Substrata

By Substrata

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Substrata Reviews & Product Details

Pricing

Pricing provided by Substrata.

Substrata Professional

Starting at $50.00
1 User Per Month

Substrata Media

Substrata Demo - Substrata Soundwave
Substrata SoundWave features analyzes online conference calls in multiple levels: verbal (transcript analysis, diarization, turns, etc), nonverbal (tone, pauses, participants dynamics) and timing.
Substrata Demo - Substrata Q for Email
A glance at Substrata's Extension for B2B Dealmakers: Email Signals, Carbon Logic, Social Dynamics
Substrata Demo - Substrata (Dashboard)
A glance at Substrata's dashboard: sentiment breakdown, buying zone positioning, chronemic analysis
Substrata Demo - Substrata Temper
Prospect Personality Analytics
Substrata Demo - Substrata: Authority Zone
Are you conveying the right level of authority in the eyes of your prospects? Find out.
Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.
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Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.
Substrata analyzes verbal and nonverbal cues in deal-related communication, revealing hidden attitudes, intentions, and power dynamics that can make or break a deal—helping dealmakers win more deals and build stronger relationships.
Play Substrata Video
Substrata analyzes verbal and nonverbal cues in deal-related communication, revealing hidden attitudes, intentions, and power dynamics that can make or break a deal—helping dealmakers win more deals and build stronger relationships.
Substrata works smoothly on all Chromium-based browsers: Google Chrome, Microsoft Edge, Brave, Opera, Vivaldi, etc.
Play Substrata Video
Substrata works smoothly on all Chromium-based browsers: Google Chrome, Microsoft Edge, Brave, Opera, Vivaldi, etc.
Substrata for Microsoft Outlook is designed for B2B sales teams and dealmakers who rely on digital conversations (email, online calls) to drive business.
Play Substrata Video
Substrata for Microsoft Outlook is designed for B2B sales teams and dealmakers who rely on digital conversations (email, online calls) to drive business.
Substrata  Q for Email

Substrata reads the invisible layers of your B2B sales conversations, revealing hidden buyer perspectives, uncovering resistance, and unlocking faster wins with every interaction.
Play Substrata Video
Substrata Q for Email Substrata reads the invisible layers of your B2B sales conversations, revealing hidden buyer perspectives, uncovering resistance, and unlocking faster wins with every interaction.
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Substrata Reviews (1,100)

Reviews

Substrata Reviews (1,100)

4.9
1,101 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Substrata for its ability to provide deep behavioral insights that enhance communication and sales strategies. The platform's real-time analysis of emotional cues and buyer intent allows users to make informed decisions and improve engagement with clients. However, many note a common limitation in the steep learning curve for new users, which can make initial setup and navigation challenging.

Pros & Cons

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Nolan M.
NM
Web Analytics Specialist
Oil & Energy
Enterprise (> 1000 emp.)
"Intuitive Dashboard and Automated Reporting for Solar Performance"
What do you like best about Substrata?

Substrata.me is a fantastic tool for managing and analyzing energy data - it's honestly been a game-changer for me. The dashboard is super intuitive, giving me a clear picture of how my solar panels are performing. I think what really sets it apart, though, is the automated reporting feature - it's saved me a ton of time that I used to spend uploading and analyzing data manually. You'll get a lot of bang for your buck with this tool, and it's definitely worth considering if you're looking to optimize your energy production. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

The automated reporting and data visualization are a game-changer - they've really streamlined my process for tracking performance and spotting trends. Honestly, it's made a huge difference in how I work, saving me a ton of time and effort. Now, I can quickly get a sense of what's working and what's not, which is incredibly valuable. Review collected by and hosted on G2.com.

Melissa L.
ML
Systems Administrator
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Intuitive Content Library with Effortless Drag-and-Drop Organization"
What do you like best about Substrata?

The content library structure and tagging system are really well-thought-out. You can easily drag and drop content to arrange it, which makes managing and updating a breeze. It's super intuitive, and honestly, it's a big plus. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

Setting it up can be a bit of a challenge for some users, and to be honest, the reporting dashboard could be easier to read - it's not super clear right now. Review collected by and hosted on G2.com.

Blake  M.
BM
International Sales
Food Production
Mid-Market (51-1000 emp.)
"Real Insights for Real Global Sales Challenges"
What do you like best about Substrata?

I work in international sales, so I have a global reach when it comes to client communication (via email, phone, etc.), negotiating deals, and tracking buyers’ habits and movements across or within different regions. Substrata helps me identify a customer’s intent, sort and prioritize leads based on that intent, then approach customers with the best-fit communication strategy based on real-world data (insight) in real-time. It also allows me to be more productive and effective in my daily activities. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

At certain points, I find that the amount and detail of the insights available can be a bit overwhelming, particularly when I’m multiple regions simultaneously. A more simplified dashboard or the ability to create custom filter options would help me quickly identify key priorities across those regions. Review collected by and hosted on G2.com.

Mason  P.
MP
Retention Specialist
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Retention Got Smarter Overnight"
What do you like best about Substrata?

I use data to monitor client health, the level of their engagement with my company, and how to retain them. Substrata allows me to determine client sentiment (whether they are happy or not), identify which clients are at the highest risk, personalize my way of communicating with each client, and act quickly on insights to reduce churn and build long-term relationships with clients. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

Sometimes I notice that the insights I receive are a bit repetitive, and when I integrate with some of the CRM platforms, there can be a slight lag from when I want to take action and when I have the information to do so; therefore, there are times when I do not act quickly on client signals or on retention opportunities. Review collected by and hosted on G2.com.

Tyler S.
TS
Chief Marketing Officer
Staffing and Recruiting
Mid-Market (51-1000 emp.)
"Substrata’s AI Matching Makes Talent Acquisition Faster and Smarter"
What do you like best about Substrata?

Substrata's personalized approach to talent acquisition is a game-changer - it's incredibly effective at matching candidates with roles, and it's saved us a ton of time that we'd normally spend on manual screening. The AI-powered matching is really the star of the show here, quickly identifying top candidates and making our lives a lot easier. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

That being said, the onboarding process could use a bit of work. It's a bit clunky at first, and it's not entirely clear what the platform can do. And honestly, the reporting could be more detailed - we need more granular data to make strategic decisions. Review collected by and hosted on G2.com.

Edward  S.
ES
Enterprise Account Executive
Consumer Goods
Mid-Market (51-1000 emp.)
"Closing Enterprise Deals with Clarity I Didn’t Know I Needed"
What do you like best about Substrata?

Substrata is identifying the buyer's interest and then determining how those signals relate to how successful I will have with the deal. This gives me the information needed about how to communicate effectively with a potential buyer, how to prioritize my accounts, and ultimately makes my outreach effort and closing process much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

I love using Substrata! However, as an Enterprise Account Executive, sometimes there is an abundance of insights coming from this application with no clear guidance on how to analyze all of these insights in order to use the various features of the app efficiently (I may take a while to fully understand how to use all of the different functionality). Review collected by and hosted on G2.com.

Julia  B.
JB
Marketing Manager
Mid-Market (51-1000 emp.)
"Accurate Prospect Sentiment Tracking That Reveals Winning Campaigns"
What do you like best about Substrata?

the thing I like most about this product is that it tracks the signals coming from our prospects. As I work as a marketer in a software development company and constantly deal with leads, it is often difficult to figure out whether prospects find our offers interesting or not. With the help of substrata, one receives the exact data on prospects' sentiment, which makes it possible to understand which campaigns have been successful. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

the thing that I dislike most about this product is that the dashboard looks rather complex, meaning that it takes some time to learn how to use this tool properly. Also, while its integration with major services such as email is great, the same cannot be said about integration with minor ones. Review collected by and hosted on G2.com.

Mehedi Hasan S.
MS
Founder
Small-Business (50 or fewer emp.)
"Sentiment Insights That Remove the Guesswork from Email Follow-Ups"
What do you like best about Substrata?

What I find most interesting is how it points out the actual sentiment in an email thread. I work with a lot of SaaS entrepreneurs and service providers in my industry, and sometimes there are discrepancies between tone and intent. With Substrata, I can tell if a prospect is losing interest or if there are underlying objections that have not come up yet. It removes all guesswork for me in terms of follow-ups. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

I suppose there is a bit of a learning curve in terms of getting used to Substrata. There is just so much data provided, and sometimes it can feel a bit overwhelming when you first open the program. I have found that there can be a bit of clutter on the dashboard when you are juggling many high-volume conversations at once. It takes a week or two to really get used to the interface. Review collected by and hosted on G2.com.

Camille  D.
CD
Communications Officer
Machinery
Mid-Market (51-1000 emp.)
"Making Sense of What People Really Mean"
What do you like best about Substrata?

Substrata helps me, as a communication officer, get a better idea of what an audience thinks about something and how I can improve my communications with them. This platform allows me to see how people are discussing things using their words, and how these types of conversations help me create more effective and data-driven communications every day. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

At first, there can be a lot of information to process at one time. When you first log on to the program, it can seem daunting due to so much insight available to help you improve your messaging and engagement; therefore, I found it difficult to learn how to use the various tools available in Substrata. Review collected by and hosted on G2.com.

Cecilie Overgaard J.
CJ
Digital Marketing Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"A Game-Changer for Understanding Audience Psychology in Niche Markets"
What do you like best about Substrata?

Substrata offers a deeper dive into psychology than traditional analytics, giving us a better sense of what our audience wants and helping us tailor our messaging - especially in technical and niche markets where it's really tough to get it right. Honestly, it's a game-changer for understanding what makes our audience tick. Review collected by and hosted on G2.com.

What do you dislike about Substrata?

The onboarding process is a bit murky, and it's a shame because with more integrations with the marketing tools you're already using, getting up to speed and weaving into your workflow would be a whole lot easier. Honestly, having those connections in place would make a big difference in how smoothly you can adopt and use the system. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Substrata.

Substrata Professional

Starting at $50.00
1 User Per Month
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Substrata Features
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Machine Learning
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