What do you like best?
The tool is perfect for QA, understanding the data behind A/B testing, contextualizing customer feedback, and customizable click and pageview funnel analysis. Event tagging and analyzing is intuitive and any gaps in the tool are quickly answered by the Auryc's consulting services team.
What do you dislike?
The BI/data visualization application in the tool can be limited at times and there are differences in Auryc's data and data from our main tag manager which calls into question the quality of data. Additionally, the videos can sometimes take a while to load, but ultimately is understandable given the high quality of the session replays.
Recommendations to others considering the product
Talk to Amod and his team, you will not find anyone more dedicated to providing your business with actionable insights you could not find without this tool.
What business problems are you solving with the product? What benefits have you realized?
QA, A/B testing (web design confirmation and customer experience), funnel analysis (pageviews, click events, and other custom events), event tracking, collecting customer feedback, understanding shopping behavior patterns.