I like how G2.com is recognized in the market. It's known and this makes people feel comfortable and quick to respond to review requests. I also appreciate how thoroughly G2.com has been thought out in terms of what it can do and deliver for customers. The website layout is user-friendly, making it easy for me to find what I need and access tools and resources that aren't available on some other review sites. Upgrading an account was fairly simple on the G2.com side, even though our internal processes were more complicated. Review collected by and hosted on G2.com.

I often think that the quality of reviews that we get aren't as good as the quality of reviews that we get on other sites. And I believe the reason for that is maybe it has something to do with the questions where customers can give just a sentence response and yet still collect the incentive. So, ideally, I would like to see a little attention about the requirements for the reviews and making sure maybe that they have a certain word length or character length. Maybe adjusting the questions so that they are more impactful or require a deeper response. G2 is also incredibly expensive. Review collected by and hosted on G2.com.

What I like most about G2 Marketing Solutions is how it brings different parts of the marketing workflow into one place. I regularly use the platform for researching software, checking customer reviews, and understanding what other businesses are using before making marketing or software decisions. The detailed product comparisons and review insights are particularly useful because I can quickly narrow down options without having to visit multiple websites.

The search and filtering features also save me a lot of time. Instead of going through dozens of products manually, I can filter based on categories, features, ratings, and other requirements and get a much clearer picture of the available options. Review collected by and hosted on G2.com.

One thing I find slightly frustrating is that there can be a lot of information to go through when comparing several software options. The filters are helpful, but sometimes I still need to open multiple product pages and reviews to find the exact feature or use case I am looking for.

I also find that some reviews focus more on general user experience, while I would prefer more detailed information about specific features, pricing, integrations, and day-to-day use. This means I sometimes have to do additional research on the software provider's website before making a final decision.

Another small issue is that sponsored or promoted listings can sometimes make it less obvious which products are appearing purely because they match my search criteria. A clearer distinction between organic results and promoted content would make the research process easier.

Overall, these are relatively minor issues, but having more detailed feature-level comparisons and clearer filtering would make the platform even more useful for my regular software research. Review collected by and hosted on G2.com.

G2 Marketing Solutions helps in finding the best softwares and provide true and real experience of customers. It helps businesses earn visibility and make a space in the b2b market.

It also helps businesses get buyers data and help them in targeting. Review collected by and hosted on G2.com.

G2 Marketing Solutions is very costly for new startups and small business. Also this platform favours paying customers which is not in support of small businesses. Also businesses cannot only reply on the leads received through this software as not all buyers are serious buyer. Review collected by and hosted on G2.com.

I’ve been a big fan of G2 since I started working with them in 2021. I really appreciate how G2 Marketing Solutions partners with us to generate invaluable customer proof points, which then translate into additional bragging rights through G2 badges, reports, and rankings. Our account managers collaborate closely with us to meet our goals and regularly suggest practical ways to strengthen our efforts. I also love that they consistently share strong examples of what other software providers have done, which gives us helpful ideas we can adapt for our own marketing initiatives. Review collected by and hosted on G2.com.

I'm noticing we are getting more reviews that are clearly an AI-written description of our solution, so I'd like to see G2 do more to discourage this. I'm not talking about use of AI to refine what you've written, but reviews that are entirely generated by AI and don't actually contain any personal perspective. Review collected by and hosted on G2.com.

The best part about G2 Marketing Solutions is the buyer intent data. I love the ability of G2. To connect. G2 inside directly to the. Tools teams already use is a major plus. The platform notifies teams immediately when a new review comes in, make it easy to respond quickly and stay on the top of customer feedback without a massive time commitment. Review collected by and hosted on G2.com.

From my point of view, the pricing is cited as a primary drawback. The platform’s paid tiers can be prohibitively expensive, particularly for startups, small businesses, or teams operating with limited marketing budgets. Review collected by and hosted on G2.com.

The platform is really intuitive. It makes it easy to make changes to our company profile and tracking our campaign performance. The general customer support email has been helpful when building campaigns and rectifying gift card challenges. Review collected by and hosted on G2.com.

1. G2 identifies companies researching our category, but it does not always identify the specific person doing the research. Quite often, they show up as anonymous.

2. We can encourage customers to leave reviews through our campaigns, but we cannot control review content, scores, or timing.

3. Review quantity and recency significantly impact category rankings and badges, so maintaining momentum requires ongoing effort.

4. ROI can be difficult to attribute directly, particularly when G2 is only one touchpoint in a longer enterprise sales cycle. Review collected by and hosted on G2.com.

What I like most about G2 is how easy it is to find information about different software in one place. I use it to look at real user reviews, compare different tools and get a better idea of what people actually like or dislike before deciding if something is worth trying. Review collected by and hosted on G2.com.

Sometimes the review process can take longer than I expect, especially when a review needs to be verified. I also think there could be a little more clarity around why certain reviews are accepted or rejected. Review collected by and hosted on G2.com.

Easy to use, easy to setup. Its a great way to learn how others are using products that I've already own and may be struggling with. It also helps me not waste money cause I get to read how and what business people use these products for. Which is really important and time saving as I don't have all day or the money to keep trying new tools just for it not to work or not be for my businesses. Whenever I've had to contact support I always be a response within an hour or so overall amazing platform. Amazing ideas amazing execution Review collected by and hosted on G2.com.

The only thing I don't like is how the reviews sometimes are judged. I can't help but feel like its an AI automated check that often misses things in reviews Review collected by and hosted on G2.com.

G2 is well known in the industry for making site-verified reviews feel trustworthy. I also really value the ability to run review-related campaigns through the G2 portal—it’s excellent and straightforward to manage. The insights into competitor activity are helpful as well, even before the SFDC integration is set up. The Review Rally dashboard is especially easy to use and lets me see competition results at a glance. On top of that, the support team has been great and consistently very helpful. Review collected by and hosted on G2.com.

Some of the reporting nuances could be a bit more refined. For example, in the campaign performance chart I can only immediately see five people; it’s possible I just haven’t found a way to expand that view. I also wish the badges timeframe aligned with quarters for easier tracking, since the “Fall” reporting timeframe isn’t immediately intuitive. Review collected by and hosted on G2.com.

What I like most is how easy the platform is to use, while still giving a strong overall view of different products. I can read reviews from real users, compare options, review features and pricing, and get a clearer sense of how each product performs. I also appreciate being able to share my own experience and help other users make decisions. I haven’t explored the AI features much yet, but it’s something I definitely want to look into in the future. Review collected by and hosted on G2.com.

Sometimes there are too many reviews and too much information to go through, so it can take a while to find exactly what I’m looking for. Apart from that, I haven’t faced any major issues. One good thing is that all reviews seem to be monitored, so I don’t worry as much about fake reviews. However, some popular products have so many reviews that finding the most relevant or best ones can be a tough job. Review collected by and hosted on G2.com.