Introducing G2.ai, the future of software buying.Try now
Omniconvert
Sponsored
Omniconvert
Visit Website
Product Avatar Image
AppMetrica

By Yandex Ads

4.5 out of 5 stars

How would you rate your experience with AppMetrica?

Omniconvert
Sponsored
Omniconvert
Visit Website

AppMetrica Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the ease of use of AppMetrica for seamless integration and efficient data management. (22 mentions)
Users appreciate the instant data upload and freshness of reports, enhancing their analytics and decision-making capabilities. (16 mentions)
Users love the easy integrations of AppMetrica, allowing seamless SDK setup and quick data loading. (15 mentions)
Users appreciate the easy setup of AppMetrica, allowing quick integration and effective data management without limitations. (12 mentions)
Users value the easy integrations of AppMetrica, facilitating quick setup and efficient tracking of app performance. (12 mentions)
Users find the missing features in AppMetrica limiting, especially regarding push notifications and antifraud options. (9 mentions)
Users experience bugs in reports and custom dashboards, leading to challenges in functionality and reporting accuracy. (9 mentions)
Users face challenges with inadequate reporting, including missing metrics and limited customization, hindering data analysis. (8 mentions)
Users find the limited features of AppMetrica, especially in the mobile app and free plan, quite restrictive. (6 mentions)
Users face challenges with poor reporting, including bugs in reports, missing metrics, and empty ecommerce dashboards. (6 mentions)
Users find the mobile app's limitations frustrating due to missing features and restrictions on the free plan. (5 mentions)
Users experience integration issues with AppMetrica, particularly with data discrepancies and unintuitive user experience. (2 mentions)

Top Pros or Advantages of AppMetrica

1. Ease of Use
Users praise the ease of use of AppMetrica for seamless integration and efficient data management.
See 22 mentions

See Related User Reviews

ES

Elena S.

Mid-Market (51-1000 emp.)

5.0/5

"I recommend their free trial"

What do you like about AppMetrica?

I started using Appmetrica with a free trial of LTV and churn predictions. I like that this platform is progressive and uses AI for an affordable pric

Muhammad Saddam A.
MA

Muhammad Saddam A.

Mid-Market (51-1000 emp.)

5.0/5

"extremely insightful,"

What do you like about AppMetrica?

there events visuilization, accuracy integration is easy and can support multiple formats without any limitation 10/10 goes to data visuilzation ev

2. Analytics
Users appreciate the instant data upload and freshness of reports, enhancing their analytics and decision-making capabilities.
See 16 mentions

See Related User Reviews

HN

Hoang N.

Small-Business (50 or fewer emp.)

4.5/5

"Easy A/B testing and other in-product analytics options"

What do you like about AppMetrica?

I've just tried AppMetrica's A/B testing function and it's pretty cool. I've tested multiple variables and then implemented the winning one through fl

Lev N.
LN

Lev N.

Mid-Market (51-1000 emp.)

4.5/5

"Good analytical service with fair free tier"

What do you like about AppMetrica?

Instant data upload and reports freshness, good functionality

3. Easy Integrations
Users love the easy integrations of AppMetrica, allowing seamless SDK setup and quick data loading.
See 15 mentions

See Related User Reviews

ES

Elena S.

Mid-Market (51-1000 emp.)

5.0/5

"I recommend their free trial"

What do you like about AppMetrica?

I started using Appmetrica with a free trial of LTV and churn predictions. I like that this platform is progressive and uses AI for an affordable pric

Muhammad Saddam A.
MA

Muhammad Saddam A.

Mid-Market (51-1000 emp.)

5.0/5

"extremely insightful,"

What do you like about AppMetrica?

there events visuilization, accuracy integration is easy and can support multiple formats without any limitation 10/10 goes to data visuilzation ev

4. Easy Setup
Users appreciate the easy setup of AppMetrica, allowing quick integration and effective data management without limitations.
See 12 mentions

See Related User Reviews

ES

Elena S.

Mid-Market (51-1000 emp.)

5.0/5

"I recommend their free trial"

What do you like about AppMetrica?

I started using Appmetrica with a free trial of LTV and churn predictions. I like that this platform is progressive and uses AI for an affordable pric

Muhammad Saddam A.
MA

Muhammad Saddam A.

Mid-Market (51-1000 emp.)

5.0/5

"extremely insightful,"

What do you like about AppMetrica?

there events visuilization, accuracy integration is easy and can support multiple formats without any limitation 10/10 goes to data visuilzation ev

5. Integrations
Users value the easy integrations of AppMetrica, facilitating quick setup and efficient tracking of app performance.
See 12 mentions

See Related User Reviews

ES

Elena S.

Mid-Market (51-1000 emp.)

5.0/5

"I recommend their free trial"

What do you like about AppMetrica?

I started using Appmetrica with a free trial of LTV and churn predictions. I like that this platform is progressive and uses AI for an affordable pric

Muhammad Saddam A.
MA

Muhammad Saddam A.

Mid-Market (51-1000 emp.)

5.0/5

"extremely insightful,"

What do you like about AppMetrica?

there events visuilization, accuracy integration is easy and can support multiple formats without any limitation 10/10 goes to data visuilzation ev

Top Cons or Disadvantages of AppMetrica

1. Missing Features
Users find the missing features in AppMetrica limiting, especially regarding push notifications and antifraud options.
See 9 mentions

See Related User Reviews

Danila C.
DC

Danila C.

Enterprise (> 1000 emp.)

4.5/5

"The most accessible way to analyze users in a mobile app"

What do you dislike about AppMetrica?

1. It is not possible to send notifications to uploaded audiences by push_id. There is often a need to use internal analytical resources (separately i

Kate K.
KK

Kate K.

Enterprise (> 1000 emp.)

4.5/5

"We optimize ad campaigns right in AppMetrica"

What do you dislike about AppMetrica?

Something that i didn't like at first was no built-in antifraud option, so you need to connect another solution for that. But that opens up the opport

2. Reporting Issues
Users experience bugs in reports and custom dashboards, leading to challenges in functionality and reporting accuracy.
See 9 mentions

See Related User Reviews

Danila C.
DC

Danila C.

Enterprise (> 1000 emp.)

4.5/5

"The most accessible way to analyze users in a mobile app"

What do you dislike about AppMetrica?

1. It is not possible to send notifications to uploaded audiences by push_id. There is often a need to use internal analytical resources (separately i

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great budget saver for our team"

What do you dislike about AppMetrica?

Sometimes I notice bugs in the reports or custom dashboards, so I contact customer support to make sure they are fixed

3. Inadequate Reporting
Users face challenges with inadequate reporting, including missing metrics and limited customization, hindering data analysis.
See 8 mentions

See Related User Reviews

Mani M.
MM

Mani M.

Small-Business (50 or fewer emp.)

4.0/5

"A review for Yandex App metria"

What do you dislike about AppMetrica?

Being a developer and App metrica provides limited customization in reports and also in ad tracking limitations

Александр .
А

Александр .

Small-Business (50 or fewer emp.)

4.5/5

"After about a year of active use"

What do you dislike about AppMetrica?

Some of our reports are empty, for example, for Ecommerce and PUSH. It's quite difficult to figure out how to set them up step by step.

4. Limited Features
Users find the limited features of AppMetrica, especially in the mobile app and free plan, quite restrictive.
See 6 mentions

See Related User Reviews

Kate K.
KK

Kate K.

Enterprise (> 1000 emp.)

4.5/5

"We optimize ad campaigns right in AppMetrica"

What do you dislike about AppMetrica?

Something that i didn't like at first was no built-in antifraud option, so you need to connect another solution for that. But that opens up the opport

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Work made easier"

What do you dislike about AppMetrica?

Don't have reports on ROAS or ad spend. It's really important for us

5. Poor Reporting
Users face challenges with poor reporting, including bugs in reports, missing metrics, and empty ecommerce dashboards.
See 6 mentions

See Related User Reviews

Александр .
А

Александр .

Small-Business (50 or fewer emp.)

4.5/5

"After about a year of active use"

What do you dislike about AppMetrica?

Some of our reports are empty, for example, for Ecommerce and PUSH. It's quite difficult to figure out how to set them up step by step.

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Work made easier"

What do you dislike about AppMetrica?

Don't have reports on ROAS or ad spend. It's really important for us

6. Limitations
Users find the mobile app's limitations frustrating due to missing features and restrictions on the free plan.
See 5 mentions

See Related User Reviews

Kate K.
KK

Kate K.

Enterprise (> 1000 emp.)

4.5/5

"We optimize ad campaigns right in AppMetrica"

What do you dislike about AppMetrica?

Something that i didn't like at first was no built-in antifraud option, so you need to connect another solution for that. But that opens up the opport

Mani M.
MM

Mani M.

Small-Business (50 or fewer emp.)

4.0/5

"A review for Yandex App metria"

What do you dislike about AppMetrica?

Being a developer and App metrica provides limited customization in reports and also in ad tracking limitations

7. Integration Issues
Users experience integration issues with AppMetrica, particularly with data discrepancies and unintuitive user experience.
See 2 mentions

See Related User Reviews

Игорь .
И

Игорь .

Small-Business (50 or fewer emp.)

4.5/5

"My experience using AppMetrica for a small application"

What do you dislike about AppMetrica?

There is no integration with some ad networks for tracking.

Lev N.
LN

Lev N.

Mid-Market (51-1000 emp.)

4.5/5

"Good analytical service with fair free tier"

What do you dislike about AppMetrica?

Data retrieval with API may be slow, and poor install sources integration (Meta sources usually not shown properly)

AppMetrica Reviews (46)

Reviews

AppMetrica Reviews (46)

4.5
46 reviews
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Rojan S.
RS
Founder
Information Technology and Services
Small-Business (50 or fewer emp.)
"Powerful and User-Friendly Mobile Analytics Tool"
What do you like best about AppMetrica?

I’ve been using AppMetrica to track user engagement and app performance, and what I love most is how simple it is to get meaningful insights. Setting up events and monitoring user behavior feels straightforward, even without a dedicated analytics team. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

The main downside I’ve noticed is that the mobile app doesn’t have all the features of the desktop version, so sometimes I have to wait to access my computer. Also, the free plan limits the number of events you can track, which can feel restrictive if your app grows quickly. Review collected by and hosted on G2.com.

Heather J.
HJ
"Poor Experience and Lack of Trust"
What do you like best about AppMetrica?

Nothing Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

I found the app setup to be very difficult and felt that I was scammed out of $56. I didn't find any benefits from using the app and described the company as horrible due to losing money. There are no features or capabilities that I found useful, and I felt like I was just getting robbed. I have not used AppMetrica with any other software, and there is absolutely nothing about it that would make me consider purchasing it again. The only change I would suggest is to get my money back. Review collected by and hosted on G2.com.

Inna K.
IK
Product Manager
Small-Business (50 or fewer emp.)
"Great product!"
What do you like best about AppMetrica?

AppMetrica is a powerful and user-friendly analytics tool that covers all essential metrics for mobile apps. The dashboards are well-structured, visually clear, and provide deep insights without unnecessary complexity.

One of the standout features is how easy it is to integrate via API. Setting up event tracking is straightforward, making it simple to monitor user behavior and app performance. The platform offers real-time data updates, which is crucial for making fast, data-driven decisions.

Overall, AppMetrica is a solid choice for product managers and marketers who need a reliable, all-in-one analytics solution without excessive setup effort. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

it’s not entirely free—after a certain number of events, you have to pay))) Review collected by and hosted on G2.com.

Игорь .
И
QA
Small-Business (50 or fewer emp.)
"My experience using AppMetrica for a small application"
What do you like best about AppMetrica?

I use appmetrica for my small project and am completely satisfied with it.

We use it to analyze data every day.

With its help, we collect errors, look for problems with users by creating funnels.

Not long ago, we discovered a major problem related to language settings in a region whose language was not tested.

One of the big advantages is that it is completely free and solves 95% of our project needs.

There is a convenient data export for research.

Convenient intuitive interface.

Easy implementation. The integration did not cause any difficulties.

Support is able to quickly resolve emerging issues. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

There is no integration with some ad networks for tracking. Review collected by and hosted on G2.com.

Pauliane  F.
PF
Freelancer
Food Production
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Analyze"
What do you like best about AppMetrica?

Combine product analysis, marketing (attribution), stability monitoring, and push notifications in one place. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

It is free up to a certain point, then you have to pay. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Cry of the soul"
What do you like best about AppMetrica?

So far the best available on the domestic market, but inferior to global competitors. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

Reports that live their own lives!

1. User Acquisition event data differs from Events.

2. The "TOTAL" data differs from the sum of the individual numbers, which is misleading.

3. The downloaded export does not have the structure assembled in the report, but has an arbitrary form.

4. Takes a long time to load data.

5. Agencies do not have the ability to receive traffic data via API.

6. Events are not available to agents by default, there is more event data in it, and advertisers summarize based on the User Acquisition report, which is a direct shave.

7. There is no third level of access rights "Advertiser>Agency>Partner".

8. Sampling - a button harmful to health, causing the most frequent disputes over reconciliations - where the numbers are higher, they demand to report.

9. You are "Yandex"! Why such a crude and not user-friendly interface?

10. Agencies do not have the ability to block their traffic by IP/DEVICE/GEO, etc., with a redirect to a stub.

11. There are no AI reports with optimization recommendations or anomaly or pattern detections! My Target has long implemented this, and your Alice is not attached to anything... Review collected by and hosted on G2.com.

Danila C.
DC
Head of product (loyalty program & e-com)
Enterprise (> 1000 emp.)
"The most accessible way to analyze users in a mobile app"
What do you like best about AppMetrica?

1. Easy connection and detailed technical documentation, which allows you to quickly connect the service to the application using ready-made drawings.

2. Intuitive interface. Employees have no difficulty in studying it, generating reports and building funnels.

3. Insights. The platform itself says what you should pay attention to and promptly compare the version difference.

4. Additional information. Yandex provides information that it collects from its services (gender, region, and more), and this allows you not to annoy the user by offering to provide information about yourself. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

1. It is not possible to send notifications to uploaded audiences by push_id. There is often a need to use internal analytical resources (separately in the retail area) to form an audience, for example, who took advantage of a certain promotion in an offline store. To send them a push, I had to configure my interface using push_api. It would be wonderful if it were possible to download push_ids from the database and send a notification to them, and not just guided by the application data. Review collected by and hosted on G2.com.

Victor S.
VS
CEO and developer software
Small-Business (50 or fewer emp.)
"Convenient data representation, there is nothing superfluous"
What do you like best about AppMetrica?

Since a beautiful and convenient presentation of data is important to me, I liked AppMetrica. I decided to connect and try it. And now I've been using it for more than six months. What I like most is that the interface is not overloaded and there are no overly complex features. Only the essentials. I can also mention a fairly easy connection. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

Of course, there are disadvantages. For example: click-through and installation schedules do not load periodically. User retention is also not considered accurate, which does not provide a complete and, most importantly, accurate picture of what is happening. Review collected by and hosted on G2.com.

AL
Senior Product Manager (head of product division)
Enterprise (> 1000 emp.)
"Product manager experience"
What do you like best about AppMetrica?

I personally like the ease of filtration and A/B test functionality, which are crucial in comparison of different user behaviour while implementing new features. I use it daily for error analytics and usage statistics. It was easy to implement and integrate to our daily work. Customer support is reliable and react to questions fast. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

It would be better to always have a search bar at the top of each page to smoothly find what needed. Review collected by and hosted on G2.com.

Vyacheslav P.
VP
Product Marketing Manager (Discovery)
Mid-Market (51-1000 emp.)
"Good product for app analytic"
What do you like best about AppMetrica?

An easy way to manage and create different trackers and partners. Review collected by and hosted on G2.com.

What do you dislike about AppMetrica?

Poor report management comparing to Yandex.Metrica. No way to create report based on UTM, you can use only first level of utm, e.g. utm_source. But classical utm_source={}&utm_medium={}&utm_campaign={} won't work. Review collected by and hosted on G2.com.