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Best Digital Analytics Tools

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.

Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

Measure web traffic, including visits, sessions, unique visitors, user entry and exit pages, and behavioral funnels
Track any tagged digital event or conversion
Report on traffic over time and in real time
Segment traffic based on demographics, device, acquisition medium, geography, and cohort
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Featured Digital Analytics Software At A Glance

Free Plan Available:
CorralData
Sponsored
CorralData
Leader:
Google Analytics
Google Analytics
Highest Performer:
Glassbox
Glassbox
Easiest to Use:
Glassbox
Glassbox
Top Trending:
PostHog
PostHog
Show LessShow More
Highest Performer:
Glassbox
Glassbox
Easiest to Use:
Glassbox
Glassbox
Top Trending:
PostHog
PostHog

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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263 Listings in Digital Analytics Available
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    G2 Score
Google Analytics
(6,586)4.5 out of 5
13th Easiest To Use in Digital Analytics software
View top Consulting Services for Google Analytics
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    149
    Analytics
    120
    Ease of Use
    113
    Easy Integrations
    82
    Data Analysis
    61
    Cons
    Learning Curve
    80
    Steep Learning Curve
    53
    Learning Difficulty
    50
    Complexity
    46
    Difficult Learning
    44
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Analytics features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,716,915 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    311,319 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 29% Mid-Market
Google Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
149
Analytics
120
Ease of Use
113
Easy Integrations
82
Data Analysis
61
Cons
Learning Curve
80
Steep Learning Curve
53
Learning Difficulty
50
Complexity
46
Difficult Learning
44
View All Pros and Cons
Google Analytics features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,716,915 Twitter followers
LinkedIn® Page
www.linkedin.com
311,319 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Semrush
(2,935)4.5 out of 5
11th Easiest To Use in Digital Analytics software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 65% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing platform that offers tools for SEO, content marketing, competitor analysis, and local listing management.
    • Users frequently mention the platform's comprehensive suite of tools, including keyword research, competitor analysis, site audits, and backlink tracking, as well as its ease of use and integration with Google Analytics and Search Console.
    • Reviewers mentioned the steep learning curve for beginners due to the sheer number of features, the high cost, especially for small businesses or individual marketers, and the accuracy of some of the newer AI-driven features and data insights.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    562
    Ease of Use
    537
    Keyword Research
    488
    Helpful
    458
    SEO Optimization
    435
    Cons
    Expensive
    377
    High Pricing
    334
    High Costs
    291
    Pricing Issues
    214
    Learning Curve
    211
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.4
    Sessions - Digital Analytics
    Average: 8.7
    8.2
    Engagement
    Average: 8.6
    8.2
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    303,619 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,966 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing platform that offers tools for SEO, content marketing, competitor analysis, and local listing management.
  • Users frequently mention the platform's comprehensive suite of tools, including keyword research, competitor analysis, site audits, and backlink tracking, as well as its ease of use and integration with Google Analytics and Search Console.
  • Reviewers mentioned the steep learning curve for beginners due to the sheer number of features, the high cost, especially for small businesses or individual marketers, and the accuracy of some of the newer AI-driven features and data insights.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
562
Ease of Use
537
Keyword Research
488
Helpful
458
SEO Optimization
435
Cons
Expensive
377
High Pricing
334
High Costs
291
Pricing Issues
214
Learning Curve
211
View All Pros and Cons
Semrush features and usability ratings that predict user satisfaction
8.4
Sessions - Digital Analytics
Average: 8.7
8.2
Engagement
Average: 8.6
8.2
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
303,619 Twitter followers
LinkedIn® Page
www.linkedin.com
1,966 employees on LinkedIn®

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Amplitude Analytics
(2,601)4.5 out of 5
Optimized for quick response
View top Consulting Services for Amplitude Analytics
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 47% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Amplitude Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    259
    Ease of Use
    244
    Analytics
    199
    Intuitive
    119
    Reporting
    103
    Cons
    Learning Curve
    106
    Steep Learning Curve
    105
    Missing Features
    55
    Complex Features
    53
    Not Intuitive
    50
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Amplitude Analytics features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Amplitude
    Company Website
    Year Founded
    2012
    HQ Location
    San Francisco, CA
    Twitter
    @Amplitude_HQ
    21,789 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    961 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 47% Mid-Market
  • 32% Small-Business
Amplitude Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
259
Ease of Use
244
Analytics
199
Intuitive
119
Reporting
103
Cons
Learning Curve
106
Steep Learning Curve
105
Missing Features
55
Complex Features
53
Not Intuitive
50
View All Pros and Cons
Amplitude Analytics features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
21,789 Twitter followers
LinkedIn® Page
www.linkedin.com
961 employees on LinkedIn®
PostHog
(976)4.5 out of 5
5th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 79% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • PostHog Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    212
    Easy Setup
    178
    Analytics
    161
    Insights
    137
    Session Recordings
    129
    Cons
    Learning Curve
    104
    Steep Learning Curve
    88
    Missing Features
    55
    Complexity
    52
    Not Intuitive
    52
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PostHog features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PostHog
    Company Website
    Year Founded
    2020
    HQ Location
    San Francisco, US
    Twitter
    @posthog
    17,740 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    124 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 79% Small-Business
  • 17% Mid-Market
PostHog Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
212
Easy Setup
178
Analytics
161
Insights
137
Session Recordings
129
Cons
Learning Curve
104
Steep Learning Curve
88
Missing Features
55
Complexity
52
Not Intuitive
52
View All Pros and Cons
PostHog features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
PostHog
Company Website
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@posthog
17,740 Twitter followers
LinkedIn® Page
www.linkedin.com
124 employees on LinkedIn®
Adobe Analytics
(1,120)4.1 out of 5
Optimized for quick response
View top Consulting Services for Adobe Analytics
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    42
    Insights
    39
    Analytics
    36
    Features
    33
    Reporting
    19
    Cons
    Learning Curve
    21
    Expensive
    12
    Slow Performance
    12
    Difficult Learning
    10
    Learning Difficulty
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Analytics features and usability ratings that predict user satisfaction
    8.6
    Sessions - Digital Analytics
    Average: 8.7
    8.4
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    962,159 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    40,595 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 30% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
42
Insights
39
Analytics
36
Features
33
Reporting
19
Cons
Learning Curve
21
Expensive
12
Slow Performance
12
Difficult Learning
10
Learning Difficulty
10
View All Pros and Cons
Adobe Analytics features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
8.4
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
962,159 Twitter followers
LinkedIn® Page
www.linkedin.com
40,595 employees on LinkedIn®
LogRocket
(2,224)4.6 out of 5
8th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    402
    Ease of Use
    316
    User Insights
    218
    User Behavior Tracking
    208
    Insights
    206
    Cons
    Session Management
    154
    Filtering Issues
    83
    Expensive
    82
    Missing Features
    81
    Search Difficulty
    74
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LogRocket features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.0
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LogRocket, Inc.
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    14,941 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    519 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
402
Ease of Use
316
User Insights
218
User Behavior Tracking
208
Insights
206
Cons
Session Management
154
Filtering Issues
83
Expensive
82
Missing Features
81
Search Difficulty
74
View All Pros and Cons
LogRocket features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.0
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
LogRocket, Inc.
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,941 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
Glassbox
(806)4.9 out of 5
Optimized for quick response
1st Easiest To Use in Digital Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

    Users
    • Digital Analyst
    • Product Owner
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 77% Enterprise
    • 18% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Glassbox Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    206
    Session Replay
    186
    Insights
    169
    Helpful
    129
    Customer Understanding
    120
    Cons
    Session Issues
    70
    Not Intuitive
    64
    Session Management
    62
    Learning Curve
    61
    Missing Features
    54
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Glassbox features and usability ratings that predict user satisfaction
    9.9
    Sessions - Digital Analytics
    Average: 8.7
    9.9
    Engagement
    Average: 8.6
    9.9
    Trending
    Average: 8.4
    9.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Glassbox
    Company Website
    Year Founded
    2010
    HQ Location
    London
    Twitter
    @GlassboxDigital
    1,828 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    264 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their

Users
  • Digital Analyst
  • Product Owner
Industries
  • Financial Services
  • Insurance
Market Segment
  • 77% Enterprise
  • 18% Mid-Market
Glassbox Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
206
Session Replay
186
Insights
169
Helpful
129
Customer Understanding
120
Cons
Session Issues
70
Not Intuitive
64
Session Management
62
Learning Curve
61
Missing Features
54
View All Pros and Cons
Glassbox features and usability ratings that predict user satisfaction
9.9
Sessions - Digital Analytics
Average: 8.7
9.9
Engagement
Average: 8.6
9.9
Trending
Average: 8.4
9.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Glassbox
Company Website
Year Founded
2010
HQ Location
London
Twitter
@GlassboxDigital
1,828 Twitter followers
LinkedIn® Page
www.linkedin.com
264 employees on LinkedIn®
Pendo
(1,549)4.4 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 62% Mid-Market
    • 19% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Pendo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    79
    Insights
    68
    Analytics
    51
    Features
    50
    Helpful
    43
    Cons
    Missing Features
    24
    Limitations
    23
    Learning Curve
    21
    Learning Difficulty
    18
    Steep Learning Curve
    18
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pendo features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pendo.io
    Company Website
    Year Founded
    2013
    HQ Location
    Raleigh, North Carolina
    Twitter
    @pendoio
    20,100 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,031 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pendo helps you deliver better software experiences for happier and more productive users and employees. Pendo helps product teams ask and answer questions like: What features are customers or employe

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 62% Mid-Market
  • 19% Enterprise
Pendo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
79
Insights
68
Analytics
51
Features
50
Helpful
43
Cons
Missing Features
24
Limitations
23
Learning Curve
21
Learning Difficulty
18
Steep Learning Curve
18
View All Pros and Cons
Pendo features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Pendo.io
Company Website
Year Founded
2013
HQ Location
Raleigh, North Carolina
Twitter
@pendoio
20,100 Twitter followers
LinkedIn® Page
www.linkedin.com
1,031 employees on LinkedIn®
Looker
(1,563)4.4 out of 5
9th Easiest To Use in Digital Analytics software
View top Consulting Services for Looker
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker is a data exploration and visualization tool that allows users to access, analyze, and share data from various sources.
    • Reviewers appreciate Looker's user-friendly interface, customizable dashboards, and its ability to integrate with multiple data sources, including Google products, which enhances data analysis and decision-making processes.
    • Reviewers experienced a steep learning curve, especially with LookML, slow loading times with large datasets, and found the initial setup and implementation to be technically demanding, which may not be ideal for non-technical users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    191
    Data Visualization
    109
    Easy Integrations
    98
    Integrations
    95
    Insights
    85
    Cons
    Learning Curve
    68
    Slow Loading
    63
    Missing Features
    49
    Slow Performance
    49
    Poor Visualization
    48
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Looker features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    9.2
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,716,915 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    311,319 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker is a data exploration and visualization tool that allows users to access, analyze, and share data from various sources.
  • Reviewers appreciate Looker's user-friendly interface, customizable dashboards, and its ability to integrate with multiple data sources, including Google products, which enhances data analysis and decision-making processes.
  • Reviewers experienced a steep learning curve, especially with LookML, slow loading times with large datasets, and found the initial setup and implementation to be technically demanding, which may not be ideal for non-technical users.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
191
Data Visualization
109
Easy Integrations
98
Integrations
95
Insights
85
Cons
Learning Curve
68
Slow Loading
63
Missing Features
49
Slow Performance
49
Poor Visualization
48
View All Pros and Cons
Looker features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
9.2
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,716,915 Twitter followers
LinkedIn® Page
www.linkedin.com
311,319 employees on LinkedIn®
Fullstory
(823)4.5 out of 5
Optimized for quick response
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

    Users
    • Product Manager
    • Senior Product Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Fullstory Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    285
    Insights
    195
    Session Replay
    192
    Helpful
    187
    Customer Understanding
    140
    Cons
    Learning Curve
    115
    Limitations
    84
    Not Intuitive
    79
    Data Inaccuracy
    77
    Steep Learning Curve
    70
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Fullstory features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Fullstory
    Company Website
    Year Founded
    2014
    HQ Location
    Atlanta, GA
    Twitter
    @fullstory
    4,936 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    554 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-c

Users
  • Product Manager
  • Senior Product Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 29% Small-Business
Fullstory Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
285
Insights
195
Session Replay
192
Helpful
187
Customer Understanding
140
Cons
Learning Curve
115
Limitations
84
Not Intuitive
79
Data Inaccuracy
77
Steep Learning Curve
70
View All Pros and Cons
Fullstory features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Fullstory
Company Website
Year Founded
2014
HQ Location
Atlanta, GA
Twitter
@fullstory
4,936 Twitter followers
LinkedIn® Page
www.linkedin.com
554 employees on LinkedIn®
Google Analytics 360
(594)4.4 out of 5
View top Consulting Services for Google Analytics 360
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

    Users
    • Owner
    • Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 51% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Analytics 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    6
    Data Analysis
    3
    Ease of Use
    3
    Easy Integrations
    3
    Analytics
    2
    Cons
    Complex Features
    3
    Complexity
    2
    Learning Curve
    2
    Cluttered Interface
    1
    Difficult Learning
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Analytics 360 features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.6
    Trending
    Average: 8.4
    8.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,716,915 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    311,319 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

Users
  • Owner
  • Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 51% Small-Business
  • 31% Mid-Market
Google Analytics 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
6
Data Analysis
3
Ease of Use
3
Easy Integrations
3
Analytics
2
Cons
Complex Features
3
Complexity
2
Learning Curve
2
Cluttered Interface
1
Difficult Learning
1
View All Pros and Cons
Google Analytics 360 features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.6
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,716,915 Twitter followers
LinkedIn® Page
www.linkedin.com
311,319 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Lucky Orange
(331)4.6 out of 5
3rd Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 84% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Lucky Orange Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    57
    Ease of Use
    51
    Session Replay
    43
    Heatmaps
    36
    User Insights
    35
    Cons
    Recording Issues
    18
    Expensive
    13
    Learning Curve
    13
    Steep Learning Curve
    11
    Dashboard Issues
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lucky Orange features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lucky Orange
    Company Website
    Year Founded
    2012
    HQ Location
    Overland Park, KS
    Twitter
    @luckyorange
    10,726 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 84% Small-Business
  • 12% Mid-Market
Lucky Orange Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
57
Ease of Use
51
Session Replay
43
Heatmaps
36
User Insights
35
Cons
Recording Issues
18
Expensive
13
Learning Curve
13
Steep Learning Curve
11
Dashboard Issues
10
View All Pros and Cons
Lucky Orange features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Lucky Orange
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,726 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Piano Analytics
(20)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Piano Analytics is a privacy-first behavioral analytics platform that helps organizations of all sizes optimize digital revenue by understanding and improving user behavior across websites, mobile app

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 60% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Piano Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    2
    Customer Support
    2
    Ease of Use
    2
    Helpful
    2
    Insights
    2
    Cons
    Limited Visibility
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Piano Analytics features and usability ratings that predict user satisfaction
    9.1
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Piano
    Company Website
    Year Founded
    2016
    HQ Location
    Amsterdam, North Holland, Netherlands
    Twitter
    @piano_io
    1,448 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    683 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Piano Analytics is a privacy-first behavioral analytics platform that helps organizations of all sizes optimize digital revenue by understanding and improving user behavior across websites, mobile app

Users
No information available
Industries
No information available
Market Segment
  • 60% Mid-Market
  • 25% Enterprise
Piano Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
2
Customer Support
2
Ease of Use
2
Helpful
2
Insights
2
Cons
Limited Visibility
1
View All Pros and Cons
Piano Analytics features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Piano
Company Website
Year Founded
2016
HQ Location
Amsterdam, North Holland, Netherlands
Twitter
@piano_io
1,448 Twitter followers
LinkedIn® Page
www.linkedin.com
683 employees on LinkedIn®
Mixpanel
(1,249)4.6 out of 5
Optimized for quick response
14th Easiest To Use in Digital Analytics software
View top Consulting Services for Mixpanel
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 53% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Mixpanel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    82
    Insights
    70
    Analytics
    50
    Intuitive
    45
    Simple
    30
    Cons
    Learning Curve
    34
    Steep Learning Curve
    33
    Difficult Learning
    23
    Data Management Issues
    19
    Event Management
    18
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Mixpanel features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.8
    Engagement
    Average: 8.6
    8.6
    Trending
    Average: 8.4
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Mixpanel
    Company Website
    Year Founded
    2009
    HQ Location
    San Francisco, CA
    Twitter
    @mixpanel
    23,052 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    519 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel h

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 53% Small-Business
  • 37% Mid-Market
Mixpanel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
82
Insights
70
Analytics
50
Intuitive
45
Simple
30
Cons
Learning Curve
34
Steep Learning Curve
33
Difficult Learning
23
Data Management Issues
19
Event Management
18
View All Pros and Cons
Mixpanel features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.8
Engagement
Average: 8.6
8.6
Trending
Average: 8.4
8.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
23,052 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
Google Tag Manager
(414)4.6 out of 5
View top Consulting Services for Google Tag Manager
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll laun

    Users
    • Digital Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 54% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Tag Manager Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Insights
    2
    Powerful Tools
    2
    Analytics
    1
    Capabilities
    1
    Cons
    Product Limitations
    2
    Difficult Learning
    1
    Error Management
    1
    Event Management
    1
    Tagging Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Tag Manager features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.9
    Engagement
    Average: 8.6
    8.4
    Trending
    Average: 8.4
    8.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,716,915 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    311,319 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll laun

Users
  • Digital Marketing Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 54% Small-Business
  • 36% Mid-Market
Google Tag Manager Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Insights
2
Powerful Tools
2
Analytics
1
Capabilities
1
Cons
Product Limitations
2
Difficult Learning
1
Error Management
1
Event Management
1
Tagging Issues
1
View All Pros and Cons
Google Tag Manager features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.9
Engagement
Average: 8.6
8.4
Trending
Average: 8.4
8.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,716,915 Twitter followers
LinkedIn® Page
www.linkedin.com
311,319 employees on LinkedIn®
Ownership
NASDAQ:GOOG
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