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Yandex Ads

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164 reviews
  • 9 profiles
  • 16 categories
Average star rating
4.3
#1 in 1 categories
Grid® leader
Serving customers since
2004

Featured Products

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Yandex.Metrica

37 reviews

Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a simple JavaScript tag on their websites, users can collect detailed data on audience demographics, traffic sources, and user interactions, enabling data-driven decisions to enhance user experience and optimize conversion rates. Key Features and Functionality: - Session Replay: Allows viewing of individual user sessions to understand navigation patterns and identify usability issues. - Heatmaps: Visual representations of user clicks, scrolls, and mouse movements to highlight areas of interest and potential improvement. - Form Analytics: Analyzes user interactions with forms to detect drop-off points and optimize form completion rates. - Real-Time Data: Provides up-to-the-minute reporting on website traffic and user behavior. - Advanced Segmentation: Enables filtering and analysis of specific visitor cohorts based on behavior, traffic sources, device types, and custom parameters. - Integration with Yandex.Direct: Links with Yandex's advertising platform to track ad performance and conversion rates. Primary Value and Solutions Provided: Yandex.Metrica addresses the critical need for detailed behavioral analytics by offering tools that go beyond traditional metrics. It helps businesses identify friction points in user journeys, understand content effectiveness, and test site changes through features like heatmaps and session replays. By providing these insights without traffic volume limitations or usage-based pricing restrictions, Yandex.Metrica empowers organizations to make informed optimizations that enhance user engagement and drive business growth.

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Yandex Mail

17 reviews

Yandex Mail is a comprehensive email service developed by Yandex, offering a secure and efficient platform for both personal and professional communication. Launched in June 2000, it has grown to become one of the leading email services in Russia, providing users with a range of features designed to enhance the email experience. Key Features and Functionality: - Multiple Account Support: Manage various email accounts, including Mail, Outlook, Yahoo, Rambler, and iCloud, within a single interface. - Built-in Translator: Translate incoming and outgoing messages directly within the app, facilitating seamless communication across different languages. - Offline Access: Read and compose emails without an internet connection; messages are sent automatically once connectivity is restored. - Integrated Scanner: Scan documents or photos using the built-in scanner and attach them to emails without leaving the app. - Security Measures: Benefit from robust spam filtering, virus protection, and optional PIN code login to safeguard your communications. - Cloud Storage Integration: Access 5 GB of free cloud storage on Yandex Disk, with premium plans offering up to 2 TB. - Ad-Free Experience: Enjoy an uninterrupted, ad-free interface across Yandex 360 services. Primary Value and User Solutions: Yandex Mail addresses the need for a reliable and secure email service by offering a suite of features that streamline communication and enhance productivity. Its support for multiple accounts allows users to consolidate their email management, while the built-in translator and offline access ensure seamless communication regardless of language barriers or internet availability. The integration with Yandex Disk provides convenient cloud storage for attachments, and robust security measures protect users from spam and viruses. Overall, Yandex Mail delivers a user-friendly and efficient email solution tailored to meet the diverse needs of its users.

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AppMetrica

46 reviews

The all-in-one install attribution, app analytics and marketing platform. AppMetrica lets you pull your app's raw data for any period via the API and manage it any way you wish. Integrate it into your CRM, BI system or custom analytics solution, or send the data to your ad partner to use it for remarketing.

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Yandex.Translate

40 reviews

The official account Yandex.Translate service

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Yandex.Metrica

37 reviews

Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a simple JavaScript tag on their websites, users can collect detailed data on audience demographics, traffic sources, and user interactions, enabling data-driven decisions to enhance user experience and optimize conversion rates. Key Features and Functionality: - Session Replay: Allows viewing of individual user sessions to understand navigation patterns and identify usability issues. - Heatmaps: Visual representations of user clicks, scrolls, and mouse movements to highlight areas of interest and potential improvement. - Form Analytics: Analyzes user interactions with forms to detect drop-off points and optimize form completion rates. - Real-Time Data: Provides up-to-the-minute reporting on website traffic and user behavior. - Advanced Segmentation: Enables filtering and analysis of specific visitor cohorts based on behavior, traffic sources, device types, and custom parameters. - Integration with Yandex.Direct: Links with Yandex's advertising platform to track ad performance and conversion rates. Primary Value and Solutions Provided: Yandex.Metrica addresses the critical need for detailed behavioral analytics by offering tools that go beyond traditional metrics. It helps businesses identify friction points in user journeys, understand content effectiveness, and test site changes through features like heatmaps and session replays. By providing these insights without traffic volume limitations or usage-based pricing restrictions, Yandex.Metrica empowers organizations to make informed optimizations that enhance user engagement and drive business growth.

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Yandex Mail

17 reviews

Yandex Mail is a comprehensive email service developed by Yandex, offering a secure and efficient platform for both personal and professional communication. Launched in June 2000, it has grown to become one of the leading email services in Russia, providing users with a range of features designed to enhance the email experience. Key Features and Functionality: - Multiple Account Support: Manage various email accounts, including Mail, Outlook, Yahoo, Rambler, and iCloud, within a single interface. - Built-in Translator: Translate incoming and outgoing messages directly within the app, facilitating seamless communication across different languages. - Offline Access: Read and compose emails without an internet connection; messages are sent automatically once connectivity is restored. - Integrated Scanner: Scan documents or photos using the built-in scanner and attach them to emails without leaving the app. - Security Measures: Benefit from robust spam filtering, virus protection, and optional PIN code login to safeguard your communications. - Cloud Storage Integration: Access 5 GB of free cloud storage on Yandex Disk, with premium plans offering up to 2 TB. - Ad-Free Experience: Enjoy an uninterrupted, ad-free interface across Yandex 360 services. Primary Value and User Solutions: Yandex Mail addresses the need for a reliable and secure email service by offering a suite of features that streamline communication and enhance productivity. Its support for multiple accounts allows users to consolidate their email management, while the built-in translator and offline access ensure seamless communication regardless of language barriers or internet availability. The integration with Yandex Disk provides convenient cloud storage for attachments, and robust security measures protect users from spam and viruses. Overall, Yandex Mail delivers a user-friendly and efficient email solution tailored to meet the diverse needs of its users.

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Easy Monetization

17 reviews

Easy Monetization is a hassle-free solution for boosting your app's revenue. Our experts will oversee your app’s technical setup, monitoring, and optimization, ensuring that your app generates consistent revenue through advertising.

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Yandex Routing

3 reviews

Delivery management platform with route planning and tracking systems

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Yandex.Direct

2 reviews

Yandex.Direct is an advertising service for placing contextual ads on Yandex.

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Yandex Maps API

1 review

Yandex is a technology company that builds intelligent products and services powered by machine learning. Our goal is to help consumers and businesses better navigate the online and offline world. Since 1997, we have delivered world-class, locally relevant search and information services. Additionally, we have developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe. Yandex, which has 34 offices worldwide, has been listed on the NASDAQ since 2011.

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YandexGPT

1 review

Yandex GPT is Neural Network Chat Bot that can create and revise texts, suggest new ideas and take into account the context of the conversation with the user. YandexGPT API allows businesses to unlock the potential of language models for various applications, including chat creation, text structuring and more, in business applications and web services.

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Yandex Ads Reviews

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Profile Name
Star Rating
96
59
6
1
2
Shehbaz K.
SK
Shehbaz K.
07/05/2026
Validated Reviewer
Review source: Organic

Fast, Accurate Insights with Room for Global Expansion

I find Yandex.Metrica very helpful for targeting keywords in the Russian web console and quickly analyzing how to target more audience for my product's GEO. I like the fast and accurate results it provides for product listing. The initial setup was super easy, which made getting started a breeze.
Vahe T.
VT
Vahe T.
Strategic Partnerships | Brand Communications | Subscriptions Pricing
04/28/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Comprehensive Analytics with Free Session Replays

I use Yandex.Metrica to track website traffic and analyze user behavior. I appreciate the session replays, as they let me watch video recordings of user interactions to identify UX friction, which helps me understand exactly where a user got confused or why they abandoned a cart. The heatmaps are a great feature too because they provide instant visual validation for my design and layout, letting me know if users are clicking on non-link elements or ignoring my primary CTA. The traffic sources feature is helpful as it allows me to break down exactly which channels, like organic search, direct hits, or social media referrals, are bringing in high-quality visitors versus those just bouncing away. I also like that session replays are offered for free. Moreover, the initial setup was surprisingly seamless, taking under 15 minutes to go from account creation to seeing live data. The instructions for custom pages were clear and easy, and it works well with Google Tag Manager, which made it easy to deploy alongside my existing tracking pixels.
Dominika Z.
DZ
Dominika Z.
COO at MIXBS
02/17/2026
Validated Reviewer
Verified Current User
Review source: Organic

Affordable and Has Everything I Need

It’s a cheaper solution, but it still has everything I need.

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HQ Location:
Dubai

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What is Yandex Ads?

Yandex Ads is an online advertising platform that offers a range of tools and solutions for businesses to promote their products and services across the Yandex ecosystem and beyond. It enables advertisers to create targeted ad campaigns, optimize their reach, and analyze performance metrics. With options for search ads, display ads, and performance-based advertising, Yandex Ads helps businesses connect with their audience effectively. The platform is part of Yandex, a leading technology company in Russia, known for its search engine and various digital services. For more information, visit their website at https://ads.yandex.com/welcome.

Details

Year Founded
2004
Ownership
AppMetrica
Website
ads.yandex.com