# Best Sales Coaching Software - Page 3

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Sales coaching software gives salespeople and managers the ability to analyze sales calls to help refine technique, establish best practices, and improve sales close rates. Sales coaching tools enable continuous training with features such as conversation intelligence, live feedback from observers, and the signalling of upsell or close opportunities. These platforms may also provide a repository of previously recorded sales calls, as well as a list of upcoming sales deals in the pipeline. This provides greater visibility over which sales calls may have a direct influence over revenue. In some cases, live feedback or review is offered by a third-party representative or artificial intelligence. With help from these tools, teams can reduce ramp time by quickly identifying areas for improvement and aligning the messaging and approach among client-facing salespeople.

Sales coaching software is a natural complement to [sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) which trains new hires and provides continual training through role playing, skills assessments, and microcourses. Sales coaching software may integrate with [outbound call tracking software](https://www.g2.com/categories/outbound-call-tracking) to streamline cold dialing and lead follow-up calls, and integrate with or share features of [video conferencing software](https://www.g2.com/categories/video-conferencing) for joint or observed calls with clients. These tools may also integrate with [sales enablement software](https://www.g2.com/categories/sales-enablement) and [sales performance management software](https://www.g2.com/categories/sales-performance-management) so sellers can access relevant resources and receive feedback on their overall success respectively. Emails and calls captured within a sales coaching platform will often be tied to customer data in the company’s [CRM software](https://www.g2.com/categories/crm).

To qualify for inclusion in the Sales Coaching category, a product must:

- Offer capture, analysis, and feedback tools related to sales calls
- Help identify pivotal moments or opportunities in conversations, as well as areas for improvement, to share with the corresponding salesperson
- Integrate with call dialers, CRM software, or both to pull and store sales call information




  ## How Many Sales Coaching Software Products Does G2 Track?
**Total Products under this Category:** 213

  
## How Does G2 Rank Sales Coaching Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 102,100+ Authentic Reviews
- 213+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Sales Coaching Software Is Best for Your Use Case?

- **Leader:** [Gong](https://www.g2.com/products/gong/reviews)
- **Highest Performer:** [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
- **Easiest to Use:** [Nooks](https://www.g2.com/products/nooks/reviews)
- **Top Trending:** [Nooks](https://www.g2.com/products/nooks/reviews)
- **Best Free Software:** [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

  
---

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Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1034&secure%5Bdisplayable_resource_id%5D=1034&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1034&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156120&secure%5Bresource_id%5D=1034&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-coaching%2Fmid-market&secure%5Btoken%5D=c5811cc8176aba90e3ed04309b8d4e831e501f4b4ad021135ee2bb1639d434f0&secure%5Burl%5D=https%3A%2F%2Fwww.fathom.ai%2F&secure%5Burl_type%5D=company_website)

---

  ## What Are the Top-Rated Sales Coaching Software Products in 2026?
### 1. [Backstory](https://www.g2.com/products/people-ai-backstory/reviews)
  Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 607
**How Do G2 Users Rate Backstory?**

- **Ease of Use:** 8.9/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.1/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Backstory?**

- **Seller:** [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d)
- **Company Website:** https://www.backstory.ai/
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/backstory-ai/ (85 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 56% Enterprise, 39% Mid-Market


#### What Are Backstory's Pros and Cons?

**Pros:**

- Helpful (3 reviews)
- CRM Integration (2 reviews)
- Customer Support (2 reviews)
- Customization (2 reviews)
- Ease of Use (2 reviews)


### 2. [SalesScreen](https://www.g2.com/products/salesscreen/reviews)
  SalesScreen is the leading sales gamification software, built to help sales leaders drive engagement, motivation, and performance across their teams. Whether you’re managing a team of high-achievers or looking for ways to boost middle and bottom performers, SalesScreen’s gamification platform provides the right tools to unlock their potential. With real-time performance tracking, interactive competitions, personal milestone celebrations, a customizable reward shop, and data-driven coaching, we help sales teams stay motivated, achieve their goals, and enjoy the journey to success. Headquartered in Oslo, Norway, and founded in 2011, SalesScreen has helped companies worldwide transform the way they motivate and manage their sales teams. Why SalesScreen? Motivation isn’t one-size-fits-all. With SalesScreen, managers can use tailored gamification mechanics to engage their teams through friendly competition, personalized rewards, and instant recognition—boosting both individual and team performance. 🔑 Real-time Sales Competitions – Drive excitement and healthy competition with dynamic challenges that keep reps engaged. SalesScreen offers individual and team-based competitions with live leaderboards, automated updates, and multiple goal-setting formats, ensuring that everyone—from top performers to those needing a push—stays motivated. 🔑 Fully Customizable Dashboards & Data Visualization – Sales gamification software should offer more than just points and badges. SalesScreen provides complete visibility into performance analytics, enabling managers to make data-driven decisions, identify performance gaps, and provide timely support to reps who need it most. 🔑 Social & Interactive Recognition – SalesScreen’s live social feed celebrates every win—big or small—creating a culture of recognition and motivation. Whether it’s a top performer crushing their quota or a middle performer making steady progress, every milestone is celebrated, keeping morale high. 🔑 Reward Shop with Meaningful Incentives – The most effective sales gamification software goes beyond virtual badges. SalesScreen allows companies to create customized reward programs, featuring gift cards, branded merchandise, and real prizes that drive participation and keep teams engaged. Reps don’t just compete; they work toward rewards that truly matter to them. 🔑 Sales Coaching & Performance Insights – Coaching is key to helping middle and bottom performers grow into high achievers. SalesScreen provides performance insights, progress tracking, and data-backed coaching tools that help managers give personalized feedback. Identify areas of improvement, track progress over time, and turn sales gamification into a tool for continuous skill development. 🔑 Seamless Access on Web, Mobile, and SalesScreen TV – Keep your team engaged no matter where they are. Whether they’re in the office, on the move, or working remotely, SalesScreen ensures consistent motivation through mobile-friendly access and real-time updates. Are you a sales leader facing challenges in your team's performance and struggling to solve their pain points? Take our interactive quiz to uncover your sales pain points and unlock the solutions with SalesSolve: https://www.salesscreen.com/salessolve/


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 484
**How Do G2 Users Rate SalesScreen?**

- **Ease of Use:** 9.2/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind SalesScreen?**

- **Seller:** [Dogu SalesScreen AS](https://www.g2.com/sellers/dogu-salesscreen-as)
- **Company Website:** https://www.salesscreen.com
- **Year Founded:** 2014
- **HQ Location:** Oslo, Norway
- **Twitter:** @salesscreen (5,569 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/salesscreen/ (45 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Sales Manager, Disposition Agent
  - **Top Industries:** Insurance, Real Estate
  - **Company Size:** 48% Mid-Market, 28% Small-Business


#### What Are SalesScreen's Pros and Cons?

**Pros:**

- Ease of Use (63 reviews)
- Motivation (62 reviews)
- Engagement (48 reviews)
- Sales Management (46 reviews)
- Helpful (43 reviews)

**Cons:**

- Data Management Issues (19 reviews)
- Missing Features (18 reviews)
- Learning Curve (11 reviews)
- Not Intuitive (10 reviews)
- Integration Issues (9 reviews)

### 3. [Ambition](https://www.g2.com/products/ambition/reviews)
  Ambition is a comprehensive sales coaching and performance platform designed to empower frontline sales managers within enterprise organizations. This innovative solution focuses on enhancing the effectiveness of sales teams by leveraging data-driven coaching, streamlined workflows, and AI-powered insights. By prioritizing the role of the frontline sales manager, Ambition aims to drive consistent revenue growth and improve overall sales performance. Targeting enterprise-level organizations across various high-growth industries, including cybersecurity, SaaS, and telecom, Ambition addresses the unique challenges faced by sales teams in these environments. The platform is particularly beneficial for organizations looking to close performance gaps and elevate mid-level performers through impactful coaching conversations. By automating time-consuming preparatory tasks, Ambition allows managers to dedicate more time to coaching and mentoring their teams, transforming routine one-on-one meetings into meaningful opportunities for development. Ambition's key features include coaching orchestration tools that facilitate effective weekly one-on-ones, agenda management, and integrated pipeline snapshots. These capabilities enable sales managers to conduct thorough check-ins and follow-up action items seamlessly. Additionally, the platform supports managed programs with company-wide templates and workflows, streamlining onboarding processes for new sales representatives and managers. This structured approach not only shortens ramp-up time but also accelerates quota attainment and enhances productivity across the team. Another significant aspect of Ambition is its pipeline intelligence feature, which provides valuable insights through AI-generated summaries and documented reviews. This functionality ensures that all pipeline activities are easily accessible for team evaluations, fostering a collaborative environment. Furthermore, Ambition incorporates sales motivation and gamification elements, such as automated competitions, leaderboards, and accolades, to drive accountability and motivation among team members. By utilizing these features, organizations can create a high-performance culture that encourages continuous improvement and recognizes individual contributions. Ambition stands out in its category by delivering measurable business outcomes, such as increased sales activity and success metrics, reduced manual preparation time, and improved employee retention rates. The platform integrates seamlessly with existing sales technology stacks, including Salesforce and Gong, ensuring a smooth implementation process. By positioning itself as a strategic partner in building a culture of sales excellence, Ambition empowers organizations to maximize the impact of frontline managers, ultimately driving sustainable revenue growth and continuous performance enhancement.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 573
**How Do G2 Users Rate Ambition?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.7/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.4/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind Ambition?**

- **Seller:** [Ambition](https://www.g2.com/sellers/ambition)
- **Company Website:** https://ambition.com
- **Year Founded:** 2013
- **HQ Location:** Chattanooga, Tennesse
- **Twitter:** @AmbitionSales (2,579 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3012381/ (68 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 56% Mid-Market, 27% Enterprise


#### What Are Ambition's Pros and Cons?

**Pros:**

- Ease of Use (8 reviews)
- Helpful (8 reviews)
- Visibility (5 reviews)
- Efficiency (4 reviews)
- Performance Review (4 reviews)

**Cons:**

- Missing Features (5 reviews)
- Tool Limitations (4 reviews)
- Data Management Issues (3 reviews)
- Difficult Navigation (2 reviews)
- Information Overload (2 reviews)

### 4. [Mediafly](https://www.g2.com/products/mediafly/reviews)
  Mediafly is a modular platform providing revenue enablement solutions for large enterprises. Mediafly’s content management, buyer and partner engagement, account and revenue intelligence, sales readiness, and value selling solutions make up the most comprehensive revenue enablement platform on the market. Mediafly is the only vendor to effectively combine enablement and intelligence in a unified platform. All of our solutions include industry-leading, self-serve analytics. Mediafly is built on top of a revenue BI solution — if you can explain it in words, we can report on it and help you act on it. A lot of solutions trap the data — we want to help you extend its value. That’s how Mediafly uniquely connects enablement with intelligence. Mediafly is used daily by top B2B go-to-market teams to engage buyers, prepare sellers, quantify and communicate value, and continuously optimize sales force performance. Mediafly is trusted by a vast network of sales, marketing, customer success, enablement, and operations professionals at global organizations including Nestlé, ADP, Conagra, Intuit, Heineken, Sealed Air, Sony and NVIDIA. “Mediafly is a good fit for chief revenue officers and chief sales officers in technology, consumer packaged goods (CPG), media, manufacturing, healthcare, and financial services that want to deliver highly engaging, value-focused content to buyers and gain holistic insights into buyer-seller interactions.” The Forrester Wave™: Sales Content Solutions, Q4 2022


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,313
**How Do G2 Users Rate Mediafly?**

- **Ease of Use:** 8.6/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.0/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.9/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind Mediafly?**

- **Seller:** [Mediafly, Inc](https://www.g2.com/sellers/mediafly-inc)
- **Year Founded:** 2006
- **HQ Location:** Chicago, IL
- **Twitter:** @Mediafly (2,551 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1468444/ (137 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Sales Operations Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 59% Mid-Market, 23% Enterprise


#### What Are Mediafly's Pros and Cons?

**Pros:**

- Ease of Use (28 reviews)
- Helpful (13 reviews)
- Sharing Ease (11 reviews)
- Easy Sharing (10 reviews)
- Easy Access (8 reviews)

**Cons:**

- Missing Features (7 reviews)
- Learning Curve (6 reviews)
- Limitations (5 reviews)
- Not Intuitive (5 reviews)
- Slow Loading (5 reviews)

### 5. [CTM](https://www.g2.com/products/ctm-ctm/reviews)
  CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 724
**How Do G2 Users Rate CTM?**

- **Ease of Use:** 8.6/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.8/10 (Category avg: 8.8/10)
- **Leaderboard:** 7.4/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind CTM?**

- **Seller:** [CTM](https://www.g2.com/sellers/ctm)
- **Company Website:** https://www.ctm.com/
- **Year Founded:** 2009
- **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **LinkedIn® Page:** https://www.linkedin.com/company/5377709/ (94 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 65% Small-Business, 30% Mid-Market


#### What Are CTM's Pros and Cons?

**Pros:**

- Customer Support (49 reviews)
- Ease of Use (48 reviews)
- Helpful (43 reviews)
- Call Tracking (31 reviews)
- Features (28 reviews)

**Cons:**

- Learning Curve (23 reviews)
- Complexity (15 reviews)
- Difficult Navigation (15 reviews)
- Steep Learning Curve (15 reviews)
- Missing Functionality (12 reviews)

### 6. [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews)
  Kixie is a cutting-edge AI revenue communications platform designed to supercharge your team’s calling and texting capabilities. Kixie leverages AI and automation to streamline outreach, maximize efficiency, and drive real revenue growth — all while keeping the human element in every conversation. Seamless CRM Integration: Kixie integrates natively with all major CRMs; including HubSpot, Pipedrive, Salesforce, HighLevel, Zoho, and many more; with effortless setup in seconds. Its intuitive design and powerful features help revenue teams boost efficiency, close deals faster, and scale communication effortlessly—all from a single platform. Outbound Sales: Connect with More Leads, Faster Kixie empowers Business Development and Outbound Sales teams with tools designed to increase connection rates by up to 400%. With features like: ✔️ AI-Powered Local Presence Dialing to reach prospects with a familiar area code ✔️ Multi-Line PowerDialer with AI Human Voice Detection for smarter calling ✔️ Spam Risk Mitigation to improve answer rates Your team can focus on what matters—closing more deals. Marketing Teams: Convert More Leads, Automatically Speed-to-lead is everything. With automated calling and texting, Kixie ensures your marketing team engages leads instantly and nurtures them at scale. Personalize outreach without losing efficiency—so your team can focus on driving conversions, not manual follow-ups. Inbound Sales & Customer Success: Handle More Calls with Less Effort Managing high inbound call volumes? Kixie makes it easy to stay organized, responsive, and efficient with: 📞 CRM-Based Call Routing to connect customers with the right rep 📩 Group SMS Inboxes & Automated Responses for streamlined communication 📊 Call Queues to keep inbound leads engaged With Kixie, your Inbound Sales & CS teams can triple productivity while maintaining a personal touch. RevOps & Leadership: Optimize, Coach, and Scale Sales leaders get real-time insights to track performance and optimize strategy. With AI-driven Conversation Intelligence, call analytics, and live coaching tools, Kixie gives managers everything they need to build high-performing teams and drive revenue growth. 🚀 Ready to supercharge your team’s outreach? Experience the power of Kixie and try our advanced calling and texting system for free today.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 850
**How Do G2 Users Rate Kixie PowerCall & SMS?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.4/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Kixie PowerCall & SMS?**

- **Seller:** [Kixie](https://www.g2.com/sellers/kixie)
- **Company Website:** https://www.kixie.com
- **Year Founded:** 2013
- **HQ Location:** Los Angeles, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/3556757/ (69 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Account Executive
  - **Top Industries:** Financial Services, Marketing and Advertising
  - **Company Size:** 83% Small-Business, 16% Mid-Market


#### What Are Kixie PowerCall & SMS's Pros and Cons?

**Pros:**

- Ease of Use (87 reviews)
- Helpful (74 reviews)
- Customer Support (70 reviews)
- Time-saving (52 reviews)
- Automation (43 reviews)

**Cons:**

- Call Issues (29 reviews)
- Dialer Issues (15 reviews)
- Number Issues (15 reviews)
- Missing Features (14 reviews)
- Connection Issues (13 reviews)

### 7. [Bigtincan Readiness (formerly Brainshark)](https://www.g2.com/products/bigtincan-readiness-formerly-brainshark/reviews)
  Brainshark is Bigtincan's AI-powered Readiness solution designed to help businesses in IT, manufacturing, insurance, banking and other sectors create learning and coaching content to prepare customer-facing teams for any interaction while connecting training initiatives to revenue. With Bigtincan Readiness, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed with product and company updates, validate readiness with sales coaching and practice that ensures reps master their delivery of your message, and empower teams with rich, dynamic learning content that can be created quickly, updated easily, and accessed anywhere. AI capabilities are threaded throughout Bigtincan Readiness that support: - Content creation - Voiceover generation - Voice cloning - Voiceover translation - Transcript, caption, and slide note generation -AI coaching and roleplays with objective feedback - AI roleplays and coaching activities as part of certification, onboarding, and continuous training programs


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 595
**How Do G2 Users Rate Bigtincan Readiness (formerly Brainshark)?**

- **Ease of Use:** 8.6/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.9/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Bigtincan Readiness (formerly Brainshark)?**

- **Seller:** [Bigtincan](https://www.g2.com/sellers/bigtincan)
- **Year Founded:** 2011
- **HQ Location:** Waltham, MA
- **Twitter:** @bigtincan (2,244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bigtincan (237 employees on LinkedIn®)
- **Phone:** 781-405-2376

**Who Uses This Product?**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 47% Enterprise, 40% Mid-Market


#### What Are Bigtincan Readiness (formerly Brainshark)'s Pros and Cons?

**Pros:**

- Ease of Use (33 reviews)
- Course Creation (13 reviews)
- Ease of Learning (12 reviews)
- Intuitive (12 reviews)
- Courses (10 reviews)

**Cons:**

- Learning Curve (10 reviews)
- Missing Features (10 reviews)
- Not Intuitive (10 reviews)
- Not User-Friendly (6 reviews)
- Complex Features (4 reviews)

### 8. [Aviso](https://www.g2.com/products/aviso/reviews)
  Aviso is a leading AI revenue platform, highly regarded by enterprise giants such as Honeywell, Microsoft GitHub, HPE, and Citi for its exceptional ability to close deals, boost revenue growth, and mitigate risks. By merging human expertise with cutting-edge AI, Aviso consistently delivers remarkable results, including a 40% increase in deal win rates, a 15-36% rise in revenue, and 30% savings in CRM expenses. The core strengths of the Aviso AI Platform include: 1) AI-Guided Deal Forecasting 2) Pipeline & Deal Management 3) Relationship & Activity Intelligence 4) Conversational Intelligence 5) Coaching & Enablement 6) NLP Analytics & Reporting 7) Go-To-Market (GTM) Collaboration 8) Sales Engagement 9) Lead Intelligence 10) Customer Success Intelligence Central to Aviso's Generative AI approach is MIKI, the world's first Generative AI Chief of Staff for Revenue Intelligence, designed to boost GTM teams' productivity and save reps up to 15-20 hours/week. MIKI combines Aviso's core AI models with Generative AI to help various GTM personas with Account Research, Sales Planning & Management, Buyer Meeting Preparation, Prospecting, CRM updates Automation, Email follow-ups, and more. Aviso's platform integrates data from its comprehensive databases, CRM systems, and external sources, processed through an advanced AI/ML layer. This sophisticated system, accessible through web and mobile applications, optimizes customer interactions and sales decisions by harnessing MIKI's insights yet preserves the essential human element in these interactions. Aviso's contribution to advancing Generative AI in Revenue Operations has garnered recognition on prominent financial platforms like the NYSE and Nasdaq. Aviso has been making waves across the research landscape with notable mentions in Forrester Research, Constellation Research, and Harvard Business Review. In the G2 Fall 2023 APAC report, Aviso was distinguished in Customer Revenue Optimization and rated as a High Performer in AI Sales Assistants for enterprise and mid-market sectors, in addition to Sales Analytics. Find your Revenue True North with Aviso AI at www.aviso.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 957
**How Do G2 Users Rate Aviso?**

- **Ease of Use:** 8.4/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.2/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.5/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Aviso?**

- **Seller:** [Aviso, Inc.](https://www.g2.com/sellers/aviso-inc)
- **Company Website:** https://www.aviso.com
- **Year Founded:** 2014
- **HQ Location:** Redwood City, CA
- **Twitter:** @AvisoInc (900 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3713385/ (359 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 43% Mid-Market, 41% Enterprise


#### What Are Aviso's Pros and Cons?

**Pros:**

- Ease of Use (88 reviews)
- Forecasting (68 reviews)
- Features (54 reviews)
- User Interface (46 reviews)
- Efficiency (43 reviews)

**Cons:**

- Learning Curve (37 reviews)
- Slow Loading (24 reviews)
- Inaccurate Data (23 reviews)
- Missing Features (23 reviews)
- Slow Performance (23 reviews)

### 9. [Mihup](https://www.g2.com/products/mihup/reviews)
  Mihup Interaction Analytics analyses 100% of customer conversations, uncovering their voice while revealing sales, service, and renewal opportunities for contact center teams to capitalise on. Its AI comes pre-trained on domain-specific contact centre context for faster, effective insights. The product evaluates every conversation against audit parameters and flags compliance breaches immediately. It also tracks agent effectiveness helping them level up with comprehensive coaching capabilities. What’s also important is Mihup Interaction Analytics’ ability to recommend approaches to close sales, enhance service delivery, and optimise processes, thanks to a fine-tuned Generative AI model. The flexible underpinning of the platform allows it to quickly introduce features expected in rapidly evolving industries like BFSI, fintech, e-commerce, and travel tech. With end-to-end automation offered out-of-the-box, Mihup Interaction Analytics accelerates insights, quality audit efficiency, and agent performance improvement. In addition, it delivers next best approaches and unified customer context. Get an enterprise-ready solution with customisable insights and dashboards. We help you go live in weeks, not months.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 68
**How Do G2 Users Rate Mihup?**

- **Ease of Use:** 9.3/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 10.0/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind Mihup?**

- **Seller:** [Mihup Communications Private Limited.](https://www.g2.com/sellers/mihup-communications-private-limited)
- **Year Founded:** 2016
- **HQ Location:** Kolkata, India
- **Twitter:** @mihup_ai (50 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mihup/ (111 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Quality Analyst
  - **Top Industries:** Financial Services, Consumer Services
  - **Company Size:** 58% Mid-Market, 25% Small-Business


#### What Are Mihup's Pros and Cons?

**Pros:**

- Accuracy (30 reviews)
- Ease of Use (21 reviews)
- Features (20 reviews)
- Artificial Intelligence (14 reviews)
- Call Recording (14 reviews)

**Cons:**

- User Interface Issues (17 reviews)
- Improvement Needed (10 reviews)
- Poor UI Design (10 reviews)
- Accuracy Issues (8 reviews)
- Dashboard Issues (8 reviews)

### 10. [Seismic Learning](https://www.g2.com/products/seismic-learning/reviews)
  Seismic Learning is a powerfully simple training, coaching, and enablement solution that helps teams ramp faster, deliver effective feedback, and continuously improve. With Seismic Learning, more than four million learners at 1,200+ leading companies—including Scholastic, Jostens, and U.S. Cellular—share knowledge, develop skills, and reinforce best practices. The results? Higher NPS scores, more deals closed, and a superior customer experience. To learn more, visit www.seismic.com.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 577
**How Do G2 Users Rate Seismic Learning?**

- **Ease of Use:** 9.4/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.3/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.5/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Seismic Learning?**

- **Seller:** [Seismic](https://www.g2.com/sellers/seismic)
- **Year Founded:** 2010
- **HQ Location:** San Diego, CA
- **Twitter:** @SeismicSoftware (3,802 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2746866/ (1,307 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Customer Success Manager, Training Manager
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 74% Mid-Market, 13% Small-Business


#### What Are Seismic Learning's Pros and Cons?

**Pros:**

- Ease of Use (64 reviews)
- Ease of Learning (31 reviews)
- Intuitive (30 reviews)
- Helpful (26 reviews)
- Simple (24 reviews)

**Cons:**

- Missing Features (17 reviews)
- Limited Features (9 reviews)
- Limited Content (8 reviews)
- Feature Issues (7 reviews)
- Limited Customization (6 reviews)

### 11. [Cresta](https://www.g2.com/products/cresta/reviews)
  Cresta is an AI-native contact center platform that combines the best of AI and human intelligence to turn every customer conversation into a competitive advantage. Our unified platform powers both human and AI agents across voice and digital channels, helping enterprises discover customer insights and behavioral best practices, automate high-volume conversations and inefficient workflows, and empower every team member to work smarter and faster. Built for large, complex enterprises, Cresta unifies real-time guidance, analytics, and automation so leaders can see exactly what is happening in their contact centers and take action with confidence. Teams use Cresta to uncover what top performers do differently, standardize those behaviors across the organization, and continuously improve experiences without adding manual overhead. From accelerating onboarding and reducing average handle time to improving compliance and consistency, Cresta helps transform the contact center from a cost center into a strategic growth engine. With solutions spanning real-time agent assistance, quality management and coaching, conversation intelligence, and omnichannel AI Agents, Cresta helps enterprises save time and money, differentiate the customer experience, and accelerate revenue growth across the entire customer lifecycle. Cresta powers the world's leading customer experiences for brands like United Airlines, NRG, and Cox Communications. Born out of the Stanford AI Lab and led by executives from Google Contact Center AI, Vertex AI, and OpenAI, Cresta is backed by leading investors including Andreessen Horowitz, Sequoia, and Greylock.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 43
**How Do G2 Users Rate Cresta?**

- **Ease of Use:** 9.1/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.1/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Cresta?**

- **Seller:** [Cresta](https://www.g2.com/sellers/cresta)
- **Year Founded:** 2017
- **HQ Location:** San Francisco, CA
- **Twitter:** @cresta (1,375 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cresta-inc/ (653 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Hospitality, Leisure, Travel & Tourism
  - **Company Size:** 44% Mid-Market, 42% Enterprise


#### What Are Cresta's Pros and Cons?

**Pros:**

- Call Recording (2 reviews)
- Ease of Use (2 reviews)
- Helpful (2 reviews)
- Accuracy (1 reviews)
- AI Technology (1 reviews)

**Cons:**

- AI Inaccuracy (2 reviews)
- Poor Understanding (2 reviews)
- Unclear Understanding (2 reviews)
- Accuracy Issues (1 reviews)
- AI Dependency (1 reviews)

### 12. [Triple Session](https://www.g2.com/products/triple-session/reviews)
  Triple Session in an AI Revenue Enablement Platform that helps sales teams optimize coaching, training, and productivity. It turns every sales call into actionable insights for coaching and productivity by automating call reviews, closing skill gaps with targeted and gamified sales training, keeping CRM up-to-date and more. Sales teams can do more coaching, free reps to spend time selling, and stay on top of their playbook strategy, all with one tool.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 24
**How Do G2 Users Rate Triple Session?**

- **Ease of Use:** 9.7/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.9/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.0/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Triple Session?**

- **Seller:** [Triple Session](https://www.g2.com/sellers/triple-session)
- **Year Founded:** 2020
- **HQ Location:** Boston, US
- **LinkedIn® Page:** https://www.linkedin.com/company/triple-session (13 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 64% Mid-Market, 32% Small-Business


#### What Are Triple Session's Pros and Cons?

**Pros:**

- Efficiency (6 reviews)
- Customer Support (4 reviews)
- Ease of Use (4 reviews)
- Engagement (4 reviews)
- Time-saving (4 reviews)

**Cons:**

- AI Inaccuracy (1 reviews)
- Confusion (1 reviews)
- Expensive (1 reviews)
- Inaccurate Data (1 reviews)
- Learning Curve (1 reviews)

### 13. [Natterbox](https://www.g2.com/products/natterbox/reviews)
  Natterbox is your Salesforce contact center made easy—an all-in-one voice and Omni-channel solution that seamlessly integrates within Salesforce to enhance customer experiences and streamline operations. Designed as a Salesforce native application, Natterbox empowers businesses to make voice a strategic component of their digital communication strategy, featuring IVR, click-to-dial, call recording, dynamic call routing, and voice transcription. With everything managed directly within Salesforce, Natterbox simplifies contact center operations and centralizes data to improve workflow efficiency. Beyond voice, Natterbox offers a fully integrated Omni-channel approach, supporting SMS, WhatsApp, and other digital channels. This enables businesses to engage customers on their preferred platforms, delivering consistent and high-quality service across every touchpoint. With a unified view of all interactions, agents can effortlessly manage conversations within Salesforce, boosting both responsiveness and customer satisfaction. Natterbox’s advanced AI capabilities further enhance contact center efficiency. Our AI Call Coaching feature automates call scoring, provides detailed rationales, and delivers actionable insights, promoting continuous improvement for agents and teams. Additionally, AI Assist minimizes post-call administrative tasks by automating wrap-ups, suggesting next best actions, and ensuring CRM data integrity. This allows agents to dedicate more time to meaningful customer interactions, maximizing productivity and enhancing customer relationships. With Natterbox, businesses gain complete visibility into their Omni-channel and voice operations, leveraging tools that improve productivity, personalize interactions, and support data-driven decisions. From easy implementation to daily management, Natterbox makes your contact center simple to operate, powerful, and strategically impactful for driving customer success.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 126
**How Do G2 Users Rate Natterbox?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.0/10 (Category avg: 8.8/10)
- **Leaderboard:** 7.7/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind Natterbox?**

- **Seller:** [Natterbox Limited](https://www.g2.com/sellers/natterbox-limited)
- **Company Website:** https://www.natterbox.com/
- **Year Founded:** 2010
- **HQ Location:** London, England
- **Twitter:** @Natterbox (1,510 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/natterbox-limited/ (126 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Salesforce Administrator
  - **Top Industries:** Financial Services, Staffing and Recruiting
  - **Company Size:** 56% Mid-Market, 31% Small-Business


#### What Are Natterbox's Pros and Cons?

**Pros:**

- Customer Support (14 reviews)
- Helpful (13 reviews)
- Reliability (11 reviews)
- Features (10 reviews)
- Call Recording (7 reviews)

**Cons:**

- Call Issues (4 reviews)
- Missing Features (4 reviews)
- Poor Customer Support (4 reviews)
- Call Limitations (3 reviews)
- Complexity (3 reviews)

### 14. [Outreach](https://www.g2.com/products/outreach/reviews)
  Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, and Verizon to name a few. To learn more, please visit www.outreach.io.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 3,494
**How Do G2 Users Rate Outreach?**

- **Ease of Use:** 8.3/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.3/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Outreach?**

- **Seller:** [Outreach](https://www.g2.com/sellers/outreach)
- **Company Website:** https://www.outreach.io/demo
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @outreach_io (7,700 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3559595/ (1,511 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 60% Mid-Market, 22% Enterprise


#### What Are Outreach's Pros and Cons?

**Pros:**

- Ease of Use (87 reviews)
- Automation (54 reviews)
- Helpful (54 reviews)
- Features (50 reviews)
- Integrations (47 reviews)

**Cons:**

- Missing Features (38 reviews)
- Learning Curve (26 reviews)
- Limitations (24 reviews)
- Limited Features (20 reviews)
- Limited Customization (19 reviews)

### 15. [Zoho SalesIQ](https://www.g2.com/products/zoho-salesiq/reviews)
  Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real time. Loaded with all the features a customer expects and a lot more, including live visitor tracking, live chat translate, live chat, automated chat triggers, lead scoring, audio call, screen share, profanity management, chat preview, codeless bot, answer bot, chat routing, internal chat, agent mobile app, SDK for iOS and Android, and integrations with popular IM channels like Whatsapp, Instagram, FB Messenger, and Telegram. All of this in a single platform.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 236
**How Do G2 Users Rate Zoho SalesIQ?**

- **Ease of Use:** 8.7/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.0/10 (Category avg: 8.8/10)
- **Leaderboard:** 7.9/10 (Category avg: 8.7/10)
- **Playbook Creation:** 8.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind Zoho SalesIQ?**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,412 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Who Uses This Product?**
  - **Who Uses This:** CEO, Director
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 72% Small-Business, 20% Mid-Market


#### What Are Zoho SalesIQ's Pros and Cons?

**Pros:**

- Features (9 reviews)
- Ease of Use (8 reviews)
- Chat Features (5 reviews)
- Integrations (5 reviews)
- Customer Support (4 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Complexity (2 reviews)
- Excessive Notifications (2 reviews)
- Limited Customization (2 reviews)
- Notification Issues (2 reviews)

### 16. [Kickscale](https://www.g2.com/products/kickscale/reviews)
  Kickscale's AI Sales Coaching platform captures critical insights from customer conversations, enabling sales professionals with comprehensive meeting analytics, individualised coaching, and automated call administration. Increase your operational efficiency and win rates, and gain in-depth understanding of your sales call from 1,000+ data points per meeting that will help you understand your ICP. Listen to the voice of the customer and eliminate the guessing game. Simply ask the AI.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 45
**How Do G2 Users Rate Kickscale?**

- **Ease of Use:** 9.7/10 (Category avg: 9.1/10)
- **Knowledge Base:** 9.5/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind Kickscale?**

- **Seller:** [Kickscale](https://www.g2.com/sellers/kickscale)
- **HQ Location:** Vienna
- **Twitter:** @Kickscale (14 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/kickscale/ (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Sales Manager
  - **Top Industries:** Computer Software, Leisure, Travel & Tourism
  - **Company Size:** 64% Mid-Market, 36% Small-Business


#### What Are Kickscale's Pros and Cons?

**Pros:**

- Time-saving (12 reviews)
- Automation (8 reviews)
- Accuracy (7 reviews)
- Ease of Use (7 reviews)
- Daily Use (6 reviews)

**Cons:**

- AI Limitations (2 reviews)
- Language Issues (2 reviews)
- AI Inaccuracy (1 reviews)
- Complexity (1 reviews)
- Difficult Learning (1 reviews)

### 17. [Showpad](https://www.g2.com/products/showpad/reviews)
  Showpad is a comprehensive revenue enablement platform designed to enhance the effectiveness of field selling teams. By integrating advanced AI capabilities with robust tools for content management, sales readiness, customer engagement, and actionable intelligence, Showpad provides a unified solution that empowers sales professionals to optimize their performance and drive revenue growth. Targeted at organizations across various industries, including manufacturing, healthcare, consumer packaged goods (CPG), and enterprise technology, Showpad caters to the needs of sales teams looking to streamline their processes and improve their engagement with customers. The platform is particularly beneficial for companies that require a centralized system to manage sales content, track customer interactions, and analyze performance metrics, enabling them to make data-driven decisions that enhance their sales strategies. Key features of Showpad include an intuitive content management system that allows users to easily access and share relevant materials with prospects, ensuring that sales representatives are always equipped with the right information. The platform also offers tools for training and onboarding, helping teams to quickly ramp up new hires and maintain high levels of sales readiness. Additionally, Showpad’s analytics capabilities provide insights into customer engagement and content effectiveness, allowing organizations to refine their approaches and maximize their impact. The unique combination of Showpad and Bigtincan has created a powerful platform that stands out in the revenue enablement category. By leveraging AI technology, Showpad not only enhances the efficiency of sales processes but also fosters a more personalized customer experience. This holistic approach ensures that sales teams can adapt to the evolving needs of their clients, ultimately leading to improved customer satisfaction and loyalty. With a proven track record of success, as evidenced by recognition from industry analysts and positive feedback from users, Showpad is committed to driving the next generation of field selling success. By providing a comprehensive suite of tools and resources, the platform enables organizations to achieve their revenue goals and create lasting value for their customers.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,826
**How Do G2 Users Rate Showpad?**

- **Ease of Use:** 9.0/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.6/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind Showpad?**

- **Seller:** [Showpad](https://www.g2.com/sellers/showpad)
- **Company Website:** https://www.showpad.com
- **Year Founded:** 2011
- **HQ Location:** Waltham, MA
- **Twitter:** @showpad (4,251 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2446860/ (404 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 44% Mid-Market, 40% Enterprise


#### What Are Showpad's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Easy Sharing (14 reviews)
- Content Quality (12 reviews)
- Content Management (11 reviews)
- Sales Efficiency (11 reviews)

**Cons:**

- Limitations (8 reviews)
- Admin Issues (6 reviews)
- Layout Issues (6 reviews)
- Missing Features (6 reviews)
- Content Management (5 reviews)

### 18. [Rehearsal](https://www.g2.com/products/rehearsal/reviews)
  Rehearsal is a collaborative video-based practice and coaching platform used as a scalable means to improve training effectiveness, increase sales competencies, or ensure cohesive product messaging, Rehearsal can provide your team a safe place to practice skills, receive quality feedback, and collaborate with others. Companies like Accenture, Paychex, Honeywell, and many more have deployed Rehearsal utilizing the platform’s adaptive learning and AI capabilities. With over 100,000 users around the world, we help organizations develop skills that increase sales. Simply record a video scenario, invite others to respond to it using their webcam or mobile device, and instantly learn how others think --- their choice of words, body language, and readiness when faced with real-life situations, challenges, or questions. Then evaluate submissions and respond via video, continuing the dialog until skills are mastered.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 30
**How Do G2 Users Rate Rehearsal?**

- **Ease of Use:** 9.1/10 (Category avg: 9.1/10)
- **Knowledge Base:** 7.7/10 (Category avg: 8.8/10)
- **Leaderboard:** 7.3/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Rehearsal?**

- **Seller:** [Rehearsal](https://www.g2.com/sellers/rehearsal)
- **Year Founded:** 2014
- **HQ Location:** Reno, NV
- **Twitter:** @RehearsalVRP (360 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6426392/ (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Financial Services, Information Technology and Services
  - **Company Size:** 56% Enterprise, 28% Mid-Market


### 19. [LevelEleven](https://www.g2.com/products/leveleleven/reviews)
  LevelEleven is the leading performance management platform for revenue teams. We help customer-facing teams focus on the daily behaviors that drive predictable results. With LevelEleven, organizations can: Align reps around the right leading indicators Drive accountability with real-time scorecards and dashboards Motivate performance through gamification and contests Enable managers to coach consistently using actionable data Reps know exactly what’s expected. Managers coach with clarity and consistency. Executives gain visibility into what’s driving revenue — and what isn’t. Stop managing outcomes. Start driving behaviors that create them.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 272
**How Do G2 Users Rate LevelEleven?**

- **Ease of Use:** 8.6/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.2/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.9/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind LevelEleven?**

- **Seller:** [Ascent Cloud](https://www.g2.com/sellers/ascent-cloud)
- **Company Website:** https://ascentcloud.io
- **Year Founded:** 2020
- **HQ Location:** Detroit, US
- **Twitter:** @ascent_cloud (59 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ascent-cloud/ (74 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Sales Operations Specialist, Sales Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 55% Mid-Market, 26% Enterprise


### 20. [Glyphic](https://www.g2.com/products/glyphic-glyphic/reviews)
  Glyphic is a type of B2B AI software solution designed to assist modern revenue teams in enhancing their sales processes. By leveraging artificial intelligence, Glyphic addresses the critical gap between sales activities and their execution, enabling teams to derive actionable insights from customer conversations. This innovative platform is tailored for sales representatives, managers, and revenue leaders at growing B2B companies, focusing on improving visibility, consistency, and overall deal outcomes. The primary audience for Glyphic includes sales professionals who are looking to streamline their workflows and enhance their performance through data-driven insights. The software is particularly beneficial for teams that engage in complex sales processes, where understanding customer interactions is crucial for success. By automating the capture and analysis of customer conversations throughout the sales funnel, Glyphic transforms these interactions into reliable CRM data, insights, and workflows, making it easier for teams to manage their pipelines effectively. Key features of Glyphic include an intuitive dashboard that allows users to oversee their sales pipeline, manage follow-ups, and conduct forecasting and deal close analysis. The platform provides win/loss insights that help teams understand the factors influencing their success or failure in closing deals. Additionally, Glyphic offers AI-supported coaching, which can guide sales reps in refining their approaches based on real customer feedback. The configurable AI agents adapt to a team’s specific go-to-market (GTM) strategies, ensuring that the insights generated are relevant and actionable. One of the standout benefits of Glyphic is its ability to significantly reduce the time sales teams spend on administrative tasks. By automating data entry and analysis, sales professionals can focus more on executing deals with confidence. The platform enhances data quality, minimizes manual work, and provides clear visibility into deal health and potential risks. This leads to improved forecasting accuracy, smoother transitions between team members, and a more strategic approach to selling, all driven by genuine customer interactions. Overall, Glyphic empowers sales teams to operate more efficiently and effectively in a competitive B2B landscape.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 46
**How Do G2 Users Rate Glyphic?**

- **Ease of Use:** 9.5/10 (Category avg: 9.1/10)
- **Knowledge Base:** 10.0/10 (Category avg: 8.8/10)
- **Playbook Creation:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Glyphic?**

- **Seller:** [Glyphic](https://www.g2.com/sellers/glyphic)
- **Company Website:** https://www.glyphic.ai/
- **Year Founded:** 2022
- **HQ Location:** London, England
- **Twitter:** @GlyphicAI (97 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/glyphic-ai/ (30 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 59% Mid-Market, 39% Small-Business


#### What Are Glyphic's Pros and Cons?

**Pros:**

- Ease of Use (9 reviews)
- Time-saving (8 reviews)
- Accuracy (6 reviews)
- Conversation Analysis (5 reviews)
- Features (5 reviews)

**Cons:**

- Inaccuracy (3 reviews)
- Integration Issues (2 reviews)
- Recording Issues (2 reviews)
- AI Limitations (1 reviews)
- Complexity (1 reviews)

### 21. [Pitchpilot](https://www.g2.com/products/pitchpilot-usa-llc-pitchpilot/reviews)
  Pitchpilot is an AI cold call optimization and coaching platform. The optimization and coaching methodology is built on decades of experience and data from millions of cold calls across 100s of companies and industries. Think of it as your cold call coaching co-pilot, making you better on cold calls with each new cold call you perform. Helping you to book more sales meetings and make more money. It's like having a sales coach by your side 24/7!


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 28
**How Do G2 Users Rate Pitchpilot?**

- **Ease of Use:** 9.6/10 (Category avg: 9.1/10)
- **Knowledge Base:** 10.0/10 (Category avg: 8.8/10)
- **Leaderboard:** 10.0/10 (Category avg: 8.7/10)
- **Playbook Creation:** 6.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind Pitchpilot?**

- **Seller:** [Pitchpilot](https://www.g2.com/sellers/pitchpilot-d4da7878-8e47-4d8b-b9ea-58d541e3883d)
- **Year Founded:** 2023
- **HQ Location:** Tampa, US
- **LinkedIn® Page:** https://www.linkedin.com/company/pitchpilot-com/ (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Business Development Specialist
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 93% Mid-Market, 7% Small-Business


#### What Are Pitchpilot's Pros and Cons?

**Pros:**

- Feedback Management (19 reviews)
- Helpful (16 reviews)
- Accuracy (10 reviews)
- Ease of Use (10 reviews)
- Daily Use (4 reviews)

**Cons:**

- Missing Features (6 reviews)
- Call Issues (3 reviews)
- Learning Curve (2 reviews)
- AI Inaccuracy (1 reviews)
- Content Quality (1 reviews)

### 22. [UMU](https://www.g2.com/products/umu/reviews)
  UMU is an AI-powered performance learning platform that enables global industry leaders to enhance employee performance and revenue through knowledge reinforcement, identifying winning behaviors, and facilitating on-the-job coaching.  Companies worldwide leverage UMU to turn training goals into business outcomes, foster knowledge sharing, optimize performance, and drive behavioral change across all organizational levels.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 72
**How Do G2 Users Rate UMU?**

- **Ease of Use:** 8.5/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.3/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind UMU?**

- **Seller:** [UMU](https://www.g2.com/sellers/umu)
- **Year Founded:** 2015
- **HQ Location:** Portland, US
- **LinkedIn® Page:** https://www.linkedin.com/company/7945874 (111 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consulting, Human Resources
  - **Company Size:** 41% Small-Business, 34% Mid-Market


#### What Are UMU's Pros and Cons?

**Pros:**

- Ease of Use (19 reviews)
- E-Learning (14 reviews)
- Courses (11 reviews)
- Training (11 reviews)
- Features (10 reviews)

**Cons:**

- Learning Curve (10 reviews)
- Missing Features (9 reviews)
- Navigation Difficulties (8 reviews)
- Complex Terminology (5 reviews)
- Complex Usability (5 reviews)

### 23. [Abstrakt Software](https://www.g2.com/products/abstrakt-software/reviews)
  Abstrakt is a real-time call guidance software that helps your team get it right the first time by ensuring compliance, reducing risk, and guiding agents on every call. Remove uncertainty on calls and give your agents the power of real-time.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 84
**How Do G2 Users Rate Abstrakt Software?**

- **Ease of Use:** 9.5/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.9/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.2/10 (Category avg: 8.7/10)
- **Playbook Creation:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Abstrakt Software?**

- **Seller:** [ABSTRAKT](https://www.g2.com/sellers/abstrakt)
- **Year Founded:** 2020
- **HQ Location:** Phoenix, US
- **Twitter:** @abstrakt_ai (117 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/abstraktsoftware/ (40 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Logistics and Supply Chain, Computer Software
  - **Company Size:** 54% Small-Business, 42% Mid-Market


### 24. [Fullcast](https://www.g2.com/products/fullcast-inc-fullcast/reviews)
  Fullcast is a sales performance management platform that provides AI, enabled, end-to-end management of revenue operations, from Plan to Pay. Products include Fullcast Plan (territory management, quotas, and capacity planning), Fullcast Perform (routing and policies), and Fullcast Pay (commissions) solutions. Fullcast empowers sales teams to sell more efficiently with AI-powered sales performance management. Our software and strategic solutions help thousands of go-to-market professionals optimize operations, proactively engage with their customers, and inform go-to-market decisions. We seamlessly connect go-to-market planning activities with tactical sales execution, enabling your operations, sales, finance, marketing, and customer success teams to make continuous adjustments in response to real-time strategy changes. From territory management to commissions and performance tracking, we operate with speed, agility, and AI-powered automation.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 446
**How Do G2 Users Rate Fullcast?**

- **Ease of Use:** 8.9/10 (Category avg: 9.1/10)
- **Knowledge Base:** 7.3/10 (Category avg: 8.8/10)
- **Leaderboard:** 7.7/10 (Category avg: 8.7/10)
- **Playbook Creation:** 6.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind Fullcast?**

- **Seller:** [Fullcast, Inc.](https://www.g2.com/sellers/fullcast-inc)
- **Company Website:** https://www.fullcast.com/
- **Year Founded:** 2017
- **HQ Location:** Salt Lake City, UT
- **LinkedIn® Page:** https://www.linkedin.com/company/fullcast-ai/ (407 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 62% Small-Business, 31% Mid-Market


#### What Are Fullcast's Pros and Cons?

**Pros:**

- Helpful (21 reviews)
- Ease of Use (18 reviews)
- Insights (17 reviews)
- Customer Support (11 reviews)
- Intuitive (11 reviews)

**Cons:**

- Learning Curve (8 reviews)
- Data Management Issues (6 reviews)
- Limited Customization (6 reviews)
- Salesforce Integration (6 reviews)
- Limitations (5 reviews)

### 25. [Qstream](https://www.g2.com/products/qstream/reviews)
  Qstream is the leading end-to-end microlearning solution for organizations where knowledge matters. Developed at Harvard Medical School, our platform is proven in science and in practice to engage learners, increase knowledge retention and build job-critical skills. Qstream offers an efficient, modern way to deliver training content to learners directly in the flow of work and uses the testing and spacing effects for knowledge- and performance-ready employees. Our robust analytics provide proof of all of the above. We are built for knowledge-critical industries, where failure to recall the right information at the right time poses a significant risk to the business and have over 15 years of experience launching learning programs at scale to the top enterprises in healthcare, life sciences and financial services.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 141
**How Do G2 Users Rate Qstream?**

- **Ease of Use:** 8.7/10 (Category avg: 9.1/10)
- **Knowledge Base:** 8.5/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.0/10 (Category avg: 8.7/10)
- **Playbook Creation:** 7.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind Qstream?**

- **Seller:** [Qstream](https://www.g2.com/sellers/qstream)
- **Year Founded:** 2008
- **HQ Location:** Burlington, MA
- **Twitter:** @qstream (1,670 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1614400/ (62 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Pharmaceuticals, Medical Devices
  - **Company Size:** 52% Enterprise, 36% Mid-Market


#### What Are Qstream's Pros and Cons?

**Pros:**

- AI Integration (1 reviews)
- AI Summary (1 reviews)
- Automation (1 reviews)
- Coaching (1 reviews)
- Creation Ease (1 reviews)



    ## What Is Sales Coaching Software?
  [Sales Acceleration Software](https://www.g2.com/categories/sales-acceleration)
  ## What Software Categories Are Similar to Sales Coaching Software?
    - [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)
    - [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)
    - [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

  
---

## How Do You Choose the Right Sales Coaching Software?

### What You Should Know About Sales Coaching Software

### What is Sales Coaching Software?

A sales coaching software allows executive sales teams to analyze sales calls and identify proactive ways to improve both general sales tactics and the overall relationship with a particular client. This software allows users to improve their technique with two main features: call audio recordings and call video recordings. 

Call audio recordings generally come with call transcriptions that allow users to identify critical talking points they brought up during a call or points they missed. This allows sales representatives to identify what talking points were effective. Video recordings can be equally effective as it can allow sales representatives to analyze their body language or general cadence as they pitch to potential clients. Used together, both video recordings and audio recordings allow sales representatives to consistently refine their technique and see success through more effective sales pitches.

#### What Types of Sales Coaching Software Exist?

**Standalone sales coaching software**

Standalone sales coaching software is often a point solution that is intended specifically for the use case of sales coaching. These solutions often come with video coaching, audio recording, and call transcription features but not much else.

**All-encompassing sales solutions**

Some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These all-encompassing solutions generally have features for sales enablement, sales engagement, sales training and onboarding, email tracking, and any additional features that can accelerate sales.

### What are the Common Features of Sales Coaching Software?

The following are some core features within sales coaching software:

**Sales pipeline:** A core feature of most sales coaching software is sales pipeline features. Sales pipeline features allow users to see all sales deals that are currently in the pipeline. If a sales representative sees a deal in the pipeline they may go back to past conversations with that customer or prospect and identify what matters the most to the customer as well as the most obvious pain points. This makes conversations much more effective with customers.

**Video coaching:** Video coaching features allow users to coach sales representatives by assigning them video assessments. Video assessments prompt sales representatives to record themselves on video while they perform a mock pitch. After recording themselves, sales representatives send the video over to their managers to be assessed. Video coaching features provide managers with an easy way to score the sales representative’s pitch and provide feedback.

**Machine scoring:** Machine scoring is an artificial intelligence (AI) embedded feature that automatically scores the overall performance of a sales call or video coaching assessment. Machine scoring features automatically transcribe a sales call and identify if key topics were covered, or if the speaking rate was good, and that all emotions exhibited were positive throughout a call.

**Sales call library:** Sales coaching solutions generally provide a library or repository of past recorded sales calls. By having access to a wide range of past sales calls, new sales representatives easily access calls that were successful and use them to improve their overall sales pitches.

**Conversation intelligence (CI):** CI features are almost always found in a sales coaching solution. CI records, transcribes, and analyzes sales calls. By analyzing sales calls, it identifies keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further derive valuable insights.

Other Features of Sales Coaching Software: [Coaching Card Capabilities](https://www.g2.com/categories/sales-coaching/f/coaching-card), [Competition Capabilities](https://www.g2.com/categories/sales-coaching/f/competition), [Playbook Creation Capabilities](https://www.g2.com/categories/sales-coaching/f/playbook-creation)

### What are the Benefits of Sales Coaching Software?

**Increase sales revenue:** One of the main goals of deploying sales coaching software is to increase overall sales revenue. By analyzing past calls and identifying what worked and what didn’t, sales representatives can refine their sales tactics and strategies. This improves the overall success of future sales calls and potentially increases overall sales revenue.

**Onboarding:** Sales coaching software makes onboarding more efficient for new sales representatives. Sales coaching software provides a repository of recorded sales calls that new sales representatives can take a look at during their onboarding process. By looking through these recorded sales calls, new sales representatives see how seasoned sales representatives at a company pitch the product and, which tactics were the most effective. This reduces onboarding time for new sales representatives and increases the chances of their first few calls being more successful.

**Consistent messaging:** Sales coaching software helps to establish consistent messaging across all sales calls. One of the key ways to improve sales strategies is to establish a common message across all sales calls. This common message allows all sales representatives to pitch the product they are selling with consistent brand messaging that has been proven to be successful in the past. Having a consistent message also allows sales representatives to come prepared for every sales pitch without having to change up messaging every single time.

### Who Uses Sales Coaching Software?

Sales coaching software helps unify sales managers or top sellers with the sales representatives who are still perfecting their craft:

**Sales managers:** For managers or team leads, sales coaching software offers timely insights and metrics to shape feedback for specific employees and the team as a whole. With instructor-led training, managers provide the necessary feedback to strengthen team performance and see improved customer satisfaction and revenue growth.

**Sales representatives:** For the general sales team, ongoing sales training is the ideal way to improve confidence and technique en route to hitting sales goals and collecting higher commissions. With features such as voice transcription and recorded sales calls, sales representatives can review their sales pitches and continuously improve their sales techniques.

#### Software Related to Sales Coaching Software

A well-oiled sales floor often involves several solutions built around sales training, performance measurement, and timely assistance. This is in addition to basics like CRM software. Below are some examples of software that supplement sales coaching software at one or more points in the journey:

[Sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) **:** Sales training and onboarding software is designed for the education and ramping of new hires. These involve components, such as product or brand messaging, sales call scripts, and virtual role playing, that help sales representatives get comfortable selling a particular offering. Though there will inevitably be pain points and opportunities for coaching, these learning applications can get new hires up to speed and prepared to hit the floor running.

[Sales analytics software](https://www.g2.com/categories/sales-analytics) **:** Sales analytics software provides an up-to-date perspective on sales goals, general efficiency, and other aspects of the business process. The dashboards that are assembled in these programs are valuable for managers to gauge the health of the operation and adjust the strategy or staffing as necessary. Dashboards are also displayed on sales floors to give the entire team an updated view of their critical numbers so they know where they stand, when or where to improve, and when to celebrate.

[Sales enablement software](https://www.g2.com/categories/sales-enablement) **:** Marketing collateral is an important tool for any salesperson. Sales enablement software gives salespeople easy access to playbooks, product descriptions, and scripts so they can study and practice their sales techniques around this company knowledge. These tools are also useful during sales meetings or pitches with customers to help present the most valuable information and bolster product knowledge during critical moments.

### Challenges with Sales Coaching Software

**Time spent on building playbooks:** One of the major features that get included with most sales coaching software is the ability to create sales playbooks. This allows users to create a step-by-step process for pitching to a client. A potential pitfall is creating too many playbooks which makes it very easy to become disorganized and buried under overdue tasks and activities. Every pitch does not need a fully fleshed-out playbook which may take up a lot of a sales representatives’ time.

**Protecting buyer privacy:** A lot of sales coaching solutions offer video recording, which allows users to record every sales call with a potential buyer. This may feel invasive to the client, especially if they don’t know they’re being recorded. The wise thing to do is choose a solution that allows users to clearly state that the buyer is being recorded so they are aware of the situation and can opt out of the call. 

### Which Companies Should Buy Sales Coaching Software?

**Companies that have enterprise sales teams:** The most common use case for sales coaching software is for companies that have enterprise sales teams. Enterprise sales teams generally sell over video calls or audio conference calls, as a part of a long sales cycle. This sales cycle can take anywhere from one month to a whole year. Sales coaching software can help these teams constantly refine their sales technique as they analyze their cadence over sales calls.

### How to Buy Sales Coaching Software

#### Requirements Gathering (RFI/RFP) for Sales Coaching Software

While there aren’t necessarily stark differences between any two sales coaching software, some offerings do provide more or less functionality, and some software are geared towards certain industries. Buyers can narrow down their choices to choose the software that best suits their needs. 

#### Compare Sales Coaching Software Products

**Create a long list**

Long lists are created by eliminating software options that do not provide critical functionality. To make a long list for a sales coaching software, a buyer should look at the following functionalities and deem which products provide the necessary functionality:

- Video recordings
- Audio recordings
- Machine scoring
- Sales pipeline tracking
- Call transcriptions
- Sales onboarding and training
- Sales playbook creation
- Manager review scorecards
- Sales rep gamification and leaderboards
- Sales coaching knowledgebase

**Create a short list**

Once a buyer has narrowed down their list from the following functionality above, it’s then important to get even more specific requirements. For example, some sales coaching software are intended for financial or high tech sales, while others are for insurance sales, travel sales, etc. If the company is in a very specific vertical, the buyer must look for a solution that caters to their specific needs. 

**Conduct demos**

Demos are one of the most important stages in the buying journey. This allows a buyer to sit through an actual product demo and see if the product matches all of the requirements. To make sure the demo runs smoothly, buyers must ensure that the vendor has all of their requirements beforehand so they can showcase their features properly. Some of the critical features that should be showcased in a product demo include video recording, call transcriptions, and audio recording, as these are the cornerstones of any sales coaching software

#### Selection of Sales Coaching Software

**Choose a selection team**

It’s essential to have input from the end users of the software before making any purchasing decisions. Businesses must create a small selection team for sales coaching software. It’s important to get input from sales managers as team leads understand what’s critical for the training of the sales representatives they manage. It’s also important for a few sales representatives to demo some potential products and get their input on what features they like or what they need to improve their selling skills. This will allow a conversation where people can voice their concerns and conclude on the software that best fits the team’s needs.

**Negotiation**

When it comes down to the negotiation stage it’s important to consider implementation and training costs. Once a buyer ensures that all other requirements are met, the last stage is ensuring that workers are properly trained on the new software. This should be included in the price of the software, especially if it’s a recurring revenue cost. 

**Final decision**

After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection team. It’s important to get everyone on the same page to ensure that all requirements are met and the final decision is supported by everyone involved.

### What Does Sales Coaching Software Cost?

There are a few factors to note when it comes to the cost of sales coaching software. The pricing of sales coaching software is generally run on a software as a service (SaaS) model. This means that the software is a subscription, and businesses must pay a monthly fee to use it. Pricing also depends on the number of seats being purchased. This is generally dictated by the number of sales representatives that have their login and account on the software. The more seats purchased, the higher the price will be every month. The price of a sales coaching software varies heavily depending on if it is a standalone product that focuses only on sales coaching versus a product that offers sales coaching features as a part of a larger sales enablement solution. 

**Standalone sales coaching solution pricing:** Since these are point solutions they are often cheaper than all-encompassing sales solutions. Generally, the price of a standalone solution is anywhere from $300-$2,000 a month depending on the number of seats purchased.

**All-in-one sales coaching solution pricing:** As stated previously, some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These solutions can cost anywhere from $800-$5,000 a month depending on the number of seats needed. 

#### Return on Investment (ROI)

Businesses that implement sales coaching software generally see a return on their investment within a year. After a year. Below is the breakdown of the estimated time to ROI according to our review data on G2 as of December 4, 2020:

- 41% of buyers see an ROI in 6 months or less
- 31% of buyers see an ROI in 7-12 months
- 17% of buyers see an ROI in 13-24 months
- 11% of all other buyers see an ROI from 24 months onwards