What do you like best?
TurnTo has a passion for both their customers and their product , and it shows in everything they do. The Bump wanted to implement some unique features that, while on the TT roadmap, were still at its bleeding edge. Instead of telling us to "wait until Q2", they put some of their best engineers on the challenge and delivered the functionality in the exact timeframe they promised. That ability to deliver was the fundamental difference in the success of our product catalog launch.
What do you dislike?
Like with any company that is relatively new to a category, TurnTo may not have a bench 10 deep in every area, but for The Bump, this proved more of an asset. For us, it meant they were nimble, responsive and entrepreneurial to work with, and I never felt I had to communicate through a long chain of folks to get results.
Recommendations to others considering the product:
There are two other competitors in this space, and they do a fine job as well. I've been in eCommerce for 9 years now, and I've worked closely with all the players. Depending on your budget, you can't go wrong choosing any of them, but if you want to align yourself with the most forward-thinking, dedicated, and fast moving of the three, I'd strongly recommend TurnTo.
What problems are you solving with the product? What benefits have you realized?
The Bump has all the pieces in place to create the first-ever two-sided marketplace for baby products. On one side, almost every first-time mom in the US comes to The Bump to manage their pregnancy and first years of life with their baby. On the other, The Bump has strong business partnerships with all the leading retailers of baby goods and many of the top manufacturers. Our goal is to make meaningful connections between customers and retailers.
TurnTo was not phased by these ambitions, and embraced the technical challenges involved in helping us to create the platform. The Bump is already the leading platform for Baby Registries in the US, hosting over 2MM registries every year, and we're now seeing hockey-stick like growth since the launch of our Product Catalog.