--- title: AppMetrica Reviews meta_title: 'AppMetrica Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 46 reviews by the users' company size, role or industry to find out how AppMetrica works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 46 scale: '5' date_modified: '2026-07-13' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # AppMetrica Reviews **Vendor:** Yandex Ads **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 46 ## About AppMetrica AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about ## AppMetrica Pros & Cons **What users like:** - Users find AppMetrica to be exceptionally **easy to use** , with an intuitive interface and helpful documentation. (10 reviews) - Users find **easy integrations** with AppMetrica beneficial for tracking users effectively across mobile platforms. (9 reviews) - Users value the **easy setup** of AppMetrica, enabling seamless integration and quick access to essential analytics. (8 reviews) - Users value the **easy API integrations** in AppMetrica, streamlining event tracking and user behavior monitoring. (6 reviews) - Users value the **user-friendly analytics** of AppMetrica, providing clear insights and real-time data for better decisions. (5 reviews) - Intuitive (5 reviews) - Customer Support (4 reviews) - Tracking (4 reviews) - User Interface (4 reviews) - Data Management (3 reviews) **What users dislike:** - Users are frustrated by the **missing features** in the mobile app compared to the desktop version, affecting usability. (6 reviews) - Users find **reporting issues** with AppMetrica, lacking intuitive UX and essential features like save options and detailed UTM reports. (5 reviews) - Users experience **inadequate reporting** with empty reports and limited customization, impacting data analysis effectiveness. (4 reviews) - Users find the **search difficulty** in AppMetrica frustrating due to unclear report setups and limited UTM options. (4 reviews) - Users face **inadequate tracking** due to limited features on mobile and lack of ad network integration. (3 reviews) - Users find the **limited features** of AppMetrica inadequate, often feeling frustrated by its lack of essential capabilities. (3 reviews) - Users face challenges with **poor reporting** , including empty reports and limited customization options in AppMetrica. (3 reviews) - Tracking Issues (3 reviews) - Data Inaccuracy (2 reviews) - Data Management Issues (2 reviews) ## AppMetrica Reviews ### 1. Poor Experience and Lack of Trust **Reviewed by:** Heather J. **Reviewed Date:** October 12, 2025 **What do you like best about AppMetrica?** Nothing **What do you dislike about AppMetrica?** I found the app setup to be very difficult and felt that I was scammed out of $56. I didn't find any benefits from using the app and described the company as horrible due to losing money. There are no features or capabilities that I found useful, and I felt like I was just getting robbed. I have not used AppMetrica with any other software, and there is absolutely nothing about it that would make me consider purchasing it again. The only change I would suggest is to get my money back. **What problems is AppMetrica solving and how is that benefiting you?** n/a ## AppMetrica Discussions - [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment - [View AppMetrica pricing details and edition comparison](https://www.g2.com/products/appmetrica/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+03%3A53%3A44+-0500&secure%5Bsession_id%5D=1687ceb6-3d26-48a7-9d57-5d927d392aa1&secure%5Btoken%5D=f228b304589cbfc2e917dd8325b53da30469c1d2db8c1ff7b6967aab91543d54&format=llm_user) ## AppMetrica Features **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - User Scoring - Integrations **Analytics** - Reports - Dashboard - Campaign Tracking - Customer Demographics - Predictive Analytics **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Custom Dashboards **Administration** - Data Storage - A/B Testing - Integrations **Platform Data** - Retention Metrics - Analytics Dashboard - Custom Dashboards - Data Segmentation **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Audience Segmentation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top AppMetrica Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,328 reviews)