There are two things that I love about Freshmarketer.
First, they better solve for my needs as a marketer than other solutions. For example, their heat maps are dynamic and track elements that you can interact with such as navigation and accordions in a way that I haven't seen anyone else do. Also, the heat maps are built into the a/b tests (awesome!).
Second, their support team is super responsive and takes our input to inform their roadmap. So in areas where they don't quite yet nail it, I'm confident that they'll hear us and make the necessary updates.
The system doesn't store old heat maps. Meaning, when the page changes, the old screenshot is lost since it's updated to reflect the new page. I'd like a way to store the old heat maps for comparison. Right now, I just have to remember to download them before making any changes.
Definitely give it a try!
We are now running all of our A/B testing through Freshmarketer. We get a lot of visitor insights through the polling. And see how visitors interact with our pages with the heat maps.