepared for every sales pitch without having to change up messaging every single time.

### Who Uses Sales Coaching Software?

Sales coaching software helps unify sales managers or top sellers with the sales representatives who are still perfecting their craft:

**Sales managers:** For managers or team leads, sales coaching software offers timely insights and metrics to shape feedback for specific employees and the team as a whole. With instructor-led training, managers provide the necessary feedback to strengthen team performance and see improved customer satisfaction and revenue growth.

**Sales representatives:** For the general sales team, ongoing sales training is the ideal way to improve confidence and technique en route to hitting sales goals and collecting higher commissions. With features such as voice transcription and recorded sales calls, sales representatives can review their sales pitches and continuously improve their sales techniques.

#### Software Related to Sales Coaching Software

A well-oiled sales floor often involves several solutions built around sales training, performance measurement, and timely assistance. This is in addition to basics like CRM software. Below are some examples of software that supplement sales coaching software at one or more points in the journey:

[Sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) **:** Sales training and onboarding software is designed for the education and ramping of new hires. These involve components, such as product or brand messaging, sales call scripts, and virtual role playing, that help sales representatives get comfortable selling a particular offering. Though there will inevitably be pain points and opportunities for coaching, these learning applications can get new hires up to speed and prepared to hit the floor running.

[Sales analytics software](https://www.g2.com/categories/sales-analytics) **:** Sales analytics software provides an up-to-date perspective on sales goals, general efficiency, and other aspects of the business process. The dashboards that are assembled in these programs are valuable for managers to gauge the health of the operation and adjust the strategy or staffing as necessary. Dashboards are also displayed on sales floors to give the entire team an updated view of their critical numbers so they know where they stand, when or where to improve, and when to celebrate.

[Sales enablement software](https://www.g2.com/categories/sales-enablement) **:** Marketing collateral is an important tool for any salesperson. Sales enablement software gives salespeople easy access to playbooks, product descriptions, and scripts so they can study and practice their sales techniques around this company knowledge. These tools are also useful during sales meetings or pitches with customers to help present the most valuable information and bolster product knowledge during critical moments.

### Challenges with Sales Coaching Software

**Time spent on building playbooks:** One of the major features that get included with most sales coaching software is the ability to create sales playbooks. This allows users to create a step-by-step process for pitching to a client. A potential pitfall is creating too many playbooks which makes it very easy to become disorganized and buried under overdue tasks and activities. Every pitch does not need a fully fleshed-out playbook which may take up a lot of a sales representatives’ time.

**Protecting buyer privacy:** A lot of sales coaching solutions offer video recording, which allows users to record every sales call with a potential buyer. This may feel invasive to the client, especially if they don’t know they’re being recorded. The wise thing to do is choose a solution that allows users to clearly state that the buyer is being recorded so they are aware of the situation and can opt out of the call. 

### Which Companies Should Buy Sales Coaching Software?

**Companies that have enterprise sales teams:** The most common use case for sales coaching software is for companies that have enterprise sales teams. Enterprise sales teams generally sell over video calls or audio conference calls, as a part of a long sales cycle. This sales cycle can take anywhere from one month to a whole year. Sales coaching software can help these teams constantly refine their sales technique as they analyze their cadence over sales calls.

### How to Buy Sales Coaching Software

#### Requirements Gathering (RFI/RFP) for Sales Coaching Software

While there aren’t necessarily stark differences between any two sales coaching software, some offerings do provide more or less functionality, and some software are geared towards certain industries. Buyers can narrow down their choices to choose the software that best suits their needs. 

#### Compare Sales Coaching Software Products

**Create a long list**

Long lists are created by eliminating software options that do not provide critical functionality. To make a long list for a sales coaching software, a buyer should look at the following functionalities and deem which products provide the necessary functionality:

- Video recordings
- Audio recordings
- Machine scoring
- Sales pipeline tracking
- Call transcriptions
- Sales onboarding and training
- Sales playbook creation
- Manager review scorecards
- Sales rep gamification and leaderboards
- Sales coaching knowledgebase

**Create a short list**

Once a buyer has narrowed down their list from the following functionality above, it’s then important to get even more specific requirements. For example, some sales coaching software are intended for financial or high tech sales, while others are for insurance sales, travel sales, etc. If the company is in a very specific vertical, the buyer must look for a solution that caters to their specific needs. 

**Conduct demos**

Demos are one of the most important stages in the buying journey. This allows a buyer to sit through an actual product demo and see if the product matches all of the requirements. To make sure the demo runs smoothly, buyers must ensure that the vendor has all of their requirements beforehand so they can showcase their features properly. Some of the critical features that should be showcased in a product demo include video recording, call transcriptions, and audio recording, as these are the cornerstones of any sales coaching software

#### Selection of Sales Coaching Software

**Choose a selection team**

It’s essential to have input from the end users of the software before making any purchasing decisions. Businesses must create a small selection team for sales coaching software. It’s important to get input from sales managers as team leads understand what’s critical for the training of the sales representatives they manage. It’s also important for a few sales representatives to demo some potential products and get their input on what features they like or what they need to improve their selling skills. This will allow a conversation where people can voice their concerns and conclude on the software that best fits the team’s needs.

**Negotiation**

When it comes down to the negotiation stage it’s important to consider implementation and training costs. Once a buyer ensures that all other requirements are met, the last stage is ensuring that workers are properly trained on the new software. This should be included in the price of the software, especially if it’s a recurring revenue cost. 

**Final decision**

After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection team. It’s important to get everyone on the same page to ensure that all requirements are met and the final decision is supported by everyone involved.

### What Does Sales Coaching Software Cost?

There are a few factors to note when it comes to the cost of sales coaching software. The pricing of sales coaching software is generally run on a software as a service (SaaS) model. This means that the software is a subscription, and businesses must pay a monthly fee to use it. Pricing also depends on the number of seats being purchased. This is generally dictated by the number of sales representatives that have their login and account on the software. The more seats purchased, the higher the price will be every month. The price of a sales coaching software varies heavily depending on if it is a standalone product that focuses only on sales coaching versus a product that offers sales coaching features as a part of a larger sales enablement solution. 

**Standalone sales coaching solution pricing:** Since these are point solutions they are often cheaper than all-encompassing sales solutions. Generally, the price of a standalone solution is anywhere from $300-$2,000 a month depending on the number of seats purchased.

**All-in-one sales coaching solution pricing:** As stated previously, some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These solutions can cost anywhere from $800-$5,000 a month depending on the number of seats needed. 

#### Return on Investment (ROI)

Businesses that implement sales coaching software generally see a return on their investment within a year. After a year. Below is the breakdown of the estimated time to ROI according to our review data on G2 as of December 4, 2020:

- 41% of buyers see an ROI in 6 months or less
- 31% of buyers see an ROI in 7-12 months
- 17% of buyers see an ROI in 13-24 months
- 11% of all other buyers see an ROI from 24 months onwards