Tally's free tier is remarkably capable, offering unlimited forms, unlimited submissions, conditional logic, payment collection, and integrations with Zapier, Airtable, Google Sheets, and Notion. G2 reviewers frequently highlight this as unusually generous compared to competitors. Tally Pro at $29/month unlocks features that matter most for professional branding and team workflows: removing Tally branding, custom domains, custom CSS, advanced customization, unlimited file uploads, partial submissions, Google Analytics integration, custom email notifications, and workspace organization. G2 users specifically call out the absence of Tally branding and custom domain as the primary upgrade drivers, while automated submission confirmation emails are noted as a key paid-tier feature.