Top Free Product Analytics Software

Check out our list of free Product Analytics Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Product Analytics Software to ensure you get the right product.

Results: 14
(460)4.4 out of 5
Optimized for quick response

Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention. Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

It's very easy to quickly create a dashboard with charts and data. The interface looks great and is snappy. It is also fairly easy to integrate... Read review
I like that there is so many customize-able ways to find what info I need. I've been using Heap to track TOFU sales from organic social using UTM... Read review
(388)4.5 out of 5
Optimized for quick response

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur

Pendo provides the best system for visualizing and understanding how an organization's customers use the products or services on the market. The... Read review
Pendo has made customer communication and analytics easier than ever to attain, analyze, and act upon. I love using Pendo every day and couldn't... Read review
(634)4.7 out of 5
Optimized for quick response

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 280,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

Roderic A.
I have used Hotjar for a while but i always found the interface confusing. I switched to Smartlook and it's much easier with less time consuming... Read review
Pedro F.
The feature we most use about Smartlook is the funnel recordings and the breakdowns by event properties. It makes it very easy for our marketing... Read review
(107)4.4 out of 5
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UserIQ helps businesses realize the full value of customer success by equipping CS teams with the product analytics, customer insights, and user engagement tools needed to fight churn, grow their accounts, and align the entire business around their users’ needs.

Feeling empowered! In the past, our Product Marketing & Customer Success Teams were dependent upon developers to implement tours to orient new... Read review
Brandon K.
We get tons of value out of UserIQ but one of the more useful capabilities is to provide timely, personalize onboarding to our users without having... Read review
(53)4.4 out of 5
Optimized for quick response

Gainsight PX enables companies to deliver exceptional product experiences that drive customer retention and growth. PX does this by providing product analytics to help teams deeply understand what users are doing in their product as well as the ability to build and target in-app engagements like walkthroughs, banners, and resource guides in order to onboard users and drive them to value. PX is more than just a point solution for product analytics or walkthroughs. It combines product analytics

I like the ability to drill down into data sets which I was unable to do with my previous provider. Also, the customer service is white glove. Read review
Gain insight into the data and streamline the workflow have helped me to be more productive and save time Read review
(59)4.4 out of 5
Optimized for quick response

Indicative is the leading Customer Analytics platform that enables product and marketing teams to make informed decisions by thoroughly understanding and exploring user behavior across every touchpoint. Only Indicative connects directly to your data and excels at answering complex customer analytics questions in real-time without having to rely on data teams or SQL. Indicative provides actionable insights in seconds that empower teams to optimize customer engagement, increase conversion, and im

- fair price compared to alternatives - ability to do multipath funnel analysis with great visualizations - S3 integration, much better than using... Read review
Simon T.
Price is very cheap for amount of events you can track and features you can use. Indicative is not as mature as other product analytics platforms... Read review
(340)4.3 out of 5
Optimized for quick response
Entry Level Price:Free Forever Free

Totango is the leading customer success platform that enables organizations of all sizes to improve growth and retention by guiding strategic customer engagement for businesses. With a data-driven approach, Totango creates a comprehensive and shareable profile of the customer, turning customer information into actionable insights. TotangoSpark breaks down the customer lifecycle into simple, easy-to-manage stages that let companies prioritize their processes to hit the goals that drive growth for

We have gained missing insight into our customer base, and have found prioritization and workflow options for our CSM team that we were previously... Read review
Janus Conrad D.
Totango's intuitive design and the built in feature to send email campaigns. Read review
(158)4.0 out of 5
Entry Level Price:From $850 Per Month

Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.

Sanjit M.
It is great to see where visitors click and move around on a website. To understand the customers is the best way to learn how to grow a business,... Read review
Power reports! Can slice and dice our data in endless ways. Read review
(19)4.8 out of 5
Entry Level Price:49€ website/month

The first ever UX Automation tool to quickly improve conversion, turn frustrated users into happy customers and build significant market advantage thanks to pre-analysing UX and finding the behavioural patterns. - Experience Metrics (user’s behaviour patterns) - Business goals tracking - Conversion waterfalls - Entire visits recording - Heatmaps - Smart alerts

It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. Read review
Le N.
It helps us to track and analyze most of the happened events on the customer journey. The real-time data +multi-tab recording made us choose them... Read review
(17)4.1 out of 5
Entry Level Price:Free forever

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of data po

Hammy H.
Really intuitive UX with easy-to-read display of complex information. Easily implemented solution, whether you're aiming to integrate it into a... Read review
Ajit P.
Countly is an enterprise mobile analytics and marketing platform. It provides tons of features: push notifications, realtime dashboard, session... Read review
(7)4.6 out of 5

Sherlock gives your entire organization access to the vital product engagement data needed to grow revenue. And we’re not talking about that static, last active stuff. This is real engagement scoring. For your real SaaS business. (You are a real SaaS business, aren’t you?)

Sherlock mostly strikes a great balance between usability, functionality, and usefulness. Their insights are unlike anything we've seen, and help... Read review
Wijnand M.
Having an at-a-glance overview of both account and user-based engagement with a smart scoring system (that you can influence), and also having... Read review
(12)4.4 out of 5
Entry Level Price:$0/mo is the complete event data management solution. Our platform can handle all aspects of your event data management, from collection to application. Stream, store, query, and present your data all in one place and get a competitive advantage over the competition. Keen allows you to get a true view of your product usage and interaction through event-based data. We make it easy to dive into the product data you need, allowing you to identify and solve product issues, enhance user experiences

Ryan S.
Easy to begin streaming data, analyzing it, and visualizing it using very clearly documented APIs. I've used it both for internal projects and for... Read review
Peter M.
My team was able to sign up and get data in and presented in the matter of no time. The rave on the simplicity. Read review
(2)5.0 out of 5
Entry Level Price:0

Refiner is a customer survey tool that drives user engagement. Built specifically for SaaS, eCommerce and Membership sites. Our simple and beautiful survey widgets get you the responses you need to grow your business - on brand and perfectly timed. With Refiner you can ask your users any question while they are using your product. This is the moment when they are the most engaged and trust your brand. Unbeatable response rates and highly accurate data guaranteed! Gradually profile your users,

Kamil D.
It's really nice that you can define a segment of users which surveys are targeted based on your own properties. Read review
The app is easy to install (npm or JS code snippet) and the survey widgets look beautiful and are fully customizable. Comes with... Read review
0 ratings
Entry Level Price:0 100 customers/mo

All-in-one Product, Customer and Behavioral Analytics. Plug and play automatic insights to make smarter and faster decisions about customer behavior in your SaaS product. We are building a retention focused Software. Our platform automatically captures every web and cloud interaction and understand the behaviors to determine what keeps your customer coming back. inCursu monitors, understands and automatically generates business insights with little or no supervision and can be used directly b

Top 10 Free Product Analytics Software in 2021

  • Heap
  • Pendo
  • Smartlook
  • UserIQ
  • Gainsight PX

Learn More About Product Analytics Software

What is Product Analytics Software?

For today’s tech companies, product development is a continuous process. This entails a perpetual cycle of testing and improving, based on not only technical performance, but on user behaviors and insights. In addition to soliciting feedback from your business audience, you can gain a deeper understanding of the user experience by monitoring product usage from all angles. If you offer a digital application of any type, the solutions in this category can help you uncover key metrics surrounding how your customers interact and respond to it.

User engagement speaks volumes about your app, from its capabilities to its layout and beyond. The biggest mistake a developer can make is thinking they can steer the customer experience to its intended results without carefully measuring user response—and admitting mistakes or oversights—along the way. Each user is different, and it is impossible to create a platform that is advantageous to everyone. But the more user experience data you collect, the better you can identify and prioritize your improvements for the maximum response. With the right analytics solution, you will know how to optimize your platform for the current portfolio of customers as well as your future customers.

Key Benefits of Product Analytics Software

  • Monitor product sessions for each user, from login to completion
  • Track the user’s experience with different features, events, and other performance aspects
  • Gather data about your most valuable users, from their demographics to key moments in their journey
  • Determine the most logical areas of improvement in relation to customer success and overall efficacy of your platform

Why Use Product Analytics Software?

If your business has a unique, customer-facing digital platform, the products in this category could greatly benefit your organization. Routine analysis of user sessions can pave the way for critical updates and keep you abreast of overall customer behaviors and the response to different aspects of the product. Depending on the complexity and popularity of your product (or products) there may be a great deal of data worth collecting. Working to track and improve your products in this way is not only beneficial to you and the customer but is part of being a responsible business owner.

Product analytics vendors are continually improving these offerings, including leveraging emerging technology such as machine learning. A modern platform with embedded analytics can help maximize your customer retention and revenue through generated high-level insights that were previously unobtainable. The solutions in this category may integrate with, or offer features of, other software related to customer data and product optimization to help your innovation teams drive better business outcomes and provide the best experience possible.

Who Uses Product Analytics Software?

The data made available from these platforms is useful across an organization, as it provides a window into a brand’s customer base and their relationship with a product. With that being said, there are certain individuals or departments who are more ideal end users of this technology and who can most readily learn from and apply the detailed product data generated with these products.

Product teams — Your product engineers and managers have the highest degree of ownership over an app’s performance, from its day-to-day usage to any various issues that may arise. The detailed analysis offered within these platforms helps product specialists keep their finger on the pulse of a product with real-time visualization of the KPIs they deem most critical for maintenance and improvements. A product team may collect valuable insights from a variety of sources, including social media and third-party data sources. With an in-house product, these teams can establish a seamless flow of timely information, which gives them a bird’s-eye view of a product’s usage so they can react accordingly every step of the way.

Developers — There are millions of independent developers and small development teams working around the clock to bring exciting technology to the masses. Many of the business products featured on G2 were designed and made available by ambitious developers, who are also tasked with sales, support, and updating these offerings after their release. These individuals might benefit from the self-service analytics and convenient data preparation that a product analytics tool provides to users.

Data analysts — A number of businesses employ specialized data analysts, either internally or through a third-party agency. These individuals are experts in data analytics across the spectrum of any organization and can translate analytics reports into actionable insights for executives and department leads. Analysts might leverage a number of technologies, including those featured in this category. Using a product analytics platform, analysts can help an organization understand what works and what doesn’t with regard to a proprietary business application.

Even if you plan to have others on your staff use this software, it does not hurt to have analysts give a second opinion, help you decipher any unstructured data, and offer suggestions toward an ideal product roadmap based on the software’s findings. You might also consult with a testing and QA provider at some point in your product lifecycle to help measure performance and identify potential flaws in your product.

Product Analytics Software Features

The diverse solutions in this category are composed of various features designed to help companies understand their user base, as well as tracking and monitoring the day-to-day details of a product’s usage. Each tool is unique, and the best way to understand its offerings is to read reviews on G2, visit product websites, and consult with a vendor’s sales representative. The following are some primary capabilities you may come across when researching this software.

Customer analytics — Who exactly is using your product? Unlike the hospitality industry or other customer-facing businesses, software usership often lends itself to questions about customer demographics and the like. Furthermore, product teams stand to benefit from a deeper understanding of their audiences, specifically how they interact with a product and where it fits into their daily routine.

Customer analytics features are designed to uncover these insights, allowing developers to get to know their audience and behaviors. Customer journey analysis is key to optimization, aesthetic choices, and effective messaging. With these features, your team can compare different segments of users so they know who the super users might be, along with which regions are most active in your community. The more granular this understanding, the more your brand can deliberately shape a particular experience around the right people and maximize user retention as a result. In some cases, these features might also offer insight into the user’s personal intent or other context leading up to certain actions or decisions within a program—in addition to where sessions end or run into complications. Knowing these details about the user experience can help brands see how, when, and why the product is being used, which can help with targeting, messaging, and feature development.

Feature performance analytics — The other side of notable session events is the features or product components themselves. In B2B technology, as with consumer technology, features come and go based on what resonates. At the very least, programmers will modify select capabilities to strengthen them, remove kinks, or simply redesign them to be more accessible, intuitive, or aesthetically pleasing.

Businesses can leverage product analytics software to learn which features drive engagement and which ones do not. With this information, development teams can map out future versions of a product with a greater emphasis on the desired features, perhaps eliminating less popular ones altogether. With certain tools, users can go more modular with this data, to understand how particular components are performing and where they fall in the timeline of significant events. Administrators may be able to create alerts or push notifications for when specific features are seeing notable activity. These products may offer features of or integrate with application performance monitoring (APM) software to provide the timeliest insights possible for development teams so they can quickly correct issues or prioritize improvements when needed.