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Product Information Management (PIM) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Product Information Management (PIM) Software

Product Information Management (PIM) is a set of processes and tools that centralize and manage an e-commerce business’ product information to ensure a single, accurate view of product data. PIM offers a centralized platform to, cost-effectively, manage data on an e-commerce business’ products and services. PIM facilitates the maintenance of consistent and quality product data and information. The biggest difference between PIM and thematically-similar Catalog Management software is that PIM is more all-encompassing and goes beyond just data enrichment. PIM collects data from multiple data sources and formats and combines them into a single source of master data, has the ability to identify and fix problematic data, and pushes data out to all desired distribution channels. PIM can also integrate with software like catalog management, business process management, and data quality.

To qualify for inclusion in the PIM category, a product must:

Collect and unify product information from various, separate files into one source
Identify and fix problematic or inconsistent data
Automate data and e-commerce business processes
Have a working search bar or filtering function
Have an effective search engine
Create and manage categories to organize products
Push products/information out to retail, social media, marketing, or sales channels

Top 10 Product Information Management (PIM) Software

  • Akeneo PIM
  • Salsify
  • Plytix
  • Sales Layer PIM
  • Syndigo Content Experience Hub
  • Riversand Platform
  • Catsy
  • Kontainer
  • Pimcore
  • Propel

Compare Product Information Management (PIM) Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(117)4.5 out of 5
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Entry Level Price:$0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo’s open source enterprise PIM, and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalog management.

(98)4.4 out of 5
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Salsify empowers brand manufacturers to win on the digital shelf by delivering the commerce experiences consumers demand anywhere they choose to shop online. The world's biggest brands including Mars, L'Oreal, Coca-Cola, Bosch, and GSK use Salsify every day to stand out on the digital shelf. Salsify’s CommerceXM platform combines Product Experience Management solution (Integrated PIM, DAM & Experience Builder) with core commerce capabilities designed to enable sales both across retailer/dis

(70)4.6 out of 5
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Entry Level Price:$0

Plytix gives your team a single source of truth to easily manage product information and get it to market faster and smarter! Plytix is designed to manage product content at scale. No more clunky spreadsheets with incomprehensible titles and outdated information. Companies can access up-to-date information on their full range of products and share that data with a few clicks of a button. What's more, you can get the same modules and features that big enterprise PIMs offer, at a lower cost.

(51)4.6 out of 5
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Sales Layer is the most agile Product Information Manager (PIM) to create customized product experiences on the market. The SaaS based platform adopts an intuitive user interface to generate catalogs of up to millions of SKUs, fully connected to marketplaces, distributors and manufacturers, both upstream and downstream. For marketers and business owners, Sales Layer provides a single source of product information. With this PIM your brand will be more consistent, hosting all your product inform

Syndigo's Content Experience Hub Platform allows retailers, distributors and manufacturers to access all of their product data and digital assets from one single location. With this product suppliers and manufacturers can now be sure all their sales channels have the same rich product information. Through the standardized content, retailers can now consume far more data than ever before. Allowing for a faster speed to market and an expansion of product lines in-store and online.

(35)4.6 out of 5
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Riversand Platform is a superior Cloud-native Master Data Management (MDM) and Product Information Management Solution (PIM). CIOs can be confident their IT infrastructure investment is future-proof, and marketeers can be confident their customers will enjoy a best-in-class shopping experience.

(44)4.8 out of 5
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Catsy allows you to combine the power of centralizing all product information & images in one place with actionable insights for the content you are storing - Empowering brands to better manage their content while being able to tailor it for each distributor and retailer to maximize online sales growth.

(43)4.8 out of 5
Entry Level Price:$0 for 30 days

Kontainer is the most elegant and user friendly DAM + PIM for companies and organisations that wishes to organize product data, images, videos, sizeguides etc. in a professional platform where it is easy to search and share digital assets internal and external. A professional and GDPR secure B2B alternative to Dropbox, WeTransfer etc. Kontainer provides industry specific features and integrations that supports your companys use of digital assets across different platforms and channels. We inte

(40)4.4 out of 5
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Entry Level Price:FREE fully enterprise-ready

Pimcore is an open-source software platform used by more than 100 000 companies worldwide. It offers state-of-the-art digital asset management (DAM), product information management (PIM), master data management (MDM), digital experience management (DXP/CMS), multi-channel publishing, and digital commerce. Acclaimed by analysts at Gartner and Forrester, its customers include Fortune 100 companies such as Pepsi, Sony, and Audi. The company's headquarters are in Salzburg, Austria. Pimcore’s consol

(73)4.2 out of 5
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Propel's enterprise cloud software is the innovation platform for future brands. We offer the world's only integrated Product Lifecycle Management (PLM), Product Information Management (PIM) and Quality Management Systems (QMS) solutions that help all your employees, partners and customers deliver your best ideas to market. Propel has developed the only integrated PLM, PIM and QMS solutions built on the Salesforce platform — the world’s most secure, trusted and flexible cloud platform. Our SaaS

(29)4.1 out of 5

Founded in 2007, inRiver redefines the way ecommerce product marketers and merchandisers work. By providing product information management (PIM) products and services that help create, update, refresh, maintain and distribute content about products globally, inRiver helps businesses to drive increased revenue, customer satisfaction and brand equity. More than 1000 brands and 400 customers across 19 countries rely on inRiver to efficiently control the product flow for their globally recognized br

(12)3.7 out of 5

Stibo Systems is the trusted source of MDM. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data, empowering them to improve the customer experience, drive innovation and growth and create an essential foundation for digital transformation.

(388)4.6 out of 5
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Recognized as the G2 Crowd Leader for digital asset management, Widen serves mid-to-large organizations with a data-driven platform, the Widen Collective. Widen's six integrated applications encompass digital asset management, product information management, and marketing resource management solutions, integrating with over 50 apps from creative suites to project management, AI, and marketing and sales tools. Power your content management needs with award-winning tools and service beyond compare

(22)4.4 out of 5
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The censhare universal content management platform lets brands connect with their audiences on any channel, in any language, locally or globally. Clients like Jaguar Land Rover, Dyson, Christie’s, McDonald’s and many more have already discovered new freedom to create and deliver consistent quality content with exceptional efficiency. censhare provides a single platform that radically simplifies the management of digital assets, content and product information, for communication across all chann

MDM – Product 360 is Informatica’s data-fueled product information management (PIM) system. It allows business users to more effectively manage and collaborate on product content to fuel all sales channels with consistent, rich, and accurate product data for an informed and engaging customer experience.

(7)4.4 out of 5

Quable PIM is a cutting-edge SaaS software for brands, manufacturers and distributors seeking growth. The PIM solution propels and harmonizes your products everywhere in record time. Quable PIM enables companies to centralize, organize and enrich their product information -whether content or media- for automatic distribution across all sales and communication channels. The solution answers the needs of B2C as well as B2B brands from all sectors: retail, tourism, luxury, industry... Quable P

(14)4.9 out of 5

Talkoot is an intuitive-to-use product information system that enables brands to create, store and publish more accurate, consistent and powerful product stories to drive ecommerce growth.

(3)0.5 out of 5

Catalog Builder® transforms how businesses of all sizes share product information. This powerful in-house catalog design and management software system improves marketing reach and customer convenience through robust product content, customer-focused catalog options, and an exciting range of print and digital delivery mediums.

Crystallize is a blazing fast headless commerce service with a GraphQL based PIM so you can deliver a unique customer experience. Tailor make your e-commerce experience. Stand out, get noticed and ultimately sell more stuff. You build the customer experience, we handle the rest. Product information management for the API economy.

hybris PCM is a project content management solution that helps you carve information, images, videos and more across multiple touchpoints allowing you to manage the collaborative process to build, manage and publish product data.

(2)5.0 out of 5

Adeona PIM is a technology developed by our experts, enabling a better customer experience and accelerating the product process. It is the most used PIM system in Finland for product information: management, distribution and enrichment. It enables products to be grouped and enriched with product content and published from a centralized source to different publishing channels. We are continuously developing our product together with our customers. - Enables genuinely multi-channel product commun

(4)4.3 out of 5

In the digital world, your products don't exist — only their digital twins. Manage everything about them in one collaborative product information management solution - Bluestone PIM. It is a disruptive SaaS platform for Product Information Management (PIM) which: - enables collaboration on product data enrichment, - helps to manage digital assets (DAM), - empowers retailers to create excellent customer experience - makes the most of the omnichannel consistency. Bluestone PIM is API-center

(2)4.8 out of 5

Seamlessly deliver, in real-time, your brand experience, marketing campaigns, and detailed product information to retailer sites. Gain insights into content usage and performance through a comprehensive reporting suite. Join leading manufacturers in creating product interest and increasing sales by educating consumers as they research and buy online

NetCracker Product Management is a cloud-based platform that leverages virtualization and analytic capabilities by managing business and operational efficiency, automation, customer-centric operations, and more.

(2)5.0 out of 5

Perfion is the world’s only 100% standard Product Information Management (PIM) solution for companies with a large number of product variants and parts and/or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product information which gives you full control of all product data from day one wherever it is applied (e.g. webshops, websites, supplier portals, smart phone apps, printed catalogues, fact sheets, social media, direct mails, newslet

(2)4.0 out of 5

Magnitude Software’s Agility® is a simple-to-use but highly sophisticated Product Information Management (PIM) solution that puts your most valuable product data at the stable core of a go-anywhere, sell-everywhere commerce strategy. Agility Multichannel is the only major PIM vendor focused on fully integrating Product Management, Experience Management and Commerce. Agility services customers both directly and through integration and reseller partners around the world.

(1)1.5 out of 5

Catapult Manage allows you to consolidate your item data into one master product data management system to create product relationships for cross-sell and reference, categories and subcategories, and more.

(1)4.5 out of 5

Enterworks Enable integrates product information from multiple sources for centralized management, enrichment and distribution in multiple languages to channels worldwide.

(1)4.0 out of 5

Simplify Your Business with Leading Product Information Management. A rich experience that enables businesses to sell and perform better with smarter management of product information across multiple channels. Sell more, perform better, and enjoy smarter management of your product information across multiple channels on a single digital platform. With flexiPIM, users are given the white glove experience regarding their Product Information Management needs. Streamlines the large amounts of dat

(1)5.0 out of 5

Comosoft LAGO consolidates and creates an efficient and seamless way of optimizing your business's multichannel marketing production process through a centralized data management system. Whether you're an agency, a retailer/cataloger, or a manufacturer, the demand to turn vast libraries of PIM (Product Information Management) and DAM (Digital Asset Management) data into compelling, relevant print and digital communication both accurately and timely.

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Check out the G2 Grid® for the top Product Information Management (PIM) Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
inRiver PIM
Akeneo PIM
Riversand Platform
Syndigo Content Experience Hub
Sales Layer PIM
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Learn More About Product Information Management (PIM) Software

What is Product Information Management Software?

The importance of PIM software may not be so evident since other solutions can be used to manage products (such as enterprise resource planning (ERP), product lifecycle management (PLM), or inventory management solutions). It is therefore crucial for buyers to understand when they need PIM software and why.

The main reasons why a company should use PIM software are:

  • The number of product or combinations of items is so high that it cannot be managed efficiently using other systems (such as an ERP)
  • The business model of the company focuses on regularly launching new products or iterations of existing products
  • The company distributes products from many providers in different markets
  • The industry of the company experiences significant fluctuations in demand based on seasonality

Buyers also need to understand where PIM fits into their software ecosystem and how it may overlaps with other solutions. In a nutshell, product data is initially created using PLM or other design solutions. The data is then transferred to ERP to create bills of materials for production and determine the cost and the price of each product. When product information is imported into PIM solutions, most product details are already defined and will only change when the company decides to adapt its offering to changes in demand.

From a business perspective, it is essential to understand the role PIM plays in the lifecycle of a product and its stages: design, production, sales, after sales, and end of life. While this type of software can provide companies with valuable information at any stage of a product lifecycle, it is most beneficial after the product launch and during the sales and after-sales stages.

Finally, PIM software should not be confused with:

  • Product data management, which is usually part of PLM solutions and helps designers and engineers manage product metadata
  • Inventory management, which is never part of PIM; buyers need separate solutions to manage their stock
  • Master data management (MDM), which can be used to manage product information, but this type of software is not specifically designed for this need and does not offer all the features included in a typical PIM solution

Why Use PIM Software?

Companies that sell a large number of products benefit most from using PIM software. PIM can also be handy for companies that sell many variations of the same products, such as multiple colors and sizes for the apparel industry

When companies need to manage hundreds or thousands of products, it is vital for them to have a central repository that contains all product details such as name, description, price, and physical characteristics such as volume, weight, or color.

Who Uses PIM Software?

Product managers use PIM to define and track products and categories of products. PIM also helps with managing the relationships between products. For instance, some products may be sold together as kits, while similar items may replace other products.

A company’s marketing department can use PIM software to create printed or online catalogs. Marketing departments also need product information and images to create promotional campaigns or brochures.

E-commerce managers need PIM to ensure they make the right products, with the correct characteristics, available online. PIM also helps companies update their e-commerce stores with any changes they make to their products.

Manufacturing companies use PIM to sell their products on multiple channels, such as websites, e-commerce, or online marketplaces like Amazon and eBay. Manufacturers may also use PIM to transfer product information to other systems such as ERP or PLM.

Kinds of PIM Software

While most PIM providers offer proprietary software, some vendors choose to build their solutions on an open-source model. Open-source vendors usually provide a community edition which is free to use and can be a good starting point for companies that may not want to make a significant investment in this type of software. The drawbacks of community editions of PIM are that buyers need to manage the implementation and maintenance on their own and the solution is sometimes delivered on-premises, which means that it needs to be downloaded and installed on a server managed by the customer.

From a functional perspective, some vendors focus on PIM only, while others offer related modules or solutions such as digital asset management. There are also business intelligence (BI) and data management vendors who adapt their solutions to compete with PIM providers.

PIM Software Features

The following features are must-haves for an effective PIM:

  • The ability to consolidate product information from multiple sources, including all types of databases, software such as ERP or e-commerce, and files such as spreadsheets
  • Customizable workflows and processes that define which users can publish or update product information and users who can approve changes
  • Filters and search options that allow users to quickly find products using criteria such as the physical characteristics of the product (size, color, or weight), price, name, or description
  • The ability to make mass updates to product information, which can be beneficial when users need to make changes to large numbers of products. For instance, changing the description for all products in a category should be performed in one operation, instead of having to modify each individual product
  • The management of different types of content about products such as PDFs, images, or videos

Additional Product Information Management Features

Kind –

For buyers with more complex needs, the following features may be hugely beneficial when used in conjunction with the features described above:

  • The ability to allow partners such as dealers and distributors to access the PIM solution and use the product information on their websites or e-commerce stores
  • Provide syndication of product information to make it easier to publish on platforms such as Amazon or eBay
  • Data governance and master data management (MDM), which can help large companies better manage large volumes of product information and content

Potential Issues with PIM Software

PIM software can be complicated and difficult to maintain, especially when the system is installed on-premises and the buyer is responsible for the IT infrastructure needed to run the solution. Even cloud-hosted PIM software may be challenging when it is delivered as a mix of separate solutions that are not tightly integrated.

Integration with other solutions, such as ERP or e-commerce software, is critical for companies using PIM software. The way product information is transferred between PIM systems and other software can have a significant impact on sales and revenue. The ideal data migration should be completely automated; this is not always the case, which can cause errors. For instance, if pricing information is inaccurate, companies may lose money.